A PROJECT REPORT ON COMPARATIVE ANALYSIS OF DEMAT ACCOUNT AND ONLINE TRADING

SUBMITTED TO,

By
MOHIT KALAL

ACKNOWLEDGEMENT
I would like to extend my gratitude to my teacher Miss Anubha Mathur for giving us this valuable project to accomplish in tenure of this session. A successful project can never be prepared by the singular effort of the person to whom project is assigned, but it also demands the help of some conversant persons who undersigned actively or passively in the completion of a successful project. I would like to extend my thankfulness to him for providing me with excellent instructors of MANGAL KESHAV whose guidance and co-operation have been of immense help for the successful completion of this project. I would also thanks to MANGAL KESHAV for guidance and co-operation.

MOHIT KALAL

OBJECTIVE

An objective is the brain child of any project report. Project reports will always certain objectives which need to be accomplished. Following are the objectives behind the preparation of this project at Mangal Keshav

1. To compare Mangal Keshav online share trading account with the big players in the market i.e., ICICI securities, Religare securities, Angel broking, Indiabulls. 2. Identify the areas where Mangal Keshav scores above its competitors and quarter its weak links. 3. Know the market potential of Mangal Keshav considering the facts that where many competitors in this fields with some more firms expected to join in the near future. This will be done with the help of a Questionnaire . 4. To understand the company, its achievement and task, products and services and also to collect information about its competitors its product and services.

EXECUTIVE SUMMARY
The commencement of E-Trading and Demat has transformed the capital market in India. With the help of Demat and Trading account, buying and selling of shares has become a much faster and even process than trading with the assistance of a physical broker. It provides for the assimilation of bank, broker, stock exchange and depository participants. This helps to get rid of the painstaking procedure of investing in stock exchange. Today, if one wants to invest in stock market, he has to contact a broker on phone or meet him personally to place order. A broker generally gives such importance and additional service only to high net worth customers. But the introduction of Internet trading, even a common or a small investor gets an opportunity to avail the service at an affordable price which is much lesser than what is charged by a physical broker over the phone. Online trading has given customer a real time access to account information, stock quotes elaborated market research and interactive trading. The prerequisites of Internet trading are a computer, a modem and a telephone connection, registration with broker, a bank a/c and depository account. The introduction of depository service is considered as the beginning of the trading of Stocks @ click. This means that you can arrange delivery of scrips sold anytime, anywhere to anyone by click of a mouse. Dematerialization facilitates to keep thesecurities in electronic form instead of paper form. It offers more advantageous than the physical certificate form. Despite the advantages of Dematerialization, the awareness levels among the investors relating to Demat account is not adequate because of numerous reasons. The investors are not sufficiently responsive of the concept of Demat account and the various financial institutions providing such services. This study involves understanding the various concepts of Demat and analyzing the investment pattern of individuals in India and a study on Analysis of awareness among investors regarding On Line Trading and Dematerialization

COMPANY PROFILE
Mangal Keshav is one of the premier broker in the equities and derivatives market for Retail and Institutional customers in India. The group is also engaged in distribution of Mutual Fund, Insurance and IPOs, thereby offering a bouquet of financial products across all risk profiles. Mangal Keshav has the solutions for wealth management and wealth enhancement. Today, Mangal Keshav is providing comprehensive advisory services to its valuable clients under one umbrella.

Mangal Keshav was started as a partnership concern by late Mr. Mangaldas Bhagat in the year 1939. BankMuscat, the largest bank in Oman, having assets worth over USD 7.7 billion is now the biggest partner of Mangal Keshav. BankMuscat has acquired 43% stake in Mangal Keshav Group. It has been a pioneering member of Bombay Stock Exchange Limited (BSE) since 1939 and a member of National Stock Exchange of India Limited (NSE) since 1995. It is a participant of both the - Depositories, viz. Central Depository Services Limited (CDSL) and National Securities Depository Limited (NSDL) since 2000 & 2001 respectively. It is a member broker for National Commodity & Derivatives Exchange Limited (NCDEX) and Multi Commodity Exchange of India Limited (MCX) offering a platform for commodity trading. The company has presence in trading in the international commodities trading markets through its associate, Mangal Keshav DMCC, which is a broker member of Dubai Gold and

Board Of Directors
NAME
Mr. P r s N B a a aeh . h g t Mr. Pradip N. Pai Mr. K G p k m r . oau a Mr. A d lla Z h a A H a b u h a r n l in i Mr. Rakesh Khanna Mr. R. P. Surana Mr. S . M a .K itr

DESIGNATION
Chair man & W ole time Director h Director Director Director Director Director Director

MANGAL KESHAVSECURTIES LTD.

