A Project Report On Pre and Post Acquisition Activities Related To Various Avenues of Marketing Aspects at Vodafone

To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone
EXECUTIVE SUMMARY
Vodafone being a well known brand in the world having a global presence, the most awaited deal of last year was Vodafone merger with Hutchison Essar. The deal closed at US$11.1 billion on 20 the September 2007 Hutchison Essar becomes Vodafone in India one the biggest brand transaction in recent days. So for me it was very interesting to study the changes that the company has gone through after the acquisition made a curiorisity. So I took up the study topic as To know pre and post acquisitions activities related to various avenues of Marketing aspects, pertaining to customers and employees. So with study the company would understand the about its positive and negative impact on the customers after the study also the loopholes where the company can rectify from the findings. The survey is helpful for both company and the customers. With the findings the company can rectify the errors with the positive changes the customer also will be reaping better products and services that would be provided to them. The survey was conducted for the duration of four months by handing out the questionnaire to customers and also a feedback was taken from the employees. Having a sample size of 150 customers and 15 employees were taken, with questions regarding the changes pre and post merger. The survey report showed that after the merger Vodafone has come with better products and schemes and most important improved customer services and provided even with the competitive pricings as it used be when it was Hutch. A better network is being provided to now. After these changes in the systems people still feel that there should be a better network enhancement they also feel improved schemes have to be provided; SMS Students offers. There were complaints that customer care which dont provide the proper information and hang up the call without intimation. These are some of the observation of the study. Babasabpatilfreepptmba.com Page 1
INDUSTRY PROFILE
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TELECOMMUNICATION INDUSTRY
Telecommunication is the assisted transmission of signals over a distance for the purpose of communication. In earlier times, this may have involved the use of smoke signals, drums, semaphore, flags, or heliograph. In modern times, telecommunication typically involves the use of electronic transmitters such as the telephone, television, radio or computer. Early inventors in the field of telecommunication include Antonio Meucci, Alexander Graham Bell, Guglielmo Marconi and John Logie Baird. Telecommunication is an important part of the world economy and the telecommunication industry's revenue has been placed at just under 3 percent of the gross world product.
Copy of the original phone of Alexander Graham Bell at the Muse des Arts et Mtiers in Paris
Basic elements A telecommunication system consists of three basic elements:

a transmitter that takes information and converts it to a signal; a transmission medium that carries the signal; and, a receiver that receives the signal and converts it back into usable information.
For example, in a radio broadcast the broadcast tower is the transmitter, free space is the transmission medium and the radio is the receiver. Often telecommunication systems are Babasabpatilfreepptmba.com Page 3
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone two-way with a single device acting as both a transmitter and receiver or transceiver. For example, a mobile phone is a transceiver. Telecommunication over a phone line is called point-to-point communication because it is between one transmitter and one receiver. Telecommunication through radio broadcasts is called broadcast communication because it is between one powerful transmitter and numerous receivers. Analogue or digital Signals can be either analogue or digital. In an analogue signal, the signal is varied continuously with respect to the information. In a digital signal, the information is encoded as a set of discrete values (for example ones and zeros). During transmission the information contained in analogue signals will be degraded by noise. Conversely, unless the noise exceeds a certain threshold, the information contained in digital signals will remain intact. This noise resistance represents a key advantage of digital signals over analogue signals. Networks A collection of transmitters, receivers or transceivers that communicate with each other is known as a network. Digital networks may consist of one or more routers that route information to the correct user. An analogue network may consist of one or more switches that establish a connection between two or more users. For both types of network, repeaters may be necessary to amplify or recreate the signal when it is being transmitted over long distances. This is to combat attenuation that can render the signal indistinguishable from noise.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Channels A channel is a division in a transmission medium so that it can be used to send multiple streams of information. For example, a radio station may broadcast at 96.1 MHz while another radio station may broadcast at 94.5 MHz. In this case, the medium has been divided by frequency and each channel has received a separate frequency to broadcast on. Alternatively, one could allocate each channel a recurring segment of time over which to broadcast this is known as time-division multiplexing and is sometimes used in digital communication. Modulation The shaping of a signal to convey information is known as modulation. Modulation can be used to represent a digital message as an analogue waveform. This is known as keying and several keying techniques exist (these include phase-shift keying, frequency-shift keying and amplitude-shift keying). Bluetooth, for example, uses phase-shift keying to exchange information between devices. Modulation can also be used to transmit the information of analogue signals at higher frequencies. This is helpful because low-frequency analogue signals cannot be effectively transmitted over free space. Hence the information from a low-frequency analogue signal must be superimposed on a higher-frequency signal (known as a carrier wave) before transmission. There are several different modulation schemes available to achieve this (two of the most basic being amplitude modulation and frequency modulation). An example of this process is a DJ's voice being superimposed on a 96 MHz carrier wave using frequency modulation (the voice would then be received on a radio as the channel 96 FM).
History
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Early telecommunications
A replica of one of Chappe's semaphore towers. Early forms of telecommunication include smoke signals and drums. Drums were used by natives in Africa, New Guinea and South America whereas smoke signals were used by natives in North America and China. Contrary to what one might think, these systems were often used to do more than merely announce the presence of a camp. In the Middle Ages, chains of beacons were commonly used on hilltops as a means of relaying a signal. Beacon chains suffered the drawback that they could only pass a single bit of information, so the meaning of the message such as "The enemy has been sighted" had to be agreed upon in advance. One notable instance of their use was during the Spanish Armada, when a beacon chain relayed a signal from Plymouth to London. In 1792, Claude Chappe, a French engineer, built the first fixed visual telegraphy system (or semaphore line) between Lille and Paris.[19] However semaphore suffered from the need for skilled operators and expensive towers at intervals of ten to thirty kilometres (six to nineteen miles). As a result of competition from the electrical telegraph, the last commercial line was abandoned in 1880.
Telegraph and telephone Babasabpatilfreepptmba.com Page 6
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone The first commercial electrical telegraph was constructed by Sir Charles Wheatstone and Sir William Fothergill Cooke and opened on 9 April 1839. Both Wheatstone and Cooke viewed their device as "an improvement to the [existing] electromagnetic telegraph" not as a new device. Samuel Morse independently developed a version of the electrical telegraph that he unsuccessfully demonstrated on 2 September 1837. His code was an important advance over Wheatstone's signaling method. The first transatlantic telegraph cable was successfully completed on 27 July 1866, allowing transatlantic telecommunication for the first time. The conventional telephone was invented independently by Alexander Bell and Elisha Gray in 1876. Antonio Meucci invented the first device that allowed the electrical transmission of voice over a line in 1849. However Meucci's device was of little practical value because it relied upon the electrophonic effect and thus required users to place the receiver in their mouth to hear what was being said. The first commercial telephone services were set-up in 1878 and 1879 on both sides of the Atlantic in the cities of New Haven and London. Radio and television In 1832, James Lindsay gave a classroom demonstration of wireless telegraphy to his students. By 1854, he was able to demonstrate a transmission across the Firth of Tay from Dundee, Scotland to Woodhaven, a distance of two miles (3 km), using water as the transmission medium. In December 1901, Guglielmo Marconi established wireless communication between St. John's, Newfoundland (Canada) and Poldhu, Cornwall (England), earning him the 1909 Nobel Prize in physics (which he shared with Karl Braun). However small-scale radio communication had already been demonstrated in 1893 by Nikola Tesla in a presentation to the National Electric Light Association.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone On March 25, 1925, John Logie Baird was able to demonstrate the transmission of moving pictures at the London department store Selfridges. Baird's device relied upon the Nipkow disk and thus became known as the mechanical television. It formed the basis of experimental broadcasts done by the British Broadcasting Corporation beginning September 30, 1929. However, for most of the twentieth century televisions depended upon the cathode ray tube invented by Karl Braun. The first version of such a television to show promise was produced by Philo Farnsworth and demonstrated to his family on September 7, 1927.
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Modern operation
Telephone
Optical fibre provides cheaper bandwidth for long distance communication In an analogue telephone network, the caller is connected to the person he wants to talk to by switches at various telephone exchanges. The switches form an electrical connection between the two users and the setting of these switches is determined electronically when the caller dials the number. Once the connection is made, the caller's voice is transformed to an electrical signal using a small microphone in the caller's handset. This electrical signal is then sent through the network to the user at the other end where it transformed back into sound by a small speaker in that person's handset. There is a separate electrical connection that works in reverse, allowing the users to converse. The fixed-line telephones in most residential homes are analogue that is, the speaker's voice directly determines the signal's voltage. Although short-distance calls may be handled from end-to-end as analogue signals, increasingly telephone service providers are transparently converting the signals to digital for transmission before converting them back to analogue for reception. The advantage of this is that digitized voice data can travel sideby-side with data from the Internet and can be perfectly reproduced in long distance communication (as opposed to analogue signals that are inevitably impacted by noise).
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Communications in India
For the past decade or so, telecommunication activities have gained momentum in India. Efforts have been made from both governmental and non-governmental platforms to enhance the infrastructure. The idea is to help modern telecommunication technology penetrate Indias socio-culturally diverse society, and to transform it into a nation of technology aware people. A large population, low telephony penetration levels, and rise in consumer income and spend owing to strong economic growth have contributed to making India the fastestgrowing telecom market in the world. The first and largest operator is the state-owned incumbent BSNL, which is also the 7th largest telecom company in world in terms of number of subscribers. BSNL was created by corporatization of the erstwhile DTS (Department of Telecommunication Services), a government unit responsible for provision of telephony services. Subsequently, after the telecommunication policy was revised to allow private operators, companies such as Reliance, Bharti Telecom, Tata Indicom, Vodafone, MTNL, and BPL have entered the space. major operators in India. However, rural India still lacks strong infrastructure. The total number of telephones in the country crossed the 281.62 million mark at the end of January 2008. The overall tele-density has increased to 24.63% in January 2008. In the wireless segment, 8.77 million subscribers have been added in January 2008 while 8.11 million subscribers were added in December 2007. The total wireless subscribers (GSM, CDMA & WLL (F)) base is 242.4 million now. The wireline segment subscriber base stood at 39.22 million with a decline of 0.03 million in January 2008.
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History
Telecom in the real sense means transfer of information between two distant points in space. The popular meaning of telecom always involves electrical signals and nowadays people exclude postal or any other raw telecommunication methods from its meaning. Therefore, the history of Indian telecom can be started with the introduction of telegraph.
Introduction of Telegraph
The postal and telecom sectors had a slow and uneasy start in India. In 1850, the first experimental electric telegraph Line was started between Kolkata and Diamond Harbour. In 1851, it was opened for the British East India Company. The Posts and Telegraphs department occupied a small corner of the Public Works Department, at that time. Construction of 4,000 miles of telegraph lines connecting Kolkata and Peshawar in the north via Agra, Mumbai through Sindwa Ghats, and Chennai in the south, as well as Ootacamund and Bangalore was started in November 1853. Dr. William O'Shaughnessy, who pioneered telegraph and telephone in India, belonged to the Public Works Department. He tried his level best for the development of telecom through out this period. A separate department was opened in 1854 when telegraph facilities were opened to the public.
Introduction of the Telephone

