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NIMA eMag
North India Management Association
Oct 2012

NIMA
Energizing Young Minds
NIMA Regd. under Societies Act 1860

Issue - 5

"Aman Ki Asha"

NIMA along with AIMA delegation Participated in Pakistan India Management Summit held at Hotel Pearl Continental, Lahore on 20th-21st September 2012

NIMA eMag Oct 2012

NIMA eMag

Learn Excel Build

NIMA
Energizing Young Minds

Content
Foreword Academia And Industry Lauded Peace Initiatives Dr. P. K. Vasudeva Pakistan Can Progress On The Strength Women Prowess Sabeen Kayani Upgrading Professional Practice Through Total Quality Management Dr. A. L. Kundu Are We Educated Enough? J.S.Gogia Indian Fashion Has Enough Potential J.N.Vohra Rohtang: The Spectacular Pass Dr. N.k. Sharma Hilsa-A Ravishing Tradition Papiya Basu Haute Couture Sewing: Its Historic Beginning Poonam Aggarwal How Best To Kill A Goose That Lays The Golden Egg' - Haryanavi Style S.P Singh Bhalla NIMA-eUpdate 1 2-3 4-5 6-7 8 9 10-11 12 13 14-15 16-17

NIMA
President Dr. Gulshan Sharma Vice President Ajay Gupta Secretary General JN Vohra
A Bi-monthly e-mag of NIMA edited by JN Vohra
SCO-1, Level III, (Opp. Reserve Bank of India), Sector 17-D, CHANDIGARH - INDIA Phone : +91-9814556072 you can send your feedback to nimachd11@gmail.com

Views expressed in the Article inside are that of the authors NIMA may not essentially subscribe to these views

NIMA eMag -Oct 2012

Foreword

NIMA eMag -Oct 2012

PAKISTAN INDIA MANAGEMENT AND HR SUMMIT

Academia and Industry Lauded Peace Initiatives

Dr. P. K. VASUDEVA
Senior Professor and Advisor Galaxy Global Group of Institutions, Ambala.

The two-day the first PakistanIndia Management and HR Summit was jointly organised by Aman Ki Asha the peace initiative of the Jang Group and the Times of India and Nutshell Forum under the aegis of Pakistan Management Association and All India Management Association with the aims of establishing relations between top management practitioners and professional

liberalise trade with India are positive outcomes of 'Aman ki Asha' initiative. The keynote address for the first session was addressed by Shiv Kumar, the managing director for India and senior vice president Middle East for Nokia, who elaborated that the combined population of both the countries accounts for over 25 per cent of global GDP. If we exploit the

institutions of both the countries. Over 600 delegates had gathered in the historic city of Lahore to share their management experiences and challenges with a view to accelerating professional acumen and evolving best practices. A mix of high-profile government functionaries as well as private sector leaders from industry attended the summit. While speaking at the inaugural session of the summit, the Jang Group's Director Ziauddin Ahmed Zia said that India's decision to allow Pakistani entrepreneurs to invest in India, the relaxation of visa regime and Pakistan's decision to

strengths available on both sides of the border, our trade potential is worth $100 billion. The only hesitation holding back both the countries is the extremely poor social indicators. India spends 3.6 per cent of its GDP on health and Pakistan two per cent; the outlay on education is 3.2 and 2.9 per cent of the GDP respectively. The defence expenditure of India and Pakistan is 2.5 per cent whereas Pakistan spends 3.5 percent of GDP respectively. If both the countries solve their disputes including Kashmir through peaceful bilateral talks, the expenditure on defence can be

reduced and spent on the growth for reducing poverty, which is essential for both the countries. Amin Hashwani, co-chairman of India-Pakistan CEOs' Buisiness Forum explained that in this interdependent world, we would either sail through together or go into oblivion separately. Instead of benefitting from the information age, the leadership of our two countries has selectively sought information that strengthens their biased views. This bias has kept 350 million of both sides of the border in extreme poverty. The business and trade can bring peace and harmony in between the countries. Businessmen are part of civil society and they are problem solvers. Business people do not carry any baggage; they tackle business issues faced by the two countries, insisted Hashwani. Sp e a k i n g o n t h e p o w e r o f engagement, Subodh Bhargava, chairman Tata Communication, shared the success experiences of the group. He said the power sector should come forward and ignore the government dictations and strive towards growth. The senior level managers of corporate firms should evolve strategies for company success, he exhorted. Managing Director Abbot Healthcare India, Sudarshan Jain said this region was the business innovation hub of the world, which offered entrepreneur culture, experimentation, service industry and demographic profile. Sp e a k i n g o n I n n o v a t i o n , Productivity and Competitiveness, Jain said successful business comprised three main ingredients of

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innovation, productivity and competitiveness. The axis of innovation is shifting to emerging markets, he added. Giving examples of innovation, productivity and competitiveness, he said GE ECG machine was being sold for $500 in more than 120 countries against the price of $10,000 in the West; the Nano car is being sold at $2,000 and creating a new market and a shampoo sachet is available at Re1. Referring to a few drugs of his company, he said that Tribet is a combination of three drugs, which was used to reduce drug burden to treat diabetes and insulin; WHO had recommended Mospel mosquito repellent to prevent dengue and malaria; Lorsaid provides quick pain relief and so on. Federation Asia Sourcing Network president Mark Geary said that future economic activities would be based on creativity and would be

led by young generations based in Asia where countries like India and Pakistan enjoy demographic advantage. Rajeev Dubey, member executive board, group president Corporate Services, HR and Market of Mahindra and Mahindra, said successful enterprises challenge conventional methods of hunting for manpower. In order to maintain their hold on the markets, successful companies are always on the hunt for future leaders, said Dubey. According to him, in line with recent trends good companies create value for the market before they think of making profits. In his closing address, Deepak Kapoor, chairman at PricewaterhouseCoopers in India, said it was time for the two countries to pick up pace and compete with rest of the world. If Pakistan and India don't act fast, the rest of the world will outstrip them. There is a need to continue dialogue and improve people-to-people contact since interdependence is essential to shared success, he said. The current environment of hope and trust should be encouraged and political leaders on both sides should facilitate bilateral trade, added Kapoor. J N Vohra Secretary General of North India Management Association in an interview to a Pakistan national daily from Lahore said, economic prosperity in South Asia can only be ensured if women

