World's Fair General Documentation 1

Box# 30
Folder# 603
Word's Fair: General
(1)
Feb ,1962- May ,1963
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Dt-ar Bob:
,qftPrtic :1 t1.1u d in,; ht:re :1t tht:"
Department 'vith Bnu.Jl ian l'::!:h .. ;.f 1 s .:mu ottwrs
interested in the vhi t tu Lhi , , ,,ur:try or
President Goulart of
A -pr.,ra;r h.1, i.o!orked -dt and I .:ant
you to knuw that 1 uptn b:.-tili .tn gruup to
u ..... _ .. .. "' ... ,"' '-"l "' " "lte anti it
is now tt>nr.:.ativP1y Jl.'.l'i ;:J,'il, <'l :;atnc;:;y, t\pril
I must stress the tHltacve nat.ure cf th; :;
because it ha::; i1uc \t'f_ 1.1'("/i :Iflf>tc\'ei l:y: . ..ian Foreign.:
Office, !11 facl, t.t(' tctl!; pr, ... ,ra;t '''. fro:Il
time to time befon th<lt: (:H.. HDv:ev r, t:c f11r-t that it
is now offlctally a p,::.nt ,,;- the advdr:ct- pr:_,f:p;u i:; one
more indication to y0u of rhe -whici1 I continue to
have in the FRir.
When plans btcorne definite, 1 will inform Tom D61gan's
Washington office so that d ll appropriate arrangements
can be made. In addition, l .. :iU follo.,, the same procedu-re
with all uf the state and official visitors who will visit
the New York area as of tt1c President in
coming year and will advi.se yl)u in each instance accordingly ..
With all very bchl, I am,
The Honorable
F\d t. h Lll J l y I
)\ll.,::icr. BLudl .......
1" .. r :.ir
Robert Moses, ident,
New York \..J,;rLll':; Fair Cnrpn.rat:ion,
Post () f f i c' x ; q 'H ,
F lll.-i h t ' 't, ) :' , Nt: ,_,. Y. , r k .

NEWBOLD MORRIS
COIIIIIIIIIONU
THE CITY OF NEW YORK
DEPARTMENT OF PARKS
ARSENAL
64TH STREET AND FIFTH AVENUE
CENTRAL PARK
NIW YORK 21, N.Y.
February 19, 1962
,:,1-
- 1 - 1 ~
JOHN A. MULcLv
ALIXANDIR WIRIN
A811aTANT IEXBCUTIVB OP'P'ICZII
BAMUIEL M. WHITE
DIIIBCTOR MAINTBNANCB a OJIIIRATION
NOTICE OF MEETING OF NEW YORK CITY WuR.LD'S FAIR COMMISSION
Office of the Mayor
City Hall, New York
~ ~ ~
Notice is hereby given of a meeting of the New York City World's Fair Com-
mission on Tuesday, March 6, at 3 p. m , in the office of the Mayor, City
Hall, New York.
At this meeting, a decision should be reached on the preparation of the entire
City Building at Flushing Meadow Park for a complete city exhibit.
Newbold Morris
Executive Secretary
J
I
.
April 3, 196Z
MEMORANDUM FROM
PRESIDENT OF THE COUNCIL
TO: ROBERT MOSES
\
The attached from Bernard Glttel1on under
date of April Znd, l elf-explanatory and for your
information.
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MEMORANDUM FROM
PRESIDENT OF THE COUNCIL
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The Roy Bernard IIlC .
.
CONFIDENTIAL
The Honorable Paul R. Screvane
President of the Counci I
City Hall
New York, N.Y.
Dear Paul:
PUBUC RELATIONS
Apri I 2, 1962
Several of my clients are involved in the Seattle World Fair and they
hove all told me that in their recent trips to Seattle, they were shocked by the
abuse of visitors by local residents in over-charging in restaurants, hotels and
even shops. As a matter of fact, it has become so bad that some of the residents
are wearing pins saying
11
1 was born in Seattle-- dont gouge me.
11
Knowing of your interest in the World Fair to be held in New York, (
bring this to your attention as it would ,:indeed be a crime if as a result of this great I
Fair which we are preparing in New York, there should be adverse publicity against
the City and its residents. Consideration might be given to some special committee
being formed to do as much as possible to prevent this kind of black eye, which
negates so much of the wonderful things one hopes to accomplish through a World
Fair.
Although it may be a small item, you and I both know that a piece of grit
in ones eye is annoying even if one is watching the most beautiful opera.
I have not heard from your f'.Ar. Kay on either of the two projects we
discussed lost month.
With kind personal regards, I remain
BG/sm
6.1'1 \IADISOI\ A\f.NlE e
"E W Y 0 R K 2 2, " Y. e
T 8-2 9 :J 0
uNISPHERE CID61
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NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52. N.Y. ' TELEPHONE- AREA CODE 212- WF 4-1964 CABLE ADDRESs"WORLOSFAIR"
THOMAS J_ DEEGAN, .JR.
P[ACt THROUGH
UNO!.RSTANOINO
ROBERT MOSES
PRESIDENT
April 4, 196Z
MEMORANDUM TO MR. ROBERT MOSES
FROM .MR.. THOMAS J. DEEGAN, JR.
CHAIRMAN
EXECUTIVE COMMITTEE
REPLY TO:
TIME AND BUILDING
PLAZA
NEW YORK 20, N.Y.
1 talked to the Cardinal this morning. He returned from Rome
last night. _cA meeting vlith him at the Residence has been
arranged for Friday morning, AprU 6th, 10:30 o'clock, with
Messrs. Shanahan, Poletti and myself to get on with the practical
details of a Vatican Pavilion.
TJD/kp
cc: Executive Committee /
TO:
FROM:
SUIIJIECT:
NEW YORK WORLD'S
MR. MOSES
Mr. Thornton
Attached hereto are the 50 copies which you requested
of the relevant pages of Chapter 263 of the laws of 1962 makinq
an appropriation of $5, 000, 000 for the New York State Exhibit.
Chapter 263 is a bill of well over 100 pages, so I only
had reproduced the pages relating to the appropriation for
the State Exhibit.
Attachments
STATE OF
MAR31
NEW
......
Print. 4771
CHAPTER 269
'\'.ORK
lntro. 3955
IN SENATE
March 30, 1962
Introduced by COMMITTEE ON RULES-read t.wice and ordered
printed, a11d when printed to be committed to the Committee on
Finanee
AN ACT
To amend chapters one, one hundred thirty, one hundred thirty-
one, one hundred thirty-two, one hundred thirty-three and
one hundred thirty-four of the laws of nineteen hundred sixty-
two, in relation to making appropriations for the support of
government
2'1ae PHpl. of IAe BttJie of New Yora, repr....,.le4 m Seraala otWI
Allembl!l, do mocl tU follow!:
1 Section 1. Section one of chapter one hundred thirty of the laws
2 of ninPtecu hundred sixty-two i.q herPby amended by repealing the
8 items hPrrinbelow set forth in and by adding to sueh
' section the othPr itl'ms Rl't for'th in italics iu this section.
6 GENERAL FUND-STATE PURPOSES FUND
6 EXECUTIVE DEPARTMENT
7 EXECUTIVE CHAMBER
9 Maintenance undistributed
bJUII.lTIOI- Matter In itoli<1i1 nw; matter in br&ekell [ ] i1 old law to be amitled.
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1
2
8
182
MISCELLANEOUS
NEW YORK STATE COMMISSION ON THE WORLD'S
FAIR
I
4
Por 1ertJicel ancl upe'ltses includi'ltg labor, er&gineer
5 t'ltg, m arc1t.iteotural. servicel, materials, .upPUu,
6
furnisMt&ge, equipment, ex1r.ibits, displays, sertJice
7
cot&neotiom and improvement of groundl, inclvditag
8
aU other it1oidentat eost1 in connection llerelo for
9
t1r.e of a New York State E:thibit
10 itag at tlt.e World's Fair 1964-65
11 The appropriation hereby t11ade is payoble on the
12 cerliftoote of the Olt.airmon of the New York Stille
13 Commission tm llt.e World's Fair, nofwitksftmdiftD
14 tile prouiaiom of the pubUo buildings law, the date
15 llnanee l6w or any other general. or special law1 to
16 f1r.e contrary ........................ 5,000,000 00
17 ALL STATE DEPARTMENTS AND AGENCIES
18 ADDITIONAL APPROPRIATION FOR STATE
19 CONSTBUCI'ION PROJECl'S
20 The sum of [two] one million, flve hundred thouaand
21 dollars [($2,500,000)] ($1,500,000) or ao much
22 thereof as may be required is hereby appropriated
23 from the capital construction fund to supplement
24 any appropriation made available for the eonstruc-
25 tion of any State project. Such sum shall be avail
26 able only upon the certification of the superintend-
27 ent of publie works, or the conservation eommia-

NACCTH..OUOI<
'*IH:IIaTAMD!NO
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f'LUIHINCI 152, N.Y. T!LPHONE ARlA CODE 212 WF 41964 CABLE ADDREss"WORLOSFAIR"
ROIRT NOSES
.. Rill DINT
April 5, 1962
ERNESTINE A. HAIG
llcatTAJIY OP '"&
deraTAN'f 10 THE ..-atDI:NT
TO: EXECUTIVE COMMITTEE
STAFF
CONSULTANTS
ALL SECRETARIES
FROM: ERNESTINE HAIG
Attached.is a revised list of the Executive
Committee, dated April 5, 1962.
It is important that you destroy all previous
--e---
NOTE - In re. all questions regarding composition of Executive Committee
and Board of Directors - please call Miss Haiq (2232)
01861
INTERNATIONAL EXPOSITION AT F'L.USHING MEAOOWPARK
f'LUSHitiG 52, N.Y. TELPHONEARtA COD 212 WF 41964 CABLE: ADDRESS"WORLOSFAIA"
f'IAC:C TH--OUOH
UNO&JtiTANOINO
REVISED LIST
EXECUTIVE COMMITTEE
of April 5, 1962)
ROBERT MOSES
PRIIIDCMT
rhomas J. Deegan, Jr., Chairman
Chairman, Thomas J. Deegan Company, Inc.
Time & Life Building
Rockefeller Center
New York 20, New York
Hon. Ralph J. Bunche
Under Secretary
The United Nations
Hon. Edward F. Cavanaqh, Jr.
Deputy Mayor
City Hall
Lou R. Crandall, Chairman
George A. Fuller Company
59 7 Madison Avenue
Hon. James J. Delaney
House of Representatives
Washington, D. C.
Bernard F. Gimbel, Chairman
Gimbel Brothers, Inc.
Broadway and 33rd Street
Wallace K. Harrison
Harrison & Abramovitz
630 Fifth Avenue
Mrs. Mary W. Lasker, President
Albert and Mary Lasker Foundation
405 Lexington Avenue
Robert Moses, President
Comm. Richard C. Patterson, Jr.
New York City Department of
Public Events
625 Madison Avenue
Charles Poletti, Vice President
International Affairs and Exhibits
New York World's Fair Corporation
General William E. Potter
Executive Vice President
New York World's Fair Corporation
Charles F. Preusse
Whitman Ransom & Coulson
522 Fifth Avenue
William E. Robinson
Chairman, Executive Committee
The Coca-Cola Company
NOTE : Send all mail for
Mr. Robinson to Miss Haig
Judge Samuel I. Rosenman
Rosenman Colin Kaye Petschek
and Freund
575 Madison Avenue
New York 22,
/------- \
Ron. R. Screvane, President
Ci[E' Council
Ci Hall
Ne ork_G_ York
George E. Spargo, General Manager
Triborough Bridge & Tunnel Authority
Triborough Station-Box 35
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NEW YORK WORLD'S FAIR 19641965 CORPORATION
INTERNA1"10NAL EXPOSITION AT FLUSHING MEADOW PARK
F'LUSHIHO 52, N.Y. TELEPHONE AREA CODE 212 WF 41964 ' CABLE AOOAESS .. WORLDSFAIR
.
&AC:I T,..AOUGM

FIOBERT MOSES
PllltSIPCHT
April 5, 1962
TO: EXECUTIVE COMMITTEE
STAFF
CONSULTANTS
ALL SECRETARIES
FROM: ERJ:-.lESTlNE HAIG
Attached you will find a revlsed llst of the
Board of Directors, dated March 12, 1962, whkh
ERNESTINE A. HAIG
SIIGitlTAit'Y or THI CO,._.,OAUIOH
Ati!&TANT TO THI: ,.IUIICC .. T
shows delet1ons, additions and changes in addresses
since November 2, 1961.
Please destroy any prior lists you have in
order to avoid confusion and misinformaeon.