In 1880, two telephone companies namely The Oriental Telephone Company Ltd. and The Anglo-Indian Telephone Company Ltd. approached the Government of India to establish telephone exchanges in India. The permission was refused on the grounds that the establishment of telephones was a Government monopoly and that the Government itself would undertake the work. By 1881, the Government changed its earlier decision and licence was granted to the Oriental Telephone Company Limited of England for opening telephone exchanges at Kolkata, Mumbai, Chennai and Ahmedabad. January 28, 1882, is a Red Letter Day in the history of telephone in India. On this day Major E. Baring, Member of the Governor General of India's Council declared open the Telephone Exchange in Babasabpatilfreepptmba.com Page 11
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Kolkata, Chennai and Mumbai. The exchange at Kolkata named "Central Exchange" was opened at third floor of the building at 7, Council House Street. The Central Telephone Exchange had 93 number of subscribers. Bombay also witnessed the opening of Telephone Exchange in 1882.
Further developments
1902 - First wireless telegraph station established between Saugor Islands and Sandheads. 1907 - First Central Battery of telephones introduced in Kanpur. 1913-1914 - First Automatic Exchange installed in Simla. July 23, 1927 - Radio-telegraph system between the UK and India, with beam stations at Khadki and Dond, inaugurated by Lord Irwin by exchanging greetings with the King of England.
1933 - Radiotelephone system inaugurated between the UK and India. 1953 - 12 channel carrier system introduced. 1960 - First subscriber trunk dialing route commissioned between Kanpur and Lucknow. 1975 - First PCM system commissioned between Mumbai City and Andheri telephone exchanges. 1976 - First digital microwave junction introduced. 1979 - First optical fibre system for local junction commissioned at Pune. 1980 - First satellite earth station for domestic communications established at Secunderabad, U.P.. 1983 - First analog Stored Program Control exchange for trunk lines commissioned at Mumbai. 1984 - C-DOT established for indigenous development and production of digital exchanges. 1985 - First mobile telephone service started on non-commercial basis in Delhi.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone While all the major cities and towns in the country were linked with telephones during the British period, the total number of telephones in 1948 was only around 80,000. Even after independence, growth was extremely slow. The telephone was a status symbol rather than being an instrument of utility. The number of telephones grew leisurely to 980,000 in 1971, 2.15 million in 1981 and 5.07 million in 1991, the year economic reforms were initiated in the country. While certain innovative steps were taken from time to time, as for example introduction of the telex service in Mumbai in 1953 and commissioning of the first [subscriber trunk dialing] route between Delhi and Kanpur in 1960, the first waves of change were set going by Sam Pitroda in the eighties. He brought in a whiff of fresh air. The real transformation in scenario came with the announcement of the National Telecom Policy in 1994.
India, emerging as a major player

In 1975, the Department of Telecom (DoT) was separated from P&T. DoT was responsible for telecom services in entire country until 1985 when Mahanagar Telephone Nigam Limited (MTNL) was carved out of DoT to run the telecom services of Delhi and Mumbai. In 1990s the telecom sector was opened up by the Government for private investment as a part of Liberalisation-Privatization-Globalization policy. Therefore, it became necessary to separate the Government's policy wing from its operations wing. The Government of India corporatised the operations wing of DoT on October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL). Many private operators, such as Reliance India Mobile, Tata Telecom, Vodafone, BPL, Bharti, Idea etc., successfully entered the high potential Indian telecom market.
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Growth of mobile technology

India has become one of the fastest-growing mobile markets in the world. The mobile services were commercially launched in August 1995 in India. In the initial 5-6 years the average monthly subscribers additions were around 0.05 to 0.1 million only and the total mobile subscribers base in December 2002 stood at 10.5 millions. However, after the number of proactive initiatives taken by regulator and licensor, the monthly mobile subscriber additions increased to around 2 million per month in the year 2003-04 and 200405. Although mobile telephones followed the New Telecom Policy 1994, growth was tardy in the early years because of the high price of hand sets as well as the high tariff structure of mobile telephones. The New Telecom Policy in 1999, the industry heralded several pro consumer initiatives. Mobile subscriber additions started picking up. The number of mobile phones added throughout the country in 2003 was 16 million, followed by 22 millions in 2004, 32 million in 2005 and 65 million in 2006. The only countries with more mobile phones than India with 156.31 million mobile phones are China 408 million and USA 170 million. India has opted for the use of both the GSM (global system for mobile communications) and CDMA (code-division multiple access) technologies in the mobile sector. The mobile tariffs in India have also become lowest in the world. A new mobile connection can be activated with a monthly commitment of US$ 5 only. In 2005 alone 32 million handsets were sold in India. The data reveals the real potential for growth of the Indian mobile market.
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Service providers in India

Basic service licensees
Until recently, only the PSU's BSNL and MTNL were allowed to provide Basic Phone Service through copper wires in India. MTNL is operating in Delhi and Mumbai only and all other parts are covered by BSNL. However private operators have now entered the fray, although their focus is largely on the cellular business which is growing rapidly.
Vigilance Telecom Monitoring (VTM) Cells

The boost in Indian Telecom market has also given rise to illegal setups and practices. Following the directives issued by the Minister of Communications & IT,Govt of India, the Department of Telecom has set up Vigilance Telecom Monitoring Cells at Delhi, Mumbai, Chennai, Hyderabad and other important locations to vigorously detect the illegal Telecom setups in the country. VTM cells continuously monitor the operators to check the grey market calls and also ensure that the license conditions are fully complied with.
Telephone
Telephony Subscribers (Wireless and Landline): 281.6 million (January 2008) Cell phones: 250.6 million (February 2008) Land Lines: 39.2 million (January 2008) Yearly Cell phone Addition: 83 million (2007) Monthly Cell phone Addition: 8.2 million (February 2008) Teledensity: 24.63% (January 2008) Babasabpatilfreepptmba.com Page 15
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Projected teledensity: 500 million, 40% of population by 2010. Broadband connection: 2.67 million (September 2007) Telephone system: The Mobile telecommunications system in India is the second largest in the world and it was thrown open to private players in the 1990s. The country is divided into multiple zones, called circles (roughly along state boundaries). Government and several private players run local and long distance telephone services. Competition has caused prices to drop and calls across India are one of the cheapest in the world. The rates are supposed to go down further with new measures to be taken by the Information Ministry. Landlines: Landline service in India is primarily run by BSNL/MTNL and Reliance Infocomm though there are several other private players too, such as Touchtel and Tata Teleservices. Landlines are facing stiff competition from mobile telephones. The competition has forced the landline services to become more efficient. The landline network quality has improved and landline connections are now usually available on demand, even in high density urban areas. Mobile Cellular: The mobile service has seen phenomenal growth since 2000. In September 2004, the number of mobile phone connections have crossed fixed-line connections. Currently there are an estimated 201.29 million mobile phone users in India compared to 39.73 million fixed line subscribers. India primarily follows the GSM mobile system, in the 900 MHz band. Recent operators also operate in the 1800 MHz band. The dominant players are Airtel, Reliance Infocomm, Vodafone, Idea cellular and BSNL/MTNL. There are many smaller players, with operations in only a few states. International roaming agreements exist between most operators and many foreign carriers. Dialing System: On landlines, intra circle calls are considered local calls while inter circle are considered long distance calls. Currently Government is working to integrate the whole country in one telecom circle. For long distance calls, you dial the area code prefixed with a zero (e.g. For calling Delhi, you would dial 011-XXXX XXXX). For international calls, Babasabpatilfreepptmba.com Page 16
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone you would dial "00" and the country code+area code+number. The country code for India is 91. Call Rates Slashed: Communication rates in India fell sharply after the year 2000 when infrastructure improvements and entry of many major players made Indian Telecom a highly competitive sector. There is a conversion process underway to make all numbers in India 10 digits long. GSM and CDMA subscription numbers of India GSM Subscribers GSM Annual CDMA Subscribers CDMA Annual (millions) 3.1 5.05 10.5 22.0 37.4 58.5 105.4 180.0 growth 94% 76% 91% 110% 70% 57% 80% 71% (millions) 0.8 6.4 10.9 19.1 44.2 85.0 growth 700% 70% 75% 131% 92%
Year 2000 2001 2002 2003 2004 2005 2006 2007
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COMPANY PROFILE
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VODAFONE COMPANY PROFILE

