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E-COMMERCE: B2C MODEL

COMPARISON OF SHOPPING OF A PRODUCT BETWEEN TRADITIONAL SHOP AND E-SHOPPING.

Alisha Kapoor M/BFT/10/04 Semester V NIFT Mumbai

E-COMMERCE
Objective: Select a product that has been purchased from an E-Shop on the internet and compare the various differences of the online purchase and shopping at a traditional retail store.

E commerce is at large, one of the most thriving ways of trade and has been adopted by most of the entrepreneurs in order to reach a higher level of business and profits. E commerce is advantageous in many ways and the most important being the cost effectiveness. There are also not much of geographical barriers far carrying out the business and their promotions. E commerce does not just involve the interactions of the consumers and the business entrepreneurs. It may also have the consumers interacting with other consumers or the business developers with other business developers. There are various types of e commerce that have evolved down the years and with the internet becoming more and more accessible to the common people, the e commerce is gaining more recognition among the masses. Since then there have been various types of e commerce models that have made it more and more reliable for the traders and merchants. There are also different types of e commerce applications that have evolved with the technology thus multiplying the possibility of disseminating e commerce. It has already been in prominence with the number of types of e commerce payment systems available online. There various types of E-commerce models: B2B, B2C, C2B, C2C
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B2C E-COMMERCE MODEL: B2C is amongst one of the type of e-commerce models which involves the business and consumers and the most common segment of e commerce. This is a business where the sales are made generally to the consumers instead of other businesses. Here you will have to pay attention to the ways of attracting customers to your website and gain their trust. The advantage of this type of e commerce models is that there are no huge investments required for beginning a business. This is because the different types of e commerce applications have seen far more developments of the template based online stores using which they are introduced to the customers. GENERAL DIFFRENCE BETWEEN E-COMMERCE AND TRADITIONAL COMMERCE: Direct interaction is present in traditional commerce. E-commerce proves to be feasible for the standard products, low-value products, intangible products and digital products. In traditional commerce customer can verify the identity of the seller and their physical location, whereas in e-commerce customers feel insecure because they cannot identify the seller and are unaware about many things. Traditional commerce is the best when it comes to convincing the customers on certain products. E-commerce uses e-cash, credit cards, debit cards and etc although nowadays Cash on Delivery service is provided by many websites on the internet.

E-Commerce, E-Shop vs. Retail Shop | Alisha Kapoor

Comparison between an E-Shop and a Retail Store


Product Selected: I have purchased a Timex Analog Women watch from www.flipkart.com. Purchased From: www.flipkart.com Actual Price: 5,350 After 18% Discount: 4,387 Order Details: @flipkart.com The website is searched for the required product.

After getting to the specification, features and details of the product. Multiple payment options like transaction through Master Card or Visa card and your payment mode. Variety of offers and discount available. The order is delivered within next 10 working days. Order delivered wrong. Replacement done in the next 7 days. Warranty offered in 30 days i.e. a month

@Watchkart.com
The order procedures, payment options and replacement policies are quite similar to that of flipkart.com except the delivery time in
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yebhi.com is more than flipkart.com i.e. 15-20 days. Also, the required product is more expensive than that on flipkart.com. Retail Stores: @Trenz International: The shop has to be actually visited first. Interaction takes place from salesperson. There is comparatively less variety available than the E-Shops.

Although the product can be felt and touched, or checked for its working. The price has to be negotiated with the salesperson. No fixed discounts or offers available. Cash payment as well as card payment can be done. After sales service/replacement is not guaranteed by the shop.

@Timex Watch: As its also retail store but there is comparative difference between both retail stores: Being a nationwide chain of retail stores, more variety is available. Discounts and offers are available more than Trenz international but less than the E-Shops. A 15 Day replacement policy and after sales service is guaranteed.
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Multiple payment options are available like, cash, card and cheque.

A comparative analysis in tabular form for all the Mobile Dealers is given below:

PRODUCT: TIMEX ANALOG WATCH Actual MRP Discount Price after discount

E-Shop Flipkart.com 5,350 18% 4,387 COD/Card/Online Banking Internet

Watchkart.com 5,350 12% 4,708 COD/Card/Online Banking Internet 30 Days 10-15 Days

Retail Shop Trenz International 5,350 2% 5,243 COD Retail Shop No Replacement Immediate

Timex Watch 5,350 10% 4,815 COD/Card Retail Shop 15 Days Immediate

Mode of Payment Location Replacement Policy 30 Days Shipment/Delivery 6-10 Days Dealer Service

E-shop over Traditional shop and some key differences between two: COST Online shopping is often cheaper because of lower trading costs; e-retailers don't have expensive rates and rentals associated with high street and mall shops. This means the savings can be passed on to the shopper. LESS STRESS Internet shopping means we don't have to put up with rude pushy sales people. It is so much easier to "just walk away" On the Internet we dont have crowds to contend with.

E-Commerce, E-Shop vs. Retail Shop | Alisha Kapoor

FASTER And MORE CONVENIENT Shopping on internet saves our time; we can book any product 24x7 and can get our product in hand through shipment and later home delivery.

CHOICE & VARIETY Online shopping offers variety in terms of product and its features at different prices ranging from high to low, filters are available for preferred price range, brands and gender.

ENVIRONMENTALLY FRIENDLY! Generally there is less waste generated with internet shopping, no plastic bags, no triple copies of receipts and invoices. As listed above I will prefer E-shopping over retail shopping as it is more convenient, discrete, cheaper, and faster and more reliable tool.

Shop SMARTER, FASTER & GREENER - Do It On The Net!

Alisha Kapoor M/BFT/10/04 Semester V NIFT Mumbai


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