Airbus Fly Your Ideas Challenge 2013 Round 1 Briefing Pack for participating teams www.airbus-fyi.

com

Introduction
This Briefing Pack provides the detail you need to complete Round 1 of the Airbus Fly Your Ideas challenge 2013. Up to 100 teams from around the world will be selected to go through to Round 2, so we recommend that you read this document carefully before submitting your Round 1 Questionnaire, to give your team the best possible chance of being among them. The evaluation structure and criteria have been developed in close consultation with Research & Technology, engineering and eco-efficiency experts from Airbus, as well as Human Resources and communications professionals. We hope that by participating in Fly Your Ideas, not only will you come up with great ideas to help shape the future of the aviation industry but you will also learn more about project and team work; skills which will serve you well in the future, whatever you decide to do next. To complete Round 1, you must; Complete both parts of the online Questionnaire. Please do this online via your team page on the Fly Your Ideas website, DO NOT submit any other version. The questions you must answer are shown later in this document Ensure all members of your team are correctly registered and will be eligible to participate throughout the competition (team members must be registered students until April 30 2013) Ensure you and your team have all ticked the box to confirm you have read the terms & conditions Give us the name of your Academic Mentor, a member of the academic staff from your institution (or one of your team members institutions). The deadline to submit your Round 1 Questionnaire is 12.00 noon GMT on December 7th 2012. No entries submitted after this deadline will be accepted. We expect a lot of traffic to the website around the deadline so to avoid technical issues or delays, dont leave it until the last minute to submit. Entries submitted by email will NOT be accepted. We look forward to receiving your teams entry soon! Good Luck!
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What you need to do now

In this brief is the questionnaire, which your Team Leader should complete online and submit by the end of Round 1 (12.00 noon GMT on December 7 2012). This questionnaire contains 5 questions about your idea and 4 additional questions for background information, which will not be evaluated. Airbus Fly Your Ideas challenges students across the globe to develop new and innovative ideas to
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shape the eco-efficient aviation industry of the future, meeting the needs of air transport in a sustainable way. For Fly Your Ideas 2013, Airbus is focusing on innovation, and would like students to propose an idea which addresses: Energy; Efficiency; Affordable Growth; Traffic Growth; Passenger Experience; or Community Friendliness. These have been identified by Airbus as the six key challenges of the 21st century for a sustainable aviation industry.

Energy
As traditional fossil based fuels become scarce and corresponding prices rise we encourage ideas for reducing energy consumption, increasing energy harvesting/recovery and for identifying sustainable sources of renewable energy that dont compete with food, land and water resources.

Efficiency
Aircraft with improved performance and reduced environmental impact are increasingly in demand. Therefore the aviation industry requires new ideas in areas such as enhanced aerodynamic performance, weight reduction, improved maintainability and reliability.

Affordable Growth
Growing demand to introduce new improved aircraft and service solutions into the air transport system requires that fleet replacement and upgrades need to be affordable. Therefore ideas for lower cost manufacturing processes, materials, equipment, operations and disposal must be developed.

Traffic Growth
In the next 15 years it is forecast that aviation passenger traffic will more than double placing strong pressure on the capacity of air transport systems. To support this demand we want to inspire innovative ideas to improve the management of aircraft missions, air traffic control and ground operations.

Passenger Experience
The traveller expects a seamless, comfortable and efficient travel experience with ready access to services and facilities throughout their journey. Ideas could therefore address the cabin of the future, as well as integrated transport systems or improved airport operations.

Community Friendliness
As airports are closely embedded in our cities, we must maintain a harmonious co-existence with local residents. Ideas identifying new approaches for reducing noise levels, improving air quality and easing ground traffic could be proposed.

Innovative ideas for an eco-efficient aviation industry of the future which are not covered by these six challenges are also welcome.

