PreventChildAbuseAmerica 2008AnnualReport

PhotocourtesyofPreventChildAbuseMinnesota

LookingBack MovingForward
IttakesanorganizationlikePreventChildAbuseAmericatoprovidethesynergy, leadership,andadvocacytohelpmovepolicymakersandraiseawareness.Thus,I amproudtohelpraiseavoiceandserveinmyresearcherrolewithothersonthe Boardfromvariedbackgroundswhoaresohumanisticallydedicatedtothis wonderfulorganization. JohnLutzker,formerMember NationalBoardofDirectors PreventChildAbuseAmerica

Recently,IhadthegreathonortobeelectedastheBoardChairforPreventChild AbuseAmerica.Itisaprivilegetohavethisresponsibilityintheoldestnational organizationdedicatedsolelytopreventtheabuseandneglectofournations children. Childabuseandneglectaffectsfarmorethanthechild,itisalsoavastdrainon economicresources.TheresearchcompletedbyPreventChildAbuseAmericainour recentreport,TotalEstimatedCostofChildAbuseandNeglectintheUnited States,hasprovenourbeliefthatpreventingchildabuseandneglectbeforeit occursisfarmorecosteffectivetheninterveningafterthemaltreatmenthastaken place. Whenthehistorychangingeventshaveoccurredinournationthathaveshakenour senseofnationalsecurityorindividualeconomicstability,thepolitical,public policy,administrativeandbudgetaryresponseshavebeenimmediateand comprehensive.Thissamesenseofurgencymustbeappliedtothehealthy developmentofournationschildrenandtocreatingbetterconditionsforparents tobethekindsofparentstheywanttobe. Asimportantly,theadverseimpactsofchildabuseandneglectoftenhavelifelong consequencesonchildrenthataffectthemsocially,academicallyandpersonally. Thisinturnimpactsthesuccessofourneighborhoods,ourcommunitiesand eventuallyevenournation. Theboardofdirectorsisresponsiblefornotonlysupportingourorganizations vision,butensuringourNationalOfficeandStateNetworkscandotheirjobs.In fulfillingtheseobligations,theboardcontinuestoprioritizethefinancialwellbeing ofourorganizationthroughdiversifyingrevenuesources,enrichingthe endowments,andsupportingtheorganizationatspecialevents. Our45statechaptersandHealthyFamiliesAmericasitesinover385communities in32statesarethekeystofulfillingourmissiontopreventchildabuseandneglect, butweneedyourhelpinordertogiveeachchildanequalopportunitytolivealife freeofabuseandneglect. Wehopeyouwilljoinusinthiseffort. MyleTurpen,formerBoardChair PreventChildAbuseAmerica

 Asanation,wemustshareacommonmissiontopreventtheabuseandneglectof ournationschildrenbeforeiteveroccurs. AsIreflecton2008,bothpersonalandprofessionalexperiencesremindmethatall parentsexperiencestress.Weallmustrecognizethedifficultjobofbeingaparent, regardlessofwealth.PreventChildAbuseAmericaisdedicatedtoprovidingall parentswiththeinformationweneedsothatwecanparenttothebestofour ability.Ibelieveournationalpoliciesmustincorporateandmakeavailablehome visitingandindepthparentingeducationtoallfamilies.Theseserviceshavebeen proventodecreaseriskstofamilies,andtheunhealthychildhoodexperiencesthat canresultwhenwedont. Weknowthattheseadversechildhoodexperiencescanhaverepercussionsacross thelifespanthatresultinaneconomicimpactof$103.8billionperyearwhenabuse andneglectisntprevented. Itstimewerethinkourpublicpoliciesonpreventionandchilddevelopment,both becauseitmakesgoodcommonsenseandbecauseitmakescentsforourcountry andoureconomy. Preventionisthebestremedyforchildabuseandneglect.Whileprosecutionand interventionarenecessarycomponentsofservicestofamilies,theyarenotthesole factorstoprovidejusticetoeachandeverychildacrossthecountry.PreventChild AbuseAmericaisdedicatedtoallchildrenandallfamilies. Pleasejoinusinthismostimportantofmissions. JamesM.Hmurovich,President&CEO PreventChildAbuseAmerica