Founded - 1983 as Racal Telecom, independent 1991 Headquarters - Newbury, England, UK Key people - Arun Sarin, CEO Sir John Bond, Chairman John Buchanan, Deputy Chairman Andy Halford, CFO Industry - Mobile telecommunications Products - Mobile networks, Telecom services, Etc
Vodafone Group is a mobile network operator headquartered in Newbury, Berkshire, England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about 100 billion (December 2007). Vodafone currently has equity interests in 25 countries and Partner Networks (networks in which it has no equity stake) in a further 39 countries. The name Vodafone comes from Voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones." At 31 December 2007 Vodafone had 252 million proportionate customers in 25 markets across 5 continents. ("Proportionate customers" means, for example, that if Vodafone has a 30% stake in a business with a million customers, that is counted as 300,000). On this measure it is the second largest mobile telecom group in the world behind China Mobile. The eight markets where it has more than ten million proportionate customers are the United Kingdom, Germany, India, Italy, Spain, Turkey, Egypt and the United States. In the
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone U.S., these customers come via its minority stake in Verizon Wireless, and in the other seven markets Vodafone has majority-controlled subsidiaries. In 1982 Racal Electronics plc's subsidiary Racal Strategic Radio Ltd. won one of two UK cellular telephone network licenses. The network, known as Racal Vodafone was 80% owned by Racal, with Millicom and the Hambros Technology Trust owning 15% and 5% respectively. Vodafone was launched on 1 January 1985. Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. On 29 December 1986 Racal Electronics bought out the minority shareholders of Vodafone for GB110 million. In September 1988 the company was again renamed Racal Telecom and on 26 October 1988 Racal Electronics floated 20% of the company. The flotation valued Racal Telecom at GB1.7 billion. On 16 September 1991 Racal Telecom was demerged from Racal Electronics as Vodafone Group. In July 1996 Vodafone acquired the two thirds of Talkland it did not already own for 30.6 million. On 19 November 1996, in a defensive move, Vodafone purchased Peoples Phone for 77 million, a 181 store chain whose customers were overwhelmingly using Vodafone's network. In a similar move the company acquired the 80% of Astec Communications that it did not own, a service provider with 21 stores. In 1997 Vodafone introduced its Speechmark logo, as it is a quotation mark in a circle; the O's in the Vodafone logotype are opening and closing quotation marks, suggesting conversation. On 29 June 1999 Vodafone completed its purchase of Air Touch Communications, Inc. and changed its name to Vodafone Airtouch plc. Trading of the new company commenced on 30 June 1999. To approve the merger, Vodafone sold its 17.2% stake in E-Plus Mobilfunk. The acquisition gave Vodafone a 35% share of Mannesmann, owner of the largest German mobile network. On 21 September 1999 Vodafone agreed to merge its U.S. wireless assets with those of Bell Atlantic Corp to form Verizon Wireless. The merger was completed on 4 April 2000. Babasabpatilfreepptmba.com Page 20
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone In November 1999 Vodafone made an unsolicited bid for Mannesmann, which was rejected. Vodafone's interest in Mannesmann had been increased by the latter's purchase of Orange, the UK mobile operator. Chris Gent would later say Mannesmann's move into the UK broke a "gentleman's agreement" not to compete in each other's home territory. The hostile takeover provoked strong protest in Germany and a "titanic struggle" which saw Mannesmann resist Vodafone's efforts. However on 3 February 2000 the Mannesmann board agreed to an increased offer of 112bn, then the largest corporate merger ever. The EU approved the merger in April 2000. The conglomerate was subsequently broken up and all manufacturing related operations sold off. 28 July 2000: Reverts to its former name, Vodafone Group Plc.16 April 2001: First 3G voice call on Vodafone United Kingdom's 3G network.
Vodafone in Iai, Romania. A map showing Vodafone's operations in Europe.
2001: Takes over Eircell, then part of eircom in Ireland, and rebrands it Vodafone Ireland. 2001-2002: Acquires Japan's third-largest mobile operator J-Phone, which had introduced camera phones first in Japan. 17 December 2001: Introduces the concept of "Partner Networks" by signing TDC Mobil of Denmark. The new concept involves the introduction of Vodafone international services to the local market, without the need of investment by
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Vodafone. The concept would be used to extend the Vodafone brand and services into markets where it does not have stakes in local operators. Vodafone services would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e., TDC Mobil-Vodafone etc.)
2 February 2002: Finland is added into the mobile community, as Radiolinja is signed as a Partner Network. Radiolinja later changed its named to Elisa. 2002: Rebrands Japan's J-sky mobile internet service as Vodafone live! 3 December 2002: Brand is introduced in the Estonian market with signing of a Partner Network Agreement with Radiolinja (Eesti). Radiolinja (Eesti) later changed its name to Elisa.
7 January 2003: Signs a group-wide Partner agreement with mobilkom Austria. As a result, Austria, Croatia, and Slovenia is added to the community. 16 April 2003: Og Vodafone is introduced in the Icelandic market. 13 May 2003:Omnitel is rebranded Vodafone Italy. 21 July 2003: Lithuania is added to the community, with the signing of a Partner Network agreement with Bit. 16 February 2004: Signs a Partner Network Agreement with Luxembourg's LuxGSM. 20 February 2004: Signs a Partner Network Agreement with Cyta of Cyprus. Cyta agreed to rename its mobile phone operations to Cytamobile-Vodafone. April 2004: Purchases Singlepoint airtime provider from John Caudwell (Caudwell Group) and approx 1.5million customers onto its base for est 405million, adding sites in Stoke on Trent (England) to existing sites in Newbury (HQ), Birmingham, Warrington and Banbury
November 2004: Introduces 3G services into Europe. June 2005: Increases its participation in Romania's Connex to 99%; also buys Czech mobile operator Oskar. 1 July 2005: Oskar of Czech Republic is rebranded as Oskar-Vodafone. 17 October 2005: Vodafone Portugal launches a revised logo, using new text designed by Dalton Maag, and a 3D version of the Speechmark logo, but still retaining a red background and white writing (or vice versa). Also, various
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone operating companies start to drop the use of the SIM card pattern in the company logo. (The rebranding of Oskar-Vodafone and Connex-Vodafone also does not use the SIM card pattern.) A custom typeface by Dalton Maag (based on their font family InterFace) forms part of the new identity.

28 October 2005: Connex in Romania is rebranded as Connex-Vodafone. 31 October 2005: Reaches an agreement to sell Vodafone Sweden to Telenor for approximately 1 billion. After the sale, Vodafone Sweden becomes a Partner Network.
13 December 2005: Wins an auction to buy Turkey's second-largest mobile phone company, Telsim, for $4.5 billion. December 2005: Vodafone Spain becomes the second member of the group to adopt the revised logo, and it is phased in over the following six months in other countries.
2006 : Rebrands Stoke-on-Trent site to be known as Stoke Premier Centre, a centre of expertise for the company dealing with Customer Care for its higher value customers, technical support, sales and credit control. All cancellations are dealt with by this call centre.
5 January 2006: Announces the completion of the sale of Vodafone Sweden to Telenor. 1 February 2006: Oskar Vodafone becomes Vodafone Czech Republic, adopting the revised logo. 22 February 2006: Announces that it is extending its footprint to Bulgaria with the signing of Partner Network Agreement with Mobiltel, which is part of mobilkom Austria group.
12 March 2006: Former chief, Sir Christopher Gent, who was appointed the honorary post Chairman for Life in 2003, quits following rumours of boardroom rifts.
11 April 2006: Announces that it has signed an extension to its Partner Network Agreement with BITE Group, enabling its Latvian subsidiary "BITE Latvija" to become the latest member of Vodafone's global partner community.
20 April 2006: Vodafone Sweden changes its name to Telenor Sverige AB. Page 23
26 April 2006: Connex-Vodafone becomes Vodafone Romania, also adopting the new logo. 30 May 2006: Announces the biggest loss in British corporate history (14.9 billion) and plans to cut 400 jobs; reports one-off costs of 23.5 billion due to the revaluation of their Mannesmann subsidiary.
24 July 2006: Respected head of Vodaphone Europe, Bill Morrow, quits unexpectedly. 25 August 2006: Announces the sale of 25% stake in Belgium's Proximus for 2 billion. After the deal, Proximus will still be part of the community as a Partner Network.
5 October 2006: Vodafone announces first single brand partnership with Og Vodafone which will now operate under the name Vodafone Iceland 19 December 2006: Announces the sale of 25% stake in Switzerland's Swisscom for CHF4.25 billion (1.8 billion). After the deal, Swisscom will still be part of the community as a Partner Network.
December 2006: Completes the acquisition of Aspective, an enterprise applications systems integrator in the UK, signaling Vodafone's intent to grow a significiant presence and revenues in the ICT marketplace.
1 January 2007: Telsim in Turkey adopts Vodafone dual branding as Telsim Vodafone. 1 April 2007: Telsim Vodafone Turkey drops its original brand and becomes Vodafone Turkey. 1 May 2007: adds Jersey and Guernsey to the community, as Airtel is signed as Partner Network in both crown dependencies 07 June 2007: Vodafone live! mobile Internet portal in the UK, relaunched. Front page now charged for and previously 'bundled' data allowance is removed from existing contract terms All users now given access to the 'full' web rather than a Walled Garden. Vodafone becomes the first mobile network to focus an entire media campaign on their newly launched mobile Internet portal] in the UK" becomes the first mobile network to focus an entire media campaign on their newly launched mobile Internet portal in the UK.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Vodafone Essar India
Vodafone Essar, previously Hutchison Essar is a cellular operator in India that covers 16 telecom circles in India. Despite the official name being Vodafone Essar, its products are simply branded Vodafone. It offers both prepaid and postpaid GSM cellular phone coverage throughout India and is especially strong in the major metros. Vodafone Essar provides 2G services based on 900Mhz and 1800Mhz digital GSM technology, offering voice and data services in 16 of the country's 23 license areas. Ownership Vodafone Essar is owned by Vodafone 52%, Essar Group 33%, and other Indian nationals, 15%.On 11 February 2007, Vodafone agreed to acquire the controlling interest of 67% held by Li Ka Shing Holdings in Hutch-Essar for US$11.1 billion, pipping Reliance Communications, Hinduja Group, and Essar Group, which is the owner of the remaining 33%. The whole company was valued at USD 18.8 billion. The transaction closed on 8 May 2007.
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Previous brands In December 2006, Hutch Essar re-launched the "Hutch" brand nationwide, consolidating its services under a single identity. The Company entered into agreement with NTT DoCoMo to launch i-mode mobile Internet service in India during 2007.S The company used to be named Hutchison Essar, reflecting the name of its previous owner, Hutchison. However, the brand was marketed as Hutch. After getting the necessary government approvals with regards to the acquisition of a majority by the Vodafone Group, the company was rebranded as Vodafone Essar. The marketing brand was officially changed to Vodafone on 20 September 2007. In Mumbai, it was earlier known by the name Orange, a brand that used to be marketed by its former owner, Hutchison. Still earlier it was known as Max Touch and AceTel even before that. On September 20, 2007 Hutch becomes Vodafone in one of the biggest brand transition exercises in recent times. Vodafone Essar is spending somewhere in the region of Rs 250 crores on this high-profile transition being unveiled today. Along with the transition, cheap cell phones have been launched in the Indian market under the Vodafone brand. There are plans to launch cobranded handsets sourced from global vendors as well.
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Growth of the company as Hutchison Essar In 1992 Hutchison Whampoa and its Indian business partner established a company that in 1994 was awarded a license to provide mobile telecommunications services in Mumbai (formerly Bombay) and launched commercial service as Hutchison Max in November 1995. Analjit Singh of Max still holds 12% in company. By the time of Hutchison Telecom's Initial Public Offering in 2004, Hutchison Whampoa had acquired interests in six mobile telecommunications operators providing service in 13 of India's 23 licence areas and following the completion of the acquisition of BPL that number increased to 16. In 2006, it announced the acquisition of a company that held licence applications for the seven remaining licence areas. In a country growing as fast as India, a strategic and well managed business plan is critical to success. Initially, the company grew its business in the largest wireless markets in India in cities like Mumbai, Delhi and Kolkata. In these densely populated urban areas it was able to establish a robust network, well known brand and large distribution network -all vital to long-term success in India. Then it also targeted business users and high-end postpaid customers which helped Hutchison Essar to consistently generate a higher Average Revenue Per User ("ARPU") than its competitors. By adopting this focused growth plan, it was able to establish leading positions in India's largest markets providing the resources to expand its footprint nationwide. In February 2007, Hutchison Telecom announced that it had entered into a binding agreement with a subsidiary of Vodafone Group Plc to sell its 67% direct and indirect equity and loan interests in Hutchison Essar Limited for a total cash consideration (before costs, expenses and interests) of approximately US$11.1 billion or HK$87 billion. 1992: Hutchison Whampoa and Max Group established Hutchison Max 2000: Acquisition of Delhi operations Entered Calcutta and Gujarat markets through ESSAR acquisition Babasabpatilfreepptmba.com Page 27
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone 2001: Won auction for licences to operate GSM services in Karnataka, Andhra Pradesh and Chennai 2003: Acquired AirCel Digilink (ADIL) which operated in Rajastan, Uttar Pradesh East and Haryana telecom circles and renamed it under Hutch brand 2004: Launched in three additional telecom circles of India namely 'Punjab', 'Uttar Pradesh West' and 'West Bengal' 2005: Acquired BPL, another mobile service provider in India
A 'You and I' print advertisement of Hutch featuring Cheeka Hutch was often praised for its award winning advertisements which all follow a clean, minimalist look. A recurrent theme is that its message Hello stands out visibly though it uses only white letters on red background. Another recent successful ad campaign in 2003 featured a pug named Cheeka following a boy around in unlikely places, with the tagline, wherever you go, our network follows. The simple yet powerful advertisement campaigns won it many admirers.
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Subscriber Base
The Vodafone subscriber base according to COAI - Cellular Operator Association of India as of March 2008 was:

