FF

FRANCIS JARENCIO FILAMOR

Nickname: Francois J. Filamor 14-B Parkview Tower 1, Eastwood City Bagumbayan, Quezon City, Philippines Email: filamfj11@gmail.com | Mobile: (63) 917 316 0321

SUMMARY
Blogging | Analytics | Live Tweeting/Hosting | Word of Mouth Marketing Project and Social Network Management | Client Relationship Management | Event Planning Social media and events warrior with a strong track record of growing on and offline communities in record time, as well as creating and implementing head-turning programs. Up-to-date with evolving technologies as well as non-traditional, digital and print formats.

MARKETING, ADVERTISING, PR & EVENTS EXPERIENCE

DIGITAL ROKSTARR Operations Manager February 2012 - Present | Chicago, Illinois Develop social media plan for deal app and Poggled to increase conversion and downloads while managing synergistic online and offline promotions of events for brands such as Budweiser Manage internal operations such as website and social channels, company policy, guidelines and training material Plan and execute marketing, advertising, PR initiatives through social media channels Client acquisition and retention by developing and executing 360 Live Events services to promote and create awareness around a company brand Freelance Events Consultant August 2008 - Present | Chicago, Illinois Hosted and promoted functions and events resulting in increased exposure, customer retention and product sales Marketed fundraisers such as Cocktails for Africa resulting in double attendance and contributions raised versus targets SOCIALKATY INC. Account Manager - Project Based July 2011 - December 2011 | Chicago, Illinois Managed marketing initiatives and online communities for small to mid-sized businesses including Bellycard, Retailigence, LiveRamp, Todd OHara, HipMum and JustShareIt Grew a clients online community on Twitter and Facebook by 267% in one month through targeted and personalized engagement without ads Provided expertise in retail mobile for a client and authored a blog post entitled Five Things to Know About Mobile Marketing for Retailers for a European mobile site Managed Social Media outreach and engagement for a Happy Hour event for Advertising Week in New York, communicating with high-profile business executives on Twitter and LinkedIn Conducted a biweekly tweet chat for a client and increased participation three-fold through focused advertising, promotion and delivery methods ONE KISS WORLDWIDE INC. Marketing/Advertising/PR/Events Consultant June 2009 - August 2010 | Chicago, Illinois Planned and executed key marketing and advertising decisions including commercials, event coordination and website design Key promoter of events through social media (Facebook/Twitter) and represented the brand at local events and benefits

PAGE 1

FF

FRANCIS JARENCIO FILAMOR

Nickname: Francois J. Filamor 14-B Parkview Tower 1, Eastwood City Bagumbayan, Quezon City, Philippines Email: filamfj11@gmail.com | Mobile: (63) 917 316 0321

MARKETING, ADVERTISING, PR & EVENTS EXPERIENCE CONT.

CHICAGO INTERNATIONAL FILM FESTIVAL Marketing/Advertising Intern September 2005 - December 2005 | Chicago, Illinois Closely assisted the Marketing and Advertising Department from development to final execution of marketing strategy for the 41st Chicago International Film Festival resulting in a 20% increase in 2005 ticket sales from the previous year Commended for work on designing niche ethnic marketing and membership programs

OTHER WORK EXPERIENCE

ARMANI EXCHANGE Sales Associate November 2005 - July 2007 | Chicago, Illinois Consistently one of the top sales performers in North America and personal shopper to high-profile celebrity clientele

EDUCATION
ROOSEVELT UNIVERSITY Master of Science - Integrated Marketing Communications 2011 | Chicago, Illinois Graded outstanding in campaigns, integrated marketing communications, media and promotional plans for numerous well-known companies and brands including JP Morgan Chase, McDonalds, Red Bull, Univision and Lady Gaga LAKE FOREST COLLEGE Bachelor of Arts - Communications 2006 | Lake Forest, Illinois Extracurricular achievements include President of Greek/Fraternity Council, Social Chair of Delta Chi Fraternity, Public Relations Chair of Asian Interest Group and nominated for numerous leadership and organizational awards

END