Mangal Keshav is Indias leading Financial Service provider with a Pan India presence. We offer ease, convenience and reliability in all our products, with more than 325 business locations and more than 70,000 customers in over 80 territories. Mangal Keshav is the right choice to handle your wealth creation and wealth management needs. We, at Mangal Keshav believe that in the years ahead, organized wealth management, mutual funds, derivatives and commodities trading shall be the key drivers for the growth in financial intermediation sector. Ethical and professional conduct, holistic approach and seamless processes shall be the key differentiators of this sector. The group is strategically placed to make the most out of these emerging opportunities in Financial Intermediation. The synergies are obvious and the market demands an all round approach in treating financial investments. We, at Mangal Keshav, believe that it is necessary to integrate the various services of the Group to provide complete solutions to our clients. Client Focus We emphasis on building long term healthy relationship with our clients, it also means that we have a significant ongoing involvement with almost all of the clients that we work with. We work closely with our clients to equip with the ability to address large, fast growing market opportunities. We place strong emphasis on confidentiality and integrity in a sensitive business environment.

Culture Our team is encouraged to display higher levels of initiative drive, and hunger for learning and taking on additional responsibility. We believe on entrepreneurial culture that includes teamwork and intellectual rigor. We strive to be fair in all our dealings. We respect our competitors too. Research We seek to provide the highest quality research and investment options to our clients. All our businesses are based on research and analytical foundation. Our understanding and strong analytical expertise of financial markets has resulted in a demonstrated ability to identify emerging trends. IT At Mangal Keshav, we adopt best of the breed IT solutions and strive to leverage technology for the benefit of our customers. Emphasis is put on automation and developing streamlined repeatable processes. We have deployed state of art front office trading systems, risk management systems and back office applications. A private network using VSAT, Wireless and Landline options enables our customers and partners stay connected. Reach Mangal Keshav has a widespread network comprising of more than 325 Branches / Sub brokers / Franchises with presence in more than 80 cities / towns, across the county. With this extended reach we are able to provides access to NSE & BSE Cash & Derivatives Markets, Commodity Markets (MCX, NCDEX & DMCC), Back office, Depository services of CDSL & NSDL, E -mail, FTP and Dow Jones News Terminal.

Growth structure

2000-01

India bulls Financial Services Ltd. established one of Indias first trading platforms with the development of an in house team.

2001-03

Indiabulls expands its service offerings to include Equity, F&O, Wholesale Debt, Mutual fund, IPO distribution and Equity Research.

2003-2004

India bulls ventured into Insurance distribution and commodities trading. Company focused on brand building and franchise model.

2004-05

India bulls came out with its initial public offer (IPO) in September 2004. India bulls started its consumer finance business. India bulls entered the Indian Real Estate market and became the first company to bring FDI in Indian Real Estate. India bulls won bids for landmark properties in Mumbai.

2005- 06

India bulls have acquired over 115 acres (0.47 km2) of land in Sonepat for residential home site development. Merrill Lynch and Goldman sac, one of the renowned investment banks in the world have increased their shareholding in India bulls. India bulls is a market leader in securities brokerage industry, With around 31% share in online trading, Farallon Capital and its affiliates, the worlds largest hedge fund committed Rs. 2000 million for India bulls subsidiaries Viz. India bulls Credit Services Ltd. and India bulls Housing Finance Ltd. Steel Tycoon Mr. LN Mittal promoted LNM India Internet venture Ltd. acquired 8.2% stake in India bulls Credit Services Ltd.

