Business Ethics In Operation

Case Study CSR as it is presented

Submitted by:
Joseph Thomas 11DCP076 Sec B

HSBC Bank: For HSBC CSR means addressing the expectations of their customers, shareholders, employees and other stakeholders in managing their business responsibly and sensitively for long term success. They listen to their shareholders for improving their business to employees, investors, customers and stakeholders. Orange: Orange has developed a framework named Community futures which supports the CSR and its functions are to bring all the functions of company and employees together. It enables people to participate more fully in society. Community future also covers three core areas charity, community futures awards and education. They have chosen sensory disability as the single issue of marketing campaigning. Orange believes that communication is the key to improving lives and feel that with their expertise in the area they can make a difference. John Lewis Partnership: They insisted on maintaining a good relationship with their customers, suppliers as well as employees to survive in a tough competitive environment. John Lewis is best known for the fact that their business is owned for the benefit of the employees. Starbucks: Giving back to communities and the environment. Treating people with respect and dignity. These are the codes which Starbucks follows. Starbucks opted the strategy of serving the best for their customers, stockholders and employees. For that they made some of the commitments like to Go Green concepts and making investments that will help Starbucks to develop coffee producers their families and communities.

Questions

1What are the similarities and differences between these statements?

Answers: The similarities and differences between the statements are Similarities All the statements made by the company refer to the CSR of the different companies and they focus on the importance of the companys duties and relationship with the employees, society and stakeholders. The differences are that the respective companies have a different strategy of achieving their CSR. The companies try and do social activities in their respective fields. 2) Why do large companies like these go to so much troble to invest in CSR? Solution There are various reasons for the companies to go to invest in CSR: CSR helps in developing an image for the company among the shareholders and in the society. When companies do not follow ethics and CSR in the long term they are badly affected. CSR helps in value creation not only to the company by creating a brand image but also to the society and to its various employees and stakeholders. When companies do not follow CSR and ethics they get severely affected like Satyam computer in India and BP in US. Therefore for protecting its image and also for giving back to society what the business has taken from the society the company focuses on CSR.

3) Of these companies, two, HSBC and Starbucks have been the target of anti-globalization violence. Why these two? Anti-globalization is a protest against crony corporate capitalism. They particularly went severe against the major companies like HSBC and Starbucks because of the several reasons: The huge power Multi-national corporations have and how they have misused it for their profits. Financial market frauds have been committed by MN banks in the unregulated financial markets. These companies have been accused of exploiting nature and labour in various countries. Due to their wide presence and power people tend to think of them as a danger and a threat.