of the region are empowered and imparted training to utilise their skills in all sectors, including trade and industry. Women in Pakistan have shown enthusiasm to work in all sectors. According to World Bank demographic average age data of youth of various countries is India 26 years, Pakistan 21, China 31 and Germany 41 years meaning thereby that India and Pakistan will provide the maximum work force to the rest of the world in the future time to come. With proper training and proper vocational guidance both the countries can be the global leaders in the next decade. The present trade between India and Pakistan is $2.7 billion and the illegal trade between both the countries in terms of smuggling i s $ 1 0 billion. Once the M o s t Favoured N a t i o n ( M F N ) status of the WTO is f i n a l l y granted by Pakistan to India by December 2012 the trade will increase to $25 billion in the next three years. Liberalisation of visa, trade and transit treaty and other confidence building measures are already under negotiations between both the countries. The outcome of the summit is that the academia and the industrialists of both the countries are very keen to promote trade and encourage exchange programme of students and teachers of various streams for the enhancement of their growth. The time is not far off when both the countries will live in peace and harmony. The author can be approached at E-mail: vasu022@gmail.com

NIMA eMag -Oct 2012

PAKISTAN CAN PROGRESS ON THE STRENGTH WOMEN PROWESS

Sabeen Kayani
HR Professional at Wi-Tribe, Islamabad

I start my article with a quote of Quaid-i-Azam Muhammad Ali Jinnah (1944): No nation can rise to the height of glory unless your women are side by side with you; we are victims of evil customs. It is a crime against humanity that our women are shut up within the four walls of the houses as prisoners. There is no sanction anywhere for the deplorable condition in which our women have to live.

Woman empowerment has always been at the subject level. Either it was 1944 or the recent era. But now things are very much different. There is a social revolution taking place with rising number of women joining the workforce and moving up the corporate ladder. Begum Benazir Bhutto as Prime Minister and Hina Rabbani Khar as Foreign Minister have shown that women can assume great responsibility, not less than men. As reported in various articles published on websites, 'historically, in the 19th century, feministsympathetic movements within the South Asian Muslim community

tried to counter social evils against Muslim women. Other Muslim reformers such as Sir Syed Ahmed Khan tried to bring education to women, limit polygamy, and empower women in other ways through education. The founder of Pakistan, Muhammad Ali Jinnah was known to have a positive attitude towards women. He was in the same association as many Muslim intellectuals and thinkers who had been calling for the education and emancipation of Muslim women. However, he was the first to actively promote their participation in politics. It is no accident of history that he took his sister, Fatima Jinnah, everywhere with him. He set the trend and his followers emulated. It is not surprising that Liaquat Ali Khan had Rana Liaquat by his side. The message was loud and clear: women should come out of their seclusion and be equal partners in the social and political life of the country. Both in India and Pakistan now women are more empowered than last decades. The Pakistani women were granted the rights to vote in national elections in 1956 and provision of reservation of seats for women in the Parliament existed in 1956. Now seats have been reserved for women in all local bodies and at the national level. Pakistani women are valiantly moving forwards and making their presence felt in every sphere of the society; socially, culturally and professionally. I was reading an article that few banks have started providing micro-credit to the poor, particularly to the

women. Self-employment and entrepreneurship among women has been encouraged by offering skills training and micro financing. The interesting thing which I read and I am sure you will be amazed to hear is that the success and repayment rate among female borrowers is significantly higher than among male borrowers. Gone are days in Pakistan when religious notions of covering up (purdah) and mingling with males outside was considered a taboo. Various calamities that happened in Pakistan, when women had to live in Camps, where there was no provision of Purdah, young boys and girls had to sleep in the same room, at times next to each other. That was expediently enough lessons to depart from this age old tradition. Is it not enough that Pakistani women, in an era of global exposures, are not influenced by western culture of dresses? They are still covered and look very graceful compared to any dress or fashion infected elsewhere in developing countries. Women, as mothers, sisters, wives, and friends

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have behaved responsibly and know their obligation towards society. But instead of all this, women are still exposed to numerous social issues. There is a need to upgrade the status of women in society and it is only possible by giving them protection legally and that mindset of the people in the male dominated society of this continent has to change. Female ratio in Pakistan is not dismal at 943 against 1000 males compared to India 940 Females/1000 Males against global gender ratio of 986 females per 1,000. No doubt, it does not indicate any gender discrimination here or any widespread practice of gender selection in Pakistan, but it is alarming that social scientists are beginning to detect a trend of gender-selective practices at birth in Pakistan as well. Any decline in the gender ratio can cause 'future marriage patterns and fertility patterns and unrest among young adult males who are unable to find partners'. Observe in India, the state of Kerala, a state with high literacy rate has 1084 females for every 1000 males compared to Haryana, with lesser literacy rates; it is miserable 877 females per 1000 males. And if we consider the literacy rate in Pakistan, it has been observed that gender disparity in education is much lower in urban places as compared to rural areas. The Education in Pakistan for women is improving rapidly. The literacy ratio in 2007 was 55% over all comprising of 67% for males and 42% for females (10 years and above), however, in 2010 it was

58% overall comprises of 69% for males and 46% for females. In the Lahore city there are total 46 public colleges out of which 26 are female colleges and if we talk about the rest of 20 colleges some of them offer co-education. Similarly the public universities of Pakistan have

female enrolment more than boys. If we talk about statistics than the net enrollment rate difference among urban and rural is 20% for primary, 41.1% for middle and 50% for matric level (16%, 38.7% and 47.6% respectively for Punjab). For all of these levels, this difference is greatest for females. The NERs for females are particularly low; only 14% rural females are enrolled at the middle and 8% at the metric level. All these statistics demonstrate great gender disparity in rural, as compared to urban places. Taking clue from this skewed gender ratio both in Indian states and Pakistan with dissimilar literacy rates, it is imperative that both countries should encourage women education at all and same level.