2000-07

India bulls entered in a 50/50 joint venture with DLF, Kenneth Builders & Developers (KBD). KBD has acquired 35.8 acres (145,000 m2) of land from Delhi Development Authority through a competitive bidding process for Rs 450 crore to develop residential apartments. India bulls Financial Services Ltd. is included in the prestigious Morgan Stanley Capital International Index (MSCI). Farallon Capital has agreed to invest Rs. 6,440 million in India bulls Financial Services Ltd. India bulls ventured into commodity brokerage business. India bulls has received an in principle approval from Government of India for development of multi product SEZ in the state of Maharashtra. Dev Property Development plc. has subscribed to new shares and has also acquired a minority shareholding from the Company. India bulls Financial Services Ltd. Board resolves to Amalgamate India bulls Credit Services Limited and demerge India bulls Securities Limited.

Sale tur n over and profit earni ng per s share of Ind ia Bulls

Marc h 05

Marc h 06

Marc h 07 124 .9 0

Marc h 08 1686 .2 5 2.52

Marc h ,09 2003.0 9 2.7

Sale turn s over Ot her income

167.04 1.37

610.33 2.82

5 3.46

124 .4 4 Total income Total expense s 168.41 62.85 613.15 201.04 495.69 1

1688 .7 7 458.31

2005.7 9 79 .38 8

122 .9 7 Operating profite Pr of it of sales on assets Pr of it of sales on investment Gain and loss of FOREX VRS adjustment Ot her extraordinar y Total extraordinar y Tax on extraordinar 104.19 409.29 745.26 4

1204.7 1

_ _

_ _

_ _

_ _

_ _

_ _ _

_ _ _

_ _ _

----

_ _

_ _ 230.4

_ 1207.4

---

y NET extraordinay

Gross prof it Interest 13.38 31.49 67.97 392.26

1028.6 6

PBDT Depreciation Depreciation on revaluation of asset

92.18 2.17

380.62 7.25

680.75 17.69 _

838.2 7.16 _

17 .86 8 7.81 _

PBT TAX N et prof it Pri or tax income/expe nse s

90.01 33.3 56.71 _

373.37 120.01 253.36 _

663.06 219.66 443.4 _

831.04 250.4 580.64 _

17 .95 0 71.5 99.45 _

Depreciation for previous writt en back/provide d

Dividend Dividend tax Dividend (%) Earning per share Book value Equity

_ _ _ 4.26

_ _ _

_ _ _ 15.81

_ _ _

_ _ _

1654.6 _

_ 26.65

32.05

24.19 _ 36.66 1463.0

22.91 _ 50.69 319 .2 8

3.92 _ 50.73 321 .1 9

Reserve s

533

F e val ue ac

Opening of a demat acco un t

Dem ref. to dematerialization accoun t. Dem accoun t at at allows you to buy, sell and trans act sh ares without the endless paper wo rks and delays. It is also safe, se cure and convenient. Lets say our portfolio has 100of Satyam, 50 of Castrol, 20 of ICICI bank, 50 of Tech Mahindra, 100 of TCS sh ares . All thes e will show in our demat accoun t. So we dont have to poss ess in physical certificates showing that we own these sh ares . They are all held electronically in our accoun t.

Pr oces of purchasing s DEMAT acc oun t

Th e processes for pur chasing De mat securities is also similar to the pro cesses for buying physical securities; 1. Investor instructs DP to receive credits into his accoun t in the prescribed form. They may be one at a time or many. 2. Investor purchases securities in any of the stock exchanges linked to depository throu gh a broker.
3.

Broker receive pay ment from investors and arranges pay ment clea ring corporations.

4. Broker gives instruction of DP to debit clea ring acc oun t and credit clients acc ounts. Investors receive shares into his acc ount by way of book entry.

Proces of selli ng DEMAT acc oun t s

Th e process for sell ing Dematerialized securities in stock exchanges is similar as selling physical securities. Th e on ly major difference is that instead of delive ring physical securities to the broke r, the investor instructs his DP to debit his DEMAT accoun t with the nu mber of securities sold by him and credit the broke rs clea ring accoun t. The process for selli ng Dematerialized acc oun t given below.
1.

Investor sells securities in any of the stock exchanges links to depository throu gh a broke r. Investor instructs his DP to debit his de mat accoun t with the nu mber of securities sold and credit the brokers cle aring acc ount. Be for e the pay-in-day, broker of the investor transfer the securities to clea ring corporation.

2.

3.

4. Broker receives pay ment from the st ock exchange.

5.

Th e investors receive pay ment from the pay ment for sell of securities in the same mann er as received in case of sell of physi cal securities.