Delhi - 3,216,769 Mumbai - 3,451,567 Chennai - 1,174,589 Kolkata - 1,974,177 Maharashtra & Goa - 2,610,389 Gujarat - 6,010,594 Andhra Pradesh - 2,601,458 Karnataka - 2,850,346 Tamil Nadu - 3,180,820 Kerala - 2,001,133 Punjab - 1,645,501 Haryana - 1,282,208 Uttar Pradesh (West) -2,858,429 Uttar Pradesh (East) -3,508,355 Rajasthan - 2,934,598 West Bengal & Andaman and Nicobar - 2,825,310
The total is 44,126,243 or 22.93% of the total 192,355,939 GSM mobile connections in India till March 2008.
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PRODUCTS AND SERVICE
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone PRODUCTS AND SERVICES PRODUCTS Post paid connections Pre paid connections World calling cards Home calling cards Vodafone handy phone Vodafone P C O SERVICES
Entertainment
Movies Music Jokes Dating Chat Games TV Contests
Finance
Stock forex &bullion Mobile banking
Bill info
Ebill Itemized bill My Vodafone bill Vernacular bill Duplicate bill Payment centers
Devotional
Devotional Bible Devotional Gurbaani Devotional Pope Devotional Bhaktisagar Devotional Osho Devotional Alerts
Dial in service
Live counseling Dial a bouquet Live astrology Dial a Pizza Music card Ask me Airlines
Mail & messaging

Blackberry Vodafone mail Yahoo! Mail messenger MSN @ Vodafone Rediff & Indiatimes SMS SMS chat Vernacular chat Group messaging
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News updates
News Finance Vodafone flash Vodafone alerts
Astrology Daily forecast Live forecast Tarot card Vaastu & feng shui Rahukal & Shubkal Panchang Chogadia Sports Cricket Sports Travel Train schedule Railway booking Flight status Flight bookings Jet wallet Taxi fees
Call management services

Call filter Voice mail Enhanced voicemail Missed call alerts Missed call information Call waiting Call diverts Call barring Call conferencing Caller ID Phone backup Busy caller tunes
Tunes & downloads

Caller tunes Vodafone music station Busy caller tunes SMS tones Ring tones Background music Logos & picture messages Themes wallpaper 3D wallpaper Video tones Full song download
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PROJECT DETAILS
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Introduction to the topic

As now we are in the era of mergers & acquisitions a lot of organization getting merged to hold a better place in the market. The most awaited deal of last year was Vodafone acquiring Hutch. Acquisitions usually happen for expanding the business. In my project Im trying to make a study on the changes that have bought have been in the organization in the various avenues of Marketing activities. The study plans to find out the impact of Marketing patterns which have changed and how it is affecting the employees and customers.
Need for the study

As company has acquired so it becomes necessary to find out the impact of acquired that is the pre and post acquired activities on the marketing aspects of the organization. As an organization goes for change when acquired so it makes the research very interesting to find the changes that have undergone from the point view of employees perspective in their way of looking at thingss & its impact on the customers.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Objective of the study
The study was conducted to know pre and post acquisition activities related to various avenues of Marketing aspects, pertaining to customers and employees.
Sub objectives
To interpret the changes that have happened pre and post acquisition that have impact on the customers. To know the impact of it on the employees as regard to changes that happened on their marketing activities
Research methodology
Type of research The research is based on Descriptive Research. Data collection methods Primary data The primary or the first hand data was collected with the help of handing out the questionnaire to the customers &employees. Regarding the impact on them regarding the pre-most acquisition. Secondary data The major source of secondary or supporting data was Internet. The information on telecommunication & mobile industry and company profile of Vodafone as whole and the brand was collected from the Internet. Also the manager of Vodafone was the source of information.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Survey method The related data or information was obtained by personal administration through questionnaire i.e. personal survey. Sample size A sample size of 150 Customers and 15 employees Sampling Frame The customers & employees of Vodafone across Hubli Sampling unit Individual customers & employees of Vodafone Sampling method The method for survey was, non-probabilistic convenience sampling method Utility of the project Benefits to me The project helped me to have an insight of the acquisitions concepts. And its affect on the companys strategies, work culture, bottom line and many more things.
Benefits the company - with the help of this report company will be able to find out the challenges ahead, because the study is based on the survey conducted with the help of questionnaire which was consisted of the questions related to the pre & post acquisition effects on the company and customers.
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ANALYSIS AND INTERPRETATIONS
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CUSTOMERS ANALYSIS Gender Valid Male Female Total Frequency Percent 81 54.0 69 46.0 150 100.0 Cumulative Percent 54.0 100.0
Gender
100
80
81 69
60
40
Frequency
20
0 Male Female
Gender
Interpretation Percentages of male using Vodafone are 54% Percentages of females using Vodafone are 46% Here we can see that male use the Vodafone 8% more than that of females.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Age Frequency Percent Valid 15-20 20-25 25-35 35-50 Total 24 95 25 6 150 16.0 63.3 16.7 4.0 100.0 Cumulative Percent 16.0 79.3 96.0 100.0
Age
120
100 95 80
60
40
Frequency
20 0
24
25 6
15-20
20-25
25-35
35-50
Age
Interpretation People using Vodafone between the age group of 15-20 are 16% People using Vodafone between the age group of 20-25 are 63% People using Vodafone between the age group of 25-35 are 16% People using Vodafone between the age group of 35-50 are 4%
Here most of the people using Vodafone connection are mostly young customers ranging from the age of 20-25 where it is 63% that is more half of samples fall in that age category.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone ccupation Valid Student Working Business Housewife Professional Total Frequency Percent 63 42.0 58 38.7 23 15.3 1 .7 5 3.3 150 100.0 Cumulative Percent 42.0 80.7 96.0 96.7 100.0
O p tio ccu a n
7 0 6 0 5 0 4 0 3 0 6 3 5 8
Frequency
2 0 1 0 0 S dn tu e t W rk g o in
2 3
5 B sin ss u e H u wife o se P fe ro ssio a nl
O ccupation
Interpretation The percentages of students using Vodafone are 42% The percentages of working Vodafone are 38.7% The percentages of business people using Vodafone are 15.3% The percentages of housewives using Vodafone are .7% The percentages of professional using Vodafone are 3.3
Here we see that most of the people using Vodafone connections are students then followed closely by working group who are major users then followed by business men professionals & housewives. Babasabpatilfreepptmba.com Page 40
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Monthly Income Frequency Percent Cumulative Percent Valid <10000 28 18.7 32.2 10000-20000 37 24.7 74.7 20000-30000 9 6.0 85.1 30000-40000 13 8.7 100.0 Total 87 58.0 Missing System 63 42.0 Total 150 100.0
Monthly Income
40 37 30 28
20
Frequency
10 9
13
0 <10000 10000-20000 20000-30000 30000-40000
Monthly Income
Interpretation 28 of them having less than 10000 monthly incomes 37 of them having 10000-20000 of monthly income 9 of them having 20000-30000 of monthly income 13 of them having 30000- 40000 of monthly income
We see in here most of lie in the range of 10000- 20000 belt of monthly income Then followed by less than 10000 monthly income
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Since how long you're using mobile Frequency Percent Cumulative Percent Valid >6 months 7 4.7 4.7 1 year 26 17.3 22.0 2 years 45 30.0 52.0 3 years 31 20.7 72.7 4 years 22 14.7 87.3 > 5 years 19 12.7 100.0 Total 150 100.0
Since how long you're using mobile

