Channel Marketing Budget

All amounts are in $(000)

Anticipated Sales Total (000):
Rate
Personnel (% of Total Sales)
Human Resources
Commission

5
0.10%
Personnel Total:

Direct Marketing (% of Total Sales)

Telemarketing (% of Direct Sales)
Human Resources
Infrastructure Support
Commission
Training
Telemarketing Total:

Month 1
100
QTY
Amount
100%
5
25.00
0.10
25.10

Month 2
200
QTY
Amount
100%
5
25.00
0.20
25.20

100%
100%

100%
50%

0.00%

Internet Marketing (% of Direct Sales)

Human Resources
Web Site Development (one-time cost)
Hosting
Support & Maintenance
Internet Total:

Retailer (% of Total Sales)

Communication
Training
Promotions
Commission/Discounts (% of Retail Sales)
0.00%
Retailer Total:

0%

Confidential

20%
50%

Month 8
1,800
QTY
Amount
100%
5
25.00
1.80
26.80
10%
50%

Month 9
2,000
QTY
Amount
100%
5
25.00
2.00
27.00
5%
50%

Month 10
2,000
QTY
Amount
100%
5
25.00
2.00
27.00
5%
50%

Month 11
2,000
QTY
Amount
100%
5
25.00
2.00
27.00
5%
50%

Month 12
Total
2,000
#######
QTY
Amount
100%
5
25.00
300.00
2.00
15.80
27.00
315.80
5%
50%

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00
0.00

0.00
0.00
0.00

0.00
0.00
0.00
0%

0.00
0.00

0.00

0.00
0.00
0.00

0.00
0.00

0.00

0.00
0.00
0.00

0.00
0.00

0.00

0.00
0.00
0.00

0.00
0.00

0.00

0.00
0.00

0.00
0.00
0.00

0.00
0.00

0.00
0.00
0.00
20%

0.00
0.00
60%

0.00
0.00

0.00

0.00

0.00
0.00
0.00

0.00
0.00

0.00
0.00

0.00

0.00
0.00

0.00

0.00

0.00
0.00
0.00

0.00
0.00

0.00

0.00
0.00
0.00

0.00
0.00
0.00
0.00
0.00
0.00

0.00
0.00

0.00
0.00
0.00
0.00
0.00

0.00
0.00

0.00
0.00
0.00
0.00
0.00

0.00

0.00
0.00
0.00
0.00

40%

0.00
0.00
30%

0.00
0.00

0.00
0.00

0.00
0.00
0.00
0.00
0.00

25%

40%

30%

0.00
0.00

0.00
0.00

0.00
0.00
0.00

0.00

0.00
0.00
0.00
0.00
0.00

25%

25%

40%

30%

0.00
0.00

0.00
0.00

0.00
0.00
0.00

0.00

0.00
25%

25%

40%

50%

0.00
0.00

0.00
0.00

0.00

0.00
0.00
0.00
0.00
0.00

25%
0.00

0.00
25%

25%

40%

60%

0.00
0.00

0.00
0.00

0.00
25%

0.00

0.00
25%

0%

0.00
25%

0.00

0.00
25%

0%

15%

67%

0.00
0.00

0.00
0.00

0.00
25%

0.00

0.00
25%

0%

0%

60%

0.00
0.00

0.00
0.00

0.00
25%

0.00

0.00
25%

0%

0%

25%

0.00
0.00

0.00
0.00

0.00
25%

0.00

0.00
25%

0%

0%

0%

0.00
0.00

0.00
0.00

0.00
25%

0.00

0.00
25%

0%

0.00
25%

0.00

0.00
25%

0%

0.00
25%

0.00

0.00

0.00
0.00

0%

25%
50%

Month 7
1,500
QTY
Amount
100%
5
25.00
1.50
26.50

0.00

50%

Distributors (% of Total Sales)

Communication
Training
Promotions
Commission/Discounts (% of Distributors' Sales) 0.00%
Distributor Total:

33%
50%

Month 6
1,500
QTY
Amount
100%
5
25.00
1.50
26.50

0.00

0.00

0%

Total Marketing Budget:

40%
50%

Month 5
1,200
QTY
Amount
100%
5
25.00
1.20
26.20

0.00

0.00

Agent/Broker (% of Total Sales)

Communication
Training
Promotions
Discounts
0.00%
Commission (% of Agent's Sales)
0.00%
Agent/Broker Total:

Other Expenses
Travel
Infrastructure (computer, telephone, etc.)
Channel Support
Other Expenses Total:

75%
50%

Month 4
1,000
QTY
Amount
100%
5
25.00
1.00
26.00

0.00

25%

Direct Mail (% of Direct Sales)

Human Resources
Material
Postage
Direct Mail Total:
Direct Marketing Total:

Customer Acquisition & Retention (CAR)

Human Resources
Communications
Promotions/Coupons
CAR Total:

Month 3
500
QTY
Amount
100%
5
25.00
0.50
25.50

30%

0.00
0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00
0.00
0.00
0.00

25.10

25.20

25.50

26.00

26.20

26.50

26.50

26.80

27.00

27.00

27.00

27.00

315.80

Page 1

9/27/2012

Human Resources
Commission

Monthly (Rate) * number of resources (QTY) of given month

Total Sales * % of Total Sales * Rate