MARKETING PROJECT TOPICS

Study on creation of luxury brand Strategies used to build successful Internet based customer services Conspicuous consumption Changing trends in FMCG industry in India Promotion strategies followed in retail sector Study on changing consumer preference towards organized retailing from unorganized retailing. Study on "impact of advertising in B2B marketing" Distribution network & general insurance industry Study on strategies for promoting retailers' brands The impact of tax on electronic goods & products (industrial marketing) Merchandising key account management in apparel exports Marketing in FMCG sector E-marketing of financial services: Relationship approach Impact of promotional activities at mall on consumer's behavior at shopping malls Managing of luxury brands Role of emotional satisfaction in service encounters - retail sector Study on factors influencing adaptability & usability of consumer electronics Future of consumer durables pertaining to standard brands & own brands of retailer like (next, bigbazar) Study of consumer behavior related to different soap brands in a location Influence of branding on consumer purchasing behavior Analysis of sales promotions ability to prompt brand Measuring effectiveness of display system for chocolate in retail Choosing retail locations for shopping in India (retail industry) Study on "impact of web 20 technologies on B2B marketing" Integrated marketing communications (IMC) Analysis of the role of outdoor advertising and establishing strategies for managing space media Factors affecting real estate markets in a location Logistics & Rink management Impact of customer relationship management in retail industry" The study of customer perceptions towards ayurvedic health spas" A study on factors influencing adaptability & usability of consumer electronics" An analysis of possible strategies for successful internet based customer services" Impact of promotional activities on consumer's behaviour at retail outlets" Present and future potential of users generated content and its role in on-line advertising" Retail outlet mapping of retail stores and shopping malls Impact of buying factors on the sales of chemical goods" Analysis of the effectiveness of branding on luxury products A study of implementation & effectiveness of competence management A study on changing importance of various media vehicles of advertising" Study of factors which influence the location of retail outlet" A study of buyer behavior towards after-sales-service of electronic products Effect of big box retail chains on small business" An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels

Study of consumer behaviour related to different bathing soap brands The factors affecting and enhancing the brand equity of multinational corporations in India Study on consumer behavior with special reference to preference of brands in cellular phones" A study of attributes in accepting specialty pharmaceutical products among medical practitioners Effects of negative word of mouth communication on brand equity A study on motivational significance of various reward and recognition programs" A study on the impact of loyalty programs on consumer purchase behavior and loyalty" Marketing strategy adopted for selling different mobile Market potential for turnkey conferencing Market feasibility Effective retail distribution in insurance Dealership network & effectiveness of distribution system Customer satisfaction electronic products Customer behavior Customer awareness Customer preference towards promotional activities Brand image Comparative study on brand loyalty Brand awareness Channel recruitment & development Brand preference Customer expectations Distribution channel Developing marketing strategies Distribution & promotional strategies Effectiveness of rural distribution Global scenario & market potential Import consolidation Logistics operation Management automation Marketing mix Global supply chain mgt & logistics Customer satisfaction survey Consumer perception survey Service quality study Service blueprinting Service process mapping + back stage, on-stage Improving service quality using service blueprinting Competition analysis Service standards Study on effectiveness of employee's role in service delivery Effectiveness of channels (distributors/ dsas) in service delivery Effectiveness of channels (on-line/ internet) in service delivery Customer data analysis Study of institutional markets Effectiveness of promotion schemes

Measurement of brand awareness and brand perception Customer loyalty study Study of purchase influencing factors Customer profiling Advertising effectiveness study Customer satisfaction survey Consumer perception survey Service quality study Service blueprinting Service process mapping + back stage, on-stage Improving service quality using service blueprinting Competition analysis Service standards Study on effectiveness of employee's role in service delivery Effectiveness of channels (distributors/ dsas) in service delivery Effectiveness of channels (on-line/ internet) in service delivery Customer data analysis Study of institutional markets Effectiveness of promotion schemes Measurement of brand awareness and brand perception Customer loyalty study Study of purchase influencing factors Customer profiling Advertising effectiveness study Strategies for marketing agro products Telemarketing advantages & disadvantages Customer data analysis Study of institutional markets Effectiveness of channels ( online/ internet ) in service delivery