50 45 40
30 26 20
31
22 19
Frequency
10 7 0 >6 months 1 year 2 years 3 years 4 years > 5 years
Since how long you're using mobile
Interpretation 7 of them have been using mobile over 6 months 26 of them have been using mobile from a year 45 of them have been using mobile since 2 years 31 of them have been using mobile since 3 years 22 of them have been using mobile since 4 years 19 of them have been using mobile more than 5 years
Most of them have been using mobile since 2 years followed by 1 year & 3 years. So all of them have been previously been the customers of hutch. Babasabpatilfreepptmba.com Page 42
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How long are you with Vodafone? Frequency Percent Cumulative Percent Valid >6 months 17 11.3 11.3 1 year 54 36.0 47.3 2 years 39 26.0 73.3 3 years 27 18.0 91.3 4 years 8 5.3 96.7 > 5 years 5 3.3 100.0 Total 150 100.0
H wlo g a y uw V d fo e o n re o ith o a n
6 0 5 4
5 0
4 0 3 9 3 0 2 7
Frequency
2 0 1 7 1 0 8 0 <6m n s o th 1ye r a 2ye rs a 3ye rs a 4ye rs a 5 >5ye rs a
H wlo g a y u w V d fo e o n re o ith o a n
Interpretation 54 of them have been with Vodafone since a year 39 of them have been with Vodafone since 2 years 27 of them have been with Vodafone since 3 years 17 of them have been using Vodafone over 6 months 8 of them have been using Vodafone since 4 years 5 of them have been using Vodafone over 5 years.
Most of them have been with Vodafone since a year & next few of them have been since 2 years then 3 years a few of them have been using more than 4 to 5 years. Around 17 of them are using over 6 months.
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Previously which connection you were using Frequency Percent Cumulative Percent Valid Airtel 45 30.0 54.9 Spice 17 11.3 75.6 BSNL 16 10.7 95.1 Others 4 2.7 100.0 Total 82 54.7 Missing System 68 45.3 Total 150 100.0
Previosly which connection you were using

50
40
30
20
Frequency
10
0 Airtel Spice BSN L Others
Previosly w hich connection you w ere using
Interpretation Around 45 of them were using Airtel before shifting to Vodafone 17 of them were using Spice 16 of them were using BSNL Around 4 they were using other CDMA mobiles.
Most of the customers who shifted to Vodafone were previous Airtel customers the reasons being higher call rates in Airtel and good schemes provided.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How are the prices of the products? When it was Hutch Frequency Percent Cumulative Percent Valid High 11 7.3 7.3 Moderate 49 32.7 40.0 Competitive 76 50.7 90.7 Affordably low 10 6.7 97.3 low 4 2.7 100.0 Total 150 100.0
How are the prices of the products? When it was Hutch

100
80 76 60 49
40
Frequency
20 11 High M odarate Com petitive Affordably low 10 low
How are the prices of the products? When it was Hutch
Interpretation 76 said that the prices of products were competitive when it was Hutch 49 said that prices were moderate when it was Hutch 11 said that prices were high when it was Hutch 10 said that prices were affordable low 4 said that prices were low.
Here from sample we can make out that people felt that the prices of products were competitive when it was Hutch. Because of changing call rates
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How are the prices of the products? Now as Vodafone Frequency Percent Cumulative Percent Valid High 32 21.3 21.3 Moderate 76 50.7 72.0 Competitive 25 16.7 88.7 Affordably low 15 10.0 98.7 Low 2 1.3 100.0 Total 150 100.0
How are the prices of the products? Now as Vodafone

100
80 76 60
40 32 20 25 15 0 High Modarate Competative Affordably low Low
Frequency
How are the prices of the products? Now as Vodafone
Interpretation 76 of them said that the prices of Vodafone are moderate 32 of them said that the prices of Vodafone are high 25 of them said that the prices of Vodafone are competitive 15 of them said that the prices of Vodafone are affordable low 2 of them said that the prices of Vodafone are low
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Here comparing to hutch the customers feel that Vodafone products prices are moderate where in the prices of Hutch were considered as competitive. Q 10 How is the prices of the products? When it was Hutch * How are the prices of the products? Now as Vodafone
Cross tabulation How are the Prices of the products? When it was Hutch
How are the prices of the products? Now as Vodafone Total High High Moderate Competitive Affordably low 2 3 6 16 14 32 26 37 10 76 7 10 2 25 15 15 Low 11 49 76 10 2 4 2 150
Moderate Competitive Affordablylow Low Total
If we see the table we can find that there is the box, which shows that majority of, customers feel that Prices in Hutch were in more competitive and in Vodafone prices are comparatively not. They feel that the prices in Vodafone are moderate. It shows that perception of the customers towards pricing is been positive and stable after acquisitions. Then next place where in where in we can find a cluster is the moderate but not much numbers are seen there. So from this we can out the majority cluster in the people finding it as competitive in Hutch have the feeling of Moderate prices in Vodafone.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How are schemes provided? When it was Hutch Frequency Percent Cumulative Percent Valid Excellent 24 16.0 16.0 Good 70 46.7 62.7 Average 53 35.3 98.0 Very poor 3 2.0 100.0 Total 150 100.0
How are schemes provided? When it was Hutch

80
70 60 53 40
Frequency
20
24
0 E xcellent Good Average Very poor
How are schemes provided? When it was Hutch
Interpretation 70 of them say that the schemes provided in Hutch were good 53 of them say that the schemes provided in Hutch were average. 24 of them say that schemes provided in Hutch were excellent. 3 of them say that the schemes provided in Hutch were very poor
From the above were majority of them say that the schemes were good in hutch Then a few said that they were average schemes provided in Hutch because the products were unstable and were kept changing all the time.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How are schemes provided? Now as Vodafone Frequency Percent Cumulative Percent Valid Excellent 31 20.7 20.7 Good 47 31.3 52.0 Average 55 36.7 88.7 Poor 17 11.3 100.0 Total 150 100.0
How are schemes provided? Now as Vodafone

60 55 50 47 40
30
31
20
Frequency
17 10
0 Excellent Good Average Poor
How are schemes provided? Now as Vodafone
Interpretation 55 say that schemes provided in Vodafone are average 47 say that schemes provided in Vodafone are good 31 say that schemes provided in Vodafone are excellent 17 say that schemes provided in Vodafone are poor
There is same kind of response for schemes where in it lies in between average & good. As theyre almost a same kind ratings that are being given to the schemes in both Hutch and Vodafone.
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How is the flexibility of shift of schemes? When it was Hutch Frequency Percent Cumulative Percent Valid Very flexible 31 20.7 20.7 Flexible to some extent 118 78.7 99.3 Rigid 1 .7 100.0 Total 150 100.0
How is the flexibility of shift of schmes? When it was Hutch

140 120 118 100 80 60 40
Frequency
20 0
31
Very flexible
Flexible to some ext
Rigid
How is the flexibility of shift of schmes? When it was Hutch
Interpretation 118 say that the schemes are were flexible to some extent when it was Hutch 31 say that the schemes are were flexible to some extent when it was Hutch 1 of them says that they are rigid.
We can say that the schemes have been flexible to some extent when it was Hutch never rigid. So schemes were flexible on an average
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How is the flexibility of shift of schemes? Now as Vodafone Frequency Percent Cumulative Percent Valid Very flexible 37 24.7 24.7 Flexible to some extent 51 34.0 58.7 Rigid 62 41.3 100.0 Total 150 100.0
How is the flexibilty of shift of schmes? Now as Vodafone

70 60 50 40 37 30 20 62
51
Frequency
10 0 Very flexible Flexible to some ext Rigid
How is the flexibilty of shift of schmes? Now as Vodafone
Interpretation 62 of them say that flexibility of schemes were rigid 51 of them say that flexibility of schemes were flexible to some extent 37 of them say that flexibility of schemes were very flexible.
In here when compared to when it was Hutch the schemes were flexible because it had a ever changing schemes so for that customers felt that schemes were flexible. But where as in Vodafone the state has changed. We can see that a scheme changing has become a little rigid so not as flexible as it used to in Hutch.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Customer queries handling? When it was Hutch Frequency Percent Cumulative Percent Valid Very poor 5 3.3 3.3 Poor 28 18.7 22.0 Average 90 60.0 82.0 Good 23 15.3 97.3 Excellent 4 2.7 100.0 Total 150 100.0
C s m r q e s h n lin ? W e it w s H tc u to e u rie a d g hn a u h
10 0 9 0 8 0
6 0
4 0
Frequency
2 0
2 8 2 3
5 V ry p o e or Po or A ra e ve g Go od E lle t xce n
C s mrq e u to e u ries h n lin ? W n it w s H tc ad g he a u h
Interpretation 90 of them say that customer queries handling in Hutch was average 28 of them say that customer queries handling in Hutch was poor 23 of them say that customer queries handling in Hutch was good 5 of them say that customer queries handling in Hutch was very poor 4 of them say that customer queries handling in Hutch was excellent
When asked to customers about the service provided in Hutch like the customer queries handling. Where as most feels that average kind of service was provided. Even some felt that the service provided were poor. Here we can make out that services were not up to mark.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Complaint Handling? When it was Hutch Frequency Percent Cumulative Percent Valid Very poor 5 3.3 3.3 Poor 26 17.3 20.7 Average 81 54.0 74.7 Good 34 22.7 97.3 Excellent 4 2.7 100.0 Total 150 100.0
Complaint Handling? When it was Hutch

100
80
81
60
40 34
Frequency
20
26
5 Very poor Poor Average Good Excellent
Complaint Handling? When it was Hutch
Interpretation 81 say that complaint handling in Hutch was average 34 say that complaint handling in Hutch was good 26 say that complaint handling in Hutch was poor 5 say that complaint handling in Hutch was very poor 4 say that complaint handling in Hutch was excellent
Even in here we can say see that service provided of complaint handling were on average
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Settling of accounts when it was Hutch Frequency Percent Cumulative Percent Valid Very poor 2 1.3 1.3 Poor 31 20.7 22.0 Average 76 50.7 72.7 Good 31 20.7 93.3 Excellent 10 6.7 100.0 Total 150 100.0
Settling of accounts W hen it was H utch

