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TO REQUEST FOR PROPOSAL ISSUED BY FAR WEST LABORATORY f o r EVALUATION OF DETERMINING INSTRUCTIONAL PURPOSES
Presented by: RTP Solutions, L LC March 13, 2012 rtpsolutions.com, 1201 1st Ave, San Diego, California 92105 p. 619.221.9995 f. 619.221.9888
I. Introduction:
Our company, RTP Solutions, is responding to a request for proposal from Far West Laboratories (FWL) to provide evaluation services for their training program: Determining Instructional Purposes (DIP). We propose to provide information and recommendations for determining the feasibility of producing and disseminating the DIP program. We will also provide recommendations for a marketing program targeted at school administrators to provide information about the DIP program. Our targeted approach to a systematic evaluation will address the needs of the FWP with a highly personalized approach to evaluation. In order to best serve these needs and to address any adjustments to the proposal, RTP Solutions wants to be as up-to-date as possible on any modifications to the RFP, which may occur in the future. RTP Solutions has been a leader in providing solid analyses and evaluation services for over 10 years. Our experienced staff, led by Dr. Trudy Pachon, has helped leading edge companies make optimal decisions to maximize the potential of products and programs. We have provided guidance in the development of several cutting edge programs, and our clients include Ben Banchard Leadership Training, Smell Computers, and Pear Electronics on their eTable touch interface sales training program.
Survey administrators to see if they are interested in DIP program goals and objectives Interview administrators and graduate students about need for product
ii.
Objective
Delivery:
What
form
should
the
final
deliverables
take?
Is
a
print
product
more
cost
effective
than
an
online
product?
Activities
Data
Source
Population/
Sample
Data
Collection
Design
Survey
designed
with
Likert
scale
to
assess
preference
for
online
versus
print
material
Data
Analysis
Responsibility
Audience
Determine demand and cost for online versus print materials for program development.
Survey administrat ors to determine preference for online materials versus print materials.
Principal evaluator
iii.
Objective
Price
Point
and
Demand:
What
is
the
level
of
demand
for
the
product
that
justifies
the
cost
of
development
of
the
product?
Activities
Data
Source
Online
surveys
sent
out
to
school
administr ators
Population/
Sample
Data
Collectio n
Design
Administrators
Survey
in
the
United
crafted
States
using
the
cost
of
the
DIP
program.
Data
Analysis
Collection,
compilation
and
graphical
representati on
of
data
Responsibility
Audience
Determine if school administrators are willing to spend the money on the DIP program. Determine if there is enough demand for the product to justify development.
Survey administrato rs to asses if they are willing to spend money on the program. Quantify the number of administrato rs willing to purchase the product.
Principal evaluator
iv.
OPTIONAL:
Effectiveness:
Is
the
DIP
program
effective
in
helping
administrators
make
decisions
regarding
new
school
programs
(i.e.:
set
goals,
analyze
problems,
derive
objectives)?
Activities
Data
Source
Populatio n/
Sample
Administr ators
in
the
United
States/
graduate
students
in
administr ation
Data
Collection
Design
Online
test
will
be
scored,
and
performance
assessment
will
have
performance
indicators
to
measure
effectiveness
of
DIP
program.
Data
Analysis
Responsibility
Audience
Objective
Are administrat ors better able to articulate goals, analyze problems and derive objectives?
Pre-test participants. Run beta test of DIP program with administrator s and graduate students. Post - test participants.
Online test and in class performance assessment to determine if objectives of DIP program have been met.
B. Feasibility
of
whole
program
versus
stand-alone
unit
program
FWL
wants
information
about
whether
or
not
to
sell
individual
units
or
to
keep
the
product
whole.
We
will
provide
recommendations
about
the
preferences
of
consumers.
i. Unit
Versus
Whole
Program:
Is
there
enough
of
a
demand
to
sell
individual
units
rather
than
the
whole
program?