Benefits of DEMAT acc oun ts

PRIMARY BENEFITS:1. SAFETY: - If we are hol ding are shares, bond s etc in ph ysic al for m, there are chang es of its theft, mutilation, los s, fake pap er etc. Ho wever, in DEMAT acc oun t we can kee p safe from all this threats. 2. CONVENIENCE: - when we wan t to sell our DEMAT share or redee m our debentures in DEMAT acc oun t, there are no ha s less of filling up transfer for ms, time consuming paper works etc.

OTHER BENEFITS: W can park mos t of our inve stment including bond s, debentur es, gold units, NSC e in our DEMAT accoun t. W do not have to rememb er the due dates of maturity of bond s, NSC and e debentures as if they are being informed to us bef ore the schedule dates. We receive all the dividends and interests directly in our linked bank account. In case of bonus, rights, split, merger or any other corporate actions, everything takes place automatically. We do not have to do anything except to file the physical intimation letters sent by the Registrar and Transfer Agents Nowadays with the advent of online trading, we can perform online all the activities associated with buy, sell and transfer of shares With a single nomination in your DEMAT account, we are nominating our legal heirs to all the investments held by us. For many public issues of bonds and debentures of reputed and trustworthy companies, it is necessary to have a DEMAT Account, as the companies do not allot securities in paper form. Since most of the process of buying and selling dematerialized securities is electronic, there chances of signature mismatch Elimination of problems related to selling securities on behalf of a minor. Elimination of problems related to change of address of investor, transmission etc. Reduction in handling of huge volumes of paper periodic status reports. are no

So with Dematerialized Securities, the entire process of transferring shares, bonds and other financial assets has become smooth and swift. DEMAT Accounts offer numerous advantages and hence it makes sense for the retail investors to open DEMAT Accounts as early as possible

ONLINE TRADING

Change is the law of nature. There were times when man was a Wanderer or a normal. He himself had to go place to place in search of food, water and now everything is available at your doorstep just at the click of the mouse. The growth of information technology has affected almost all sectors of life. Internet has enabled us to get every information at our doorstep.

When Internet has affected all sectors he could stock markets the most important player of the economy, has remained far behind? Like all other sectors Internet has set its feet in the stock markets also. The Stock Market system provides single, nation wide securities. It enables LAN investors in one part of the country to trade at the best quotes with an investor located in any other part of the country through the members of the stock exchange and subsequently clears and settle the trade in an efficient and cost effective manner. The primary objective of the Stock Market is to provide clear opportunity to the investors throughout the country to trade any security irrespective of the size of the order or the broker through whom the order is routed.This provide the facility to execute the buy order order at the lowest price in the stock market located anywhere in the country without any extra cost to the investors. There will be no trading floor in the exchange. Instead, each trading member will have a computer at his own office anywhere in India which will be connected to the central computer system at the NSE through leased line or VSATs (very small aperture terminals), for an interim transition period of 6 months & subsequently by satellite link. VSATs are relatively smaller dishes similar to dish antenna for cable TV & have the benefit of not being very expensive. A satellite network makes it possible to connect almost all the parts of the nation quickly as it is easy to install, as against the ground lines such as dial up modems leased lines, which are prone to disruptions, satellite links, on the other hands ensure high speed, availability and quality of the connection. This mode of trading is known as "Online Trading

Introduction of onli ne trading in India

Online trading introduced in India in February 2000 wh en a cou ple of broker st arted offering an online trading platform for their customers. Objectives if prese nt trading system-----1. Reduces and eliminates operational inefficie ncies inh erent in manu al systems. 2. Increa sed trading capacity in stock market, improves market transparency. 3. Eliminates unmatched trades and delayed reporting. 4. Set up various limits, rules and controls centrally. 5. Consolidate the da ta on electronic media. 6. Provide analytical data for use of st ock marke t.

Mechanism of online trading

Clients

Bro ker

Stock exchange

Place and ord er the net

Sett lement of the deal (buy/s ll e order) get reflecteid in his dem acc ount. at

Acc ept the ord er, check th e cli ents iden t ty and placthi e e xchange Pays e th e order throu gh his ow and n receives th e payment from the cli ent acc ount.

Acc ept th e order after checking the

Receives the mone y and completes the s tt lement. e

of the brokers website through th e distinct ve Id code

script lim of the it br oker for the day

The cli ent is intimated ab ou t the execution of the deal by e-mail.