 Whyispreventionpersonallyimportanttoyou? Iwasbroughtuptocareaboutothersandtaughtthatallpeoplearelinkedtogether insomewayandthatweallaffecteachother.Kidsarewonderful,funny,cute, innocent,delightfulpeople.Weallstartedoutaskidsandwealldeservetohavea wonderfullife.Whyshouldanyonechildnotbeabletohavethat? BarbShaffer,SeniorDirectorChapterServices

PublicPolicy
2008Highlights PublicPolicysuccesseshappenastheresultofthecollectivehardworkofpeopleat thenational,state,andlocallevels.PreventChildAbuseAmericaisaleaderina coalitionthatactivatesadvocatesatthesethreelevelstoeducatemembersof Congressabouttheimportanceofinvestinginarangeofevidencebasedearly childhoodhomevisitationservices.In2008,ourjointeffortsresultedinsignificant actiononlegislationtoplan,develop,andfundstatewidehomevisitationsystems. Thecoalitionsuccessfullyengagedthesupportofover100MembersofCongress andover660organizationsforthelegislation.Thissupportultimatelyresultedin thelegislationbeingconsideredandpassedwithbroadbipartisansupportbyaU.S. HouseCommittee.Congressultimatelyadjournedwithoutcompletingactiononthe bill,butthemomentumbuiltin2008isalreadytranslatingintopolicygainsfor homevisitingin2009. Expectationsfor2009 PreventChildAbuseAmericaadvocatesforpoliciesthatpromotehealthychild developmentbypreventingchildabuseandneglectfromoccurringinthefirstplace. PreventChildAbuseAmerica,withthehelpofourChapterandHealthyFamilies Americanetworks,willworkwiththeAdministrationandCongresstooutline specificstepsthatournationmusttaketoembracechildabuseandneglect preventioninamoreeffective,meaningful,andcomprehensivemanner.Prevent ChildAbuseAmericawillalsocontinuetoadvocateforpoliciesthatsupportarange ofevidencebasedearlychildhoodhomevisitationservices.

ChapterServices
2008Highlights PreventChildAbuseAmericaconvenesastatechapterExecutiveDirectorsmeeting everyyear.The2008planningcommitteedevelopedanagendainwhichnationally knownspeakersprovidedremarksoninteractingwiththemedia,addressing preventionwithinthecurrentpoliticalcontextandthelatestinformationon messaging.WehadagreatdialogueaboutmultipletopicsrangingfromStatewide PreventionPlanningasanewwayofthinkingtothedevelopmentofPreventChild AbuseAmericasNationalSignatureCampaignwhichwillhelpusspeakwitha consistentmessageonprevention.ChapterServicesalsohasinitiateddiscussionsin eachstatethatdoesnothaveachapter.Throughoutthispastyear,theNational OfficeseffortresultedintheadditionofstatechaptersinMontanaandMissouri. Expectationsfor2009 For2009,theChapterServicesDepartmentisfocusingonadditionalwaysto supportthe45PreventChildAbuseAmericachaptersinournetwork.Wehave startedbycreatingchaptersupportcallsthatareintendedtoopenthelinesof

communicationamongchapterstaffmembersaroundparticularareasofinterest. Wearealsoworkingwithchapterstorenewthefocusofourcontinuousquality improvementprocesswhichrecharterseachchaptereverythreeyears.Thecurrent focusistoassistchaptersonbuildingtheircapacitybyrevampingtheprocess. Alongwithlookingatachapterinaholisticway,wehaveaddedpeerreviewers alongwithonsitetechnicalassistance.Aschapterstellus,everychapter,nomatter howstrong,canalwaysimproveupontheircurrentwork.Thechallengeishowto dothatmovingforwardinthecurrenttoughtimes.Ourchaptersareinventiveand provetimeandtimeagainthattheycandoit!

