University of San Carlos Talamban Campus Cebu City Department of Computer Science

Eyeglass Digital Camera

A fashionable and handy photo and video recorder

By Mark Lester Cuevas Lafayette Kirsi Noel Christy Mher Ostia Stephen Cyril Suico

Ms. Joan Tero

Instructor Mission -To bring -To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers. Goals -To produce unique products that is useful, portable, and affordable. External Analysis Internal Analysis The company is capable of distributing the eye glasses digital camera in the market here in the Philippines. The company has a high persuasion skills that make someone wants to buy the product that it endorse and with our strategic planning the eye glasses digital camera is a sure hit. The company also has a technical support whenever something is wrong with the product along with its one year warranty.

Formulating Strategies
In order to successfully achieved the companys goals some strategies must be planned and implemented. These strategies could be in terms of: TARGET MARKET Consumers ages 12 years old and above are the recipient of the Eyeglass Digital camera, anyone can use it and is sure its an affordable and sleek digital camera. LOCATION First the store/kiosk will be placed on Ayala Center Cebu, since people in different walks of life go to Ayala Center Cebu, and most of them can really afford gadgets and other products. After 3-4 months if there will be an increase in of demand, an expansion will be implemented, it may be on other mall such as SM Cebu. Furthermore, it may expand to other places in the Philippines which may be a result from a survey or study that the company will conduct in the future. ADVERTISMENT Eyeglass Digital Camera will be advertise through Posters which will be place inside the mall where the companys outlet will be located and near its store;

Internet Eyeglass Digital Camera will be market with the use of the popular social sites such as facebook, twitter, multiply, etc. since a large group of Filipinos uses the said medium, thus the product can easily be notice.. While direct sales and telesales offer the ability to present a timely message, the Internet is vastly superior to all other media in the capacity to deliver messages that are not only timely, but immediately relevant to the recently displayed interests or actions of the customer. Newspaper publication- People of different social class have an access to newspapers and one way of promoting a product/business is by featuring it on specifically on a lifestyle section(sunstar) or business section of a publication that is not too expensive for advertisement. If the company sees a need for a television advertisement and theres enough founding of it, Eyeglass Digital camera will be aired on ABS-CBN and GMA. It is because these 2 channels are widely accessed/watched my Filipinos. PROMOTION For the 1st 3 weeks of the opening of the store, upon buying of the product customers can avail a free photo print maximum of 100 pictures and this will be available only until after 2weeks of purchased. It is given a 1 year warranty. Included in the purchased product is the case of the eyeglass digital camera, 2 chains/straps that can be used as a necklace or (hip) chain. Buying 2 eyeglass digital camera and above in a single transaction will have an opportunity of avail a 5% discount. Implementing Strategies The proposed strategies are put into action as soon as the product is ready to be release. Highly creative and innovative employees work together to bring about the goals of the company. They are motivated to achieve the targeted plans. Evaluation of the results of the strategy The company conduct a survey about the product and the strategies made to make the product known in the market shows a high popularity among Filipino yuppies. So the company revised it target market from teens to the early twenties to early thirties or the young adults age bracket.