100
80 76 60
40
Frequency
31 20
31
0 Very poor P oor Average G ood
10 E xcellent
S ettling of accounts W hen it w H as utch
Interpretation 76 say that account settling when it was Hutch was average 31 say that account settling when it was Hutch was poor 31 say that account settling when it was Hutch was good 10 say that account settling when it was Hutch was excellent 2 say that account settling when it was Hutch was very poor
Even settlement of accounts have been average because theyve got highest grades The services of Hutch were on average overall.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Customer queries Handling? Now as Vodafone Frequency Percent Cumulative Percent Valid Poor 9 6.0 6.0 Average 41 27.3 33.3 Good 94 62.7 96.0 Excellent 6 4.0 100.0 Total 150 100.0
Customer queries Handling? Now as Vodafone

100 94 80
60
40
41
Frequency
20
9 Poor Average Good
6 Exellent
Customer queries Handling? Now as Vodafone
Interpretation 94 of them say the queries handling in Vodafone is good 41 of them say the queries handling in Vodafone is average 9 of them say the queries handling in Vodafone is poor 6 of them say the queries handling in Vodafone is excellent
Where in here the grades in Vodafone & Hutch lie somewhere between average but it seems that the grades have been better we can see that people have given good grades to
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Vodafone that there have been changes in customer queries handling have improved comparing. Q13.Customer queries handling? When it was Hutch * Customer queries Handling? Now as Vodafone Cross tabulation Customer queries Handling? Now as Vodafone Total Customer queries handling? When it Very poor was Hutch Poor Average Good Excellent Total Poor Average Good Excellent 2 3 7 9 17 18 6 41 11 65 15 94 5 28 90 23 4 150
2 4 6
When it comes to the matter of handling the queries of customers, the perception of the customer is comparatively more positive in case of Vodafone. This is mainly because there will be more queries from customers when any company undergoes changeovers. But this challenge is been faced effectively and the good perception is been created in the minds of the customers. According to this queries handling is been good in case of Vodafone when compared to Hutch.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Complaint handling? Now as Vodafone Frequency Percent Cumulative Percent Valid Very poor 3 2.0 2.0 Poor 6 4.0 6.0 Average 34 22.7 28.7 Good 95 63.3 92.0 Excellent 12 8.0 100.0 Total 150 100.0
Complaint handling? Now as Vodafone

120
100 95 80
60
40
Frequency
34 20 6 Very poor P oor Average Good 12 E xcellent
Complaint handling? Now as Vodafone
Interpretation 95 of them say that complaint handling now as Vodafone good 34 of them say that complaint handling now as Vodafone average 12 of them say that complaint handling now as Vodafone excellent 6 of them say that complaint handling now as Vodafone poor 3 of them say that complaint handling now as Vodafone very poor
The complaint handling has been good comparing to when it was Hutch Where as in here most of them feel that the complaint handling has been good and above.
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Settling of accounts? Now as Vodafone Frequency Percent Cumulative Percent Valid Poor 12 8.0 8.0 Average 48 32.0 40.0 Good 74 49.3 89.3 Excellent 16 10.7 100.0 Total 150 100.0
Settling of accounts? Now as Vodafone

80 74 60
48 40
Frequency
20 16 12 0 Poor Average Good Excellent
Settling of accounts? Now as Vodafone
Interpretation 49% say that account settlements in Vodafone are good 32% say that account settlements in Vodafone are average 10.7% say that account settlements in Vodafone are excellent 8% say that account settlements in Vodafone are poor
We can clearly make from the graphs that the account settlements are good over Hutch
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How is the network points covered? When it was Hutch Frequency Percent Cumulative Percent Valid Full connectivity 18 12.0 12.0 Average connectivity 84 56.0 68.0 Low connectivity 48 32.0 100.0 Total 150 100.0
How are the network points covered? When it was Hutch

100
80
84
60
40
48
Frequency
20 18 0 Full connectivity Average connectiity Low connectivity
How are the network points covered? When it was Hutch
Interpretation 84 people said that the network coverage in Hutch had average connectivity 48 people said that the network coverage in Hutch had low connectivity 18 people said that the network coverage in Hutch had full connectivity
Here we can make out that the network coverage in Hutch was not that good enough we in people even reacted negatively and said that it did not good network coverage.
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How is the network points covered? Now as Vodafone Frequency Percent Cumulative Percent Valid Full connectivity 42 28.0 28.0 Average connectivity 86 57.3 85.3 Low connectivity 22 14.7 100.0 Total 150 100.0
H are th n ow e etwork poin covered? N as V ts ow odafon e
100
80
86
60
40
42
Frequency
20
22
0 F connectivity ull Average connectivity Low connectivity
H are the netw points covered? N as V ow ork ow odafone
Interpretation 86 say that network coverage in Vodafone is average 42 say that network coverage in Vodafone is full connectivity 22 say that network coverage in Vodafone is low
Here also most of the people say that the connectivity was average but there have been better response comparing to that of Hutch the percentage of people calling it a full connectivity has also been more in comparison to that prior Hutch
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Q14 How are the network points covered? When it was Hutch * How are the network points covered? Now as Vodafone
how are the network points covered? Now as Vodafone Total Full Average Low Connectivity connectivity connectivity How are the network points Full 6 2 10 18 covered? When it was Hutch Connectivity Average 28 52 4 84 connectivity Low 8 32 8 48 Connectivity Total 42 86 22 150
Cross tabulation
In case of network connectivity, according to cross tabulation there is equally balanced response from respondents. And according to samples we can find that they felt very low connectivity incase of Hutch but after the changeover to Vodafone their response is satisfactory. But we can still find that customers have the network connectivity issues they have improved to some extent but not totally satisfactory.
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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How are the CRM like information about new offer? When it was Hutch Frequency Percent Cumulative Percent Valid Very poor 2 1.3 1.3 Poor 21 14.0 15.3 Average 74 49.3 64.7 Good 39 26.0 90.7 Excellent 14 9.3 100.0 Total 150 100.0
How are the CRM like information about new offer? When it was Hutc
80
60
40
Frequency
20
0 Very poor Poor Average Good Excellent
How are the CRM like information about new offer? When it was Hutch
Interpretation 2 of them the information about new offer has been very poor 21 of them information about new offer has been poor 74 of them information about new offer has been average 39 of them information about new offer has been good 14 of them information about new offer has been excellent
Here we that most of the customers feel that informing about the new offer is average.
Page 63
Approach is polite & generous? When it was Hutch Frequency Percent Cumulative Percent Valid Very Poor 2 1.3 1.3 Poor 15 10.0 11.3 Average 97 64.7 76.0 Good 28 18.7 94.7 Excellent 8 5.3 100.0 Total 150 100.0
A p a is p lite & g n ro s? W e it w s H tch p ro ch o ee u hn a u
10 2
10 0
8 0
6 0
Frequency
4 0
2 0
0 Ve P o ry o r Po or Ave g ra e G d oo E llen xce t
A pproach is polite &generous? W hen it w H as utch
Interpretation When asked about the approach about the people was polite & generous 97 said its average When asked about the approach about the people was polite & generous 28 said its good When asked about the approach about the people was polite & generous15 said its poor When asked about the approach about the people was polite & generous 8 said its excellent When asked about the approach about the people was polite & generous 2 said its very poor. Here also people felt that its average kind approaches of the employees approach towards its customers.
Page 64
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Quickness in providing services? When it was Hutch Frequency Percent Cumulative Percent Valid Very poor 2 1.3 1.3 Poor 14 9.3 10.7 Average 77 51.3 62.0 Good 45 30.0 92.0 Excellent 12 8.0 100.0 Total 150 100.0
Quickness in providing services? When it was Hutch

100
80 77 60
40
45
Frequency
20 14 0 Very poor Poor Average Good Excellent 12
Quickness in providing services? When it was Hutch
Interpretation 77 say the quickness in proving service when was Hutch was average 45 say the quickness in proving service when was Hutch was good 14 say the quickness in proving service when was Hutch was poor 12 say the quickness in proving service when was Hutch was excellent 2 say the quickness in proving service when was Hutch was very poor
Page 65
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Here it means that the quickness in providing service when it was Hutch was on an average. All ratings have been on average with this we can make out that not much emphasis was given customers relations managing How are the CRM like information about new offer? Now as Vodafone Frequency Percent Cumulative Percent Valid Poor 5 3.3 3.3 Average 27 18.0 21.3 Good 94 62.7 84.0 Excellent 24 16.0 100.0 Total 150 100.0 How are the CRM like information about new offer? Now as Vodafone
100 94 80
60
40
Frequency
20
27
24
5 Poor Average Good E xcellent
How are the CRM like information about new offer? Now as Vodafone
Interpretation 94 of them say the informing about new offer in Vodafone good 24 of them say the informing about new offer in Vodafone excellent 27 of them say the informing about new offer in Vodafone average 5 of them say the informing about new offer in Vodafone poor
In here while comparing it with Hutch we can make it out that the information providing in Vodafone has been good than that of when it was Hutch. So the information providing in Vodafone is better than Hutch.
Page 66
Approach is polite & generous? Now as Vodafone Frequency Percent Cumulative Percent Valid Poor 2 1.3 1.3 Average 29 19.3 20.7 Good 102 68.0 88.7 Excellent 17 11.3 100.0 Total 150 100.0
Appraoch is polite & generous? Now as Vodafone

120
100
102
80
60
40
Frequency
20
29 17
0 Poor Average Good Excellent
Appraoch is polite & generous? Now as Vodafone
Interpretation 102 of them feel good about approach is polite and generous 29 of them feel average about approach is polite and generous 17 of them feel excellent about approach is polite and generous 2 of them feel poor about approach is polite and generous.
Page 67
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Even here when to when it was Hutch the approach of employees has been good then when compared it with Hutch there people feeling good about it is very less to now when compared it with that of Vodafone.
Q16 Approach is polite & generous? When it was Hutch * Approach is polite & generous? Now as Vodafone Cross tabulation
Cross tabulation Approach is polite & generous? When it was Hutch
Approach is polite & generous? Now as Vodafone Total Very Poor Poor Average Good Excellent 2 2 Poor Average Good Excellent 5 18 6 2 29 8 76 16 2 102 2 3 6 6 17 15 97 28 8 150
Total
According to cross tabulation regarding the approach of the customer care executives is been felt good by more respondents but the same respondents rated the same segment in Hutch as average.
Page 68
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Quickness in providing services? Now as Vodafone Frequency Percent Cumulative Percent Valid Poor 5 3.3 3.3 Average 30 20.0 23.3 Good 94 62.7 86.0 Excellent 21 14.0 100.0 Total 150 100.0
Quickness in providing services?Now as Vodafone