If we look towards advanced countries, women are equal to men and possess equal rights in all professional fields. Female labor participation rate (% of female population ages 15+) in Pakistan is 22% and in India is 29%, which is again very low as compared to the western world. According to the World Bank's 2012 World Development Report, greater gender equality can enhance economic productivity, improve development outcomes for the next generation, and make institutions and policies more representative. All developed countries are very well focused on empowering women as economic, political, and social actors and there is a need for both India and Pakistan to realize that there are many benefitseconomic and othersthat will result from closing these existing gender gaps. It was unfortunate that in a recently concluded Pakistan India Management Summit on HR at Lahore, not a signal word was uttered on women empowerment, both by Indian and Pakistani distinguished speakers. When we talk about human resource development, women are equal constituent than men. Both in India and in Pakistan without the active participation of females, countries cannot achieve the required level of growth rate. There is a vital requirement to understand their prowess and allow them to come forward and prove their skills. Rearing

NIMA eMag -Oct 2012

UPGRADING PROFESSIONAL PRACTICE THROUGH TOTAL QUALITY MANAGEMENT

DR. A. L. KUNDU
Director, LDC Institute of Technical Studies, Allahabad and Executive body member for Allahabad Management Association Total quality management is an integrated approach to quality m a n a g e m e n t . To t a l q u a l i t y management comprised management philosophy and practices that aim to harness the human and material resources of an organization in the most effective way to achieve the objectives. It focuses on product and process quality, cost and time improvement, education and reward of people, customers and continuous i m p r o v e m e n t i n t o ta l business process. In present day scenario Total quality Management is seen as a way to beat the competition to improve business effectiveness by introducing a degree of flexibility in its various operations. It focuses on bringing a cultural change in the company so that it can stand comparison with international standards. It was natural that many successful companies in the protected Indian market conditions developed somewhat internal arrogance. With the opening up of the market, it was realized that the change or transformation was needed in the enterprises. This change was required to provide extraordinary service to the customer. However, this change cannot be brought about in any organisation without Simultaneous to achieving capability of producing any product at competitive cost one has to keep incorporating effective quality management system at various stages of operation to attain

developing an intrinsic desire to produce or give quality. Quality flows from this intrinsic desire. The present paper deals with various aspects of total quality and how up-gradation of professional practice can be achieved through total quality. How Consumer Measure QUALITY? Quality that meets the customer's requirements is measured by the consumer in five distinct dimensions. 1. The product must perform as expected. 2. It must be reliable. 3. It should be easily serviceable. 4. It should be easy to maintain. 5. It must possess the preferred aesthetics.

competitiveness in any business. Achieving the quality being desired by the customer, it is cyclic process which starts from the customer and also ends at the customer. A typical system for quality management can be schematically shown in Fig.1. To make the cycle effective the following parameters are required: (i) Assessment of the market requirements. (ii) Selection and absorption of the right technology. (iii)Innovative culture in the organisation; and (iv)Overall quality monitoring and management system. The quality requirements have to be understood product by product, customer by customer. Dedicated customer focus group is very much

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a necessary. At the same time, the role of market research teams who forecast the quality demands for the future is becoming crucial. T O T A L Q U A L I T Y MANAGEMENT: It is well known that product is the focal point for organization purpose and achievement. Quality in the product is impossible without quality in the process. Quality in the

process is impossible without the right organization. The right organization is meaningless without the proper leadership. The Quality Policy of an organization is the heart of the quality leadership. The quality policy in all plants/ sister units is revised to proclaim its commitment to TOTAL QUALITY. Quality in the product flows from quality in the collective performance and that flows from pride and sharing the organization goals. To meet international competition and quality should start from the stage of product design and carried right through to after sale service. In Total Quality Management, the basic building block of the system is the process. All other components revolve around the process. In

reality, problems should be identified, probed into it and found solution which is lasting. All processes can be monitored and brought 'under control' by gathering and using data. This refers to measurement of the performance of the process and the feedback required for corrective action. To conclude we must produce QUALITY PRODUCTS meeting the customer's requirements through control, starting from design, project to delivery to customers and helping them in making use of the products if required. *Author can be contacted at email id: directorldc@rediffmail.com (M) 09793777889

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NIMA eMag -Oct 2012

ARE WE EDUCATED ENOUGH?

J.S.GOGIA
EX- GENERAL MANAGER, C.F.C.L

We don't send our wards to learn how to smoke and drink. We don't teach our children to tell lie. But still they do learn all tricks and traits by the time they grow in their age. In fact, there are no such formal institutions (informal does exist) who teach them in this direction. The children learn all such things in clandestine manner as human instinct pulls them towards this direction. There is nothing new about the merit and demerit of drinking & smoking. The moot question is how, when, where and with whom we should drink and whom one should avoid. Excessive drinking makes a person to lose his inhibition and give exhibition in the public. Some people rely heavily on drugs, thinking it as their friend. The drugs are not your friends. Smoking does not matter, but certainly the manners of smoking does; if someone is puffing the smoke over others in public. Good scotch and smoking is the status symbol of the modern society, the ways and means take the back seat. Good liquor means good liquid assets for the bank man. I have been the staunch supporter of hard work throughout my life. But it is painful when maneuvering and manipulation surpass hard work in certain situation of life. BSchools do teach us professional honesty and integrity. Logically, it should stand above all other criteria. It does not happen in practical life. The clicks, coterie and

biases do creep into decision making process, bypassing all merits. The castes and regionalism should not have any place in the professionally run organizations. This put your mind in narrow vision. The inter-personal relationship provides extra coverage to professional incompetency and lack of professional skill. The rewards are based on such factors influencing the judgments of the human being. Some people make strong strategic alliance near the church (power centre); others join them from outside making the cocoon impregnable. This specially happens in political circles all around. If your junior is more intelligent and is becoming threat to your chair; commit 'Hara Kara'. Kill good brain (KGB). If some one has picked up faster speed to climb; do not lose time to pull him down the stairs, thinking he may grow out of proportion. Socrates tells us, 'who is educated?' ! W h o c a n m a n a g e circumstances? the

heart. Our college education is not value based. 85% of our time goes for finding the facts and figures and 15% in success of work. Education teaches you how to make living but not how to live. Our education lacks broad-based vision. It does not teach you moral and ethical values. We don't see the things, the way they are but the way we are. We are the most opportunists as a class and do not hesitate to kill the merit of the case for selfish interest. We should not be morally bankrupt with excellent qualification. At least we should maintain the minimum level of moral and ethical literacy. The knowledge is piling up of the facts and the wisdom simplifies it. There are many encyclopedias walking on the road who are living failures in life. Basically, they have learned arithmetic & complicated algebra but they did not think the importance of human behavior science. Mr. Winston Churchill said, The first duty of the university is to teach the wisdom and not trading in character. You are the navigator of your own life. It is up to you to learn the route of success in life journey. Let us think about it seriously. Are we educated enough merely to succeed in professional life or the life is worth living for the society.

!Who are honorable in the dealings? !Those who are not spoiled by their success !And those who have character Do we really get education in schools? Intellectual education does influence the head and the value based education influence the

NIMA eMag -Oct 2012

INDIAN FASHION HAS ENOUGH POTENTIAL

J.N.Vohra
Industry and Management Consultant Indian fashion dates back to Indus valley civilization wherein clothes and jewelry were of very high aesthetic value. It was in existence for a long time centuries before Indian designers started spreading fashion vibes to larger audience through their shows in the beginning of 90s. Historically, Mugals, Guptas, Mauryas, each contributed tremendously to the rich heritage through skilled craftsmanship and intricate works like Chikankari and Zardozi. Who did not know Kanjeevaram and Banarsi Sarees, Rajasthani and Gujrati Garments and Kutch mirror work? Earlier, people at large copied fashion displayed by their favorite heroin and hero of the film industry. The other media source to look for the latest fashions was Magazines, TV Shows and other print media. Even now these Medias are better trend setters than the fashion shows. The trend in the film industry has also changed since film plots now demand much more. Very often, the numerous costume changes that take place in an item song and the fast switch over of locales have so many outfits appearing on the screen that the dress dominates the star. Previously, a single store used to supply costumes for the films. Now this trend has changed. Film plots demand much more. Gone are the days when a designer made clothes for a star and went home after a day's work and traditional tailor of foregone period executed the design. Now the costume designer of the films has to assume 24 hours job along with the progress of the film. India's fashion designer is yet to realise that there is more to life than only catwalk creations. For their creations of Western dresses, Indian designers, many times, are accused of imitating American and European designers, paying more attention to glamour than substance, and ignoring potentially vast market of ready to wear market. Indian fashion has enough potential to make a global fashion statement as its craft, embroidery, weaving styles and colours are distinct and attractive. Presently, only traditional Indian dresses with ethnic craftsmanship are selling in the Gulf and the sales are mostly to nonresident Indian. India has yet to increase its presence in the European markets. The trend to make Fashion shows in India an object of entertainment and advertisement of products other than displaying the fashion in vogue is actually drifting away from the main objectives of fashion Shows. Now, you can advertise a c o l a , a w h i s k y, c o s m e t i c s , vehicles, opening of a r e s ta u r a n t , a tourist spot or a show for the charity. It has marred the very essence of the fashion shows. L a t e l y, f a s h i o n shows are being d o n e i n a n organised way and with a purpose of displaying the creations of designers for the benefit of fashion dealers, retailers and prominent celebrities, who become ambassador of the fashion. Normally, the fashion shows are for a business purpose and for a target audience. They display the creativity of a designers, capability of a fashion institution and a brand image for media reviews. For example, a garment collection in a departmental store is displayed to select consumers of the city, range of fabrics or g a r m e n ts o f m a n u f a c t u r i n g companies to wholesale dealers and retailers, range of garments of an export house for the ensuing season to potential buying houses

and foreign buyers. The collections of budding designers of a Fashion Institution may be displayed to a gathering of students, parents and VIPs and fashion reviewers. Fashion is anything that is acknowledged and adopted by large number of people at a given time and place. It is said to be the culture of a time, a set of learned beliefs, values, attitudes, habits and forms of behaviour that are shared by society and transmitted from generation to generation within that society. Fashion almost covers every aspect of human ife and its sanctity needs to be maintained.

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ROHTANG: THE SPECTACULAR PASS

Dr. N.K. Sharma

Professor in Tourism Management

Numerous mountain passes lead in and out of Kullu, but the one most popular with the tourist and which is most frequented is the Rohtang pass, 13050 feet above the sea level. It was easily the most convenient route for a trek to higher hills and throughout the whole distance from Manali provides a

times in early summer, and again towards the autumn, crest of the pass is occasionally subject to severe snowstorms and blizzards accompanied by a deadly wind. It was in such a storm that seventy two coolies lost their lives in October, 1872. They were returning from the bridge work at

charming variety of scenery. The pass is about a mile in length and has served as the route for many centuries for Lahaul, Ladakh and for far way countries in Central Asia. The road from Manali to Keylong, Kaza and other places in the remote Himalayan valleys of Lahaul and Spiti passes over the Rohtang. The Rohtang pass opens for traffic about the middle of May, but the actual date from which it can be crossed with safety is dictated in the early part of the season. Some

Khoksar on the other side of the pass, but when they reached its top, although the sky was clear, a furious gale and a blinding snowstorm suddenly developed and drove the snow in great drifts over these people, killing them in extreme cold. It is said that on another occasion over four hundred persons perished in similar circumstances. Even in the summer of 1939 many persons lost their lives when they were caught in a blizzard while returning from

Lahaul. The word Rohtang has sinister meaning. It is a Tibetan word which means the heap of dead bodies or a Mount of bones. The Vedic name of this pass was Bhrigutung, after the sage Bhrigu, who was said to have practiced austerities at this place. Moorcraft was the first European to have calculated the height of this pass when he crossed it over in 1820 on his way to Ladakh He wrote The ghat or pass of the Ritanka ( Rohtang ) joth, which is above 13300 feet high forms a gap in the most northern and elevated mountains of Kullu.. He also recorded that our people constructed a small pile of stones as a memorial of the first visit paid by a European to the source of the Beas. Lord Elgin, when Governor General, had crossed the pass in 1863 and re-crossed it again the same day- a remarkable feet indeed, but which aggravated his heart ailment. In 1929, Captain Todd, and the Swiss guide in General Bruce's party were almost blown off by a fierce gale from the Rohtang Pass. The crest of the pass affords a wide spread panorama of mountain scenery. Looking into Lahaul, the scenery is entirely different to that on the Kullu side of the ridge and the transition from the region to another is distinctively impressive. In place of pinnacled hills, valleys and cultivated fields the eye meets ranges of snow-clad peaks of the great Himalayas against the backdrop of the blue sky, ridges and deep ravines, the slopes of which are bare and treeless. In early

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summer, a variety of Alpine flowers among which purple iris and primula predominate, can be seen, in profusion on the barren landscape of the pass. Almost directly opposite and seemly only a few miles away is the well-defined Sonepani glacier; slightly to the left are the twin peaks of Geypan. Of these peaks, a peak as high as 19212 feet. can be seen on a clear day from the Ridge, Shimla. The Beas River springs into existence from a block of micaschist on the crests of this pass. Lehna Singh, the Sikh governor of Kullu in 1840 had built an open enclosure to the source of this

stood still, including the rocks and the sun before the majesty of Lord Shiva. And lo; the Rohtang Pass was there. To the left of the pass and five or six hundred feet higher is the little lake of Sarkund, also called Dashair. This glacial lake, which is visited by a number of people from Kullu and other areas further afield is associated with Emperor Akbar, whose daughter's withered leg was cured when the left leg of a mare who had met its death by drowning into this lake was submerged into the sacred waters. Although there is a motor road now to the Rohtang pass from Manali, yet the trek from Kothi to the crest of

supposed to be much more auspicious than if they were alone. A few miles below the Rohtang pass is the barren landscape of Murree, which means the cremation ground, because many soldiers of the force under Zorawar Singh, the Sikh general of Maharaja Ranjit Singh, while returning from eastern Tibet in 1841, had perished at this place. Now it hums with great activity during the summer and autumn months because almost every vehicle carrying tourists including the large army convoys going to Ladakh stop here for tea and refreshments. The spot affords a breathtaking view of the surrounding panorama of mountains, valleys, and the snow- capped Himalayan peaks, yet it is spoilt by uncaring visitors who litter it with plastic cartons and bags. The local authorities should maintain the place and provide washroom facilities for the visitors. There are often traffic jams on the road to Rohtang when hundreds of cars and buses wind their way up the pass. There is a need to regulate the traffic and also protect the entire landscape and its pristine glory from Manali to the Rohtang pass which is the main attraction for the visitors.

River. There are many interesting legends about the origin of this pass. It is said that at one time there was no gap between the mountains separating the Kullu valley from Lahaul. The people in Lahaul were sad as the winds and birds had told them of another world rich in trade across the mountain barrier. They approached the priest of Lord Shiva and begged him to speak to the Lord Of Creation to find out a way to go to the other side of the barrier. Pleased at the sacrifice of a boy and a virgin, Lord Shiva took out his whip and smote the mountains, again and again. There were storms and fierce winds and everything

the pass has its own charm. Up to Rahla, the road is comparatively level but shortly after passing it the real ascent commences. From this point, despite the zig-zag pattern of the road, the gradient for several miles is steep. Local inhabitants think nothing of it, neither would a trained mountaineer, but to a visitor from the plains, the altitude and rarefied atmosphere creates palpitation and shortness of breath. A few hundred yards beyond Rahla, under a couple of large stones was a family of sacred snakes. These snakes were regularly fed with milk, ghee and gur by nomads using this route. If the snakes were seen in the company of lizards, the omen was

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HILSA A RAVISHING TRADITION

Papiya Basu
Project Manager NIMA-Kolkata
Life is not only destined to live with the passage of time but also to enjoy every moment of it. Food is like such stuff which meant not only taken for existence of each life , beside it is a thing to rejoice while taking it into mouth for individual taste-preference, odour, smell, shape & formation, palatability etc. Some food items even bring in mouth watering sensation on intake to some segment of community discretely. infesting south Bengal & Bangladesh. Also it is available in Myanmar & west coastal area in Gujarat. But padma (Bangladesh) & ganga (india) rivers' catches shot to fame for its unique taste across the community in international arena even, and are adding up to their respective countries' foreign currency exchequer (specially Bangladesh's) through export to global market, given ever soaring demand in market. Charm of hilsa taste is so much fascinating that in every year consumers are eagerly waiting for hilsa's arrival in market d e s p i t e i n c r e m e n ta l p r i c e s responsive to high demand-supply gap over time. Irrespective of special existence and demand in market hilsa fishes are subject to several worries which raise eyebrows of its millions' consumers and scientists (pisciculturists) as such worries get led from some serious problems which haunt desired level of production in rivers.

Fish is an obvious choice for nonveg habitual takers and of which 'hilsa fish' is a special to cherish with amidst a particular set of populace in our sub-continent. Centuries back hilsa fish had shot into 'delicious food item' list for its unique taste, softness, smell and nowadays even in the present health conscious world it's 'fish oil' which seems to be beneficial to restraint with blood cholesterol in human body. Several dishes made of hilsa are eateries envy e.g.: steamed hilsa, fried hilsa, hilsa oil, hilsa-mustard curry, hilsa sour, hilsa egg fry etc and become famous especially amongst 'Bengali community' across globe. Primarily hilsa fish is prevalent in market during monsoon (junesept.) along downstream rivers viz: ganga, padma & other tributaries

