Walt Disney International (India) or Buena Vista International in India is the Indian subsidiary of The Walt Disney Company

of USA and is a premier Entertainment company in India.

Contents

1 History 2 About 3 Tie Up with YRF 4 UTV Tie up 5 Comic Books 6 Branches 7 Approach 8 Movies 9 See also 10 Divisions 11 References 12 External links

History
The company entered the Indian market in 2002 in a failed joint venture with the Modis.[2] Disney initially was telecasted in India as a one hour show on Zee TV as Disney Hour and later on Sony. It also was telecasted in the morning as Good Morning Disney.[3][4][5] for which Sony and Star Plus led the competition to host it in India. Disney finally re-entered India in July 2004 with its back to the wall. It was battling a total lack of interest in Disney in a market with a very strong incumbent. Media networks (or television) is Disneys biggest business globally, bringing in over 40 per cent of its revenues. In India too, the Rs 12,000-odd crore (ad and subscription) TV business, of which kids share is roughly 20 per cent, also happens to be the most organised part of the market for reaching kids. So, TV had the task of driving and creating the demand for characters that, events, Internet and licensed merchandising would capitalise on.[6] Like other television channels, Disney didn't succeed in India initially.[7] Manmohan Shetty announced plans for a Disneyland like amusement par in India. Sources indicate the overall cost to be Rs 1500 crore.[8] On 2 August 2012, the Company said that it would restructure its digital assets under a new division, DisneyUTV Digital, with Vishal Gondal as its Managing Director, to drive better growth in games, video and audio services for mobile, online and interactive TV. [9]

About

The Walt Disney Company (India) Pvt. Ltd. develops and produces motion picture and videos for children. The company is based in Mumbai, India. The Walt Disney India operates as a subsidiary of Walt Disney Co.[10]

Tie Up with YRF

Disney India tied up with Yash Raj Films to produce Roadside Romeo.

UTV Tie up
The Walt Disney Company (India) Pvt. Ltd. and UTV Motion pictures has announced that beginning 1 January 2009, UTV will be handling sales and distribution of all of Motion pictures Hollywood releases in India. Disney will continue to handle its own marketing.[10]

Comic Books
Disney Publishing Worldwide (India), a division of Walt Disney Company (India), has announced a licensing agreement with local publisher Junior Diamond to publish Disney comic books, both in English and Hindi.[11] Featuring Disneys characters, Mickey Mouse and Donald Duck, the 32-page comic book will be priced at Rs 25. Roshini Bakshi, regional director, Disney Consumer Products said, Every month, we will print 50,000 copies for each character and launch 2 titles under Mickey and Donald respectively per month.

Branches
Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: Media Networks - Walt Disney Television International (India), Disney-ABC International Television (Asia Pacific), ESPN

Disney Interactive Media Group (formerly Walt Disney Internet Group) Disney Online and Disney Interactive Studios Studio Entertainment Walt Disney Studios Motion Picture International, Walt Disney Studios Home Entertainment, Disney Music Group, Disney Theatrical Group Disney Consumer Products Consumer Products, Publishing Parks and Resorts

Approach
The channel has adopted a 360 degree blanket approach for marketing and promoting its new property amongst its target groups.[12]

Movies
Disney Channel India is also running locally-acquired content such as Shararat and Son Pari and now, it is also experimenting with Bollywood content to draw in more eyeballs.

See also
5 Secrets to Walt Disney World's Success
By Abbie Drew May 11, 2006 Wow! Last week, I had the pleasure of taking a little time off for a vacation. My family and I went to Orlando, FL and yes, of course, we visited Walt Disney World. If youve been reading DEMC for a while, you know this was not my first trip to visit Walt Disneys Magic Kingdom in Florida. In fact, Ive been numerous times and Im sure to go back. (smile) Every time I go, Im always impressed with the Disney business. It is well tuned and planned to every last detail. And the marketing I see at Walt Disney World is exceptional. These visits to Walt Disney World always inspire me to improve the marketing of my own business. As any business, large or small, can learn from their model. So today, lets review just a few of their marketing tactics and see how we can apply them to our Internet businesses. Here are 5 Walt Disney World marketing success strategies: 1) Sell More to Existing Customers While at the Walt Disney World theme parks you are continuously offered other products / services to purchase. * Upon exiting attractions, you enter a store themed to that attraction with gifts. * During travel on trams, monorails, trains, boats, etc. there are always marketing announcements. These recordings inform you of ways to upgrade your ticket, to stay longer, to visit other parks, to dine at restaurants, to stay at resorts or to go to other attractions. * Booths in the parks have representatives selling Disney vacation packages for future visits. * Stores with gifts and restaurants with food are on every corner for your convenience. Email this article Printer friendly page

Disney knows that current customers are the easiest customers to upsell. As a result, they take every opportunity to sell you more. Your Internet business can follow this same principle. When a customer buys have a back-end sale you offer. Be it an upsell on your existing offer, an add on to your offer or another product. Immediate backend sales will make your business money. So follow Disneys success strategy # 1 and sell more to your current customers! 2) Expand Your Marketplace Walt Disney World in Orlando, FL attracts visitors from all over the world, as does Disneyland in California. However, Disney realized they could grow their business if they offered their product to other marketplaces outside of the USA. As a result, Disney developed country specific theme parks and delivered them to these marketplaces. Disney built a Disneyland Paris, a Tokyo Disney and most recently a Hong Kong Disneyland. These parks bring in many visitors, as well as many repeat visitors who would not have traveled to the USA. Disney has increased their marketplace and expanded their brand worldwide by building these country specific theme parks. Your Internet business can again follow this business principle and do it with less of an investment. Its as easy as developing your site in other languages and then submitting your site to search engines in those languages. If youre hesitant to develop your site in other languages, you could expand your marketplace by creating landing pages specific to niche groups. For example, you might create a landing page just for Moms or a landing page for golfers or a landing page for dog enthusiasts. Depending upon what you sell, creating niche specific landing pages can expand your business into that marketplace. 3) Continuous Promotion Walt Disney World is always advertising. They do not start, stop and then start again. They have a marketing budget and plan thats designed to keep their message in front of audiences. You regularly see their ads on TV, in print publications, on the Internet and Ive even gotten their ads on grocery store coupon print-outs! Disney also continually sends direct mail pieces to past customers with varying offers. Disneys promotions are designed to keep them in your mind. So when its time for vacationing, you think of going to Disney World or perhaps another (undefined) destination. But as Disney has kept itself in your awareness it is always a consideration. Other vacation destination have not established themselves nearly as well!

Your Internet business should consider the advantage of continuous promotion. Placing an ad here and there does not establish your business in the mind of potential prospects. Evaluate your marketing and determine how you can regular promote. What can you do to ensure every week youre sending out a marketing message? Plan out how youll place ads, submit articles, run press releases, improve search engine rank or offer incentives and then follow through. When you start to continuously promote youll find it will build your business. 4) Always Improve and Add to your Offerings Disney is never complacent. They are always growing, building, expanding and improving. With their existing theme parks they continuously work to add in new attractions and shows. They update old outdated rides, as well as refurbish and modernize long standing favorites. These regular improvements draw back repeat visitors, like myself, as well as impress new visitors so theyre sure to come back. In addition to improving their existing theme parks and building new theme parks in new marketplaces, as noted above, Disney is constantly creating new products to sell. The most well known of their products are their movies. Disney studios is always working to create new motion pictures. Constantly making and releasing movies to the marketplace brings in consistent profits for Disney. In addition, Disney further leverages their movies by creating products dolls, toys, games, etc -. as well as incorporating them into their theme park attractions. The synergy Disney has developed between their theme parks and their movies, helps drive movie sales in theaters as well as on dvds, leads to increased sales of their dolls, toys, games, etc, and continues to bring visitors to the parks. If Disney failed to continuously add and improve their profits would suffer. Your Internet business should recognize the importance of bettering your offerings. If youre not always working on expanding and improving what you sell youre falling behind. If you write just one ebook and think youll be rich, think again. Or if you have a single product to sell and believe youre set, youre not. Business is about constantly improving what you offer and developing new products / services to offer. If you dont keep working to offer the best product / service possible, your competitors will. And soon youll be out of business. 5) Tracking Business Disney knows the times of year which are busy and those that are slow. They track attendance at their parks and resorts and plan accordingly. Rather than simply accepting the slow times, Disney runs promotions to improve sales. If you look at

Disney resort prices, each time of the year has a different rate. During summer time and Holiday weeks, when students are out of school, the price of a room is significantly higher than say in September. When times are slow, as they are in September, Disney offers free meals with your lower priced room. They also target their advertising to people who do not have children in school, such as empty nesters and parents with toddler children. Disney entices school age children during the year by offering school bands, cheerleading squads and other student groups opportunities to come to the parks and perform. These packages work to boost attendance as well as improve Disneys reputation. Disneys determination to bring in customers year round has worked. If you examine crowd attendance levels over the years, their theme parks attendance overall has increased and slower times are not nearly as slow as they once were. How can this apply to your Internet business? Your business should be tracking your sales. You need to know when sales are up vs. down. You also should know why sales are better or worse. Once you know your business results you can run specials during slower times. You can test targeting different niche groups to see if sales improve. Good marketing is made up of tracking results and testing promotions. On the Internet tracking programs making it easy to know how your advertising and sales are doing. Use these programs and test out various offers. If you work to improve your promotions you will increase your sales.

There you have the 5 Walt Disney World marketing success strategies, I observed during my recent vacation. You do not need to be a huge, publicly owned company like Disn

Walt Disney Studios Home Entertainment

Edit

Walt Disney Studios Home Entertainment is the flagship label ('cf record label') of Buena Vista Home Entertainment, the home video distribution division of The Walt Disney Company. Walt Disney Home Entertainment also operates as Buena Vista Home Entertainment. Disney began distributing videos under its own label in 1980, while Village Roadshow distributed the Disney home video titles in Australia throughout the 1980s.

Contents

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Company structure
Buena Vista Home Entertainment should not be confused with Disney's similarly named but separate business units Walt Disney Studios Motion Pictures (theatrical film distributor for the Walt Disney Company), Buena Vista Theatrical Productions (producer of live musicals), and the Disney Music Group (record label distributor). Buena Vista Home Entertainment, Inc., distributes DVDs under the labels Walt Disney Home Entertainment, Touchstone Home Entertainment, Miramax Home Entertainment and Buena Vista Home Entertainment. The company and its predecessors formerly distributed other labels such as Hollywood Pictures Home Video, Dimension Home Video, and Muppet Home Video. With the coming of DVD, "Home Entertainment" replaced "Home Video" in label names.

MCA DiscoVision releases

Before Disney began releasing home video titles itself, it licensed some titles to MCA Discovision for their newly-developed disc format, later called Laserdisc. According to the Blam Entertainment Group website, which has extensive details of DiscoVision releases, only seven Disney titles were actually released on DiscoVision. One of these was the feature film Kidnapped. The others were compilations of Disney shorts. The first titles released in 1978 included: On Vacation with Mickey Mouse and Friends (#D61-503), Kids is Kids (#D61-504), At Home with Donald Duck (#D61-505), Adventures of Chip 'n' Dale (#D61-506), and finally The Coyote's Lament (#D61-507) which was released in May 1979. Disney's agreement with MCA ended in December 1981.

Walt Disney Home Video releases

In 1980, Disney established its own video distribution operation as part of Walt Disney Telecommunications and Non-Theatrical Company (WDTNT) with Jim Jimirro as its first president. Home video was not considered to be a major market by Disney at the time. WDTNT also handled the marketing of other miscellaneous ancillary items such as short 8 mm films for home use.

First releases on Beta and VHS

One of the first VHS releases Added by Webly Disney's first releases on tape were 13 titles that were licensed for rental to Fotomat on March 4, 1980, initially in a four-city test (Chicago, Houston, Philadelphia, and San Francisco/Oakland/San Jose), to be expanded nationwide by the end of 1980. The agreement specified rental fees ranging from $7.95 to $13.95. This first batch of titles on VHS and Beta included 10 live action movies: Pete's Dragon (#10), The Black Hole (#11), The Love Bug (#12), Escape to Witch Mountain (#13), Davy Crockett, King of the Wild Frontier (#14), 20,000 Leagues Under the Sea (#15), Bedknobs and Broomsticks (#16), The North Avenue Irregulars (#17), The Apple Dumpling Gang (#18), and Hot Lead and Cold Feet (#19); and three of the compilations of short cartoons previously released by DiscoVision: On Vacation with Mickey Mouse and Friends (#20), Kids is Kids starring Donald Duck (#21), and Adventures of Chip 'n' Dale (#22). Later, on December 30, 1980, Mary Poppins (#23) was added to make 14 titles in all.