Ernestine R. Ha':l
BOARD OF DIRECTORS
MARCH 12, 1962
HONORARY CHAIRMEN
Hon. Herbert Hoover
The Waldorf Towers
Park Avenue at Fiftieth
Street
New York, N. Y.
Herbert L. Barnet
President
Pepsi-Cola Company
500 Park Avenue
New York 22, N. Y.
Vincent G. Barnett
Chairman of the Board
Barber Steamship Lines
17 Battery Place
New York 4, N. Y.
Hon. Harry S. Truman
The Harry S. Truman
Library
Independence, Missouri
DIRECTORS
Hon. Dwight D. Eisenhower
Gettysburg,
Pennsylvania
Robert E. Blum
Vice President
Abraham & Straus
422 F\Uton Street
Brooklyn 1, N. Y.
Benjamin Botwinick
President
Taxicab Bureau, Inc.
1775 Broadway
New York 19, N. Y.
Rear Admiral Joln J. Bergen (Ret.)
Frederic H. Brandi
President
Graham Paige Corporation
410 Park Avenue
New York 22, N. Y.
James B. Black
Chairman
Pacific Gas & Electric Company
245 Market Street
San Francisco, Califorrda
William Black
Chairman of Board and
Chief Executive Officer
Chock Full 0' Nuts
425 Lexington A venue
New York 17, N. Y.
- 1 -
Dillon Read & Company, Inc.
46 William Street
New York 5, N. Y.
Peter J. Brennan
President
Building & Construction Trades Cou.ncll
New York 17, N. Y.
Edgar M. Bronfman
President
Joseph E. Seagram & Sons, Inc.
375 Park Avenue
New York 22, N. Y.
Dr. Detlev W. Bronk
President
The Rockefeller Institute
York Avenue and 67th Street
Hon. Ralph J. Bunche
Under Secretary
The United Nations
William H. Burkhart
Lever Brothers Company
390 Park Avenue
Selig S. Burrows, President
New York Globe Laundry, Inc.
514 West 49th Street
David R. Calhoun, Jr., President
St. Louis Union Trust Co.
St. Louis, Missouri
Hon. Joseph F. Carlino
52 East Park Avenue
Long Beach, New York
Amon G. Carter, Jr., President
Fort Worth Star-Telegram
Fort Worth, Texas
Elmer A. Carter
Special Assistant to the Governor
for Intergroup Relations
22 West 55th Street
Hon. Edward F. Cavanagh, Jr.
Deputy Mayor
City Hall
Hon. Emanuel Celler
Washington, D. C.
- 2-
Norman Chandler, President
Los .Angeles Times
202 West First Street
Los Angeles 53, California
Howard L. Clark
President
American Express Company
65 Broadway
Gen. Lucius D. Clay (Ret. )
Continental Can Company
633 Third Avenue
L. Gary Clemente
41 East 42nd Street
Clark M Clifford
1523 L Street, N. W.
Washington, D. C.
Fairfax M. Cone
Foote, Cone & Belding
Chicago, illinois
John F. Connelly
Chairman of the Board and President
Crown Cork & Seal Company, Inc.
9300 Ashton Road
Philadelphia 36, Pennsylvania
Edward Corsi
60 East 96th Street
Hen. Myron M. Cowen
Surrey Karasik Gould and Greene
1116 Woodward Building
Washington 5, D. C.
Gardner Cowles
Chairman and President
Cowles Magazines, Inc.
488 Madison Avenue
New York 22, N. Y.
Lou R. Crandall
George A. Fuller Company
597 Madison Avenue
New York 21, N. Y.
Colonel Henry Crown
300 West Washington Street
Chicago, illinois
HowardS. Cullman
Cullman Brothers, Inc.
161 Front Street
New York 38, N. Y.
Chester Dale
Plaza Hotel
758 Fifth Avenue
New York 19, N. Y.
Lloyd H. Dalzell
Dalzell Towing Company, Inc.
17 Battery Place
New York 4, N. Y.
Miss Jean Dalrymple
New York City Center
New York 19, N. Y.
Mrs. Tobe Coller Davis
Tobe & Associates, Inc.
11 West 42nd Street
New York 36, N. Y.
Donald C. Dayton
President
Dayton's
Minneapolis 2, Minnesota
- 3-
Thomas J. Deegan, Jr.
Chairman
Thomas J. Deegan Company, Inc.
Rockefeller Center
New York 20, N. Y.
Raymond C. Deering
Senior Vice President
Manufacturers Hanover Trust Company
55 Broad Street
New York 4, N. Y.
Washington, D. C.
Hon. Thomas E. Dewey
Dewey Ballantine Bushby Palmer & Wood
40 Wall Street
Rene d' Harnoncourt
Director
Museum of Modern Art
11 West 53rd Street
Lowell S. Dillingham
President
Oahu Rail way & Land Company
Honolulu, Hawaii
Morton Downey
640 Park Avenue
New York 21, N. Y.
Harold J. Drescher
29 Broadway
New York 4, N. Y.
Orvil E. Dryfoos
President and Publisher
The New York Times
229 West 43rd Street
Joseph C. Duke
Sergeant at Arms
United States Senate
Washington, D. C.
Ferdinand Eberstadt
F. Eberstadt & Company
65 Broadway
New York 6, N. Y.
Charles E. Eble
President
Consolidated Edison Company
of New York, Inc.
4 Irving Place
New York 3, N. Y.
Frederic W. Ecker
Metropolitan Life Insurance Co.
1 Madison Avenue
New York 10, N. Y.
G. S. Eyssell
President
Rockefeller Center, Inc.
50 Rockefeller Plaza
New York 20, N. Y.
James A. Farley
Chairman af the Board
The Coca-Cola Export Corp.
515 Madison Avenue
New York 22, N. Y.
Mrs. Joseph R. Farrington
3180 Pacific Heights Road
Honolulu, Hawaii
Horace C. Flanigan
Manufacturers Hanover Trust Co.
44 Wall Street
New York 4, N. Y.
- 4-
F. M. Flynn
The News
220 East 42nd Street
New York 17, N. Y.
Gen. John M. Franklin
United States Lines
1 Broadway
New York 4, N. Y.
Richard W. Freeman
President
The Louisiana Coca- Cola
Bottling Co. , Ltd.
1050 S. Jefferson Davis Parkway
New Orleans, Louisiana
Robert D. L. Gardiner
230 Park Avenue
New York 17, N. Y.
Ira H. Genet
24-16 Bridge Plaza
Long Island City 1, N. Y.
Paolino Gerli
Gerli & Company, Inc.
2 Park Avenue
New York 16, N. Y.
Bernard F. Gimbel
Gimbel Brothers, Inc.
33rd Street and Broadway
New York 1, N. Y.
Fred M. Glass
The Hertz Corporation
660 Madison Avenue
New York 21, N. Y.
Thomas F. Gleed
President
Simpson Timber Company
1010 White Building
Seattle 1, Washington
Thomas M. Goodfellow, President
Long Island Railroad Company
Jamaica Station
Jamaica 35, Long Island, N.Y.
Harry E. Gould
Universal American Corp.
535 Fifth Avenue
New York 17, N. Y.
Harold E. Gray
Pan American World Airways
New York International Airport
Jamaica 30, N. Y.
Peter Grimm
William A. White & Son
51 East 42nd Street
New York 17, N. Y.
Mrs. Alicia Patterson Guggenheim
Editor and Publisher
Newsday, Inc.
550 Stewart A venue
Garden City, N. Y.
Hon. Seymour Halpern
Washington, D. C.
John W. Hanes
460 Park Avenue
New York 22, N. Y.
- 5-
Hon. W. Averell Harriman
Assistant Secretary of State for
Far Eastern Affairs
Department of State
Washington 25, D. C.
Wallace K. Harrison
Harrison & Abramovitz
630 Fifth Avenue
New York 20, N. Y.
Houston Harte
Harte Hanks & Company
P. 0. Box 5111
San Angelo, Texas
Huntington Hartford
New York 17, N. Y.
Mrs. Enid A. Haupt
Seventeen Magazine
320 Park Avenue
New York 22, N. Y.
William R. Hearst, Jr.
Hearst Corporation
959 Eighth Avenue
New York 19, N. Y.
Dr. James M. Hester
President
New York University
40 Washington Square, South
New York 3, N. Y.
Hon. Lester Holtzman
Washington, D. C.
Stanley C. Hope
Sound Scriber Corporation
620 Fifth A venue
New York 20, N. Y.
Roy W. Howard
Scripps-Howard Newspapers
230 Park A venue
New York 17, N. Y.
Palmer Hoyt
The Denver Post
Denver, Colorado
George Hyam
President
George Hyarn Associates
230 Park A venue
New York 17, N. Y.
Hon. Jacob K. Javits
Washington, D. C.
Richard L. Jones, Jr.
President
Tulsa Tribune
Tulsa, Oklahoma
Devereux C. Josephs
Director
New York Life Insurance Company
51 Madison A venue
New York 10, N. Y.
Hon. Kenneth B. Keating
Washington, D. C.
Hon. Edna F. Kelly (Mrs.)
Washington, D. C.
James M. Kemper, Jr.
President
Commerce Trust Company
Kansas City 41, Missouri
Hon. Eugene J. Keogh
Washington, D. C.
Joseph H. King
Eastman Dillon, Union Securities & Co.
15 Broad Street
New York 5, N. Y.
- 6 -
Admiral Alan G. Kirk
One West 72nd Street
New York 23, N. Y.
Dr. Grayson Kirk
President
Columbia University
New York 27, N. Y.
John S. Knight
The Miami Herald
Miami 30, Florida
Walter E. Kolb
President
Bank of Cornm erce
56 East 42nd Street
New York 17, N. Y.
I. Robert Kriendler
Jack & Charlie's "21"
21 West 52nd Street
New York 19, N. Y.
Miss Eleanor Lambert
32 East 57th Street
New York 22, N. Y.
Mrs. Albert D. Lasker
405 Lexington Avenue
New York 17, N. Y.
Robert Lehman
President
Lehman Brothers
1 William Street
New York 4, N. Y.
Douglas Leigh
President
Douglas Leigh, Inc.
530 Fifth A venue
New York 36, N. Y.
Hon. Arthur Levitt
State Comptroller
Albany 1. N. Y.
David M. Levitt
President
DCA Food Industries, Inc.
45 Vfest 36th Street
New York 18, N. Y.
Mr. Kuo Ching Li, Jr.
Chairman
Wah Chang Corporation
233 Broadway
New York 7, N. Y.
Mrs. Oswald Bates Lord
770 Park A venue
New York 22, N. Y.
George H. Love
Consolidation Coal Company
Koppers Building
Pittsburgh 19, Pa.
Henry R. Luce
Editor in Chief
Time, Incorporated
Rockefeller Center
New York 20, N. Y.
Nils A. Lundberg
Brooks-Harvey & Company
41 East 42nd Street
New York 17, N. Y.
Richard L. Maloney, Jr.
President
New York Savings Bank
81 Eighth A venue
New York 11, N. Y.
Stanley Marcus
Neiman-Marcus
Dallas 1, Texas
Rev. Dr. Julius Mark
Congregation Ernanu-El
1 East 65th Street
New York 21, N. Y.
- 7 -
Joseph A. Martino
President
National Lead Company
111 Broadway
New York 5, N. Y.
Charles B. McCabe
Publisher
New York Daily Mirror
235 East 45th Street
New York 17, N. Y.
Very Rev. Laurence J. McGinley, S.J.
President
Fordham University
New York 58, N. Y.
Michael J. Merkin
President
M. J. Merkin Paint Company, Inc.
1441 Broadway
New York, N. Y.
Mrs. William Blair Meyer
720 Park Avenue
New York, N. Y.
Thorn as Jefferson Miley
99 Church Street
New York 7, N. Y.
Paul Miller:
President
The Gannett Newspapers
Rochester 14, N. Y.
Han. MacNeil Mitchell
36 West 44th Street
New York 36, N. Y.
Joseph Monserrat
Director of the Commonwealth
of Puerto Rico
Department of Labor, Migration Division
New York 36, N. Y.
George S. Moore
President
First National City Bank
399 Park Avenue
New York 22, N. Y.
Roy W. Moore, Jr.
President
Canada Dry Corporation
100 Park Avenue
New York 17, N. Y.
William H. Moore
Bankers Trust Company
16 Wall Street
New York 5, N. Y.
Eugene Mori
Box 253
Vineland, New Jersey
William H. Morton
President
William H. Morton & Co. , Inc.
20 Exchange Place
New York 5, N. Y.
Honorable Robert Moses
1 Gracie Square
New York 28, N. Y.
Arthur H. Motley
President
Parade Publications, Inc.
28 5 Madison A venue
New York 17, N. Y.
Norman N. Newhouse
Editor
Long Island Press
92-20 168th Street
Jamaica 33, N. Y.
Carroll V. Newsom
Prentice- Hall, Inc.
Englewood Cliffs, N. J.
William S. Paley
Columbia Broadcasting System, Inc.
485 Madison Avenue
New York 22, N. Y.
H. Bruce Palmer
President
Mutual Benefit Life Insurance Company
520 Broad Street
Newark 1, N. J.
J. Anthony Panuch
Vice President
New York World's Fair 1964-1965 Corp.
Flushing 52, N. Y.
Iva S. V. Patcevitch
President and Chairman of Board
Conde Nast Publications Inc.
New York 17, N. Y.
Hon. Richard C. Patterson, Jr.
Commissioner
New York City Department of
Public Events
62 5 Madison A venue
New York 21, N. Y.
Alfred E. Perlman
President
New York Central System
230 Park A venue
New York 17, N. Y.
Clifton W. Phalen
President
New York Telephone Company
140 West Street
New York 7, N. Y.
Hon. Samuel R. Pierce, Jr.
Battle Fowler Stokes & Kheel
477 Madison A venue
New York 22, N. Y.
Hon. Charles Poletti
Vice President
Flushing 52, New York
Fortune Pope
136 West 52nd Street
New York, N. Y.
- 8 -
Jacob S. Potofsky
President
Amalgamated Clothing Workers
of America
15 Union Square
New York 3, N. Y.
Flushing 52, N. Y.
Charles F. Preusse
Whitman Ransom & Coulson
522 Fifth A venue
New York 36, N. Y.
Eugene C. Pulliam
Publisher
The Indianapolis Star and
The Indianapolis News
Indianapolis, Indiana
Roland L. Redmond
2 Wall Street
New York 5, N. Y.
William S. Renchard
President
Chemical Bank New York Trust
Company
165 Broadway
New York 6, N. Y.
Frederick W. Richmond
President
Urban League of Greater New York
7 43 Fifth A venue
New York 22, N. Y.
Captain Edward V. Rickenbacker
Eastern Airlines, Inc.
New York 20, N. Y.
Harold Riegelm an
New York 17, N. Y.
- 9 -
William E. Robinson
The Coca-Cola Company
(Send all mail for Mr. Robinson
to Miss Haig)
David Rockefeller
Presidel}t
The Chase Manhattan Bank
#1 Chase Manhattan Plaza
New York 5, N. Y.
John D. Rockefeller ITI
Lincoln Center for the Performing Arts
New York 20, N. Y.
Ron. John J. Rooney
Washington, D. C.
John A. Roosevelt
Bache & Company
36 Wall Street
New York 5, N. Y.
James J. Rorimer
Director
Metropolitan Museum of Art
Fifth A venue at 82nd Street
New York 28, N. Y.
Alex Rose
President
United Hatters, Cap & Millinery
Workers International Union
245 Fifth Avenue
New York 16, N. Y.
Mrs. Anna M. Rosenberg
Anna M. Rosenberg Associates
444 Madison Avenue
New York 22, N. Y.
Ron. Samuel I. Rosenman
Rosenman Colin Kaye Petschek & Freund
575 Madison Avenue
New York 22, N. Y.
Stanley M. Rumbough, Jr.
445 Park A venue
New York, N. Y.
Hon. Paul R. Screvane
President, City Council
City Hall
New York 7, N. Y.
Thorn as J. Shanahan
President
Federation Bank & Trust Company
10 Columbus Circle
New York 19, N. Y.
Hon. Joseph T. Sharkey
The City Council
City Hall
New York 7, N. Y.
Dale E. Sharp
President
Morgan Guaranty Trust Company
140 Broadway
New York 5, N. Y.
William A. Shea
Manning Hollinger & Shea
41 East 42nd Street
New York 17, N. Y.
David A. Shepard
Standard Oil Company (N. J.)
New York 20, N. Y.
C. R. Smith
President
American Airlines, Inc.
100 Park Avenue
New York 17, N. Y.
John I. Snyder, Jr.
Chairman of Board and President
U. S. Industries, Inc.
250 Park Avenue
New York 17, N. Y.
- 10 -
Dr. Ralph W. Sackman
830 Park A venue
New York, N. Y.
Joseph P. Spang, Jr.
The Gillette Company
Gillette Park
Boston 6, Massachusetts
George E Spargo
General Manager
Triborough Bridge & Tunnel Authority
Triborough Station, Box 35
New York 35, N. Y.
Jack I. Straus
Chairman of Board
R. H. Macy & Company
New York, N. Y.
Ralph I. Straus
331 Madison A venue
New York 17, N. Y.
Major General I .'.ef J. Sverdrup
President
Sverdrup & Parcel Engineering Co.
915 Olive Strest
St. Louis 1, Mi::;souri
George C.
President
The Marine MicUa.ncl Tr11st Company
of Nevr
120
New Yorl< 15,
Austin J. Tc:'i
Executive GiH
The Port oi -,o.c'l<:: Authority
111 Eighth
New York 1 L, F.
William J. .l'L. . :;
President
Tracy Towi<cg Inc.
1 Broadway
New York 4. 'T
f{on. Anthony J. Travia
270 Broadway
New York 7, N. Y.
Mrs. Marietta Tree (Mrs. Ronald)
New York 21, N. Y.
Juan T. Trippe
President
Pan AmericanWorld Airways
New York 17, N. Y.
H. C. Turner, Jr.
President
Turner Construction Company
New York 17, N. Y.
Harry Van Arsdale, Jr.
President
New York City Central Labor
Council AFL-CIO
New York 10, N. Y.
Thomas J. Watson, Jr.
President
International Business Machines Corp.
590 Madison Avenue
New York 22, N. Y.
Sidney J. Weinberg
Goldman, Sachs & Company
20 Broad Street
New York 5, N. Y.
- 11 -
Alexander M. White
Senior Partner
White, Weld & Company
20 Broad Street
New York 5, N. Y.
Robert M. White II
The Ledger
Mexico, Missouri
Han. John Hay Whitney
Publisher and Editor-in-Chief
New York Herald Tribune
230 West 41st Street
New York 36, N. Y.
Mrs. Wendell Willkie
20 East 76th Street
New York 21, N. Y.
Norman K. VIinston
22 West 48th Street
New York 36, N. Y.
Hon. Joseph Zaretzki
160 Cabrini Boulevard
New York 33, N. Y.
William Zeckendorf
President
Webb & Knapp, Inc.
383 Madison A venue
New York 17, N. Y.
INFORMATION QQ!I 4/62-R6
NEW YORK vlORLD
1
S FAIR 1964-1965 CORPORATION
Flushing Meadow Park
FROM: WM, J DONOGHUE CORPORATION
10 Columbus N.Y.C,
REFER INQU m IES TO :
Pete McDonne 11
Jerome Edelberg
JU 2-7060
WF 4-1964
FQB. RELEASE: WEDNESDAY, APRIL 18, 1962
April 17, 1962
Jo Copeland, noted New York dress designer, whose name, drawn
out of a hat filled with thirty-five famous fashion labels won her the
honor of creating the costumes for the three New York 1964-1965 World's
Fair hostesses at the Seattle Century 21 today (Tuesday)
gave Robert Moses a private preview of the finished wardrobes before
they were shipped to Seattle for their debut April 21st.
Model Lou Bee Brooks displayed the three dresses with matching
jackets and the raincoat which will make the three New York hostesses
perfect representatives of both the coming New York World's Fair and
New York as a world fashion capital.
The color scheme of all the clothes is that adopted officially
by the New York 't-lorld
1
s Fair: deep sea blue and vivid sun orange,
official colors of the City of New York, All three jacket-dresses are
the same in design and color (blue}, but in three different fabrics
to accommodate to changes in temperature durine their five months of
service. For moderate days, Miss Copeland chose blue the
elegant and high fashion silk-and-\'lOl,oted material. For hot weather,
(more)
4/62-R6
- 2 -
the dress is in the same blue Fibrin, a new \'laffle-weave material
which looks like natural cotton but is utterly cool and crease-
resistant . For cool days, the designer selected thin wool jersey in
the New York World's Fair blue. All three dresses are detailed in
orange silk linen and there is an orange sillr linen scarf-stole to
be worn with all the dresses.
The dress itself is a two-piece tuck-in with a gently shaped,
sleeveless bodice on which are vertical bracket-shaped appliques at
the bosom, The skirt is moderately flared in a firm silhouette, with
a deep unpressed pleat at front and back and bracket-detailed pockets
hidden in the side seams at the hipline. The sl<"irt has a curved
tailored belt of the blue fabric with a front section of the orange
silk linen and a narrow curving gilt buckle.
Over each dress goes a handsome little waistlength, collarless
jacket with its front cut in a double curve to form a bracket-line.
At the point of this line is set a single big carved gilt button. The
jacket is lined in the orange silk linen.
The raincoat, executed by the New York raincoat experts,
Lawrence of London, is made of the orange silk linen in a water-
repellent finish. The coat is simple, easy and strictly tailored, with
a small turned-back stitched silk linen rain hat.
Because they will be indoors as official hostesses in the
New York World's Fair headquarters at the Seattle Exposition, the girls
will not wear hats or gloves when on duty, Miss Copeland said, They
will carry good-looking amber bro\'ln leather pouch handbags designed by
Koret. The bag fastens with a gilt button and with gilt chain-and-
leather straps. The hostesses will wear plain brown leather pumps by
I. Miller. Their jewelry will be a triple strand of carved gilt beads
by Napier.
######If#### #=II
INFORMN.lliON COPY
-
NEW YORI\ \'10RLD
1
S FAIR 1964-1965 CORPORATION
Flushing Meadow Park
Flushing 52
1
Nei'r York
4/62-R7
April 17, 1962
FROM: WM, J. DONOGHUE CORPORATION
10 Columbus Circle, N. Y ,C.
REFER INQUIR ms TO:
Pete McDonnell
Jerome Edelberg
JU 2-7060
WF 4-1964
lQB. RELEASE: AFTER !I.Q.QJi, \tlEDNESDAY, APRIL 18, 1962
The largest and most modern Marina and boating center on the
east coast of the United States is assured as a major attraction of
the New York 1964-1965 ~ l o r l d
1
s Fair according to a Memorandum or
Understanding scheduled to be signed today (vlednesday) at the Flushing
Bay site or the installation by Robert Moses, Fair president, and
executives of Marinas of the Future, Inc. Mr. Moses pointed out that
the waterfront facilities will remain after the Fair as permanent im-
provements for public enjoyment.
Founders of Marinas of the Future, Inc., which will construct
and operate the boating center at the Flushing Meadow Park site of
the New York international exposition, are James B. Briggs of Erwin,
Wasey, Ruthrauf & Ryan and Vlilliam c. Crane, Jr., of G. L. Ohrstrom
& Co.
(more)
4/62-R7
- 2 -
Plans for the Marina \'Jere developed in cooperation with
O't'tens-Corning Fiberglas Corporation which will take an active part in
the enterprise. Constructed of colorful Fiberglas reinforced plastics,
the Marina elements will retain their beauty indefinitely. Mainten-
ance will be at a minimum and many new innovations will be introduced.
Mayor Robert F. Wagner and the Board of Estimate endorsed the
waterfront project in principle on April 5, 1962 and authorized final
negotiations. Newbold ~ 1 o r r i s , Commissioner of Parks, was expected to
attend the ceremony today marking the signinG of the Memorandum of
Understanding, which is the forerunner of a three-party contract among
r1arinas of the Future' Inc.' the New York vlorld Is Fair 1964-1965
Corporation and the New York City Department of Parks. The contract
will be reviewed by the Board of Estimate before final approval.
The present Flushing Boat Basin will be incorporated in the
ne\'l Marina. A fixed pier, similar to the existing pier, will be con-
structed to the east\'mrd, and a series of interconnected floating
docks and centers will be installed to the \'lest ward. The initial
capacity will be for 825 boats. Enlargement to 2,000 boats will be
provided for in the planning.
Dredging and breakwater construction in Flushing Bay is being
planned by the Federal Government. The Corps of Engineers, which held
a public hearing on the improvement of the Bay on November 15, 1961,
has completed its studies and its report should soon reach the Congress
for approval. A 300-foot wide channel in the Bay, an enlarged anchorage
area of 84 acres, a break\'later, and deepening to 15 feet were requested.
These improvements, vital to commercial traffic and to the new Marina,
should have swift authorization by Congress.
(more)
4/62-R7
- 3 -
At least seventy million people are expected at the World
1
s
Fair in 1964 and 1965. The principal highways and parkways leading
to the Flushing MeadO\'T Park site of' the Fair are being widened and
improved to handle the millions of' cars enroute to the Fair and f'or
subsequent Long Island travel. Improved and new methods of' water
transportation now in the initial stages, such as air-cushion and
hydrofoil boats, are expected to be ready for introduction at the
Fair. These will mal{e travel by boat from distant points feasible
and comfortable. Boat O\'mers and yachtsmen will have ample facilities
at the new Marina for a day's or week's visit to the Fair.
This whole program has been coordinated with the plan of the
Port or New York Authority f'or expansion of La Guardia Field to
accommodate more extensive operations.
##fi###l/###11=11
UN 181'H EIIC

