INTERNATIONAL SCHOOL OF BUSINESS & MEDIA, PUNE FINAL PLACEMENT PROGRAMME (2011-12)

Post Graduate Diploma in Management Specialization : Marketing & Finance

Name Date of Birth

Phone Email

Akshat Vashishth 26st Aug 1988 Nande Village,Taluka Road, Pashan-Sus Road, Pune 411042. 020-66754649/ 66754656 placements@isbmmail.net

EDUCATION
International School of Business & Media, Pune CGPA Mukand Lal National College (Kurukshertra UNIVERSITY) B.Com Spring Fields Public School, Yamunanagar H.S.C. (Commerce) D.A.V Public School, Yamunanagar S.S.C. /8 2010-2012 5.79 2008-2011 67 % 2006-2007 62 % 2004-2005 51 %

SUMMER INTERNSHIP
Company Project Title Objectives & Scope Tikona Digital Network Limited. Use of IT and internet in Small and Medium Enterprise. District and Taluka wise glyphosate market size available and competition in them. Competition in each crop with details .Scope for Glyphosate in the vegetable segment of Maharashtra. Challenges in entering the vegetable segment. Opportunities for the company. Suggestions for the successful implementation. Study of sales, Strategy planning to increase the customer base, Need Identification for launching a market leader product in a new segment, Competition Mapping, Report Generation. Customer perception, buying behavior and Potential identification through Questionnaire with a sample size of 480 respondents, Analysis of primary data.

Process

Methodology

Learning Outcomes

Understanding of: How strong is the consumer perception and how it is handled? How Marketing strategies are modified with that of the Competitors. Factors affecting the buying behavior of the customer.

WORK EXPERIENCE N.A. LANGUAGES KNOWN

Languages English Hindi Punjabi Read YES YES NO Write YES YES NO Speak YES YES YES

PROJECTS & LIVE ASSIGNMENTS

Project on Production and Operation Management of Dominos Pizza at ISB&M. Project on New Product Development and its Marketing Strategy at ISB&M. Project on Job Analysis of a Manager at ISB&M. Project on Sales and Distribution at ISB&M.

AWARDS & ACHIEVEMENTS

2nd position in 800 meters race in inter school athletic meet at graduation level. Held the position of volleyball captain at sports cluster. Held the position of sports coordinator at graduation level. Runners up-Basketball Tournament at district level. 3rd position in Relay Race at school level.

EXTRA CURRICULAR ACTIVITIES

Member Souvenir Team for HR Share11 at ISB&M. Member Security Team for Forza10 at ISB&M. Attended Yes Plus (Meditation Classes). Participated in Blood donation camp.

ADDITIONAL INFORMATION

Computer proficiency in MS Office (Word, Excel, Power Point). Keen interest in Basketball, Volleyball & Badminton.

MOTTO IN LIFE
" To have within me right now, everything i need , to deal with whatever the world can throw at me"

Mrinal Mahajan