Synopsis

The buying behavior of women regarding

Two wheelers of Bajaj Autos Submission in partial fulfillment of the Requirements for the Award of Post graduate Diploma in Management Of All India Management Association Centre for Management Education Management House, 14 Institutional Area Lodhi Road, New Delhi-110003 Submitted by AMIT KUMAR GUPTA Reg No- 421020540 Under the guidance of Prof. GOPAN G S

ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES Ist cross, Ist stage, peenya Bangalore-560058

The buying behavior of women regarding Two wheelers of Bajaj Autos

1. Introduction:Bajaj Auto is a major India Automobile manufacturer. It is India's largest and the world's 4th largest two- and three-wheeler maker. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion. Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune),Waluj and Patnagar in Uttaranchal. Bajaj Auto makes and exports motor scooters, motorcycles and the auto rickshaw. Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two-wheeler manufacturer.

2. Statement of the problem:Consumer behavior is influence strongly by cultural, social, personal and psychological factors. Cultural factors include the set of basic values, perceptions, wants and behavior learned by a member of society from family and other important institutions. The social factors include consumers family, small group, social roles and status. The personal characteristics such as buyers age, life cycle stage, occupation, economic situation and life style influence a buyers decision. So it is necessary to see what type of product is being demanded by the present customer and also want to satisfy with proper updation of the products available in the market.

3. Objective of the study: The major objectives of the research are: To find out the features of 'Two wheelers' which influence the purchase decision of the buyers. To study the additional features influencing the purchase decision of the buyers. To find out the motives behind the purchase of 'Two wheelers'. To check the brand loyalty of the customers regarding different brands. To check whether the there is an impact of brand ambassadors on the buying decision of the customers or not.

4. Scope of the study:To see the buying behavior of the customers towards the two wheelers and analyze the demands what they want.

5. Research methodology:Research design

A research design is a framework of plan, which guides the collection of data and analysis of data. The purpose of research design is to ensure that the data collected is accurate and relevant.

The buying behavior of women regarding Two wheelers of Bajaj Autos

Any research work requires clarity of objectives to achieve efficiently. Research design is so chosen that the analysis is accurate. To meet the objectives of the study undertaken, descriptive research design was adopted.

Source of data collection

The source through which the data and information is collected can be categorized into two sources.

Primary data
The primary data was collected through questionnaires that were used for collecting data relating to the study, objectives of research were explained to the respondents before getting the questionnaire filled. In certain cases, questionnaire was handed over to the respondents to fill it up.

Secondary data
Secondary data was collected from newspapers, magazines, journals various management books and websites.

6. Design of the questionnaire

Open-ended, close ended, yes or no used in drafting the questionnaire. There are various other factors which will also be included Secondary data Online web portals Face to face giving questionnaire

7. Sampling design:Sample size

In this research, sample size is considered to be 100 respondents were selected those were the only individuals who took up the survey and submitted their valuable responses.

Sampling method
There are different types of sample designs based on two factors viz. the representation basis and the element selection technique. On the representation basis, the sample may be probability sampling or it may be non-probability sampling. Probability sampling is based on the concept of random selection, whereas non-probability sampling is nonrandom sampling

The buying behavior of women regarding Two wheelers of Bajaj Autos

8. Planning and analysis:Plan is to cover all the two-wheelers showrooms situated near the jalahalli cross and peenya industrial area, doing face to face interaction with all those customers coming to that showroom, giving them questionnaire and also talk with those customers having two-wheeler around this area.

The buying behavior of women regarding Two wheelers of Bajaj Autos

CHAPTER SCHEME:Chapter I: Introduction. Historical industry development Growth of two-wheelers Major two-wheelers players in India Chapter II: Need of the study Objectives of the study Chapter III: Research Methodology Chapter IV: SWOT analysis Data Analysis and Interpretation Findings Suggestions & Recommendations Chapter V: Conclusion Chapter VI: Data analysis & Interpretation Chapter VII: Summary Chapter VIII: Annexure Chapter IX: Bibliography

The buying behavior of women regarding Two wheelers of Bajaj Autos

QUESTIONNAIRE:Personal details:Name: _______________________________________ Gender: _________ Contact no. : _____________ Profession: ________________ Address:-______________________________________________________________________

Ques1. Do you own a two-wheeler? a) Yes b) No

(If yes, then which one two-wheeler you are having) a) Honda b) kinetic c) Bajaj e) TVS Scooty

d) Hero Honda

Ques2. For how long have you been using two-wheeler? a) <1year b) 1to 2 years c) 2 to 3 years d) >3 years

The buying behavior of women regarding Two wheelers of Bajaj Autos

Ques3. For how long have you been using a specific brand of two-wheeler?

Brands\time

<1 year

1 to 2 2 to 3 years years

> 3 years

Honda Bajaj Hero Honda TVS Scooty Kinetic

Ques4. What is your age group and which brand of two-wheeler are you using right now?

Age 15-25 yrs 26-35 36-45 Above 45

Honda

kinetic

Hero Honda

Bajaj

TVS scooty

Ques5. What is your motive for purchasing a two-wheeler? a) b) c) Leisure/ for roaming Updated with latest trend Necessity

The buying behavior of women regarding Two wheelers of Bajaj Autos

Ques6. Rate the following factors the way they influence your purchase decision of two- wheeler? Factors Very important Advertisement Celebrities Family decision Near and dear ones Fashion/trend Location of Outlet important neutral Least important Un important

Ques 7 .Rate the following features the way they influence and play a role in your purchase decision of two-wheeler? Features Very important Price Power Mileage Design Color Brand After sales service important neutral Least important Un important

The buying behavior of women regarding Two wheelers of Bajaj Autos

Ques8. Do you want to go for a change of two wheeler? a) b) Yes No

(If yes, than which brand would you like to change) a) b) c) d) e) Kinetic Bajaj Hero Honda TVS Scotty Honda

Ques 9. Do you think that brand ambassador influence the purchase decision of customers? a) b) Yes No

Ques10. Are you satisfied with the company services? a) b) Yes No

Ques11. Do find any problem while giving you two-wheeler for servicing? a) b) Yes No

Ques12. In future do you like additional features in your two-wheeler? Like, a) b) c) d) e) More mileage More colors Gears Alloy Wheels Change in design

The buying behavior of women regarding Two wheelers of Bajaj Autos

Ques13. For buying your vehicle do you prefer loan? a) b) Yes No

Ques14. In which category do you come in?? a) Student b) Business c) Retired d) Salaried e) Any other

Ques15. Give any suggestions relating to buying decision of twowheelers?

The buying behavior of women regarding Two wheelers of Bajaj Autos

WORK PLAN:S. No. 1. 2. 3. 4. 5. TOPICS Analysis of industry Profile of organization, SWOT analysis Posting questionnaires and Conducted survey of clients. Research implementation. Analysis, interpretation, findings, suggestion, conclusion. DURATION 2 week 1 week 3 days 1 week 3 days 1 week 2week