I'CACC THROUGH
UNOIIUTANDtNO
NEW YORK WORLD'S F'AIR 19641965 CORPORATION
F'LUSHING 52. N.Y. TELEPHONE AREA CODE 212 WF 41964 CABLE ADDRESS "WORLOSI'"AIR"
ROBE:RT MOSE:S
PRESIDENT
NOTICE
E:RNE:STINE: R. HAlO
IICRITA.IIt't or THE COIII,ORA.TtO ..
ASSISTANT TO THI PRIIIDtHf
The August meeting of the Executive Committee
of the New York World's Fair 1964-1965 Corporation
will be held in the Administration Building, Flushing
Meadow Park, on Tuesday, August 14, 1962, at 9:30 A. M.
Agenda will follow.

Lunch will be served.
I(
Secretary
July 13, 1962
I
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NOTICE
The November.m.eetinq of the Executive Committee
,:_
.. of the New York Worlds Fair Corporation will
bt held in the Administration Building, Flushing Meacbw,
TueSday, Hoftm.ber 18, 1962, at 9!30 A. M. Aqenda
; .'
will follow.
I?.H ..
Secretary
October 10. 1962
500 OII.Y S 10 OPENING DAY
PAUL R. SCREVANE
NEW YORK WORLD'S FAIR COMMISSION
NOVEMBER 14, 1962
PRELIMINARY DESIGN REPORT
THE COORDINATED MUSEUM EXHIBIT
IN
CONJUNCTION WITH THE 1964-65
NEW YORK CITY WORLD FAm EXHIBIT
NEW YORK CITY WORLD'S FAIR COMMISSION
ROBERT F. WAGNER, Chairman
ABRAHAM D. BEAME
PAUL R. SCREVANE
JOHN T. CLANCY
NEWBOLD MORRIS, Exec. Sec.
ERIC TREULICH
EDWARD G. MILLER, JR.
MARIETTA TREE
ANGELO ARCULEO
ARCHITECT -- DANIEL CHAIT
EXHIBIT DESIGNER -- LESTER ASSOCIATES, INC.
I
I
INDEX
PRELIMINARY DESIGN REPORT
THE COORD INA TED MUSEUM EXHIBIT
I. Introduction
II. Scope o Exhibit
III. List o Museums o New York City
IV.
v.
Museum Exhibit Areas Specifications
Arts o the City
VI. The Government o the City
VII. The Sciences o the City
VIII. List o illustrations
a. Entrance - Main Floor Lobby
b. View o City Model -Cutaway from Balcony
c. Museum Exhibit Area on Balcony - Art Section
d. Plan o Balcony Area
IX. Questionnaire
I
J
I.
INTRODUCTION
This preliminary design report pertains to the coordinated
Museum's Exhibit in conjunction with the model exhibit now
under construction, constituting the New York City Exhibit
at the World's Fair 1964-65
The Museum Exhibit will be located on the balcony of the
existing New York City Building at Flushing Meadow. The
model will be on the main floor.
I
J
II.
SCOPE OF EXHIBIT
The model exhibit, now under construction, will be a three
dimensional map of the City of New York. It will be housed,
on the main floor, in one half of the present New York City
Building at Flushing Meadow.
Visitors to the exhibit will be conveyed in suspended cars
around the 500' perimeter of the City Model. The car will
simulate a low flying helicopter trip around New York City.
As the car passes by points of interest, a synchronized
explanatory recording will point out the various city details.
Toward the end of the ride, cars will rise up to the existing
balcony level, where visitors will disembark from the car.
The visitor can walk around the balcony to see the whole
map and study specific points of interest. It is on this
spacious balcony that the coordinated Museum Exhibit will
be held.
Around the perimeter of the balcony will be located individual
Museum display areas. Each area will be assigned to a
specific Museum.
The Museum will exhibit its works -- paintings, sculpture,
dioramas, artifacts, etc. , that are pertinent to the City of
New York. Each item having a point of relation to the City,
for example, a painting might be of an area of New York or
by a New York artist.
All museum material exhibited will be related to the total
display in the context of
11
time
11
, 1664 to 1964, 300 years
of City Government, Science and Art of New York.
I
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III.
MUSEUMS OF NEW YORK CITY
November 14, 1962
A. THE GOVERNMENT OF THE CITY
Federal Hall Memorial
Long Island Historical Society
Museum of the American Indian
Museum of the City of New York
New York Historical Society
Old Merchants House
Sons of the Revolution Museum
Staten Island Historical Society
Gardner Osborn, Director
Helen P. Bolman, Librarian
Frederick J. Dockstader,
Director
Ralph R. Miller, Director
James J. Heslin, Director
Randolph Jack, Director
Frederick W. Henderson,
Registrar
Loring McMillen, Director
B. THE NATURAL SCIENCES OF THE CITY
American Geographical Society
American Museum of Natural
History
American Numismatic Society
Brooklyn Botanic Garden
Brooklyn Children's Museum
New York Aquarium
New York Botanical Garden
New York Zoological Society
Staten Island Zoological Society
Charles B. Hitchcock, Director
James A. Oliver, Director
Sawyer MeA. Mosser, Director
GeorgeS. Avery, Jr., Director
Helen V. Fisher, Director
Christopher Coates, Director
William C. Steere, Director
William G. Conway, Director
Clyde Gordon, Director
I
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J
..,
I
l
J
I
Museums of New York
C. THE ARTS OF THE CITY
Asia House Gallery
Brooklyn Museum
Cooper Union Museum for Arts
and Decoration
Frick Collection
Hispanic Society of America
Huntington Hartford Museum
Jewish Museum
Museum of Contemporary Crafts
Museum of Primitive Art
New York Public Library
Pierpont Morgan Library
Gordon B. Washburn, Director
Thomas S. Buechner, Director
Calvin S. Hathaway, Director
Franklin M. Biebel, Director
Ada May Johnson, Curator
Margaret Potter, Curator
Allen Solomon, Director
James J. Rorimer, Director
David R. Campbell, Director
Rene d'Harnoncourt, Director
Robert Goldwater, Director
Edward G. Freehafer, Director
Frederick B. Adams, Jr.,
Director
Riverside Museum Nettie Horch, Director
Solomon R. Guggenheim Museum Thomas M. Messer, Director
Staten Island Institute of Arts
and Sciences
Whitney Museum of American
Art
George Pratt, Director
Lloyd Goodrich, Director