With growing pollution due to rampant outflows of human & industrial wastes into the respective rivers are making in hilsa's habitat miserable to survive & breed. Several river commissions were set up in decades back but no concrete

actions had taken in reality. Aligning partner states under commission should come together and with a sense of urgency legislatively put 'recycling of waste' beforehand to degeneration of river water in proper manner with installation of suitable infrastructure at right places along banks of rivers. Beside it, a massive awareness programmes through different facets of media with central funding to make people proactive about committing nuisance onto rivers are imperatives to make. Catching of small sized (weighing 300-400 gms) hilsa before grown into maturity (between 900-1300 gms) by fishermen by cashing-in on the huge incremental demand, are posing a major threat to mere existence of the fish. If things are getting on present trend shortly hilsa fish will become extinct within a decade and next generation instead of tasting have to hear all glories centre around hilsa only. To reverse such practice we can take a leaf out of Bangladesh's experience in ban on catching of small hilsa which seems to fetch much needed improvement on availability in times. Although these problems are looming large but with growing time hilsa lovers are becoming more ecstatic about 'taste of hilsa' and arrangement of 'hilsa utsav' at hotels/restaurants and river cruises show hysteria revolving around hilsa fish is still on and will never end.

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NIMA eMag -Oct 2012

HAUTE COUTURE Sewing: Its Historic Beginning

Poonam Aggarwal
Academic Head-NIIFT, Mohali

Most women embark on a quest for the perfect dress at least once in their lives, be it for a prom or a wedding, a quinceanera or a sweet 16 celebration, the quest continues Costume and Fashion history would be incomplete without Haute Couture. A French phrase for High Fashion Couture means dressmaking, sewing or needlework and Haute means elegant or high, so the two combined imply excellent artistry with the fashioning of garments. Haute Couture is not made for the masses; therefore it's supposed to be superlative, highly technical and fantastically executed collection created by the best of artisans. Haute Couture involves hours of work, the kind that can wear your fingers to the bone, because everything would be hand stitched and painstakingly worked on. Made on order for a specific customer, it is usually made from high quality, expensive fabric and sewn with extreme attention to detail. So to see Couture collection first hand is to view perfection in an outfit.

Haute Couture has changed over the centuries but it is still about dressing the body in an exquisite manner, with great attention paid to fit & style to create a unique garment that makes the wearer feel beautiful when it is worn. The traceable history establishes the origin of Haute Couture in Paris

in mid-19th century and an English gentleman by the name of Charles Frederick Worth is considered to be the father of Haute Couture. Perseverance, marketing genius and ability to create beautiful well fitted garments helped him establish himself in a society where it was a taboo for men to look upon a woman's body and the thought of the man doing fittings was horrifying. But evidences of clothing in India prove that origin of Haute Couture dates back even farther. India a land of rulers, diverse cultures, beautiful textiles, ornamentation techniques has been witnessing Haute Couture ever since the rulers ruled. The Maharajas and the Maharanis dressed exquisitely in the most elegant attires, was the result of Haute Couture sewing. Costume, like architecture, is one of the most visible signs of civilization. What person wears is often indicative of his or her personal and social identity, marital status, occupation & sometimes even religion. The study of origin of Haute Couture is a difficult aspect in the Indian context, because of absence of any surviving costume material from any period earlier than the 18th century. Even textile evidence of a more generic nature is disconcertingly sparse. A single fragment of plain madder dyed cotton cloth, dated to around 1750 BC is all that survives from the Indus valley civilization. Except from a few pieces from Sultanate & Mughal India, the costumes that have survived today date only from the 19th & 20th century. The flavor of Indian costume is sensed through movement, drape & detail. Couture dominated the Indian scenario since Medieval India to British India to twentieth

century and today. India has given the best of specimens of Couture to the world.

In today's India Couture is only understood as wedding wear. But times are changing and Couture has become more accessible, more relaxed and something that you can pair with every day wear. It has today become the business of designing and producing fashionable, high quality custom made clothing. Couture sewing is all about detail techniques that are used by tailors for fitting & finishing. Think of buying a garment from a departmental store rack or buying it from a designer store the designer store will check the garment for your proper fitting, the neatness with respect to stitching & finest of details so that the garment looks beautiful from both the sides. The details would include use of Couture sewing techniques. Author can be contacted at thakur10poonam@yahoo.co.in

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NIMA eMag -Oct 2012

'HOW BEST TO KILL A GOOSE THAT LAYS THE GOLDEN EGGS' - HARYANAVI STYLE
S.P Singh Bhalla
Consultant HR/Industrial Laws/Management of Disciplinary systems
Mercifully, Maruti Suzuki is limping back to regain its lost 'gears' in the barbaric mayhem at its Manesar plant on July 18, 2012 badly battered by unruly workforce alien to Industrial culture, its values, orderliness and still clinging to feudal and agriculture value systems unlike its counter parts in Western India, unwarranted interference of ruling politicians for their vested interests including its labor wing, INTUC and finally misfeasance and malfeasance of Haryana Police deputed for duty at the site but remained mute spectators to the arsons, killings, battering Managerial/supervisory personnel, damaging property and not sparing even the Japanese investors who invested billions of dollars, latest world brand technology in the enterprise and it's Managers too. State Labour Deptt has nothing remarkable input in this labour, especially the contract hands is too exposed with its failure to respond with adequate timely initiatives even at this belated stage. Take for example the killing and arson have only confirmed the incompetency of the 'Babus' who bask in the privileges and benefits attached to their chairs and their sycophants too passing their times in churning out scores of their files by the evening but in effect with ZERO output at the ground. Barbaric violence in Maruti, Noida, Ghaziabad belt in recent times are nothing less than the violence in the Middle East except in size but equally carrying the portents of explosives that can engulf remaining industrial scenario and segments of economy. Labour militancy has been affecting Maruti plant at Manesar for quite some time. In one of the 2011 repeated strikes, Maruti wanted not to reinstate a few hardened militant workers but were overruled by State labour department who have no specialization in Industrial Management except to squeeze the Companies with one or the other demand(s) in cash and or kind. One questions their imposing reinstating the hardened elements which is the sole prerogative of the Management and not of the State Labour Deptt., which carries out the undesirable demands of the tunnel visioned politicians. Maruti's strategy to buy the mllitant unionists by offering them golden shake hand in October 2011 strike most of the 30 leaders took Rs. 15 lakhs each as part of a negotiated deal while some were paid more has, as expected, back-fired. Industrial Relations of the Maruti is back to square one reinforcing the view that IR can't be bought like vegetables. It has to be nourished with sustained efforts. Another blunder was to restrict recruitment to particular local pockets of ruling politician(s) thus loosing the benefits of diversity of workforce which factum is confirmed in a section of media subsequently and most of the workers involved in the clash were from those pocket(s). Our Archaic labour laws will remain so unless Central/State Govts., wake up to intervene effectively to update voluminous labour laws in tune with the prevalent labour market demands. Except for the verbal assurances and political hypocrisy displayed periodically, nothing concrete comes out. The Contract Labour (Regulation & Abolition) Act, 1971 - does not guarantee equality in pay and other perks/benefits, social security in terms of gratuity, health insurance, medical care, educational assistance for their children, Provident Funds as are available to the regular hands despite the fact that both the segments of labour have the same job responsibilities; rather the productivity and discipline of the contract hands are much higher than their counter parts in regular cadres nor the former have service security. Why Contract hands are allowed in operations of perennial nature against statutory provisions? No explanation comes from the statutory authorities concerned with the implementation of the law. Contractors do not release dues timely to the contract hands who are always at their mercy. Principal Employers do not discharge their