ResearchCenter

2008Highlights In2008,theResearchCenterlaunchedanewprojectinpartnershipwiththe NationalIndianChildWelfareAssociationandPurdueUniversity,focusedon childhoodvictimizationandjuveniledelinquencyamongAmericanIndian/Alaska Nativeyouth.ResearchstaffalsoreleasedarevisedandupdatedreportontheTotal EstimatedCostofChildAbuseandNeglectintheUnitedStates,andcontinuedour workwithHealthyFamiliesAmerica,evaluationoftheCircleofParentsResponsible FatherhoodProject,theResearchTeleconferenceSeminarSeries,andservingasan informationresourcetoournetworksandthegeneralpublic. Expectationsfor2009 TheResearchCentersprojectsdescribedabovewillcontinueinto2009andbeyond. Ourcentralfocusisourroleasaninformationresourcetothechildmaltreatment field.Forexample,in2009weplantoupdateourreportontheTotalEstimatedCost ofChildAbuseandNeglectintheU.SuponthereleaseofthelatestNational IncidenceStudy(NIS4).Alsoin2009,theTribalYouthProjectwilldevelopandfield anationalwebbasedsurveyofAmericanIndian/AlaskaNativeyouth,andresearch staffwillinitiatethegroundworkforournationalHFAResearchAgenda.

DivisionofMeetings&Conferences
2008Highlights InMay2008,theDivisionofMeetings&ConferencesproducedPreventChildAbuse AmericassuccessfulnationalconferenceinMilwaukee,Wisconsin,whichprovided worldclasseducationandnetworkingopportunitiesfor1,100professionalsinthe fieldsofchildmaltreatmentpreventionandfamilysupport.Conferencehighlights includedanontraditionalkeynotepaneldiscussingthefutureofchildabuse preventionfrommanydifferentperspectives,aplenaryaddressoninfantmental healthbyDr.MartinMaldonado,andstandoutsessionsdeliveredbysubjectmatter expertsincludingCordeliaAnderson,LawrenceWallackandJeffLinkenbach.The 2008nationalconferencewassuccessfulbothfinanciallyandprogrammaticallyas

witnessedbysatisfiedattendeesofferingfeedbacksuchasthis:Verygoodwell organized!Goodvarietyoftopicstochoosefromanddifferentskill/knowledge levels;Theworkshopswerephenomenal;andThestandoutsessionswerevery thoughtprovokingatrueeyeopeningexperience.

HealthyFamiliesAmerica
2008Highlights HealthyFamiliesAmericahasaccomplishedagreatdealinthepastyearduetothe hardworkofthemanydedicatedpeopleatnational,regional,andstatelevels. ThroughagenerousdonationfromHealthyFamiliesIndianaandIndianaUniversity wewillbeabletoprovidetheentirenetworkofHealthyFamiliesAmericaprograms withaccessto35hoursofqualitydistancelearningmodules.Thesetraining modulesofferarangeofimportanttopicsincludingkeepingbabieshealthyandsafe, fosteringinfantandchilddevelopment,addressingdomesticviolence,preventing childabuse,recognizingsubstanceabuse,respondingtorelationshipissues,and promotingmentalhealth. Expectationsfor2009 Thecurrenteconomiccrisishascreatedevenmorestressorsforfamilies.This,in turn,makesitmoreessentialfordirectservicestafftobeabletoidentify,address, andhelpfamiliesresolvetheissuesorchallengesinterferingwiththeir relationshipswiththeirchildren.In2008,webegantoenhanceourlongstanding collaborationwithGreatKids,Inc.(GKI)inordertostrengthenourtraining processesacrossthenetwork.GKIisaninternationaltrainingandconsulting organizationdedicatedtodevelopingexceptionalearlychildhoodandhomebased programsforfamilieswithchildren05years.HealthyFamiliesAmericaisan evidencebasedprogram,meaningresearchhasshownpositiveoutcomesfor families;however,inthiseverchangingworlditisessentialforustokeepgetting theresearchoutthereforthepublictoreviewandgainbetterunderstanding.Not onlyforwhatsuccesseswehavehad,butmoreimportantlyhowwecancontinueto improveHealthyFamiliesAmerica.WewillbeworkingwiththeHealthyFamilies Americanetworktopublishevaluationsandfocusonnewfundingopportunitiesto continueresearchingtheeffectivenessoftheprogram.