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IV.
MUSEUM EXHIBIT AREA
SPECIFICATIONS
1. Each participating Museum will be assigned an exhibit
area by the New York City World's Fair Commission.
2.
3.
Specially trained guards will be provided. Consequently,
there will be no charge for protection to exhibiting
Museums.
Available space will be the entire balcony level of the
North half of the City Building. See drawing.
4. The exhibit space will be designed for viewing the
paintings, sculpture, dioramas or other material
submitted. Space available for exhibitions will be
6, 700 square feet of wall area (680 lineal feet)
divided into panels.
5. Entire space will be air conditioned.
6. Each panel will be spot-lighted from the ceiling which
is 9 feet in height.
7. Expected number of visitors: maximum apprqximately
15,000 per day. Visitors will circulate from end of
ride through Museum Exhibit to Exit points.
8. The model overlook areas will be separated from the
museum area by partitions but access will be available
at many points around the perimeter.
9. Each exhibitor will furnish and install in the spaces
allocated to them, their art material and other exhibits.
A rough sketch showing layout of proposed exhibits,
must be submitted to the Executive Secretary of the
New York City World's Fair Commission, Newbold
Morris, for final approval by March 31, 1963.
I
]
]
I
Museum Exhibit Area Specifications
10. Size, style, and placement of lettered captions will
be given to each exhibitor and each Museum's proposed
lettering layout will be submitted to the Executive
Secretary for approval. Each exhibitor will furnish
and install its own lettering.
11. Transportation to and from the exhibition space,
insurance, installation and cost of installation will
be the responsibility of each exhibitor.
12. There will be an information booth available where
museum information brochures can be distributed,
free, if so desired.
13. The New York World's Fair Corporation, The New York
City World's Fair Commission and the Parks Department
will include advance publicity in its brochures.
14. All museums are required to fill out and return the
enclosed questionnaire on or before January 1, 1963,
to the Executive Secretary, Newbold Morris, at the
Arsenal, 64th Street and Fifth Avenue, New York 21,
New York.
I
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I
v.
THE ARTS OF THE CITY
SUGGESTED MATERIAL
(For Guidance Only)
A. METROPOLITAN MUSEUM OF ART
1. James Audubon --Ivory Billed Woodpeckers
2. Duncan Phyfe's Shop --unknown artist
3. William Sidney Mount -- Raffling for the Goose
4. The Hatch Family -- Eastman Johnson
5. View of the Metropolitan Museum of Art -- Frank Waller
6. The Verplanck Room
7. Central Park, Winter -- William Glackens
8. A Portrait -- John Mare
B. THE MUSEUM OF MODERN ART
1. George Bellows --Dempsey and Firpo
2. John Sloan --Roofs, Summer Night
3. John Marin -- Lower Manhattan
4. Piet Mondrian -- Broadway Boogie Woogie
5. Models for "Lever House" --Gift of Lever Brothers
6. Jacques Lipchitz --Sculpture
7. Jack Levine -- The Feast of Pure Reason
8. Ben Shahn -- Handball
I
A.
]
]
I
VI.
THE GOVERNMENT OF THE CITY
SUGGESTED MATERIAL
(For Guidance Only)
MUSEUM OF THE CITY OF NEW YORK
1.
z.
Dioramas Front Depth
a. 1664 Surrender of New
Amsterdam 1/4"

b. 1776 Nathan Hale 5
1
5
1

c. 1789 George Washington's
Inaugural 5'-4'' 5'-0"
Flat Material
The Museum would display material such as prints,
drawings, photographs, paintings, etc., which could
easily trace the development of New York City from
1664 to the present, in the social, political, or economic
areas of development. This material would be displayed
by the Museum of the City of New York for the duration
of the Fair.
I
]
]
I
VII.
THE SCIENCES OF THE CITY
SUGGESTED MATERIAL
(For Guidance Only)
A. NEW YORK BOTANICAL GARDEN
B.
1. A botanical exhibit featuring plants and flowers
native to New York City Area.
NEW YORK ZOOLOGICAL S.OCIETY
1. An exhibit featuring the wild life native to
New York City.
-----'" -- i ........ -.-----
/-"'
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I
QUESTIONNAIRE
Please fill out and return to the Executive Secretary,
Newbold Morris, on or before January 1, 1963.
1. Does your museum intend to exhibit?
2.
Given 9 feet in height for exhibit space:
a. How much space would you like to have?
b. What would be your minimum requirements?
3. What type of material do you intend to exhibit
pertinent to New York City?
4.
What is the name and title of the museum official
who will be in charge of your exhibit?
5. Name of Museum
6. Signature of Director
- J
SUBJECT:
LAW:
TEE CITY OF NEW YORK
OF FINANCE
Bureau of Excise Taxes
120 West 32nd Street
B U L L E T I N
1963-l
NEW YORK WORLD'S FAIR 1964-65; SALES AND PURCHASES OF
TANGIBLE PERSONAL PROPERTY.
NEVI YORK CITY SALES and COMPENSATING USE TAX LAWS
(Sections N41-2.0, subd. d, and M41-17.0(6) of the
Administrative Code of the City of New
REGULATIONS: Article 2 of the New York City Sales and/or Compensat-
ing Use Tax Regulations, promulgated January 5, 1956,
as amended.
FACTS AND
HOLDING:
Section N41-2.0, subd. d, of the Administrative Code of
the City of New York (City Sales Tax Law) reads as
follows:
"Receipts from sales of tangible personal property
to any person who uses such property exclusively
(a) for the temporary construction, improvement;
alteration or repair of any building, structure,
or exhibit, or (b) as an exhibit or part of an
exhibit, located entirely within the grounds of
a corporation organized for the purpose of hold-
ing a world's fair and confining its operation
solely to preparing for and conducting such fair
shall not be subject to tax hereunder."
Section M41-17.0(6) of the Administrative Code of the City
of New York (Compensating Use Tax Law) providing .(or
exemption from Compensating Use Tax reads as follows:
"In respect to the use of property used exclusively
for the temporary construction, improvement, alter-
ation or repair of any building, structure or ex-
hibit, located entirely within land owned by the
city and leased by it to a corporation organized
for the sole purpose of holding a world's fair and
confining its operation solely to preparing for and
conducting such fair."
The following rules illustrate the limitations upon the
application of the foregoing exemptions,
- 2 -
1,
The property sold must be used by the purchaser ex-
FACTS AND
HOLDING
CONTINUED: elusively for the temporary construction, improvement, al-
teration or repair of any building, structure or exhibit,
or as an exhibit or part of an exhibit, located entirely
within the grounds of the New York World's Fair 1964-65.
(a) The sale of bricks, lumber, steel
1
etc., to a
contractor which property is physically incorporated into
and becomes a physical component part of any temporary
building, structure or exhibit, or as an exhibit or part
of an exhibit, located entirely within the grounds of the
New York World's Fair 1964-65, is exempt from the tax.
(b) The sale of blueprint paper to an architect
or engineer used for the sole purpose of making blueprints
for the temporary construction of a building, structure, or
exhibit, or part of an exhibit, located entirely within the
grounds of the New York \tiorld 's Fair 1964-65, is exempt from
the tax.
(c) The sale of verifax paper used for the sole
purpose of reproducing copies of blueprints described in (b)
above, and the necessary chemicals therefor, are exempt from
the tax,
(d) The sale of fuel used exclusively for the pur-
pose of operating any machinery or equipment used exclusively
for the temporary construction, improvement, alteration or
repair of any building, structure, or exhibit, or part of
an exhibit, located entirely within the grounds of the New
York vvorld's Fair 1964-65, is exempt from the tax.
- 3 -
FACTS AWD (e) A rental of tangible personal property, as
HOLDING
CONTINUED: distinguished from the sale thereof, to any person who uses
the same exclusively for the temporary construction, t.prove-
rnent, alteration or repair of any building, structure or '
exhibit, or part of an exhibit, located entirely within the
grounds of the New York World's Fair 1964-65, is exempt from
tfle tax. Thus, a truck rented to a person and used by llim
exclusively for the temporary construction, improvement,
alteration, or repair of any building, structure or exhibit,
or part of an exhibit, located entirely within the grounds
of the New York World's Fair 1964-65, is exempt from the tax.
However, if the property so rented is or may also be used by
such person for some other purpose, the rental of the
property is not exempt from the tax.
2. The sale or rental of any tangible personal property
which is not used exclusively for the purposes set forth in
subdivision 1 above, but which property is also used for any
other purpose, or which may be used after completion of the
New York World's Fair 1964-65 work for any other purpose, is
not exempt from the tax.
For Example:
(a) Tangible personal property purchased or rented
and used for the purposes set forth in subdivision 1 above,
and during the period required for the completion of said
purposes is also used for the construction of a building
located entirely outside the grounds of the ~ ; e w York World 1 s
Fair 1964-65, or for any other purpose, is not exempt from
the tax. Thus, a contractor who uses a truck purchased or
- 4-
FACTS rented by him for the purposes set forth in subdivision 1
HOLDING
CONTINUEO: above and also in connection with a construction job located
outDide the gr(')unds of the l'Je\'1 York \'lorld' s Fair 1964-65, is
nnt exempt from the tax.
(b) Tangible personal purchased or
rented and used for the purposes set forth in subdivision 1
and after the completion of the purposes aet fcrth in
subdivision 1 above, is used for any other purpose, is not
exempt frnm the tax, Thus, the sale of a truck to a con-
tractor uses it for the purposes set forth in sub-
division 1 above and after the completion thereof uses it in
cnnnection with a construction job located outside the
of the New York Fair 1964-65, is not exempt
from the tax,
(c) The purchase of office supplies other than
the supplies described in subdivision 1 (b) and (c) hereof,
office equipment used by a person engaged in the
temporary construction, improvement, alteration or repair of
any building, structure, or exhibit, or part of any exhibit,
located entirely within the grounds of the New York World's
Fair 1964-65, is not exempt from the tax,
3. The exewption does not apply to the sale or rental
of tangible personal property used for the permanent con-
struction, alteration or repair of any building,
structure or exhibit, or as an exhibit or part of an exhibit,
located entirely within the grounds of the !Jew York World's
Fair 1964-65.
FACTS AND
HOLDING
CONTINUED:
- 5 -
For Example:
Tangible personal property purchased ~ r rented by
a person who uses such propel ty for the perr.wnent construc-
tion of a building for the City of New York which is to re-
main on the grounds of the New York \','orld 's Fair 1964-65
after the termination of the Fair, is not exempt from the
4. {a) A vendor is relieved of the obligation of
charging and collecting the tax in any situation set forth in
subdivisions 1, 2 and 3 hereof, except in subdivision 2 (c),
provided he obtains a certificate or a written statement on
each purchase order from and signed by the purchaser claim-
ing exemption from the tax or the property purchased or
rented, which certificate or stRtement shall state in detail
the nature or type of each article of tangible personal prop-
erty purchased or rented ar!d certify that the tangible per-
sonal property so purchased or rer1ted will be used by him
exclusively for the tet.porary cor.struction, improvement,
alteration or repair of a building, structure, or exhibit,
or as an exhibit or rart of an exhibit, located entirely
within the grounds of the ~ j e w York World's Fair 1964-65, and
in the event the property purchased or rented is not so used,
he will pay the tax directly to t ~ e City, TI:e address of the
purchaser shall be shown on the certificate. The vendor
shall retain the certificate and/or the purchase order
referred to above for examination Ly the Bureau of Excise
Taxes. In the absence of such certificate and/or purchase
order, it will be presun1ed that the property so purchased or
- 6 -
FACTS AND rented was not for use by the purchaser for the purposes set
HOLDING
CONTINUED: forth above and the purchase or rental will be subject to the
tax. However, in the illustration set forth in subd1rieion
2(c) hereof, a vendor shall not accept such a certificate or
rely upon the statement on the purchase order but shall
charge and collect the tax,
(b) A purchaser who fL'rnishes the Q>eJ"tiflottt-e and/
or purchase order referred to above and who does not pay the
tax to his vendor shall pay the tax directly to the City of
New York where the use of the property ptrrchased or rented
is not exempt from the tax. In the illustration set forth
in subdivision 2(c) hereof, the tax is payable directly to
the vendor at the time of purchase or rental of the property,
and in the event it is not so paid, the purchaser shall pay
the tax directly to the City of New York.
(c) vfuere the purchaser pays the tax on the use of
property which use is exempt fron the tax, he may apply to
the Bureau of Excise Taxes for a refund of the amount so paid
within one year from the date of payment thereof to a regis-
tered vendor who collected the tax, or within one year from
the date of payment of the tax directly to the City of New
York.
5. In any event where a vendor or purchaser is in
doubt as to the application of the from the tax,
he may submjt the facts with respect thereto to the Bureau
of Excise Taxes for a ruling, Any ruling issued by the
Bureau of Excise Taxes will be based solely on the facts
submitted.
DATED: January 15, 1963
( SigneQl HER!v1AN P. TELL
A3SISTM!T DIRECTOR OF FINANCE
CITY OF NEVi YORK
TRIBOROUGH BRIDGE AND TUNNEL AUTHORITY
TRIBOROUGH STATION. BOX 35
N E W Y 0 R K 3 5. N. Y.
TELEPHONE TRAFALGAR 69700
MEMBERS:
ROBERT MOSES. CHAIRMAN
GEORGE E. SPARGO
GfiNERAL MANAGER
February 4, 1963
MEMORANDUM TO COMMISSIONER MOSES
FROM ARTHUR S, HODGKISS
Attached is the latest report on progress of arterial highway construc-
tion 1n the vicinity of the World's Fair.
Of the 17 contracts, 2 have been completed, 7 are on time and 8 are
behind schedule.
Of those behind schedule, Contract No, 2- Merritt-Mt. Vernon, Contract
No. 8- Grow-Catapano-Orlando, Contract No. 11- Johnson, Drake & Piper, and
Contract No. 15- Ottaviano, present the most serious problem. The others un-
questionably can be completed on time unless the contractors deliberately drag
their feet.
We believe that Contracts 8 and 11 will be opened to traffic although there
may be some cleanup work to be completed after the Fair opens.
Contracts No. 2 (Merritt-Mt. Vernon) and 15 (Ottaviano) are the ones
which require substantial improvement if they are to be opened on time.
Copies of the report have been sent to the following:
Hon. Nelson A. Rockefeller
Hon. Paul R. Screvane
Hon. Edward F. Cavanagh, Jr.
Hon. Mario J, Cariello
Hon. J. Burch McMorran
Mr. E. Burton Hughes
Mr. Austin M, Sarr
Mr. Charles F. Preusse
Mr. John V. Thornton
Mr. Lou Crandall
Mr. Austin J. To bin
Mr. Guy Tozzoli
Mr. William J. Donoghue
Mr. Richard C. Guthridge
Mr. W. Earle Andrews
Mr. John F. Lucey
Mr. Sidney M. Shapiro
Mr. James M. Slattery
Mr. Edward A. Tully
Mr. Robert Bayard
Memorandum to
Commissioner Moses -2- February 4, 1963
Mr. Thomas J. Deegan, Jr.
Hon. Ralph J, Bunche
Mr. Bernard F. Gimbel
Mr. Wallace K. Harrison
Mrs. Albert D, Lasker
Mr. Arthur H. Motley
Hon. Richard c. Patterson, Jr.
Mr. William E. Robinson
Hon. Samuel I. Rosenman
Gen. William Whipple, Jr.
Gen. William Potter
Gen. Harry E. Meyers
Mr. Stuart Constable
Hon. Charles Poletti
Mr. William Berns
Mr. Martin Stone
Mr. Spargo
Mr. Vermaelen
Mr. Caplan
Mr. Lewis
Mr. Scham
Mr. Curran
Mr. Kaveny
Mr. Gray
Mr. Barry
/s/ A. S. H.
ASH:F
Attachment
Arthur s. Hodgkiss
Assistant General lVJ.anager
January 31, 1963
MEMORANDUM TO ARTHUR S, HODGKISS
FROM JOHN T. O'NEILL
Re: Progress Report on Arterial Highway Construction
in the Vicinity of the World's Fair
Cold and inclement weather continue to retard progress on all
contracts.
Contract No. 2 (Merritt-Mt. Vernon) suffered an additional serious
set-back in progress. The Long Island Expressway traffic cannot be
shifted to the collector-distributor roads over the Grand Central Parkway
until probably around April 1, 1963. This delay results from failure to
complete the approach fills and temporary paving on the collector-
distributor roads before freezing weather precluded such work. Unless
demolition of the existing structure and construction of the new main line
structure over the Grand Central Parkway can be materially expedited
and all other phases of the work brought up to schedule this contract will
not be completed in time for the opening of the Fair. The contractor has
been directed by the State to submit a revised construction schedule.
Contract No. 15 (Ottaviano) is underway again, however the current
work schedule appears to point to May 1, 1963 as the earliest possible
completion date for the new Flushing River Bridge. Close coordination
of the work by the contractor and e:Jo:.pedients for reducing the curing time
for concrete will accelerate the opening of the structure to traffic.
Contract No. 6 (DeLillo) - Completed pouring several panels of
pavement under extreme adverse weather conditions. This will permit
construction of the westbound roadway of the Grand Central Parkway to
be accelerated.
JTO'N/F
Attachement
/s/ JOHN T. O'NEILL
John T. O'Neill
No. 2
-
January 31, 1963
ARTERIAL HIGHWAY CONSTRUCTION PROGRESS
IN VICINITY OF WORLD'S FAIR
Refer to map for contract locations.
On time. Erecting steel on 23rd Avenue bridge. Demolishing portion
of bridge at Brooklyn-Queens Expressway. Concrete work at south
pedestrian bridge. Drainage.
Two months behind schedule. Working on Roosevelt Avenue and Long
Island Rail Road bridges and south bridge for World's Fair at City
Building. Work has been stopped for winter in completing approaches
to collector-distributor roads at Long Island Expressway.
Two months behind schedule. Erecting steel on Main Street bridge.
Pouring concrete walls. V1 or king on temporary bridge at Union
Turnpike.
Completed,
On time. Pouring cantilevers and parapets on walls. Welding steel
on bridges.
Two months behind schedule. Forming arches for Utopia Parkway
bridge. Demolishing Midland P a r l ~ a y bridge. Poured connecting
link of eastbound pavement at 188th Street.
On time. Constructing sewer in l\hidland Parkway.
Two months behind schedule. Erecting steel. Driving piles for north
abutment. Poured footiugs for pedestrian bridge. Some delay may
result from rejection of structural steel delivered to ground storage
in Jersey City.
Completed,
No. 10
No. 11
No. 12
No. 13
No. 14
No. 15
No, 16
No. 17
-2-
On time. Driving piles for structure at grade. Pouring concrete
for 69th Road bridge. Drainage.
Four months behind schedule. Driving piles and pouring concrete
footings and caps for viaducts. Building cofferdams. Erecting steel
at south end.
On time. Erecting prestressed beams and structural steel on
viaduct.
Two months behind schedule. Completing pile driving and forming
arch for Jewel Avenue bridge.
On time. Grading parldng field.
Five months behind schedule. Erecting steel for river spans. Form-
ing sidewalks and deck and setting railings on approaches. Poured
wall in transition area.
Four months behind schedule. Building arch forms on 14th Avenue
bridge. Preparing to drive piles for east abutment of 20th Avenue
bridge. Erecting structural steel and forming deck on Linden
Street bridge. Grading and drainage in northbound roadway.
On time. Demolishing old Parkway bridge and grading area.
------
if'