Objective
Activities
Data
Source
Population /
Sample
Administra tors
in
the
United
States
Data
Collection
Design
Survey
will
be
designed
to
asses
preferences
of
whole
program
versus
units
for
purchase
Data
Analysis
Responsibility
Audience
Do adminstrat ors prefer to purchase individual units based on skill gaps or do they prefer to purchase the whole program?
Online surveys
C. Marketing
and
information
dissemination
We
will
also
be
providing
recommendations
for
a
marketing
program
targeted
at
school
administrators
to
provide
information
about
the
DIP
program.
The
marketing
program
should
include
i. Product
information:
What
information
should
be
provided
in
the
rollout?
Objective
Activities
Data
Source
Populati on/
Sample
Intervie Administ w
rators
instructi and
onal
graduate
design
students
group.
in
the
Conduct
United
survey.
States
Data
Collection
Design
Semi- structured
interviews
with
graduate
students
and
select
group
of
administrat ors
Survey
Data
Analysis
Collection,
compilation
and
analysis
of
interview
answers
Responsibility
Audience
Determine critical information to include in marketing and rollout of product to target audience.
Work with instructional design group from FWL to determine most exciting goals and activities to highlight in marketing push. Interview graduate students and administrators to determine key goals and activities.
ii.
Objective
Determine most effective methods for rolling out and informing potential customers about product
Research cost- effective ways to market and provide information to administrators and graduate students. Test marketing strategy in small market with alpha test during product development.
Research team will provide marketing report based on market research of target population, advertising opportunities, venues such as conferences where information can reach large portions of the target audiences.
Administr ators in the United States, conferenc es, trade shows, and advertisin g opportuni ties
Researchers will survey target audience, collect information on advertising logistical information and research popular conferences
All of our evaluation methods will include input from the design and development team at FWL, and communication on the project will be scheduled at least every other week during the evaluation period. The Principal and Jr. evaluators will be involved in each meeting.
V. Project Personnel:
Name
Trudy
Pachon
Title
Principal
Evaluator
Qualifications
PhD,
Educational
Technology,
10
years
experience
as
principal
evaluator
and
owner
of
RTP
Solutions,
proven
record
of
effective
evaluations
for
top-tier
companies
Master
of
Instructional
Design,
three
years
experience
on
team,
lead
evaluator
on
four
projects,
project
manager
at
RockHeed
Markin
for
six
years
BA
in
Communications,
has
provided
research
services
for
RTP
Solutions
for
past
five
years
BS
in
Information
Technology,
provides
research
as
well
as
technology
solutions
for
over
seven
years
Gary Onstad
Junior Evaluator
Researcher Researcher
Has provided various research and writing services for RTP for two years New member of research team.
VI. Budget:
Name
Daily
Rate
Number
of
days
on
project
in
entirety
30
30
30
45
45
45
Total
in
USD
Trudy Pachon 400 12,000 Gary Onstad 200 6,000 Rene Obuntu 200 6,000 Jose Gomez 150 6,750 Mei Haruka 150 6,750 Leni Greenburg 150 6,750 Total Personnel Costs: 44,250 Travel Expenses: .55 per mile Estimate of approximately 40 miles between FWL and interview sites x 20 visits: 1600 Miles $880 travel Other expenses: per diem additional costs: 100 per day for the team, times 45 days = $4,500
VII. Conclusion:
RTP
Solutions
is
committed
to
providing
research
and
data
driven
evaluation
and
analysis
for
our
clients.
We
feel
our
skills
and
competencies
match
the
identified
goals
in
the
RFP
for
the
Determining
Instructional
Purposes
training
program
for
Far
West
Laboratories.
We
are
happy
that
you
are
taking
the
next
step
in
the
development
of
your
successful
program
and
looking
at
an
evaluation
to
guide
your
work
on
rolling
out
the
DIP
program.
We
look
forward
to
working
with
FWL
and
providing
you
with
the
high
quality
solutions
we
are
known
for.
Sincerely,
Trudy
Pachon,
PhD
Owner
and
Principal
Evaluator,
RTP
Solutions