THESE ARE THE VARIOUS MARKETING ACTIVITIES CARRIED OUT BY ORGANIZATIONS. YOU SHOULD PICK THE ONES THAT YOU ARE MOST COMFORTABLE WITH AND CARRY OUT A PROJECT ASSIGNMENT THAT YOU CAN CARRY OUT SUCCESSFULLY. EXAMPLES LISTED BELOW. THE MARKETING ACTIVITIES COULD INCLUDE --------------------------------------------------------------------------------* strategic marketing activity [WHAT IS THE EFFECTIVENESS OF THE STRATEGIC MARKETING ?] ------------------------------------------------------------------------------------* marketing research activity [WHAT ARE THE VARIOUS MARKETING RESEARCH CARRIED OUT

PRIMARY/SECONDARY -- HOW IT IS UTILIZED] --------------------------------------------------------------------------------------*market forecasting activity --------------------------------------------------------------------------------------------*consumer behavior identification activity [WHAT ARE THE VARIOUS CONSUMER RESEARCH CARRIED OUT PRIMARY/SECONDARY -- HOW IT IS UTILIZED IN PRODUCT DEVELOMENT ?] -------------------------------------------------------------------------------------------------*organizational buyer behavior indentification activity -------------------------------------------------------------------------------------------------------*New Product Development activity [ CONDUCT A DETAILED STUDY OF HOW A NEW PRODUCT IS PLANNED/DEVELOPED --FROM CONCEPT TO COMMERCIALIZATION ?] -----------------------------------------------------------------------------------------------------------*new product commercialization activity *test marketing activity *product planning activity *Product Pricing activity *Marketing Strategy development activity *Market Development activity *marketing environments analysis actiivty -----------------------------------------------------------------------------------------------------------------* marketing planning activity [ CONDUCT A DETAILED STUDY OF HOW MARKET PLANNING IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?] -------------------------------------------------------------------------------------------------------------*market segmentation activity *market targeting activity *market positioning activity *product marketing activity *Channel marketing activity *Marketing Logistics development activity *physical distribution planning activity -----------------------------------------------------------------------------------*Marketing Mix planning activity [CONDUCT A DETAILED STUDY OF HOW MARKETING MIX PLANNING IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?] ----------------------------------------------------------------------------------------*promotions plannings activity ---------------------------------------------------------------------------------------*sales planning activity [CONDUCT A DETAILED STUDY OF HOW SALES PLANNING IS CARRIED /DEVELOPED --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?] -------------------------------------------------------------------------------------------

*publicity programming activity *TRADE MARKETING activity *online marketing activity *direct marketing activity ---------------------------------------------------------------------------------------------------*marketing communication activity [ WHAT ARE THE VARIOUS MARKETING COMMUNICATIONS USED -ITS METHODS/ BENEFITS/ IMPACT ON THE BUSINESS -----------------------------------------------------------------------------------------------*branding activity [CONDUCT A DETAILED STUDY OF HOW THE ORGANIZATION DEVELOPS ITS BRAND --FROM CONCEPT TO RESULTS/ ITS EFFECTIVENESS ?] ------------------------------------------------------------------------------------------------*advertising activity *telemarketing activity --------------------------------------------------------------------------------------------------*MARKETING AUDITING ACTIVITY [CONDUCT A DETAILED STUDY OF HOW MARKETING AUDIT IS CARRIED /DEVELOPED -- ITS EFFECTIVENESS ?] ---------------------------------------------------------------------------------------------*sales development activity *sales organization development activity *merchandising activity *retail marketing activity *customer servicing activity