GRAND CENTRAL PKWY.

61"6 SECT. I - CONT. I
2. 815 SECt 2- CONT. I
s. 62"'1 SECT. 3 - CiONt 4
4.
., .. SECt 3- OONT. t UTILIT1ES
a. 815 SECT. 3-CONT. 2

81"4 SECT.3- CONT. 3A
7. 62-3 SECT.!- CONT. 38-SEWERS
VAN WYCK EXP.
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614 KEW GARDENS INTERCHANGE
9. II I SOIL STABILIZATION *
10. 82-1 PAVING
II. 613 L.I.EXP. INTERCHANGE
12. 6115 VIADUCT
IS.
U-2 .JEWEL AVE
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NORTHERN BLVD
14.
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WHITESfONE EXfi
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61, FLUSHING. RIVER 81\
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EXPRESSWAY
CLEARVIEW EXP.
17.
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COMBINED CONTRACT *
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CONT. 5
CONT. 2
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GONT. 7
CONT. 2
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cc:Hon. Paul Screvane
UNISPHEJIE Ot$01
FLUSHING 152. N.Y. TELtPHONEAAEA Coot 212 WF' 41964 CABLE ADDRESS "WORLDSF'AIR"
PtCt THAOUOH
UNDC .. aTANDINO
Honorable Newbold Morris
Commissioner of Parks
Arsenal Building
Fifth Avenue at 64th Street
New York 21, N.Y.
Dear Newbold:
March 6, 1963
ROBERT MOSES
"IIIEaiDI:NT
As you know, Kissena Corridor Park to the northeast of Lawrence
Street and extending to Main Street was leased to the Fair Corporation by
the City in 1960 as part of the Fair site. Under the proposed agreement
with tile Queens Botanical Garden Society, however, the major part of this
area will be turned over to the Society and maintained by it, and the City of
New York will provide funds for such maintenance.
During the past months, Kissena Corridor Park has been landscaped
with grass and trees and fenced in accordance with plans approved by your
Department. 'Th.is work is now virtually complete, and the area is in the
condition which we expect will continue throughout and after the Fair.
We believe it appropriate at this time that the Park Department
take over the maintenance of this area of Kissena Corridor Park northeast
of Lawrence Street and extending to Main Street. 'Th.is would, in our opinion,
facilitate the orderly implementation of plans for post-Fair use and maintenance
of tllis section of the Park. Moreover, because the Queens Botanical Garden
Society, with the assistance of the City, will be maintaining the major portion
of the area, it is our view that the area logically should be regarded as a single
entity for purposes of maintenance with only one organization having juris-
diction over such maintenance.
We believe that the appropriate time for the Department of Parks
to commence maintenance functions in this area would be on March 15th of
this year. Would you kindly inform us as to whether the Department of Parks
is willing to perform the abovementioned maintenance.
President
-..-.. @--....
413 0 A Y S T 0 0 PEN I N G 0 A Y
\
\
\I
RICHARD PBN'l'Cif
ASSISTAJfT TO THB PRBSIDINT
-
Kennedy's Transport Bills
Resubmitted to Q,ongress
811 o WALL STRIIIII:T JoURN4r; Blol Bporler
WASHINGTON-President Keiuiedy,: aa
promised, z;esubmltted h1a transportation
program to Col'lgress. The new
accoidlng to the White House, "autJ;.
stanttally the same" as the controveratal
measures that were tnU'olfuce4 .last .
but didn't get out of Senate and House
Commerce committees. . .
A major proVtston woUld bar the :rnter
state Comme.rce Jiom pre
venting from . .rates on
grain, coat. .
'l'rucka and
of
....
Ho,,. F'1 ,1;< ::; iu.>,t':i.n
Acdn::.
C:tt) P-l.J.:\r,,.l_i"t/
7: f . afl!P.L!P <;ue::t:.
New Ycl.:-: /, N. Y.
r ':: \ ' , ) , ..
I '. j.
'l'lH.! fer the es teb lh.hllent 11. n :l<nwur: of Science
llnd Technology i1\ .:he City of New ru:rl< h< .. .i c. :q 1n:-:g recognized.
We lla.v.', in t:>c L, ovp' rec.::J!I: dP.ct:d2S f,J '- i 2 '' behL;d tber r,,R_i or
.. t havr: ab:eady provided; or art nu'd prc-vicling, such a
fa.cilic-
1
H0v;ever, muny 1e.'1tlerFi ll:Oi!: '''.Jr <.ulu:ral, bu:3iness,
fi1ds, l . i.tr, lllf' scienr::e corr.-
f.:lly awncu of tJc.'l_ reed J,,r a and Tech-
nology H:seum .. bave been :tssl::;tinf- tt:: };; otJr e[(orts and
we .a r."' , a t 1 a r; t , i a p o s i t .L 011 t. c a c t ..
'All th rhes' pl'Cple, Roi .. c!-.::-t aud che direc-
tors of :_;,e \;'or:ld'B F'dir h:.1ve dcvElop,?d a .1nd undertaken
the organization Jf tue financial and Ledmi.cJJ aupport netessary
to create and sustain the science and aspect of our
proposed museum. This plan call2 for the City of New York to
construct the museum at an estimated cost of $3,500,000.
The exhibits and displays representing an estimated $3,500,000.
will be provided by contr lbuling participants and donors.
This
ized under the
World's F3ir.
permanent beneiit for this City can only be real-
auspices and through the cooperation of the
An excellent site has been 111ade available in the
park area so that we can maintain our long-established, success-
ful pattern of locating our cultural facilities for maximum util-
ity and attractiveness.
I have, through inter-agency cooperation, established
a source of the funds required for this project. Line 544 of
the Capi'd-1
1
B!.ldget includes $4,'W0,f)00. r,n constrcction
of Sl46, 56th Inctn('!Iat<"Jr:: Recon-
struction. The pres0nt estimate of
to complete
pre lid. nary .and fi nH 1 pJ.Rns indicates Uta t cc;8 uuction on
this project c<Jnnot undertaken befr,rr- (!;-:pirati.on of the
pre:;enl CapJtal Hudt;e: p-eriod. for ,;onst.:uctf..:m
be pr.ovlded Jn tl1t: next CapitJ l .t,cl Lhere ne:ed be
no df:'l;::ty !n the of ;; .. }l;f),
th<!refJre, reque:;t that Lhe C11p; tal Budgt ... t be
arnended to provide for the plannJng, ;.md crmstruction
()f a New York City Museum of Science and 'I'e.chnology in Flushing
Meadow Pad, at: 1m estimated cost ot Wf must move
promptly to mF.!et the very tight S'..:hedule iillposed by the dead-
line of the World's Fair opening. of all par-
ties will be requi.red tf we ar.= to with tbie challeng-
ing venture.
R)br, rt