entire sequence of events except to impose unwarranted interference in the Industrial Management by overruling Maruti imposing reinstatement of a few hardened miscreants; of course not without ruling politicians' dictates. 'Insensitivity' on the part of Central/State Labour Ministries to keep a tab on the pulse of the

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statutory supervisory obligations for timely payment of dues giving contractors free hand and the latter pass the bucks to the Employer companies. Labour department of the State winks their eyes waiting for extraneous considerations and avoid interfering albeit fully knowing the ground realities. This vicious circle goes on unabated. Flexibility of labour does not mean that contract hands are 02nd rate citizens and can be misused and abused too. This sparked embers of the unrest ultimately leading to violence. 94% of India's 400 milllion + workforce is employed informally. Such a huge work force can't be lost sight of while working out minimum wages and benefits for them. It is strange that on one hand Govt. is committed to Right to Education to every child, on the other hand such vital component is ignored in working out the contractual wages frustrating the National Cause as also the medical care. The triggering point flashed when impatient, un-ruly unionists wanted to get the suspension of one of their worker-member revoked. Management had agreed to revoke the suspension of the worker who was placed under suspension only during same day after altercation with the supervisor - next morning but the Unionists wanted immediately in the same evening. In fact, discipline is the prerogative of the Management and nonnegotiable issue. It is an individual's misconduct/misbehavior that warranted the suspension. Process takes the issue to logical conclusion affording the delinquent reasonable defense opportunities and even take the assistance of co-worker also. Whole process is transparent and delinquent has various platforms to take the issue within the frame work of Law including involving Conciliation proceedings and appropriate court to get his grievance redressed democratically and legally. The Standing Orders applicable to the enterprise have been framed in consultation with the Union representatives duly certified by the Certifying officer appointed by the

Govt. There can't be better lawful situation in as much as delinquent has all the rights to redress his grievances. 'Suspension' from service is not a punishment, either. Individual is entitled to draw suspension allowance. This is standard system in any service, be it industry, Govt., Defence or any other segment of employment anywhere in the World let alone India. It is another shame that we have a vulture instead of culture. Militant unionists want the system as if India is a 'Banana Republic.' Ironically, we bend to any extent to abide by systems abroad be it Canada, USA, UK or any other Country. But when it comes to own land, we vandalise our systems and culture in a land of 'peers, pigambers, saints, sadhus, Gurus' and acclaim pride in the act. Damn our Character, damn our hypocrisy. Aggrieved Suparna Prasad Deve, widow of the deceased General Manager, HR who was mercilessly beaten with iron rods, disabling him to escape and forced him die in his office which was subsequently set on fire, had to complain, If 50 policemen were at the scene, why did not they act when a hundred Maruti workers brutally attacked Mangers and killed my husband? 'Shame' on the Haryana Police less the discussed better it is since their acts of 'chivalry' in variety of situations are too well known to repeat here. Even at this late stage when more than three months had expired, SIT findings are awaited, no charge sheet filed against in the Court. Their counterpart in the Western countries swiftly investigate the crimes and the Courts decide the murder cases within 06 months at the most. They mean it what we profess loudly Justice delayed is justice denied mechanically. 'Hypocrisy' at it's peek in a land of 'SATYAMEV JAYATE. In some cases one entire life is consumed in litigation as he was ordained to spend his human life for this only and justice still eludes him. Next generation(s) get represented after the original litigant(s) had left for heaven presumably since they had

enough of 'HELL' in our so called 'sacred land.' C o l l e c t i v e s s e l d o m ta l k o f productivity and Global challenges of the business which is becoming day by day most tough in the current economic melt down all over the world. Mercifully, it's impact was less in India because of sagacity economic reforms enforced. Collectives have yet to wake up to the Global quality, business constraints, acting as a responsible business partner as one finds their counterparts in the West conducting professionally and responsibly. Haryana State revenues too suffers from crores of rupees by way of loosing excise taxes on sale of Maruti products. Of course, It does not affect politicians as that is 'public money' - not affecting them personally. Alas, 'Ignorance is bliss'. In the ultimate, all the stake holders lost the game which included consumers and Society as well. Instead of win-win situation, it was lose-lose for all. Let us hope wisdom prevails and a lesson is learnt for future. And the golden 'Goose' is allowed to lay eggs for Country's progress and prosperity, generating employment, importing technology, collecting excise/taxes as revenue, sending positive signals across the world that India is still investor friendly despite hiccups here and there. It is heartening that Hon'ble Prime Minister is pushing for greater reforms in the economics front for the Country. One only sanguinely hopes that Labour Laws enacted a century back crying for updation in synchronization with the Global challenges are not skipped by him which sadly often happens. Without matching 'software', 'hardware' is meaningless. S P singh bhalla. Consultant HR/Industrial Laws/Disciplinary systems. # 9815985273; 072-4659675

