e-Learning - India

March 2009

Executive Summary
E-learning market in India is at nascent stage and highly under penetrated with more than x% of the schools still untapped E-learning market comprises of
Multimedia in private schools Digital content and solutions in private schools ICT in government schools Installation and maintenance of computer labs in government schools Online education Online certifications/courses and online tutoring

Market

Drivers & Challenges

Drivers: Low penetration in schools, Increase in broadband penetration, government initiatives, increase in demand for online courses Challenges: Long receivable cycle, recognition issue Education sector has seen many PE/VC deals in e-learning segment on the back of growing demand for digital content in schools and online courses in India Government is increasing the computer literacy in public schools through PPP contracts Private schools moving towards hybrid teaching model, involving traditional and digital content, to improve quality of education Online courses and certificating by foreign universities gaining importance in Indian market ABC Ltd is the biggest players computer education in public and private schools, ahead of its peers Other players in e-learning segment include XY Ltd and UV Ltd

Trends

LE P M A S
E-LEARNING INDIA.PPT

Competition

Market Overview Drivers & Challenges Trends Competition Key Developments

E-LEARNING INDIA.PPT

E-learning market in India is at nascent stage and highly under penetrated market
Overview
E-learning market is estimated worth USD XX mn in 2008 with immense growth opportunities E-learning comprises of
Multimedia in private schools includes digital educational content and infrastructure solutions in schools as teaching aid ICT in public schools involves setting up of computer labs and providing training in computer literacy in government schools Online Education includes online tutoring for K12 and online courses at graduate and post graduate level

E-Learning Market (2008-2012e)

USD mn
4,000 3,000 2,000 1,000 0

Online education
USD mn
3,000 2,000 1,000

LE P M A S
X 2008 USD mn
1,500 1,000 500

2012

Multimedia and ICT in Schools

Public Schools Private Schools V

A
0
0

U 2012e 2008 2012e

2008
Note: E-learning at corporate level is excluded Source:

E-LEARNING INDIA.PPT

Drivers and challenges

Drivers
Low penetration in schools Government initiatives Increase in broadband penetration Increase in demand for online courses

Challenges
Long receivables cycle Recognition issues

E-LEARNING INDIA.PPT

Key Trends

PE/VC firms showing interest in education sector

Increase in public private partnerships (PPP)

Trends

Foreign universities offering online courses

Private schools adopting hybrid teaching methods

E-LEARNING INDIA.PPT

ABC Ltd is the leading player in e-learning market

Major Players
E-learning market in India is highly under penetrated with more than x% of the schools still untapped ABC Ltd is the biggest players computer education in public and private schools, ahead of its peers

Government Schools
Company
ABC Ltd XY Ltd

No. of Schools (FY08)

A B C

ABC Ltd hold x% market share in the ICT education market while XY Ltd and UV Ltd hold s y% and z% each respectively

LE P M A S
UV Ltd

Private Schools
Company
ABC Ltd XY Ltd

No. of Schools (FY08)

X Y Z

UV Ltd

Untapped market provide immense opportunities for the players in the space Untapped market provide immense opportunities for the players in the space

Source: E-LEARNING INDIA.PPT

Company Snapshot ABC Ltd

ABC Ltd
Overview: ABC Ltd, founded in 19--, is an e-learning solutions provider specializing in creation, management and delivery of learning content Business Model:
Corporate: Uses proprietary content for computer aided learning within class rooms under its AA product. Also licenses out content for ASEAN markets. Has its own books in schools managed under the Edu Manage umbrella Retail: Owns two online portals namely www.ABC.com and www.XYZ.com. ABC.com was developed in-house; XYZ.com was acquired in 20--

Expansion Plans: By 20--, ABC Ltd plans to have X schools signed up for AA product Financials
INR mn
3,000 2,000

LE P M A S
CC y% x% BB
E-LEARNING INDIA.PPT

Revenue Break up (FY08)

DD z% w% AA

U Revenue X Adj. Net Profit Y 2007 2008 V

1,000 0

Source: