You are on page 1of 3

1. Project Background Cleaning & Driving Support Co.

,Ltd is the company, providing the service of cleaning and driving for the company and household. After the following with the proposal project, we define the company situation briefly below: Cleaning & Driving Support Co., LTD is a new company with have only one office which is located at Sangkat Choam Chao, Khan Dangkor, Phnom Penh, and the companys vision is to help poor students to make a profit for their education. Cleaning & Driving Support Co., LTD doesnt have warranty policy to deal with the potential problem at customer workplace. Some of customers feel unreliable to the company service. Cleaning & Driving Support Co., LTD provides full-time cleaning and driving service to the customers which they are required to work eight hours per day, and 30 days per month. Cleaning & Driving Support Co., LTD was established in 2011, consequently not many companies or people know about this company. Moreover, this company doesnt have much capital in order to advertise. Cleaning & Driving Support Co., LTDs staffs are fresh graduated students and others are still studying at university. In fact, they dont have any experience about this cleaning and driving service. Cleaning & Driving Support Co., LTD has increased their customers from 4 customers in 2011 to 8 customers in 2012, but the company face with the insufficient of staffs to assist the new coming customers. 2. Objectives Our reports main purpose is to report the progress of our project since launching on February this year. Since starting up, we have already spent about two and a half months. During this time, we have managed to successfully design our leaflets and brochures as well as train marketing staffs and send them to meet the arranged customers. Also, we have conducted training course with field workers as planned in our proposal. However, we couldnt implement other strategies due to some problems. We have cancelled the plan of distributing our leaflets to household and streets since clients company doesnt have enough workers to complete workload. Moreover, our team cant complete the design of Facebook Page since we have slow response from Client Company about companys logo and other necessary information. 3. Data collection methodologies interview questionnaire 4. Scope and limitation project duration insufficient staffs financial problem 5. Project Implementation 1. Advertisement - Brochure/Leaflet: (Failed) Because of the budget constraint, the company itself refused to implement this strategy. Therefore, this suggested solution fail into action. - Facebook Page: (Failed) For the online advertisement, we recommended the company to create a free

account in Facebook which allow adding the maximum of 5000 potential customers. Nevertheless, as the slow respond from the company, the implementation was cancelled. - Visit small or medium enterprise: (Successful) During our visiting, we met 10 small enterprises and 5 medium enterprises. First of all, we made phone-call appointment and contacted their staffs to ask for the presentation and advertisement about our service. Then, we commissioned our professional staffs to discuss, interview, as well as provide additional information to their employers or representatives, if they need our services. So far, Among the 15 enterprises, 3 enterprises rejected our appointment and the reason was they have already accepted other companies services. In addition, 5 enterprises didnt respond to our request. While, the other 7 enterprises agreed with the term and accepted our services. Here are the names of the enterprises we visited: Vtrust Property Sporting Goods Vtrust apartment I caf Armco PP Design 7 Construction .. And here are the enterprises which accepted our services: Vtrust Property Sporting Goods Vtrust apartment I caf Armco PP Design 7 Construction 2. Internal buildup This section is all about the internal improvement of the company. First of all, we employed 3 professional instructors to train our staffs on how to provide satisfying service to the customers. It should be noticed that driving staffs had to be accredited with the driving license, before participating in this training course. The training took the period of 1 month for driving service, and 14 days for cleaning service. At the end of the training, we also prepared assessor to evaluate the staffs performance, so for those staffs who wanted to achieve the job only until they met the assessment of the company. For this training, we had 12 staffs from cleaning service and 7 staffs from driving service to train. Fortunately, all the staffs successfully finished the course and performed well with their provided job. 6. Project outcomes After implementation of our project for 2 months and half, the company is invited to sign on service contract by 7 more companies. They are Vtrust Property, Sporting Goods, Vtrust Apartment, I Caf, Armco, PP Design and 7 Construction. Those 7 companies are the proof of our teams success towards strategies and management we designed. Our team recommended the company to use our planned strategies such as direct contact, Facebook, brochure/leaflet and internal build-up. As the result, there are many customers who contact for

enquiring information about the companys service, but there are only 7 companies as stated above who are interested and want the companys service. These companies know PPHR service by direct contact in which the marketing staffs go to present what kinds of service that the company can provide. It means other 2 strategies, Facebook and brochure/leaflet advertisement, are failed as we dont gain customers from these 2 strategies. We tried our best to implement our project and we also faced many difficulties or challenges. Our main challenge is financial support which PPHR service cant afford, so we tried to find the ways in which we spent less. Due to this reason, we decided to build up staff capacity of customer service and presentation skill by providing training. Those staffs have limited knowledge that makes us difficulty explaining them to understand our purpose. We need to repeat the lesson from time to time. Even though we faced some problems, we still could manage to get the job done and we are able to get remarkable result. 7. Conclusion 8. Recommendation

You might also like