100 94 80
60
40 30 20 21
Frequency
5 Poor Average Good Excellent
Quickness in providing services?Now as Vodafone
Here 94 say that the quickness in providing service is good 30 say that the quickness in providing service is average 21 say that the quickness in providing service is excellent 5 say that the quickness in providing service is poor
So we made it out in above analysis here also customers feel that quickness in service in Vodafone has been good then compared with that of when compared with Hutch.
Page 69
EMPLOYEES ANALYSIS
Gender Valid Frequency Male 11 Female 4 Total 15 Percent Cumulative Percent 73.3 73.3 26.7 100.0 100.0
Gender
12 11 10
Frequency
2 0 Male Female
Gender
Of the survey 11 of them were male And 4 were females
Page 70
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Age Valid 20-25 25-35 Total Frequency 4 11 15 Percent Cumulative Percent 26.7 26.7 73.3 100.0 100.0
Age
12 11 10
Frequency
0 20-25 25-35
Age
11 of them were in age of 25-35 4 of them were in the age of 20-25 Here we can make out that a young people at Vodafone.
Page 71
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How long are you with the associated company? Frequency Percent Cumulative Percent Valid 1 6 40.0 40.0 2 8 53.3 93.3 5 1 6.7 100.0 Total 15 100.0
How long are you with the associated company

10
Frequency
2 1 1 2 5
How long are you with the associated company
When asked about their association with the company 8 of them were associated from 2 years 6 of them were associated from 1 year 1 associated from a year. So it made easy to take the survey because previously all were associated with Hutch
Page 72
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Do you find any changes in Vodafone, when compared with Hutch Frequency PercentCumulative Percent Valid Yes 15 100.0 100.0
Do you find any changes in Vodafone, when compared with Hutch

16 14 12 10 8 6 4 2 0 Yes 15
Frequency
Do you find any changes in Vodafone, when compared with Hutch
All employees find that there have been changes after Hutch become Vodafone
Page 73
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How are the products? When it was Hutch Frequency PercentCumulative Percent ValidWide range of 4 26.7 26.7 products Customized products 3 20.0 46.7 Instable products 8 53.3 100.0 Total 15 100.0
How are the products? when it was Hutch

10
4 3
Frequency
0 Wide range of produc Customized products Instable products
How are the products? when it was Hutch
When asked employees about the products when it was Hutch 4 of them say wide range of products were available in Hutch 3 said that customized products were available 8 said that Hutch instable products Because in Hutch the products instable they were ever changing they were more oriented into sales so products were planned keeping the sales in mind.
Page 74
How are the products? Now as Vodafone Frequency Valid Wide range of 8 products Standard products 4 Others 3 Total 15
PercentCumulative Percent 53.3 53.3 26.7 20.0 100.0 80.0 100.0
How are the products? now as Vodafone

10
4 3
Frequency
0 Wide range of produc Standard products Others
How are the products? now as Vodafone
8 of them say wide range products are there in Vodafone 4 of them say there standard products While 3 of them said that others Here Vodafone products are different from that of Hutch In here the employees said that products are wider catering to all kind of customers like students, working and business people
Even the Vodafone also has come up with the Handsets so has been helping in an over all improvisation Now the products are stable Page 75
Page 76
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How are services? When it was Hutch Frequency Percent Cumulative Percent Valid Average 14 93.3 93.3 Poor 1 6.7 100.0 Total 15 100.0
How are services? when it was Hutch

16 14 12 10 8 6 4 2 0 Average 1 Poor
14
Frequency
How are services? when it was Hutch
When asked about these services of Hutch 14 of them said that the services in Hutch were average 1 of them said that services were poor Here in Hutch not more emphasis was given on services but on the sales So they said that the services were average.
Page 77
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How are services? Now as Vodafone Frequency Percent Cumulative Percent Valid Good 14 93.3 93.3 Average 1 6.7 100.0 Total 15 100.0
How are services? now as Vodafone

16 14 12 10 8 6 4 2 0 Good 1 Average
14
Frequency
How are services? now as Vodafone
Now as in Vodafone 14 of them say the services are good 1 of them average So here we see that the services have improved now that a focus is given on to the services now from sales aggressive company to its now diverting to more of process oriented business
Page 78
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How are the schemes provided? When it was Hutch * How are the schemes provided? Now as Vodafone Cross tabulation how are the schemes provided? Now as Vodafone Total How are the schemes provided? When it was Hutch Total Good Average Excellent Good Average Poor 1 1 2 2 9 9 2 3 1 2 13 15
As per the insider survey, employees felt that the schemes provided to the customers are good in Vodafone when compared to Hutch. It is good sign that they are happy with the designing of new schemes. Because, it will be more comfortable for them to give satisfactory service to customers.
Page 79
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone How are the schemes provided? When it was Hutch Frequency Percent Cumulative Percent Valid Good 2 13.3 13.3 Average 13 86.7 100.0 Total 15 100.0
How are the schmes provided? when it was Hutch

14 12 10 8 6 4 13
Frequency
2 0
2 Good Average
How are the schmes provided? when it was Hutch
13 say that the schemes provided in Hutch are average 2 say that schemes provided in Hutch are good
Page 80
How are the schemes provided? Now as Vodafone Frequency Percent Cumulative Percent Valid Excellent 2 13.3 13.3 Good 9 60.0 73.3 Average 3 20.0 93.3 Poor 1 6.7 100.0 Total 15 100.0
How are the schmes provided? now as Vodafone

10 9 8
4 3 2 2 1 Excellent Good Average Poor
Frequency
How are the schmes provided? now as Vodafone
In here 2 say that schemes in Vodafone are excellent 9 say that schemes in Vodafone are good 3 say that schemes in Vodafone are average 1 says that schemes in Vodafone are poor The schemes have now been better as before they were concentrating only on students segments now that it has now different kind of schemes all kind of segments Babasabpatilfreepptmba.com Page 81
How is network coverage? When it was Hutch Frequency Percent Cumulative Percent Valid Average 3 20.0 20.0 connectivity Low connectivity 12 80.0 100.0 Total 15 100.0
How are network coverage? when it was Hutch

14 12 10 8 6 4
12
Frequency
2 0
Average connectivity
Low connectivity
How are network coverage? when it was Hutch
12 of them said that low connectivity 3 of them said average connectivity Here the employees felt that as Hutch the connectivity was low
Page 82
How is network coverage? Now as Vodafone Frequency Percent Cumulative Percent Valid Average 15 100.0 100.0 connectivity
How are network coverage? Now as Vodafone

16 14 12 10 8 6 4 2 0 Average connectivity 15
Frequency
How are network coverage? Now as Vodafone
But now as Vodafone the it improved on its network connectivity from a lower connectivity to a average connectivity They even stared extending there to towers rural areas even after the city
Page 83
FINDINGS & RECOMMENDATIONS
Page 84
FINDINGS FINDINGS OUT OF CUSTOMER SURVEY Most of the customers Vodafone fall in age category of 20-25 are 95, then its 25-35 age group are 25 then 15-20 are24 then followed with the age group of 35-50 are 6 here the most of them who are Using Vodafone are mostly young. The major portion of the customer base is consisted of the students of 63. Then closely followed by them is working in the survey were 53 and business people were 23 the population of housewives professional is comparatively less in the customer base. And With interaction with the manager of the company explained that when it was Hutch the companies used to concentrate only on one segment that is the students but as Vodafone the strategy have changed where its looking at all the segments as their customers. When asked about Vodafone customers about their previous connections most of them used Airtel were 45, 17 of spice, BSNL users were16 earlier to Vodafone. High call rates on Airtel made them to switch to Vodafone The prices of Hutch were felt as 76 of them felt them as competitive where as in Vodafone majority of the customers feel that the prices of products are moderate in their prices of the products The schemes in Hutch were considered as good schemes by 70 people, 24 feel as excellent, 53 feel as average schemes. Where as in Vodafone 55 felt as average schemes 47 as good schemes 31 felt as excellent schemes 17 felt as poor average In here the schemes were felt on the same on an average in Hutch and Vodafone. The flexibility in schemes where felt as easily be made in Hutch in here 118 that is 78.7% that is more than half of them feel that the schemes where flexible to some extent the rigidity was only to a very minimal extent. When services are concerned like customer queries are concerned 90 of them feel average, 28 feel poor, 23 feel as average and 5 feel as very poor where as in Babasabpatilfreepptmba.com Page 85
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Vodafone 94 feel that the customers queries in Vodafone good, 41 feel as average, 6 as excellent and 9 as average so in here we can make it out that the customers queries in Vodafone are better than compared to that of Hutch In compliant handling in Hutch 81 said that they were average, 34 said they were good, 26 said poor and 5 said very poor. Where as in Vodafone 95 say that handling complaints are good, 34 say that are average 6 say poor 12 say excellent so even here with the data the complaints handling are better off then it was Hutch.
As far the settling of accounts in Hutch is concerned 76 felt it average, 31 of them