ROUND 1 QUESTIONNAIRE
The online Questionnaire can only be submitted by the Team Leader, and only one Questionnaire will be accepted per team. The Team Leader must submit the online Questionnaire provided in your team area of www.airbus-fyi.com. To access this area, you will already have received your own log-in details. Questionnaires sent by email will NOT be accepted. Entries must be in English, so take care to write your responses so that they can be understood. You will not be judged on the quality of your English, however poor English may prevent the Assessors from understanding the response and this could have an impact on your chance to be recommended for Round 2. Questions 1-5 have a maximum number of words for each response. The online form will not allow you to go beyond the maximum so check your replies in advance to ensure they are the right length. Assessors will not be given your team name or university name, and to maintain this anonymity please do not mention your university name anywhere in Part One of the Questionnaire. The Questionnaire, which MUST be completed by 12.00 noon GMT on December 7 2012, is as follows. To help you understand what Airbus assessors are looking for, we have included the key evaluation criteria in italics:
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PART ONE
Please complete the questions below to explain your idea, how it is innovative, the benefits you think it will generate and how you plan to continue your project if you are successful in getting to Round 2 of the competition. What is the title of your proposal? (Maximum 20 words) The title should reflect the scope, goal and benefits of your idea. In addition, if you wish, you can also give us an acronym or shortened version of the title for reference. What do you understand to be the state of the art in the area of your idea? (Maximum 100 words) What is the current operational practice in the subject area of your idea and what new approaches are already under development in this field? Please explain your idea. (maximum 200 words) Explain the main features of the idea and what challenges need to be overcome for it to be implemented. Ensure you mention the way(s) in which your idea is new or innovative in relation to the state of the art.

What benefits do you expect your idea to generate? (Maximum 100 words) Explain the benefits of your idea in relation to the challenge you have chosen with particular attention to positive environmental, economic and social impact.

If your team progresses to Round 2, what new work do you intend to carry out to test and validate your idea? (Maximum 100 words) Please outline a plan of how you will develop your idea and how you will measure the benefits.

PART TWO
To help us allocate your idea to the relevant assessors, please complete the questions below. These questions are for our information only, and do not form part of the evaluation process for Round 1. Which one of the six challenges does your proposal address most strongly? (If necessary you may select a different challenge to the one you first chose on registration, but you must ensure the challenge in your team profile matches the one you select below so that your proposal goes to the right assessors). o o o o o o o Energy Efficiency Affordable Growth Traffic Growth Passenger Experience Community Friendliness Other (Please State)

Which one of the following disciplines best describes the skill area of your idea? Engineering design disciplines o o o o o o Cabin solutions Aircraft concepts Aircraft systems Structures & materials Engines, fuel & acoustics Flight physics

Other disciplines o o o o o Manufacturing & assembly Supply chain management Sales & marketing People management Business & economics

Aviation Operations o o o o o o Airport infrastructure Air traffic management (ATM) Airline operations Maintenance repair & overhaul (MRO) End-of-life recycling Other

What inspired you to choose this idea? Please be exhaustive in listing any sources, such as related research in your university, publications, a professor you are working with, a project youre involved in, and so on. What work, if any, have you already done on this idea? For example, please explain if the idea is something completely new for you, or if it is linked to a thesis, report or project you are already working on as part of your studies.

What will happen next?

Following the Round 1 deadline, which is 12 noon GMT on 7 December 2012, a team of Assessors will evaluate all of the entries. This evaluation process will be carried out as follows: The Assessors will review each entry according to the evaluation criteria mentioned in the Questionnaire and will recommend whether an entry should be selected for Round 2. These recommendations will be based on the relevance, quality and information of the specific responses provided to each question in Part 1 of the Questionnaire. All recommendations by the Assessors will then be reviewed by a Final Assessment Panel who will decide which teams should progress to Round 2.
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The successful teams will be notified by email and via their team page, and will receive a Round 2 Briefing Pack that details what is required for the next phase of the competition, as well as any key dates for submission of Round 2 entries. All teams that have not been successful following Round 1 will also be notified by email. All teams will receive feedback on their proposals, and will be notified of their status before the start of Round 2.

Need help?
If you have a question that has not been covered in the FAQs or by other information sections on the website, please contact us at info@airbus-fyi.com If you have a technical question related to the competition website, about this Briefing Pack, and how to submit your entries online, please contact our helpdesk at info@airbus-fyi.com

Summary of Round 1 Actions to complete before 12 noon GMT, 7th December 2012:
All team members to be correctly registered Your Academic Mentor to be identified and details communicated to the organiser via the website Ensure that you and each member of your team have accepted the Terms & Conditions of participation. Team Leader to submit the online Questionnaire

Many thanks for your attention. Good luck! The Airbus Fly Your Ideas Team