- The Issues raised by media ownership in contemporary media practice; Who owns the film/who owns the studios

The first issue which is raised by media ownership is if you are a British institution then it is likely that you are a poorly organised company. This is because it is largely comprised of small independent producers. It is also that they would be under-capitalised. This means you would not be able to fund for things like special effect, stars, the creating of the film etc. This means they wont be able to publish the film, as people will be more interested in films with all the better stars, good special effects and story line, which is what the bigger companys like the warner brothers have as an advantage. Another issue raised is about 85%/90% of the films shown in the UK are US films. This is because US have a bigger budget on making the film which gives them an advantage as theyre more likely to be shown in the cinema. - The importance of cross media convergence and synergy in production, distribution and marketing; Who made the film? Ill give you a free camera if you give film your film with it The film was made by a independent film production company called See-saw, which operates out of both London and Sydney. The company is owned by by Emile Sherman and Iain Canning. It first started in 2008, and so far they have produced Shame, The Kings Speech and Oranges and Sunshine. See-saw Company produced many un-known films. However The Kings Speech is very well known. Another company which produced the film is the UK Film Council which was set up in 2000 by the Labour Government. It was set up to help promote the film industry in the UK. The Chief Executive Officer, John Woodward. A couple films which they have funded is Man on Wire, in the loop, Bright Star and of course The Kings Speech. The last production company which helped produce the film is Bedlam Productions, which is based in Soho, London and has been running since 2009. It is founded by Simon Egan and Gareth Unwin. - The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; The Kings Speech, is filmed in 2D as its an historical film and hasnt got any action going on, so there is no need for having the film produce into 3D. The marketing of the film is done by using posters, trailer, having adverts in newspapers, magazines etc. Also social networking could of helped for advertisement. The fact that the trailer makes you want to know what happens in the film as it leaves you on a cliff hanger, would also bring it more of an audience. Production Cameras /hd/3d Distribution what technologies are in the cinema Imac online social media social networking Marketing posters trailers exchange -

- the significance of proliferation in hardware and content for institutions and audiences; One big reason for a growth increase in the number of cinema views and screens views is due to social networking or advertisement on tv/newspaper. As well as that most popular newspapers write reviews on the film and rate it out of 5, which usually brings popularity if they write a good view. A plucky-underdog success. The Kings Speech exceeded 3.52million just in the opening weekend. I was released near Christmas time (winter session) and people would prefer to go out and stay indoors, which could bring in a family audience.
- the importance of technological convergence for institutions and audiences; - the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; - the ways in which the candidates own experiences of media consumption illustrate wider patterns and trends of audience behaviour.