felt it poor as well as good also got same weightage. 10 of them felt it excellent. Where as in Vodafone 74 of they say good, 16 of them of say excellent, 48 say average 12 of them say poor here off course the settlement of accounts in Vodafone are better than Hutch. Where as in network connections in Hutch 84 said average connectivity, 48 low connectivity 18 full connections where as in Vodafone 86 say average connectivity, as far network connectivity is concerned in both of them have said yes for average connectivity but in Hutch it has improved from a very lower network to a better network connections in Vodafone. The various extended services like informing customer about new offers to the customers in Hutch are 74 felt it average, 39 felt it good, 21 felt that they are poor 2 felt very poor 14 of them felt excellent services new offer information being given to customers where as in Vodafone 94 say good, 24 say excellent, 27 say average so information reaching is good than Hutch. So, as far as special and extended service are proved better in Vodafone the service providing in customers services. Overall from the customers survey we can make out that customers have a perception of good for Vodafone where in we could see that there improvements in network connectivity, enhancements in products & schemes that are provided also the service are being improved.
Page 86
FINDINGS OUT OF EMPOYEES SURVEY: The majority of employees fall in the age group of 25 35 that is 11 of them, 4 of them were in-group of 20 25. Its pretty young crowd at Vodafone. The employees have observed the changes over here from when it was Hutch to Vodafone. The employees here feel that when it was Hutch the most say they were instable products. But where as in Vodafone it has been catering wider products even Vodafone providing with Vodafone handsets that also giving a boost to them. When the services were compared Hutch and Vodafone the services given by them when it was Hutch were considered average and some even felt poor But as Vodafone the employees have seen the improvements in their services. The schemes that were provided 13 of them considered as average, 2 of them felt good. 9 of them say good 2 of them say excellent 3 of them say average 1 of them say so we can say from the analysis that schemes provided from Vodafone are considered as better. For the network connectivity in Hutch 12 of them considered as low connectivity 3 are considered as average connectivity where as in Vodafone all of them considered as average connectivity so in here a there is up gradation of network connectivity. Even the company has started now working on a process with stable products & schemes where customers are not in dilemma all the time because they get changed. So with better schemes they answerable to the customers. Have improved their services. After working on these things when asked about the complaints after the acquisition they been able to cut the customers complaints to a large extent.
Page 87
SUGGESTIONS
From the survey there have been changes of better so in here below some areas of improvement that can be looked for
We can make out still there is a necessity of improving the Network connections in remote places and outskirts of the city. Voice clarity during calls is also seen as concern, which should be improved as lot customers found disturbance during calls. A lot customers complained about promotional calls which are continuously Being coming to them which being annoying them rather being information. Provider.
Customers are expecting better schemes where as students expect like free SMS pack offer. There should be schemes designed which have segments based like students, working like that.
Customer care center do not respond to the calls properly and do not provide
the information also disconnect call without intimation so improvement and training has to be made.
LIMITATIONS OF STUDY
Its not a big time that the company has merged so it may not give a clear picture about the changes that have happened. A sample size of 150 only, hence may not reveal the real picture of the market. The study just being restricted to Hubli.
Page 88
CONCLUSION
The study gave me a valuable insight of the various changes that company goes through when a merger and acquisition takes place. The study being titled To know pre and post acquisition activities related to various avenues of Marketing aspects, pertaining to customers and employees. This survey gave me a lot of learning about the changes that were seen by the customers and employees. where customers felt that there was an improved customers service being provided than when it was Hutch. Also network connectivity enhancement in Vodafone after the acquisition. The prices were felt competitive now they being moderate. People believing in the brand for its global existence. From survey of employees where I could mark out changes from their perspective They seen the changes in products and schemes which were in stable in Hutch, which worked on numbers but were as in Vodafone they have started working for the customer satisfaction and their retaining.. A lot of learning took place for me where in I could understand the changes That an organization goes through after acquisition. And it also gave me the knowledge to approach customers and also employees of organization. Vodafone has stated with positive feeling and brand image and winning the confidence of customers, still a long way to go for them. My thanks to Vodafone for providing me with an opportunity to do conduct my study. My best wishes to Vodafone for its future endurances.
Page 89
Bibliography Websites www.vodafone.com www.vodafone.in Books Marketing research A. Parushramraman
Page 90
Questionnaire1 Personal Details:

1. Name: ____________________________ 2. Gender: a) Male b) Female 3. Age: 4. Occupation: a) 15 20 a) Student b) 20 -25 b) Working c) 25 35 c) Business d) 35 50 d) House wife e) > 50 e) professional 6. Since how long youre using mobile? a) 6months d) 3 years b) 1 year e) 4 years c) 2 years f) > 5 years
5. Monthly Income: a) < 10000 b) 10000 - 20000 c) 20000 - 30000 d) 30000 40000 e)> 40000
7. Which connection youre using? a) Vodafone d) BSNL b) Airtel e) Others _________ c) Spice
If your using Vodafone, why Vodafone ____________________________ _____________________________________________________________ 8. How long are you with Vodafone? a) < 6 months d) 3 years b) 1 year e) 4 years c) 2 years f) > 5 years
Page 91
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone 9. Previously which connection you were using? a) Airtel c) Others _________ Why did you shift? __________________________________________________ 10. How are the prices of the products? When it was Hutch b) Spice c) BSNL
High
Moderate
Competitive
Affordably Low
Low
Now as Vodafone
High
Moderate
Competitive
Affordably Low
Low
11. How are the schemes provided,
When it was Hutch
Excellent
Good
Average
Poor
Very poor
Now as Vodafone
Excellent
Good
Average
Poor
very poor
Page 92
12. How is the flexibility of shift of schemes? When it was Hutch Very flexible Now as Vodafone flexible to some extent rigid
Very flexible
flexible to some extent
rigid
13. How are these service provided When it was Hutch Excellent Good
Customer queries handling Complaint handling Settling of accounts
Average
Poor
Very poor
Now as Vodafone Excellent Good

Customer queries handling Complaint handling Settling of accounts
Average
Poor
Very poor
14. How are the network points covered When it was Hutch Full connectivity Now as Vodafone average connectivity low connectivity
Full connectivity
average connectivity
low connectivity Page 93
15. Has there been an instantaneous technological up gradation? When it was Hutch a) Yes Now as Vodafone a) Yes b) No b) No
16. How is the customer relationship management? When it was Hutch Excellent
Information about new offer Approach is polite & generous Quickness in providing service
Good
Average
Poor
Very poor
Now as Vodafone Excellent

Information about new offer Approach is polite & generous Quickness in providing service
Good
Average
Poor
Very poor
Any suggestions that will help us to serve to you better ____________________________

____________________________ ____________________________
Thank Q for sparing your valuable time
Page 94
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone Questionnaire 2 Personal Details: 1. Name: ____________________________ 2. Gender: a) Male b) Female 3. Qualification: __________________________ 4. Age: a) 15 20 b) 20 -25 c) 25 35 d) 35 50 e) > 50 5. How long are you associated with the company _______ 6. Do you find any changes in Vodafone, when compared with Hutch? a. Yes b. No 7. What are the changes that have undergone in the products? When it was Hutch a. b. c. d. e. Wide range of products Customized products Standard products Defined products Others ___________
To now as Vodafone a. Wide range of products b. Customized products c. Standard products Babasabpatilfreepptmba.com Page 95
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone d. Defined products e. Others _______________ 8.How are the services different from then to now? When it was Hutch a. Excellent b. Good c. Average d. Poor e. Very poor To now as Vodafone a. Excellent b. Good c. Average d. Poor e. Very poor 9. How are the products & services are priced? When it was Hutch a. High b. Moderate c. Competitive d. Affordably low e. Low To now as Vodafone a. High b. Moderate c. Competitive d. Affordably low e. Low 10. How are schemes provided? When it was Hutch
Page 96
To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone a. Excellent b. Good c. Average d. Poor e. Very poor
To now as Vodafone a. Excellent b. Good c. Average d. Poor e. Very poor 11. A. Most often complaints of customers when its Hutch? ______________________________________________ B. Most often complaints of customers to now as Vodafone? ____________________________________________ 12. How is the network connectivity? When it was hutch a. Full connectivity To now as Vodafone a. Full connectivity b. Average connectivity c. Low connectivity b. Average connectivity c. Low connectivity
Page 97

A Project Report On Pre and Post Acquisition Activities Related To Various Avenues of Marketing Aspects at Vodafone

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A Project Report On Pre and Post Acquisition Activities Related To Various Avenues of Marketing Aspects at Vodafone

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To know pre and post acquisition activities related to various avenues of Marketing aspects at Vodafone

Basic elements A telecommunication system consists of three basic elements:

Telegraph and telephone Babasabpatilfreepptmba.com Page 6

Introduction of the Telephone

India, emerging as a major player

Growth of mobile technology

Service providers in India

Vigilance Telecom Monitoring (VTM) Cells

Year 2000 2001 2002 2003 2004 2005 2006 2007

VODAFONE COMPANY PROFILE

Vodafone in Iai, Romania. A map showing Vodafone's operations in Europe.

PRODUCTS AND SERVICE

Mail & messaging

Call management services

Tunes & downloads

Introduction to the topic

Need for the study

ANALYSIS AND INTERPRETATIONS

5 B sin ss u e H u wife o se P fe ro ssio a nl

0 <10000 10000-20000 20000-30000 30000-40000

Since how long you're using mobile

10 7 0 >6 months 1 year 2 years 3 years 4 years > 5 years

Since how long you're using mobile

2 0 1 7 1 0 8 0 <6m n s o th 1ye r a 2ye rs a 3ye rs a 4ye rs a 5 >5ye rs a

Previosly which connection you were using

0 Airtel Spice BSN L Others

Previosly w hich connection you w ere using

How are the prices of the products? When it was Hutch

20 11 High M odarate Com petitive Affordably low 10 low

How are the prices of the products? When it was Hutch

How are the prices of the products? Now as Vodafone

40 32 20 25 15 0 High Modarate Competative Affordably low Low

How are the prices of the products? Now as Vodafone

Moderate Competitive Affordablylow Low Total

How are schemes provided? When it was Hutch

0 E xcellent Good Average Very poor

How are schemes provided? When it was Hutch

How are schemes provided? Now as Vodafone

0 Excellent Good Average Poor

How are schemes provided? Now as Vodafone

How is the flexibility of shift of schmes? When it was Hutch

Flexible to some ext

How is the flexibility of shift of schmes? When it was Hutch

How is the flexibilty of shift of schmes? Now as Vodafone

10 0 Very flexible Flexible to some ext Rigid

How is the flexibilty of shift of schmes? Now as Vodafone

C s mrq e u to e u ries h n lin ? W n it w s H tc ad g he a u h

Complaint Handling? When it was Hutch

5 Very poor Poor Average Good Excellent

Complaint Handling? When it was Hutch

Settling of accounts W hen it was H utch

0 Very poor P oor Average G ood

S ettling of accounts W hen it w H as utch

Customer queries Handling? Now as Vodafone

9 Poor Average Good

Customer queries Handling? Now as Vodafone

Complaint handling? Now as Vodafone

34 20 6 Very poor P oor Average Good 12 E xcellent

Complaint handling? Now as Vodafone

Settling of accounts? Now as Vodafone

20 16 12 0 Poor Average Good Excellent

Settling of accounts? Now as Vodafone

How are the network points covered? When it was Hutch