:\ a y o r
MEMORANDUM
m. COMMCBSI:ONER MOSES
I'ROM STUART CONSTABLE
DATI
March 14, 1963 ~
~
SUIIJKCTs
I attach a memorandum from Lou Ames giving the status of
Lincoln Center and Museum cooperation.
Attachment
SC:rq
c:::--------- - 2t;/ c __ _
UNiat'HI:RI: Oeet
FLUIHINO 52, N.Y. TELEPHONE AREA COD 212 WF 41984 CuLl ADDIIII:SS "WORLDSF'AIR"
ltiACil THROUGH
UHOI:R.TANDINO
AOBEAT MOSES
I'RiliiHNT
-....-@---
March 2, 1963
MEMORANDUM TO STUART CONSTABLE
-
FROM ROBERT MOSES
I think the time has come for.us to figure
out just what the Fair is going to get in the way of
joint enterprise, cooperation, special shows, etc.
from the Lincoln Square Performing Arts and the
City Museums. I know how tough it is to get to the
bottom of this, but it must be done realistically.
Will you please get your people to work on it. I don't
expect much from these institutions, but let's see
what it is.
President
DAYS TO OPENING DAY
I
MEMORANDUM
T01 Mr. s. Constable oATE:
March 8, 1Q63
PROM Lou AmeS ~
auiUECT: LINCOLN CENTER AND MUSEUMS
As you have requested, you will find here a realistic
preliminary report for Mr. Moses regarding cooperation of
museums of New York City and Lincoln Center for the Performing
Arts with the Fair.
MUSEUMS
I have found a good feeling of cooperation among all museums.
A. The special exhibits of the various museums and
other cultural institutions are as follows. However,
some. changes are inevitable.
American Geographical Society
"Exhibition of Selected Maps, Publications and
Research Projects of the AGS."
American Museum of Natural History
Exhibit:
11
World Wide Population Growth."
Opening of Hall of Biology of Invertebrates
Opening of Hall of North American Birds
Opening of Hall of Ocean Life
American Numismatic Society
"Medals Issued for World Exhibitions."
Asia House
"The Art of Nepal'r - made possible through a
Rockefeller grant.
Brooklyn Botanic Garden
Will reproduce for the Fair the Ryoanji stone garden
from Kyoto, Japan.
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 1965 CORPORATION
TO:
Mr. S. Constable
DATE:
March 8, 1963
FRoMa. Lou Ames
suliua:cT: LINCOLN CENTER AND MUSEUMS
-paqe2-
Brooklyn Museum
1964 - 17th century Long Island Dutch farmhouse
will be reproduced within the Museum.
1965- Greater New York Painting Exhibition--to
be a competitive show.
Cooper Union Museum
"Various Aspects of Color"--Second Quadrennial
Edlibition.
Frick Collection
No special exhibit beyond its own permanent
collection.
Gallery of Modern Art (Huntington Hartford)
Cannot specify a World's Fair exhibit until they
get a Director.
Jewish Museum
"Thou Shall Have No Other Gods Before Me" --an
archeological exhibit ( 2 0 0 0 ~ 1 0 0 0 BCE)
"American Art from Colonial Times to the Present"
opening April 10, 1964.
Museum of the American Indian
1 - nindians of Latin American
2- "Famous Indian Specimens"
Museum of Contem12orary Crafts
"America's Best Crafts" --opening May 1, 1964.
MEMORANDUM
TO: Mr. S. Constable DATE:
March 8, 1963
I'ROM: Lou Ames
SUBJECT: LINCOLN CENTER AND MUSEUMS
-page 3-
Entire building will close in December 1963 and
reopen concurrently with the Fair with larger
exhibit space and a bigger garden. World's
Fair exhibits will include:
l. "Monumental Structures"
2. "Children's Carnival"
3. "Design Objects
11
4. "Prints and Drawings"
5. "The Photographers Shown
New York Botanical Garden
"The Wonderful World of Plants" (tentative
title). Plans are still being formulated for
this exhibit.
New York Historical Society
l. Crystal Palace - opening April 4, 1964
2. 160 years of collecting American History -
opening April 30, 1964
New York Public Library
"64 Treasures for the '64 Fair"
New York Zoological Society
"The World of Darkness
11
- opening May, 1964.
Riverside Museum - 3 exhibits
l. Contemporary American Sculpture
2. West Side Artists
3. The Federation of Modern Painters
and Sculptors.
MEMORANDUM
TO: Mr. S. Constable
DATE! March 8, 1963
jrRON: Lou Ames
-page4-
Solomon R. Guggenheim Museum
"The Guggenheim Collection"
Staten Island Institute of Arts and Sciences
"Early Man in New York City"
Whitney Museum
"Between the Fairs"
American art from 1939 to 1964 -opening
June 9, 1964
B. Promoting the Fair
Each of the Museums listed above has agreed to
promote the Fair by:
1. Distributing Fair literature and dispensing
information at the Museum.
2. Displaying the Fair posters.
3. Working the Fair into press releases.
4. Working the Fair into catalogues of special
exhibits if such are published.
C. City Building Exhibit
Each of the Museums listed will prepare at its own
expense an exhibit in the City Building. This exhibit
will tie in with the large City model and also direct
the viewer to the main exhibits in the City.
MEMORANDUM
TO: Mr. S. Constable oATEI March 8, 1963
FROM: Lou Ames
-page 5-
LINCOLN CENTER
Dr. Schuman has accepted our invitation to announce the
Lincoln Center World's Fair program at the Board of
Directors' meeting on April 22, 1963.
A. Lincoln Center for the Performing Arts gave me
the following on March 8, 1963, as 'their tentative
World's Fair program for the New York State Theater:
New York State Theater- 1964
April 23 - May 15
May 18 - May 30
June 1 - June 13
June 14 - June 21
June 22 - July 26
July 27 - Aug. 2
Aug. 3 - Sept. 6
Sept. 7 - Oct. 24
New York City Ballet
Royal Shakespeare Company
Bayanihan Dancem from the
Philippines
CLOSED - (for rehearsals)
New York Musical Theater
Richard Rodgers - one
revival production of a
musical comedy.
CLOSED - (for rehearsal and
shakedown)
New York Musical Theater
Richard Rodgers - second
revival production.
New York City Ballet
The Leningrad Ballet and Schiller Theater are scheduled
for October and November.
' t I
MEMORANDUM
TO: Mr. S. Constable
DATE: March 8, 1963
FROM: Lou Ames
SUB.JECT: LINCOLN CENTER AND MUSEUMS
- page 6-
The agreement between Lincoln Center and the New York
City Ballet is about to be signed. The Ballet will probably
open the State Theater. NBC is negotiating for an opening
night TV show.
The schedule for Philharmonic Hall is also attached.
I understand that Lincoln Center management has not yet
decided on rental rates for the State Theater.
B. Promoting the Fair at Lincoln Center
1. A World's Fair ticket booth in the New York
State Theater is under consideration. I assume
we would want this.
2. A $2, 000 sign has been erected on Broadway at
the New York State Theater promoting the Fair
and Lincoln Center.
3. Fair advertising now appears on the Lincoln Center
postage meter.
4. I have suggested a World's Fair flag be flown on the
Lincoln Center plaza.
The Director of Publicity for Lincoln Center, Jack McNulty,
and I are meeting this Wednesday to discuss means of joint
publicity.
Week of
April 20
thru
May 16
May 18
May 25
thru
June 20
June 22
thru
July I,;
July 6
thru
July 18
July 20
thru
August 15
August 17
thru
August 29
August 31
thru
September 6
September 7
thru
September 12
September 14
thru
September 29
September 28
3/8/63
LINCOLN CENTER
PHILHARMONIC HALL
WORLD'S FAIR PROGRAM 1964
Philharmonic Orchestra: Subscription concerts
and
special concerts - solo, chamber, orchestral.
Toho String Orchestra (Japan) and Rung Hsing
Chorus (Nationalist China)
Philharmonic Orchestra: Pops Concerts
II II If II
II II II
Choruses and Orchestras from
the colleges and universities
of the nation
The Bolshoi Violinists
"
II
"
II II
"
Nothing scheduled
Jazz Festival
II II
II II
II
(Hall closed for change of set-up, cleaning, etc.)
Chamber Music Festival
(Heifetz, Primrose, Piatigorsky, etc.)
American Music Festival
solo, chamber, orchestral
(with the Philharmonic Orchestra)
Philharmonic Orchestra: Subscription concerts
NO SCHEDULE AVAILABLE AS YET FOR 1965
UN IS PH E A 0 IQ61
PEACE Tl'iROUGH
UNDCR&TANDING
INTERNATIONAl. EXPOSITION AT F'L.USHING MEADOW ?ARK
rLUSHING 52, N.Y. Ttl.EPHONE:- AREA Coot 212 WF 41964 CABl. AOORE5s"W0Rl.OSFAIR
MEMORANDUM TO GENERAL W. E. POTTER
FROM ROBERT MOSES
Have noted letter from Mr. Connell. Application to
Office of Saline Water in the Dept. of Interior futile. Would be
just another Washington Merry Go Round.
What remains is the possibility of a Hall of Science
working model sponsored by a manufacturer. I gather there are
broadly speaking three processes -- the vacuum steam method
Bob Blum and I inspected yesterday which serves half of Nassau
and was installed by a Scotch Company (Weir), electrolysis used
by the Ionic Company in several parts of the world and freezing
attempted in Israel. The first produces water almost too good for
drinking. The second produces brac:d si1 water and works on major
reclamation, and the third so far is a failure.
Why not ask the Ionic people for a small scale worldng
model? Guy Tozzoli can look them up.
RM:gls
_,......,@---
394 DAYS TO OPENING DAY
,
f L f) R I D A VI 0 R L D ' S F A 1R A U T H 0 P. a T V , lfJ 0 HEADQUARTERS AND EXHIBITS
307 POINCIANA PLAZA
. .\ ' j (JfoMER J. KIMBALL
PALM BEACH, FLORIDA
TELEPHONE: 833-4534
l ( .v PRESIDENT
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W. L. STENSGAARD
, iJ.". Q ' . 1 DIRECTOR
, " . .Y" E. A. SOUCY
, t ;'\'''', '\._; r GENERAL MANAGER
I'' '" II
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New York Vlorld
1
s Fair Corporation
Flushing 521 N. Y.
Dear General:
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In reply to your letter of Har-ch 6, attached hereto is
copy of letter I received to day from f
1
lr. Maurice Connell.
Trusting this information will be helpful,
A,,
WI.S :ft
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H ./L. Stensgaard
Executive Director
COMER J. KIMBALL, CHAIRMAN AND PRESIDENT
IIIIAMAII!I
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tlrtJiailnhl and Enginw'e
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AODIICSS 'MACONA$'
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Mr. W. L. Stensgaard
Executive Director
florida World's F'alr Authority, Inc:.
307 Polnci&M Plaza
Palm Beach, Florida
Dear 81 I 1.:
COWAftD H t;.Ai;-.r,,A I, A
.JOHN r - c.;,, ....
MU .TOH A. t. A.
With reference to yO'. r letter from General Potter, the only
area of activity that I could would be the Office of Saline
Department of the Interior, 25, o.c. The director Is
F. Hac Gowan. .
There lc; an t1pproprle,tJon made by Congress to set up so-called
desalting plants in various perts of the country, They have built one in
California; I understand there Is one In New Jersey; and one to be built
on the west coast of Florida. The Intent of installations Is to
develop new methods and all plants arc different. One, for Instance, uses
refrigeration; one a vacUIJm effect steam systern; one an syHc:r.
with diaphragms; and one with a plastic: absorber. There may be other v:Jys
wl th which I am not fcnlllar.
It If, pouible the Govf!l'nment m.ty in L;ai :niev"est cf t!ds
a World's Fair con5lder such a type of Installation as Mr. Hoses seeks.
Hope this gives you the Information you noed.
S I neore I y yours,
......__
CONNELL, PIERCE, GARLAND &
Haurlee H. Connell
HHC:HR
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BXBCU'l'IVB ASSISTMT 10 tat PRBSIDBift

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William A. Berns
Vice President
New York World's Fair
Dear Mr. Berns r
TIMES N[W YORK l6 NY LACKA'IIANNA 41000
This will confirm our teleph:me conversati e>n c::.:.-::c:":-.::.ng
The New York Times plans for publi.ohi::g ne1-:s an.:i .::.c:.vert:sing
magazines featuring the New York 1-l:lrld' s Fair, We will have
three (J) separate magazines. They will be sold individually
to advertisers interested in the various editions of The
Times. They are as follows:
New York Edition - Sunday, April 12, 1964
WestErn Editi::m - Honday, April 13, 1964
Internati ::mal
Edition - Monday, April 13, 1964
You can be sure that the Sunday Department will do
usual good job in preparing the news and photographic matPrial
for these imp:;,rtant supplements.
On our part we plan t:;, start active selling both overseas
and here in the llnited States in the ver.r near future. In
this c:mnection we will prepare our prom:;,ti::m material in both
English and foreign languages announcing these supplements.
He plan to be in t::>uch wi t.h Peter McD:;,nnel ':lilliam J.
D:moghue Associates in the next few days concerning pr:):notion
material.
C:>rdially,

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Assistant Nati::Jnal i1dvertising Hanager
C oples to tr,e ':cmmittE::
A L L T H 1::. N E W S T H /'. T S F I T T 0 P R i N T ' '
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THE KIMBERLY DOR..MANN CORPORATION
5G [.AST &4 STRf.:ET NEW Y'ORK 22. N Y l:LOORAOO 0400
MR, PAUL SCREVANE
PRESIDENT OF THE CoUNCIL
CITY HALL
NEW YORK 7, NEW YORK
DEAR PAUL,

APPROXIMATELY TWO YEARS AGO I ARRANGED A MEETING BETWEEN
CoMMISSIONER PATTERSON, MAYOR WAGNER AND CoMMISSIONR
BAUMGARTNER REGARDING A PERMANENT MUSEUM OF SCIENCE AND
HEAL Til WHICH ONE OP OUR CLIENTS, L. W FORHI..ICH AND COM-
PANY - REPRESENTING SOME OF lliE WORLD'S LARGEST PHARMA-
CEUTICAL MANUFACTURERS -, WANTED TO UNDERWRITE.
AT n-tAT TIME, IT WAS SUGGESTED TO GO INTO THE WORLD'S FAIR
BUT SUBSEQUENT MEETINGS Willi WORL.D'S FAIR PEOPLE .. ROVED
UNSATISFACTORY TO l'HE PHARMACEUTICAL INDUSTRY AND CONSEQUENTLY
NOTHING WAS DONE, I NOW NOTICE THAT A PERMANENT MUSEUM OF
IS BEING CONTEMPLATED IN NEW YORK CITY AND 11" SEEMS
TO ME lliAT IT MIGHT BE WISE, AT THIS TIME, TO ARRANGE A MEET-
ING WITH YOU OR THE PlltO .. I..E AT TliE MUSEUM AND I='ORHLICH AND
HIS FIRM, I BELIEVE THE PHARMACEUTICAL INDUSTRY AND OTHER
FROHLICH CLIENTS CAN BE MOST HLJ'I"UL IN FINANCING A GOOD PART
OF THIS PROJECT,
PLEASE LET ME KNOW WHAT ':'OU THINK 01" THIS IDEA,
WITH ALL. GOOD WJ!lHEli AND KINDEST tERSONAL RE<iARDS, I REMAIN
CfDIALLY.
I \tlUll
HEjN e f () .,1
L:. . ,\ r PR1Uit-r.;H
Mr'l, PAt:L SCRLVANE
PHE"SIDHT CJF rHE Cou:-<CJL
CrT i' HAL...L
NEW Yr)"'< 7, NEW YORK
0AA PA.Ul,
1"-Prur_ 1 1, 1
APPROXIMATELY TWO YEARS AGO I ARRANGED A MEETING BETWEEN
CoMMISSIONER PATTERSON, MAYOR WAGI'lER AHD COMMISSIONER
OAUMGARTNER REC".AROING A P'ERMANENT MUSEUM OF SCIENCE AND
HEALTH WHICH uNE OF CUR CI.IENTS, L. W, FORHLICH AND COM-
PANY - REPRESENTIN<.> SOME. OF THE WORLD'S lARGEST PHARMA-
CEUTICAL MANUFACTURERS -, WANTED TO UNDERWRITE,
AT "MiAT TIME, IT WAS SUGGESTED TO GO INTO THE WOftLD
1
S FAIR
BUT SUBSEQUF..NT MEETINGS WITH WORLD' s FAIR P'EOPLE PROVE:D
UNSATISFACTORY T\) THE PHARMACEUTICAL INDUSTRY AND CONSEQUENTLY
NOTHING WAS DONE, I NOW NOTICE TiiAT A P'ERMANENT MUSEUM OP'
SCIENCE IS BEING C.ONTEMP'LATED IN NEW YORK CITY AND IT SEitMS
TO ME 'THAT IT MIGHT 1!11!: WISE, AT THIS TIME, TO ARAAHIJE A MltET-
ING WITH YOU OR THE PEOPLE AT 'TliE MUSEUM AND FORHLICH AND
HIS FIRM ( BELIEVE THE PHARMACEUTICAL INOUIJTRY AND OTHER
FROHLICH CLIENTS CAN BE MOST HELP"fi"UL IN FINANCINQ A GOOD PART
OF THIS PROJECT
Pl..EASE LET ME KNOW WHAT YOU niiNK OP' THIS IDEA,
WITH ALL GOOD WISHES AND KINDEST ERSOHAL REGARDS, I REMAIN

EXECUTIV . ICit PRI:SIDI!:NT
1
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Y...7 .. COPY
RADIO TV .
15 West 47th Street, New York 36, N. Y., COlumbus 5'
FOR: NEW YORK WORLD'S FAIR
STATION
PROGRAM
Arthur Godfrey Time
DATE
April 12, 1963 10:10 A.M. CITY New York,
Godfrey's guest was New York Traffic Commissioner Henry
Barnes. At this point Commissioner Barnes discussed the need for
a new traffic signal system in New York.
BARNES: "It's going to cost money. I've predicted that a
system will cost about a hundred million dollars. Now that's an
awful lot of money, and yet when you stop and consider the
Bridge cost $326, 000, 000, there's a hundred millio:1 dollars worth
of highways right around the world's fair. Sure we need those
highways, but here's a system on 6000 miles of streets that will
benefit everybody in the city of New York. So a hundred million
spread over 6000 miles of streets isn't so much money when you
consider that perhaps you can triple the traific and reduce the
driving time to one-third what it is today."
Offices in: New York . Detroit . Los Angeles . Washington,
San Francisco . New England . Chicago
\, . hlhtil.::>, l 1.',\..ll .-..t'11, o\ i)lj"h:. h! U.l.\ t l .. J\''\ n.
Journal, American; Al Sostchcn. Post.