Benefits of Online trading

Be nefits of online are much much better than that of physical trading. The points of which are online trading are beneficial are given below 1. Less costly:It reduces the brokage cost and added value to the profit. 2. Peace of mind :One can nev er have complete peace of mind but online invest ing does away with the hu stle of feeli ng up instruction slips visits to the broker for handing over this slips and consequent costing. 3. Kee ping rec ords :Easy to keep rec ords safely and there is no fear top loss of value documents.

4. Ease of trade :-

One click made trade easy and saves hu ge amoun t of time anwdwwm.fin ael-yneatrparoljecptsr.ceo.cscs| uwwrwe.t.roub

Comparative analysis of va rious stock broking agencies in Kolkata of the basis of ACTIVATION CHA RGES, BROKERAGE, SERVICES
[Base Company] INDIABULLS SECURITIES 46 /31 /1, Le la Roy sarani Ballygun ge e (near Ballygun ge AC M rket) Kolkataa 70 029 0

Criteria Demat accoun t openin g charge

INDIABULLS SECURITIES

200

Brokage Intraday, delivery

5 paisa, 50 paisa

AMC(Annu al Mwwawi.fninatleyeanrparoj enctsc.ceo.cc | w Charge) Trading funding intraday, delivery Debit Period Mode of trading Ma rginal money Softwa re installation

ww.troubleshoot4free.com/fy

2p/ 50

10 times,4 times

T+2 days Both online and offline No limit No extra charge

ANGEL BROKING 124 A, Acharya Prafulla Chandra Road. Sea ldah, Kolka ta-700014

Criteria Demat accoun t openin g charge Brokage Intraday, delivery AMC(Annu al Maintenance Charge)

Angel stock broking 750

5 paisa, 50 paisa Rs. 300

Trading fun dinwwgw.fiinnalyteraraprodjeactsy.co,.cc | delivery Debit Period Mode of trading Ma rginal money Softwa re installation

6w.trotuibmleshoeots4fr,e4e.cotmi/fmyp/ es(min. stocks

ww

Rs. 50 ,000) T+2 days Both online and offline 500 0 No extra charge

India Infolin e
23 /3A, AJC Bose Road 4 Minto Park Kolkata-70 017 0

Criteria Demat accoun t openin g charge Brokage Intraday, delivery

India Infoline 550

5 paisa, 50 paisa

AMC(Annu al Maintenance Charge) Trading funding intraday, delivery Debit Period Mode of trading Ma rginal money Softwa re installation

Nil

10 times,4 times

T+2 days Both online and offline 200 0 No extra charge

Relig re Securities a
11 /1, Lala Lagpat Rai Sarani, Sarat Bose Ro ad Kolkata70 020 0

Criteria Demat accoun t openin g charge Brokage Intraday, delivery

Reli gare securities 550

4 paisa, 40 paisa

AMC(Annu al maintainance Charge) Trading funding intraday, delivery

250

6 times,4 times(min. stock of Rs.50 ,000 ) T+2 days Both online and offline No limit No extra charge

Debit Period Mode of trading Ma rginal money Softwa re installation

ICICI DIRECT
Champak Niket an Pv t. Ltd 29A, We tern Stre t, s e 3rd Fl oor, Kolkata 700012

Criteria Demat accoun t openin g charge

ICICI Securities 975

Brokage Intraday,delivery AMC(Annu al Maintenance Charge) Trading funding intraday, delivery Debit Period Mode of trading Ma rginal money

50 paisa,

5 paisa 5 0 0

6 times,4 times(min. stock of Rs.50 ,000 ) T+2 days Both online and offline No li mi t No extra charge

Softwa re installation

RESEARCH METHODOLOGY
Sample size : 100

Sources of data

Primary data &

Secondary

Sampling used in data collection

Random sampling

Primary Data:

The required data was collected by way of distribution of questionnaires to investors at random and by way of telephonic interview and online distribution of Questionnaire.