Authorized Rental Dealers

No new titles were released for half a year after Mary Poppins, but Walt Disney Home Video announced an expanded program for "Authorized Rental Dealers" in December 1980, and began to expand its dealer network during the first part of 1981. From January 1 to March 31, 1981, Disney had a "License One Get One Free" promotion to encourage dealers to sign up. They also offered free rental use of a 7-minute Mickey Mouse Disco videocassette for customers who rented any title from an Authorized Rental Dealer from February through May 1981. Disney was unusual among the major studios in offering a program for authorized rentals. Most of the other studios involved in the videocassette market at the time were trying to find ways to stop dealers from renting out their movie tapes. Magnetic Video (with titles from 20th Century Fox and others) ceased doing business with Fotomat after Fotomat began renting Magnetic Video cassettes without authorization. Disney's rental cassettes in blue cases looked completely different from sale cassettes, which were in white cases. This was designed to make it easy for Disney representatives to tell if dealers were violating their dealer agreements by renting out cassettes intended for sale.

Animated features
Main article: Walt Disney Classics

One of the first of the 15 untouchable animated films on videocassette. Added by Webly

The first of the Disney animated features canon to be released on videocassette was Dumbo on June 28, 1981, for rental only. The Many Adventures of Winnie the Pooh was released for rental and sale at the same time. Alice in Wonderland was released on October 15, 1981, for rental only. The other 15 animated features weren't on video due to only being released in theaters for re-release, as well as Walt Disney himself saying that he never wanted his films on the small screen.

First Walt Disney Home Video laser videodiscs and Animated Features for Sale

The Walt Disney Home Video "Neon Mickey" logo used from 1983October 1986. A variation of this reading "Walt Disney (in a different font) Home Entertainment (in Times New Roman font)" was used previously from 1978 to 1984. Added by Webly Their agreement with DiscoVision having ended in 1981, Disney began releasing Laserdiscs under the Walt Disney Home Video label to their own network of distributors and dealers. The first five titles were shipped in June 1982: The Black Hole, The Love Bug, Escape to Witch Mountain, The Many Adventures of Winnie the Pooh, and Mickey Mouse and Donald Duck Cartoons, Collection One. Five more titles shipped in July: Pete's Dragon, Dumbo, Davy Crockett and the River Pirates, The One and Only, Genuine, Original Family Band, and Mickey Mouse and Donald Duck Cartoons, Collection Two.

Disney released more cartoon compilations (pre-Walt Disney Cartoon Classics in 1983) in late 1981, including Goofy Over Sports and A Tale of Two Critters.

Dumbo was released for sale on tape in summer 1982, while Alice in Wonderland was released for sale in November 1982. The next major animated feature to be released (excluding the "package" anthology features) was Robin Hood on December 6, 1984, starting the Walt Disney Classics collection. By 1982, all the video releases were for sale and rental, along with newer releases, but at high prices. To market these new video releases, the company produced an exclusive promo seen after various Disney video films. The promo was nicknamed "Walt Disney and You" by fans on account of the customized tune in the promo. The promo also featured clips from the various releases and ended with a video-freeze of the then-current Walt Disney Home Video opening sequence (known as the "Neon Mickey"; a screenshot from this can be seen above). July 16, 1985 saw the home video premiere of Pinocchio which became the bestselling video of that year. Disney later produced the Disney Sing-Along Songs collection of videos for young children in association with Harry Arends and Phil Savenick. The series first hit stores on December 23, 1986.

Disney DVD
Disney DVD is the brand name under which Buena Vista Home Entertainment releases its Disney-branded motion pictures. In 1997, Disney began releasing titles on DVD, with VHS releases phased out after Bambi II was released in 2006. The brand launched a loyalty program called Disney Movie Rewards in October 2006. Participants can collect points by mailing in ticket stubs from DVD purchases. The points can be redeemed for prizes like games, books, and collectibles.