[lVI[ ltnGUL In[.
.1Aioll8 .1. ,AIIIIILL. Jl'll
....... DINT
AHNI WI'ZINKI(WICI
VICI ...... IDOrHt
MAIIIIl NTIIIION
OICIU[TAIIY
MAllY J GI'IUINW ... LO
RICOIIOINO 81CIIfii:'T APtY
,!lANK J KUIIZ
T ... UUIIIIO
L. LUCAI
ll .. eiAHT.AT l<t111M8
Honorable Paul R. Screva.ne
Acting Mayor
City Hall
Dear Paul:
April 1 G, I :Hn
Of rt-4! .. fllt:IIOlNT
!!11 MATILDA AVINU&
NIW 't'O .. K 70 NI:W YORK
A commercial "ghost town" in the North Bronx, a decrease in city revenues, an
increase in welfare costs and irreparable political damage to the City's hopes for state
aid will form but a part of the picture if the City's retail business frontier, that portion.
of The Bronx which lies north of Gtm Hill Road and south or the Westchester border, ts
not established as a zone with a lower retail sales tax rate than that which might
prevail in the rest of the City.
As you are aware the previous sales tax increase to the present three per cent
has not appreciably yielded any correspooding revenue increase from stores along the
Bronx-Westchester border. This simply means that these frontier merchants are
suffering a reduction in sales volwne and are maintaining the three per cent revenue
level by reaching into their own pockets. Any increase in rate would invite disaster in
the North Broox.
Although the population of the portion of The Bronx north of Gun Hill Road bas
tripled in the past fifteen years. effecting considerable strain on the static transit and
police services in the area, local merchants have reaped no real advantage from this
development. Local stq>ly find it too coovenient to hop into their cars, board
a bus or even walk the few blocks to the spaeious parking lots of Westchester shopping
facilities and escape the burden of the sales tax.
to be felt by these merchaatH hab toeen lat't total neglect during the hours of
12 and 8:00 1. m., wh:d. Y''' :-c;:';, :"'' :;- "''J:-''ly wrease r;f burglarlefl aiong
White PlainB Road, and the appropriation of vital curb space by Westchester commute1s
who use our transit fecillties, often tc the exclnsioo of proepect1ve, local shoppers.
-2-
To compound the foregoing disadvantages of our merchants with the JDdiacrtual ;;
tmpoaitim of a uniform, city-wide sales tax, even at the @Bent three per cent .' .
patently unreasonable and unjust.
To increase the tax on purchases from these merchants is to invite disaster. *yjDg ; ..
so long attempted to absorb the adverse effects of the present tax rate, too many of these
industrious merchants wUl be forced, by an increase, to arrive at the simple, common
sense decision to close up. Their empty stores will transform a pleasant community
(Which you may remember from your experience as Hmorary Grand Marshal in last
year's opening day parade of the Wakefield-Woodlawn Baseball League) into a .depresHd
area or, perhaps, a slum.
. '
.,
The unique nature of this area bas recenUy persuaded the State Insurance
to establish it as an automobile liability rating area, separate from the remainder of The
Broo.x. We lubmit that the peculiar experience and presenUy precarioua predicament of
this area as the city's retail business frootier demands, in the name of simple justice,
that special consideration be accorded it in any deliberation relative to the imposition or
increase of the sales tax.
Justice requires that the present levy be lowered in this area. Only crass indiffer-
ence could elltertain the tax increase for these merchants.
Let us not forget that such indifference can be costly in oui- respects, three of which
commend themselves to ::s at this critical moment. First of all, closed stores meana actual
reductim tn tax revenue. Secondly, the merchant who finds himself forced to close his doors
may wind up on our relief rolls. Last, but farthest from least, is the very real, political
effect on the future of state aid to the City's ailing treasury.
I am sure I need not remind you that your former opponent for the office of President
of the City Council, Republican Paul A. Fino, represents this marginal district in Congress.
However, the same constituency is represented in the state Legislature by four Democrats
(State Sen. Joseph A. Marine, Assemblywoman Aileen Ryan, Assemblyman Fred W. Egert,
and Assemblyman Ferdinand Mondello). These four legislators have worked bard to win
and hold their seats in a politically uncommitted area. The imposition of the tax will play
right into the bands of tbe Legislature's majority, which hu heretofore denied the City
adequate financ&l assistance, by endangerbtg the Democratic Party's chances of holding
theae seats, which are now filled by those who favor increasing the City's share of state
aid. Their defeat would destroy the aspirations of your admin1stration and perhaps the
state aid hopes of the City's taxpayers .
As President of the Wakefield Taxpayers and Civic League, Inc., I will attempt to
present the abmre at the public hearing on Thursday. I have also been asked by the Woodlawn
Heights Taxpayers and Community Association and the Williamsbridge Taxpayers and Civic
Association to speak on their behalf. I would he grateful for any opportunity to discuss this
matter wtth you at your ccmvenience.
Sincerely,
JAMBS J. FARREl,L

PLACC:
I-: NQ
NEW YORK WORLD'S FAIR 1964-1965 CORPORA";"iO;:
I N T E R NAT I 0 N A L E X P 0 S I T I 0 N AT F L U S H I N G M E AD 0 W ? A F; i\
FLUSHING 52. N.Y. TELEPHO:-.EA;,::A 2:2- WF 41964 CADLE:
Apr.Ll : ., :;_ ,:::3
MEMORANDUM TO HON. I'\:.: _ce_:, lv:O?RIS
FROM ROBERT MOS2S
adopted, where
RM:gls
COPY
UNISI'HERE
URGENT
MEMORANDUM TO CHARLES PREUSSE
JOHN THORNTON
THOMAS DEEGAN, JR.
JviARTIN" STONE
LOU
STUART CONSTABLE
GILMORE CLARKE
\V. E. Al'TDF.
GEN.
WILLI.AlVI BL:; ':;
JOHN T. CAr::;:.,:..
GOV. CHARLES POLETTI
GEN. WILLIAM POTTER
t/PAULSCREVANE
EDWARD CAVANAGH
FROM ROBERT MOSES
Subject - of Health
It is no doubt premature and overoptimistic to antici-
pate a favorable vote by the Ha::.tford Foundation on the proposed Health
Pavilion, but because of the ve2y short time left we must think imme-
diately about contingencies. John T. Cahill, who has been the leader in
this effort, will keep us inforr:..ed and give us the Foundation decision.
consider:
These seem to me to be the principal matters to
1. Name. Si:.ouid be Hall of Health, Hall of Man
or Hall of Health ar,d Medical Research.
2. Plan. Should fol.low previous proposal as far as
acceptable to the Foundation. Charlie Preusse
and John Thornton should tell us what, if any,
difficulties are in the way of using this plan.
Does the Fair own it? If not, who does?
3. Assuming that the Foundation would not want
Mr. Salmon and his associates - and it is to be
3 70 0 A Y S T 0 0 PEN I N G DAY
.......

INTERNATIONAL. EXPOSITION AT FLUSHING MEADOW PARK
f'LUIHIHG 52, H. Y. Tr:LtPHONI: AAtA Coor: i!IZ Wf' 41et4 CAlLI: AoOttUI mWOALDSF'AIR"
NAGC: 'HtltOUOM
""OC .. TANOtMO April 24, 1963
NO.tltT MOSES
""IIIDCNf
--@--....
(
MEMORANDUM TO GUY TOZZOLI
FROM ROBERT MOSES
As to the Chrysler exhibit, spread loosely over
six acres, I thought it was ingenious, unusual and in part _
incomprehensible. To be sure the trade lingo of these off
Madison Avenue is hard for an outsider to grasp.
I should think there would be a lot of operating confusion,
that the very young and middle aged would find it puzzling
anc that only the brior.c high school and college kids and the
mechanically mindE : would get what it is all about. The
lads who presented it seem rather bored and terribly sure
of themselves. They have some quaint idea..s,such as huge
water panels which are on fast tanks, walking under a big
car, whirling gadgetry, reciprocal movement, etc. I
guess it will work out, and it. certainly will amuse and
intrigue the small folks,

The names and home addresses of the Members
of the Board of Estimate are as follows:
Robert F. \vagner, MAYOR
"The Mayor' s House"
Carl Sohurz Park
88th Street and East End Avenue
Abraham D. Beame, COMPTROLLER
1582 Carroll Street
Brooklyn 13, New York
Paul R. Sorevane, PRESIDENT OF THE COUNCIL
52-35--24lst Street
Douglaston 62, New York
Edward B. Dudley, PRESIDENT OF THE BOROUGH OF MANHATTAN
549 West 123rd Street
Joseph F. Per1oon1, PRESIDENT OF THE BOROUGH OF THE BRONX
1733 Astor Avenue
Bronx 69, Netr: York
Abe OF THE BOROUGH OF BROOKLYN
10 Plaza Street
Brooklyn 38, New York
Mario J. Cariello, PRESIDENT OF THE BOROUGH OF QUEENS
25-62--32nd Street
Long Island City 2, New York
Albert V. Man1scaloo, PRESIDENT OF THE BOROUGH OF RICHMOND
188 Major Avenue
Staten Island 5, New York
UNI81'HI:IIE
PE:ACE THAOUOH
UNOENSTANDINQ
~ e ~ W YORK WORLD'S lFA:IR
f'
INTERNATIONAL EXPOSITION
1964-1965 CORPORATION
AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. TELEPHONE-AREA CODE 212 WF" 41964 CABLE ADDAESS"WORLOSFAIR"
May 2 ~ 1963
~ v \
MEMORANDUM TO HON. PAUL R.
SCREVANEV
1
FROM STUART CONSTABLE
Mr. Moses asked .me lo send you the attached planting
plan for Shea Stadium.
Stuart Constable
Vice President-Operations
Attachment
TO:
FROM:
MEMORANDUM
NEW YORK WORLD'S FAffi 1964-1965 CORPORATION
COM:MISSIONER MOSES
STUART CONSTABLE
DATE: April 23, 1963
I attach plans for landscaping the Shea Stadium site. This work is
being done by Gilmore Clarke and in my opinion the job is well done.
Attachment
OVERSIZED
DOCUMENT
Sl TH AVENUE.
!le TH AVENUE
CITY OF NEW YORK
DEPARTMENT OF PARKS
ARSENAL l CENTRAL PARK NEW YORK
'
FLUSHING MEADOW SPORTS STADIUM,
NORTH OF ROOSEVELT AVENUE a WEST OF 126TH. STREET
FLUSHING MEADOW PARK BOROUGH OF QUEENS
P R A ~ G E R KAVANAGH WATERBURY
ENGINEERS ARCHITECTS
NEW YORK, N.Y.
CLARKE a RAPUANO
.CONSULTING ENGINEERS & LANDSCAPE AR
..............
-M'III>'tll\t-
ITAT& or NIW VOR
CHAM
ALUNY.--
l
bi'llh,ll].f of Gvvernor '\
nowlodge your recent con-
IntN. Mo. 5107 which woulQ \
.:t..:tJ.Uin1atrat1Ye code ot the City ot
relation to the maintenance ot a
L I u happy to tell you th&t
baa eignd this measure into law
j. t is now Chapter 73J. ot the Latfe of 196);. 1
Sincerely, /

. . I
Robert Moaes

Yodc Worlit'a 7a:ir 1964--1965 CorporatiOD
'&)X 1964
52, Nw York
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POft R!U..EASR IN THE MORNING PAPERS CIP MOOMY., APRIL 1963
ROBERT t. MC MANUS
1
PRESS SECTU:.'TAR'i '1'0 TH.ll OOV.F.OO-!OH
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STATE OF NEW
EXECUTIVE CHAMEER
ALBANY
Govemo1 Rooke feller on April 23, 1963 approved the following bills:
CHAPTKR {.31
CHAPTEH 732
GtfAPTER 733
CHAPTER 734
QHAPTER 735

,.
CHAPTER 7 36
CHAPTER 737
CHAPTER 738
Assembly IntP::>. No. 5057, Print No, 5711 .. by
Committee on Ruleo, ent;ltlcd:
"AN ACT to arnend the correc
1
;j on law, ln relation to
parole of prieonete who d1ecret1onary
reductions or aontence
11
Assembly Intro, No, 5o64, Print No, t.y
Camnittee on f'Jles, er..t1tled:
"AN ACT creating a mw'licipal urban renewal agency tor
the village of Potsdam, to be known as the Potsdam
urban renewal agency, and prescribing ita funct1one,
powers and duties"
Aaaembly Intro, No. 5101, Print No. 5800, by
Committee on Rules, entitled:
"AN ACT to amend the private houB1ng finance law, in
relation to defining local and municipal taxes"
Assembly Intro. No. 5107, Print No. 5836, by
Committee on Rules, entitled:
"AN ACT to amend the administrative code of the City
of New York, in relation to the maintenance ot a
hall of science"
Senate Intro. No. 349, Print No. 4103, by
Mr. Van Lare, entitled:
"AN ACT to amend the highway law, in :relation to the
assessment of v1llagP. rrt-r-erty"
Mr. Cornell, entitled:
"AN ACT to amend the general municipal law, 1n
relation to acquisition of open spaces and areas"
Senate Intro. No, 696, Print No. 4453, by
Mr. Paine, entitled:
"AN ACT to amend the COW'lty law, in relation to
providing for places, buildings, structures,
works of art and other obJects having a special
character or special historical 6r aesthetic
interest and for their protection, enhancement,
perpetuation or use"
Mr. Anderson, entitled:
"AN ACT to amend the business law, .in
relation to corporate finance '
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CHARL8S I'. RCI)RIGUU
BXICU1'IVB ASSISTANT TO Tilt PRBSIDBft
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MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 C
Mr. Robert Moses
DATE:
FROM: Bill Berns
suBJECT: Little League World Series
I ' ,
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l. Earle Andrews drawing up plans
(Sid Shapiro advising)
2.
b. 2 practice diamonds
3.
Little League contributes $20, 000
4. Little League comprised of 6000 leagues internationally
(Approximately 50, 000 teams)
Play-offs provide for eight team World Series at the Fair.
(Four teams from abroad, including Far East and Europe, and
four regional team winners from the U. S.)
5. Bill Shea, Newbold Morris advising Mayor Wagner
WB:gp
cc: Sid Shapiro, Earle Andrews, Stuart Constable, Bill Adams
\
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__ Time- i )...- j.
1\fHILE YOU WERE OUT
I .
TI:Lii:PI'I.ONED
PLKA6li: C.,LL HIM
CALLED TO Sli:li: YOU
WILL C.-\I.L AGAIN
WANTS TO iEE YOU
IMPOI\TA:'IT
Message----------------