Tools/Technique of data collection

Personal Interview Close observation Survey conduction

Secondary data: Already existing data is called secondary data. I collected them by following method

Internet Books

Area selected for data collection

Kolkata

Data interpretation and analysis

Q.1) Do you invest in share market? a) Yes b) No

52 51 50 49 no.ofrespondent %ofrespondent 48 47 46

yes

no

From the ab ove given chart we analysis that there are still 52 perc ent of people are still left in case of dem t acc ount ing. a

Q.2) A) Type of trading you gene rally do---

Int raday/Delivery/Bot h

50 45 40 o 35 respo 30 ndan 25 20 15 10 %of 5 respo 0 Intraday Delivery Both

no.

Interpretation: - 46% people prefer intraday trading, 25 % prefer delivery and 29% do both type of trading.

Q.2)B) Ti me period of investment

1 m nth/1- 6 m nths /m re than 6months o o o

60 50 40 30 20 10 0 1month more 1-6 than mont 6 hs mont hs 3DColum 3DColum

Interpretation: - Maximum people prefer to invest for 1 to 6 months and amount of investment for majority of people was found to be between Rs. 20,000 to Rs. 1 lac.

Q.2)C) In your opinion wh at is the bigg est problem in India trading firm.

Lack of know ledg e Uns atisfactory service by broking firms Ma rket uns atisfactory Charge by the broking firms

30 25 20 15 10 5 0 Lack of knoldg Unsatisfactory sercices mkt uncertainty charge by the brokingfir ms

Interpretation: - Most of the people face big problems in trading, Lack of knowledge and belief that unsatisfactory services by their broking firms create problem in trading while 29 % people consider charges of broking firm as a problem in trading.

Q.3) wh at is your opinion about the problem of m rket unc ertaint y in trading? a

a.) It's a big challenge

b.) It's manageable c.) It's an opport un ity

40 35 30 25 20 15 10 5 0

3DColum 3DColum it'sabig chalenge unmanageable it'san op ortu i p n ty 3DColum

Interpretation: -35% of people consider market uncertainty as a big problem, around 40%people consider it as an opportunity and rest says it is unmanageable.

Q.4) Does unsatisfactory services provided by the broking firm create problem in trading?

a.) Yes

b.) A little c.) No

70 60 50 40 30 20 10 0 Yes partial No 3-DColumn 3-DColumn 3-DColumn

Interpretation :- 63% consider the Unsatisfactory services provided by the broking firm create problem in trading, 17% people consider it a little and 20% were not agree to that.

Q.5) Which charge do you consider charged by the broking firms is a problem in trading? a.) Broking charge b.) Undisclosed hidden charge

c.) Annual maintenance charge

50 40 30 20 10 0 Brokingcharge Undisclosed hiddencharge AMC 3-DColu 3-DColu

Interpretation: - Most people considered broking charges and Annual Maintenance charge as their problem in trading.

Q.6) Name of the broking firm wi th wh ich you are making your investment ? a.) India bulls b) Angel Broking c) India Infoline d) Re ligar

e) ICICI e) Othe rs

35 30 25 20 15 10 5 0 IndiaBu ls Angel Religare India Infoline ICICI Others 3DColu 3DColu 3DColu

Interpretation: - Marke t share of INDIABULLS is aroun d 31% in Kolka ta .

Q.7) Are you satisfied in trading wi th your broking firm? a.) Highly Satisfied b.)

Satisfied

c.) Neutral d.) Dissatisfied Dissatisfied e.) Highly

35 30 25 20 15 10 5 0 Highl y Satiafi ed Satisfied NeutralDissatisfied Highly Dissatified 3-DColu 3-DColu 3-DColu

Interpretation: - Most of the people are satisfied with their broking firm

Q.8) Are you aware of produc ts and services offered by India bulls? a.) Yes b.) No

80 70 60 50 40 30 20 10 0 Yes No 3-DColumn 3-DColumn 3-DColumn

Interpretation: - 75% of people are aware of products and services offered by India bulls

Q.9) Are you satisfied wi th the m?

a.) hi ghly satisfied diss atisfied diss atisfied

b) Satisfied c) Neithe r satisfied nor d) Diss atisfied e) Highly

30 25 20 15 10 5 0 Highl y satisfi ed Satisfied Neutral Dis atified s Highly dis atisfi s ed 3DColu 3DColu 3DColu

Interpretation: - Ma jority of people are satisfied with them.

Q.10) Are you satisfied with the charges charged by India bulls for opening D-Mat account? a.) Highly satiesfied b.) Satisfied c.) Neither satisfied nor dissatisfied d.) Dissatisfied e.) Highly Dissatisfied.