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NIMA eUpdate
North India Management Association
Aug-Sept 2012

Issue-V

NIMA ADOPTS ARUNACHAL, TO TRAIN 600 LOCAL YOUTHS

By Kumar Shakti ITANAGAR, Jul 18: The North India Management Association (NIMA) with Chandigarh-based Institute of Technology & Future Management Trends (ITFT) as institutional partner has adopted Arunachal Pradesh recently to develop the skills of 600 youths with the GoI's post-metric scholarship. NIMA president Dr Gulshan Sharma, who as a former Army major travelled the length and breadth of the North-eastern region, said that the present era being knowledge- and skill-centric, India targets to train 500 million people by 2022 while the ITFT with an 18-year proven track record in empowering youth, plans to provide skill development to 2, 00,000 youth in the next five years. Taking part in a DDK discussion themed 'Youth Empowerment' - to be telecast at 6 pm Thursday he said the NIMA adopted Sikkimin 2011. He landed here at the invitation of Chief Minister Nabam Tuki to announce the adoption scheme with the state's social justice, employment & tribal affairs department as the nodal department. As anchor Pradeep Kumar set the ball rolling wondering if it was a step forward in directing the youth energy with India having one of the highest working populations in the world, Dr Sharma admitted that in India, one of the BRIC (Brazil, Russia, India and China) nations with very high working population, knowledge and skill development would help the country's GDP go up. The ITFT education group scheme university degree education skills development vocational employment & entrepreneurship offers 600 post metric scholarships under union ministries of tribal affairs and social justice & employment for ST/SC/OBC students to study atITFTCollege,Chandigarhduring the 2012-13 academic year. The forms are available for free at the social justice, employment & tribal affairs department's Middle Level Workers' Training Centre in Naharlagun, and details can be obtained by dialing (0360) 2244665, he informed. When asked if NIMA would serve as a silver lining in a landlocked state gasping for employment opportunities with the CM announcing to generate one lakh employment during the next five years, Dr Sharma said the scheme would not differentiate between academically excellent and poor students and train in a manner to help inherent qualities surface equally, making all the youths employable or earnable.

Dr Gulshan Sharma NIMA President

Group Photograph of Faculty from Various business schools who attended Faculty Development Program organized by NIMA and held at ITFT College Campus.

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NIMA eUpdate-Aug-Sept 2012

Pakistan India Management Summit NIMA PARTICIPATED IN THE SUMMITT

Pakistan India Management summit, under the auspices of 'Aman Ki Asha' & Nutshell Forum was commendably hosted by League of Xtraordinary Youth (LXY Global). This was first ever Pakistan India Management Summit held on Thursday & Friday, September 20 & 21, 2012 at Pearl Continental Hotel, LAHORE, and the South Asia's Cultural Capital. The theme chosen for this summit was Leadership for New Economic Realities. About 45 Indian and 500 Pakistani delegates attended this Management Event of the Year in South Asia. Senior Corporate and Business Leaders from India and Pakistan (Chairmen, Managing Directors, Presidents, CEOs) participated as Speakers and Panelists. The distinguished speakers included Tata Communications, Tata Steel, PricewaterhouseCoopers India, Accenture India, NASSCOM, Wartsila India, Nokia India, Abbott India, Mahindra & Mahindra, Reliance Industries, Wipro, Reliance BIG Entertainment, Mother Dairy, Naukri.com, TiE Delhi, All India Management Association, Confederation of Indian Industry, Max India Limited, Employers Federation of India, DCM Shriram Consolidated, Packages Limited, Teradata, State Bank of Pakistan, SECP, HEC, COMSATS, ICAP, Karachi Stock Exchange, MCB, A. F. Fergusons, Pakistan Cables, Management Association of Pakistan, GEO TV, Descon Engineering, PSO, General Electric Pakistan, Lucky Cement, Maple Leaf Cement, KASB Group, Ali Akbar Group, P@SHA, Netsol Technologies, etc. Mr. J.N.Vohra, Secretary General of NIMA and associates, Dr. P.K.Vasudeva and Mrs Uma Vasudeva participated in this two days conference held at Lahore. Mr. Vohra was interviewed by- The News-International at the sidelines of the conference. The News is the largest English newspaper published by the Jang Group of Newspapers in Pakistan with a circulation of 140,000 and is published from Karachi, Lahore and Rawalpindi/Islamabad. An overseas edition is published from London that caters to the Pakistani community in the United Kingdom. Mr. Vohra talked on Women Empowerment. The paper clip is reproduced below;

NIMA Recognises Panchkula Management Association

Panchkula Management Association helds its Executive Body meeting on 16th Setp. Panchkula Management Association (PMA) held its meeting at Hotel Pallavi, Panchkula. The meeting was chaired by Dr. G.Munjal, President-PMA and Chairman & Managing Director of Ind. Swift Group of Companies. The other executive members who attended the meeting include, Prof. S.K.Sharma, professor emeritus Renewable Energy Centre, PU, Dr. P.K.Vasudeva, former professor ICFAI university, Mr. C.L.Lakhanpal, IAS (Retd.), Mr. Rajeev Sharma, IAS (Retd.), Col. K.K.Sharma (Retd.) and others. While addressing the executive members, Dr. G.Munjal said that formation of PMA should go a long way for contributing the expertise of its members for developing city, industry and its culture. He said, Panchkula to certain extent have been neglected in these aspects. Dr. Munjal said that the association will endeavour for Industry- academia tie-up to help industry, based in District Panchkula. He said that no country can progress without innovation. Presently, our industry, especially MSMEs, is not research driven and lack innovation. Dr. Munjal further said that the association should use its platform to develop the outlook of younger generation so that they do not fall prey to depressing outgoings in the country. PMA, in its humble way, have responsibility to provide impetus to the younger generation to enable them imbibe positive outlook for their betterment and for the thriving future of the country.

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NORTH INDIA MANAGEMENT ASSOCIATION

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