.. \ .. ;
Opuator
...
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Form W.O. No.3 GOLDSMITH IIROS. Stationers, 77 t1msau St., N.Y. 8, N.Y.
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FAIR N E'NS
OF
. SPECIAL
@)UoltlflbttSittl ISSUE
THE NEW YORK
WORLD'S FAIR
1964-1965
VOL. 2, NO. 5 e MAY 4, 1963
FAIR'S PRESS BUILDING DEDICATED TODAY
PRESS BUILDING
FEATURES ULTRA
MODERN FACILITIES
(Excerpted from "Editor & Puhli.rha."
Apri/20)
The Fair's 19,000 sq. ft. Press Building,
designed by Eggers & Higgins, architectS,
will display today the finest in accommoda-
tions for the edification and eventual use of
its most important tenants, news personnel
representing magazine, radio and televi-
sion, in addition to the daily press.
The building provides a press room, in-
terview rooms, dark rooms, radio facilities,
private offices, a lounge and a conference
room for television and newsreel coverage.
The New York Telephone Company,
Western Union and RCA overseas commu-
nications will insure quick transmission of
news and piaures nationally and interna-
tionally.
This most modern of communications
buildings resulted from a series of consul-
tations held by the Fair Vice President
William Berns, his staff and consultants,
with representatives of the leading news-
papers, magazines, radio and television
networks, wire and photographic services.
Bill Berns, a former news and program
executive with NBC and RCA, avers that
out of the joint conferences emerged a
building expeaed to combine convenience
and comfort with functional perfeaion for
all branches of the news gathering profes-
sion. ( cm1tinued on page 2, col. I)
William Berns, Fair vice president in charge
of Communications and Public Relations, at
work with (left) Robert Moses, president of
the New York 1964-1965 World's Fair, and
(right) Bob Considine, narrator for the inter-
national exposition's second preview film, al-
ready viewed by over ten million people.
Pierre Salinger to
Participate in Official
Opening Ceremonies
Presidential Press Secretary Pierre Sal-
inger and representatives of newspapers,
magazines, radio and television, wire and
photographic services join the Fair's Com-
munications and Public Relations team
today in ceremonies marking the official
opening of the World's Fair Press Build-
ing. For the first time today, the dateline
"World's Fair" will be utilized as, from
press headquarters, the "Peace through
Understanding" message of the interna-
tional exposition will be sent around the
globe by printed, broadcast and televised
word and picture.
Speaking from the rostrum of the build-
ing's ultra-modern press conference room,
Fair President Robert Moses will present
tht Fair's silver commemorative medallion
to Mr. Salinger who is making his initial
visit to the Flushing Meadow Park sire in
honor of the occasion.
Also addressing the distinguished gath-
ering will be Thomas J. Deegan, Jr., chair-
man of the Fair's executive committee, and
William Berns, vice president in charge of
communications and public relations. Mr.
Berns will introduce William J. Donoghue,
"Dateline, World's Fair"
A typical day in the life of Presidential Press
Secretary Pierre Salinger, honored guest at
today's dedication of the World's Fair Press
Building, as he accompanies President John
F. Kennedy on a recent trip. The President
visited the exposition in December to break
ground for the Federal Pavilion.
the Fair's consultant for publicity and press
relations, members of the Donoghue office,
the staff of the Thomas J. Deegan Co., Inc.,
consultants to the Fair on public relations
policy and promotion, as well as members
of his own depanmenr, headed by Greg
Dawson, direaor of special projects, and
other key advisors working closely with the
communications program.
Newsmen, guests of the nation's top
media and exhibitor representatives will
then have a first look at the complete and
most modern facilities now available for
those assigned to cover the Fair.
A World's Fair Working Press Advis-
ory Committee, organized ro serve as a
clearing house for working press prob
lems, will also be revealed at today's
ceremonies. It will be composed of a rep-
resentative of the Press Photographers
Association of New York, the Newspaper
Reporters Association of N.Y.C., the
Radio-Newsreel-Television Working Press
Association, United Press International
and Associated Press.
Following a tour of the site where more
than 40of the exposition's largest pavilions
are well under way, a buffet luncheon will
be served in the Press Lounge. e
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FAIR QUOTE OF THE MONTH
"W'e tel/the world our Fair story in cur-
rent printed reports and by filnu, radio
and television. We have called upon those
who operate all the newest and most in
genious avenues of communication to help
us, and they have responded generously
and magnificently with every quail1t device
of the Age of lnvmtion.
"Without you, the abstract and brief
chroniclers of our time, the task of mu:h
ing millions of potential visitors 11ear and
far would be unthinkable. Y 011 carry the
myriad voices of the Fair tbroughoul tbe
metropolis, to the hinterland and to the
four corners of the shrinking globe. When
you go out of business eve11 temporarily,
enterprises of great pith and moment lose
the name of action . .. "Fair President Rob
en Moses, speaking at the Annual Dinner
of the Radio-Newsreel-Television Work
ing Press Association, one year to the Fair's
opening, April 22, 1963.
PRESS BUILDING
(continued from page 1, col. 1)
The Press Building will insure complete
freedom of movement without interfering
with private and semi-private work areas.
It has been so designed that it can cope
even with sudden rushes of reporters for
special events and absorb the expeaed
steady stream of visitors and dignitaries -
all without confusion and without causing
difficulties for the 50 to 75 newsmen ex
peered to be assigned to the Fair on a regu
lar basis. -
NEWS AND PRESS CONFERENCE ROOMS
The center of press aaivity within the
building will be a 2,000 sq. ft. news room
with desk accommodations for the regular
reporters and those on special assignments
or features. Also in this room will be ac
commodations and facilities for visiting
press on temporary duty at the Fair.
Adjoining the news room will be an
interview room with a rwo-story ceiling,
raised platforms for speakers and a tiered
arrangement in the rear, so that television,
newsreel and still cameramen can work
without interfering with each other or with
reporters.
These rooms for working press, inter
views and the lounge can be merged into
a giant 4,500 sq. ft. area by sliding sound
proof walls into recesses. Conversely, the
three individual areas are acoustically
treated enabling them to be used for vari
ous purposes without noise interference.
PHOTOGRAPHIC SERVICES
The photographic section of the Press
Building will be across from the news or
press room. Seven small rooms will be
available for changing film and a dark
room will be installed for developing and
processing. The area will be set aside for
United Press International, Associated
Press and other photographers. The com
mercia! division of UP!, awarded the con
tract as official Fair photographers, will
work with the staff of the William J.
Donoghue Corporation, consultants to the
Fair for publicity and press relations.
Darkroom facilities provide on-the-spot photo
service for news cameramen.
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DONOGHUE OFFICE
To handle news releases and act as an
auxiliary arm of the media covering tha
Fair, the Donoghue firm will have offices
and a ciry room next to the press room.
Staffed with 35 or 40 reporters and feature
writers, the Fair's ciry room will be under
the personal direaion of Mr. Donoghue,
who has assigned to the Fair Peter J. Me
Donnell as direaorof publicity and Jerome
Edelberg as assistant direaor.
Bill Donoghue, a former New York
Journal reporter, served as secretary to
John J. Bennett, New York State Attorney
General from 1935 to 1942. After World
War II, where he served as war corres
pondent with the Merchant Marine in the
North Atlantic and Mediterranean, and
later as chief of Public Infonnation, Cen
sorship and Security for the Maritime Ser
vice and the War Shipping Administration,
he rerurned to New York Ciry and became
executive secretary to Mayors William
O'Dwyer and Vincent lmpellineri. He or
ganized his own public relations firm in
1951.
DEEGAN COMPANY
Thomas J. Deegan Co., Inc,, consultants
to the Fair on public relations policy and
sales promotion, is staffing an office under
the direction of Howard Johnson, vice
president of the Deegan firm. Cllairman of
the Fair's executive committee, Mr. Deegan
has been aaive in corporate public relations
since leaving The New York Times staff
21 years ago.
Tom Deegan became associated with the
late Robert R. Young, railroad fin[!.ncier
and developer, as vice president and direc-
tor of the Chesapeake & Ohio Railway
Company, vice president of the New York
Central and vice president and director of
the Alleghany Corporation. He began op
erating his own firm in 1957, assuming
chairmanship of its board last year when
Lou Guylay was installed as president.
Thomas J. Deegan, Jr., chairman of the
Fair's executive commiHee.
TLEVISIONRADIO INTERVIEWS
Television and radio networks covering
che Fair will have a 1,320 sq. ft. area in the
Press Building with an interview room,
control booths and offices. On the Fair
grounds, they plan at least 26 origination
points, where live telecasts can be pre-
sented through color mobile units. The
number of origination points is likely to
be increased by exhibitors desiring to par-
ticipate in telecasts. The TV-Radio Indus-
try Committee to the World's Fair worked
out the coverage plans with Fair officials
during a two-year study.
Included in the Press Building will be
the telephone information service with 40
operators under the direction of Grey-
hound Corporation, a fully equipped proc-
essing room for releases, a mail room for
quick handling of press correspondence
and a VIP guide service for news execu-
tives and other press contacts.
D. FortUnato, Inc., won the contract for
construction of the Press Building after
competitive bidding among more than 1 5
contractors. e
Foreign dignitary, on the occasion of his coun-
try's special day at the Fair, answers report-
ers' questions in the Press Building's modern
conference room. Sketches are artist Lee Gre-
gori's interpretation of Press Building activi-
Members of the fast-moving
news team necessary to cover the
New York World's Fair have
little time to rest, but when
they do, this modern lounge
awaits them.
ties once the Fair opens. ~
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papers perform the many
tasks necessary to stay
on top of fast-breaking
World's Fair activities.
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BERNS DEFINES DUTIES OF
FAIR'S COMMUNICATION TEAM
Highlighting the functions of the Fair's
Communications and Public Relations
team at the recent meeting of the Board
of Directors, William Berns said:
"Since we are working for a master
builder, who is more interested in public
service than he is in public relations, we've
geared our program accordingly. As a mat-
ter of fact, the same team which started out
three years ago is now sharpened up, work-
ing together; and this is the way it stacks
up.
"Our 'architects and designers' have
been the Deegan Company in public rela-
tions, and continue to do that job. The
'engineers and construction crew' of the
public relations program are representa
tives of thf Bill Donoghue Company in
our working Press Building. The public
relations tools are produced under the di-
rection of the J. Walter Thompson Com-
pany, who also handle our advertising,
specifically abroad, where we have needed
it. The printed brochures are designed by
Dick Guthridge and our films are produced
Deegan Office Conference
by Jack Campbell.
"We know that all of our public rela-
tions program is in the public interest. Cir-
cus superlatives are unnecessary. You see
visual evidence today and you hear the
sounds of the Fair beginning to take shape.
Working with the cooperation of the Press,
we'll be ready to receive the public when
we open the gates and the count-down hits
zero." e
Bill Donoghue, Fair consultant for publicity
and press relations, handling late news from
his new office in the fair's Press Building.
244
WORKING DAYS
TO OPENING DAY
FAIR'S PUBLIC
RELATIONS STAFF
William Berns, Vice President, Communica-
tions and Public Relations -
WF 4-2221
Gregory Dawson, Assistant to William Berns
and Producer, Special Projects-
WF 4-2248
Bob Essex, Production Coordinator -
WF 4-2323
Henry Lienau, Public Relations Expediter-
WF 4-2376
Ray Tarkman, Press Building Manager-
WF 4-2563-64
Public Relations Policy and
Promotion Consultants:
Thomas J. Deegan Company, Inc.
Time & Life Building, Rockefeller Center
New York 20, N. Y.- PL 7-7070
l. Richard Guylay, President
At tile Fair:
Howard S. Johnson, Senior Vice President-
WF 4-2501
John Spellman, Director, Publications-
WF 4-2513-14
John O'Keefe, Director, Radio-Television-
Promotion- WF 251112
Fred Weaver, Special Projects-
WF 4-2515-16
Langeland Van Cleef, Director, Speakers
Bureau and Community Relations-
WF 4-2520
New York Office:
Ray McCarthy, Director, Ticket Sales Promo-
tion
J. J. Wuerthner, Ticket Sales Coordinator
Europe:
William Humphreys
29 Rue Cambon, Paris, France-OPera 89-31
Press Relations and day-to-day News activity:
William J. Donoghue Corporation
10 Columbus Circle, New York 19, N.Y.
JU 2-7060
At the Fair:
William J. Donoghue, President-
WF 4-253738
Edward V. O'Brien, Vice P.resident-
WF 42534-35
Peter J. McDonnell, Director, Publicity-
WF 4-253132
Jerome Edelberg, Assistant Director,
Publicity- WF 4-2541-42
Joyce M. Martin, Magazine Coordinator-
WF 4-2543-44
John Sweeney, Assistant to the Director,
Publicity- WF 4-2547
Joseph A. Boyle, liaison for Special Guests
and Fair Corporation- WF 4-2545-46
AI Simon, liaison with Donoghue Corporation
for official Fair Photographers:
United Press I nternalional- WF 2548-49
Far East Representative:
Antonio de Grassi, Jr., Tokyo, Japan-
401-9181/5
Advertising:
J. Walter Thompson Company
420 lexington Avenue, New York 17, N.Y.
MU 6-7000
Edward F. Royal, Account Supervisor
Graphics:
Films:
Richard C. Guthridge
2 West 45th Street, New York 36, N. Y.
Austin Francis- YU 6-0420
John Campbell Films, Inc.
Post Office Box 3443, Greenwich, Conn.
Area Code: 203-3223443
~ ~

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