40 35 30 25 20 15 10 5 0 Highly satisfied Satisfied Neutral Dis atisfied s Highly dis atisfi s ed

3DColum 3DColum 3DColum

Interpretation: - Most of people are satisfied with the charges charged by India bulls for opening Demat account

Q.11) Wh at is your perception rega rding Indiabulls? a.) a.) b.) c.) Best Good average Bad

e.) Wor st

35 30

25
20 15 10 5 0 Best Go d o Worst Average Bad 3DColu 3DColu 3DColu

Interpretation: - Except few people maximum of the peoples perception about INDIABULLS is good.

Q.12) Please specify reasons? a.) Services b.) Brokerage c.) Relationship manager's support d.) Transparency good /average / bad good /average / bad good /average / bad good /average / bad

60 50 40 30 20 10 0 good average bad bad go d o good average average bad bed go d o average no.ofres pon %ofresp ond

The above table shows eve ry quarter of three colu mn cons ist of one item i.e., first thre e cons ist of SERVICES, next three wi th BROKAGE, RELATIONSHIP MANAGERS SUPPORT and TRANSPERANCY .

Interpretation: - In case of transparency and services Indiabulls is considered good and average in case of brokerage and relationship manager's support.

Q.13) At wh ich office loc ation you are more co mfort able wi th Indiabulls:a.) Ballygung b.) Sov abazar

60 50 40 30 DColum 20 DColum 10 0 Ballygunj Sovabajar 33-DColum 3-

Interpretation: - Clients of INDIABULLS are more comfortable at Sovabazar

CONCLUSION

Most of the traders consider unsatisfactory services of broking firm as biggest problem in trading. Most of traders perceive Indiabulls as a good broking firm. In case of transparency and services Indiabulls is considered good and average in case, of brokerage and relationship manager's support. People aware about Indiabulls are satisfied regarding product and services by Indiabulls.

COMPANIES: Indiabulls Angel securities. India Infoline

BIBLIOGR APHY

 Religare securities ICICI direct

www.final-yearprojects.co.cc | www.troubleshoot4free.com/fyp/

WEBSITES: -

www.Indiabulls.com www.Investopedia.com www.powerindiabulls.com www.bseindia.com www.nseindia.com www.moneycontrol.com www.equitymarket.com www.demat.com

Questioner
Q.1) do you in share market? a) Yes Q.2) please tick the following: a) Type of trading you generally do--b) Amount of investment you generally do-c) Time period of investment---b) No Intraday/Delivery/Both less than 20 k/20k 1 lacs/more than 1 lacs less than 1 mnths /1-6 mnths/more than 6 mnths

Q.3) In your option what is the biggest problem of trading? a) Lack of proper knowlewdwgwe.fionral-eyxepareprrioejencctse..co.cc b) Unsatisfactory services of broking firms. c) Charges by broking firms.

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Q.4) What is your opinion about the problem of marketing uncertainty in trading? a) Its a big challenge b) Its manageable c) Its an opportunity. Q.5) Does unsatisfactory services provide by the breaking firms create problems in trading? a) Yes b) Partial Q.6) which charge do you consider charged by the companies is a problem in trading? a) Broking charge b) Undisclosed hidden charges c) Annual maintenance charges. Q.7) Name of the company with which you are making your investment? a)India bulls b)angel securities c)India infoline d)religare securities e)ICICI f) others Q.8) Are you satisfied in trading with your broking firm? a.) Highly Satisfied b.) Satisfied c) Neutral e) Highly Dissatisfied Q.9) Are you aware of products and services offered by Indiabulls? a.) Yes b.) No Q.10) Are you satisfied with the charges charged by indiabulls for opening D-Mat account (with annual maintenance charge)? a.) Highly Satisfied b.) Satisfied c.) Partial d) Dissatisfied e) Highly dissatisfied Q.11) what is your perception regarding India Bulls? a.) Best b) Good c.) Average Q.12) Please specify reasons? a.) Services b.) Brokerage c.) Relationship manager's support d.) Transparency good/average / bad good / average / bad good / average / bad good / average / bad d) Bad e) Worst d) Dissatisfied c) No

Q.13) At which office location you are more comfortable with Indiabulls: a.) Ba llygunge b.) Sovabazar