Development
2008Highlights WithalittlemakethataLOTofhelpfromourfriends,theDevelopmentTeam wasabletomakesteadyprogressamidtheeconomicstormsof2008.OurNational Board,volunteers,individualdonors,andcorporatepartners,includingKappaDelta, theWm.WrigleyJr.Company,VerizonWireless,Foresters,Target,SigmaDeltaTau, theNationalBasketballAssociation,andKohls,faithfullysustainedourwork.

KohlsKidsDayevents,KappaDeltaandSigmaDeltaTausoncampusfundraising eventsnotonlygatheredfinancialsupport,butbroughtthemessageofprevention toaneverwideningcircleoffriends.WeCanBeHeroeswasthethemeofa summereveningunderthestarstosupportHealthyFamiliesAmerica.Weteamed upwiththeChicagoBullsandVerizonWirelessforafantasticAugustgolfouting. TheBlueRibbonBallbroughtustogethertocelebrateoursuccess. Expectationsfor2009 In2009,theworldofphilanthropyisdifferentfromtheyearbefore,withplenty ofchallenges,andplentyofopportunities,aswell.Timetestedpartnershipswith TheWm.WrigleyJr.Company,VerizonWireless,Kohls,KappaDelta,SigmaDelta Tau,andtheNBAwillevolveinnewdirections.Theenergyandcommitmentof volunteerswillbemorecriticaltoourcontinuingsuccessthaneverbefore.Well combinetraditionaleventsliketheWrigleyStartEarlyRunandtheVerizon WirelessCharityOpen,withexcitingnewevents,liketheHousePartyWeekend,a nationwideseriesofeventstopreventchildabuse,takingplaceOctober2325.Our goalinallofthisistoraisefunds,true;butevenmoreimportantforthelongterm, toengagepeopleacrossthenationinourvitalmissionforchildren.

Communications

2008Highlights 2008wasayearwheretheCommunicationsTeamsoughttoexpanditsinfluenceon traditionalmediawhilesimultaneouslylookingtobuilditspresenceinsocialmedia. Withtheformerwerampedupoureffortstodeveloptimelypressreleasesand letterstotheeditor,engagereportersandmakePreventChildAbuseAmericathe gotoorganizationwhenitcomestodiscussionsandcoverageonchildabuseand neglectprevention.Evenasweaccomplishedthis,wealsopushedtocreateanew blogChangingtheWayWeThinkAboutPreventionaswellasYouTubeand Facebookpages.Wesaw2008asatimethenfornotonlybuildingourmedia presence,buttheplatformsweneedtoreachthepublicwherevertheyare. Expectationsfor2009 In2009thegoalistoincreasethevarietyofcommunicationsstrategiesweutilize, addingTwitterandothersocialmediatoolsforexample,whilealsoseekingto betterintegratealloftheseplatformsacrosstheorganization.Wewillalsoseekto continuetopursueourgoalsformoreconsistentmessagingandcommunications acrosstheagency,ournetworks,andthefieldofprevention.Additionally,weare alsolookingtofurtherenhanceandgroundourworkinupdatedframingresearch fromourlongtimepartnersattheFrameWorksInstitute,andobtainfundingfora nationalmediacampaignthatbuildsuponPinwheelsforPreventionandallofthe wonderfulpossibilitiesitholdstoengagethepublicandbuildanationalmovement aroundthepreventionofchildabuseandneglect.

MarketingDivision 2008Highlights TheMarketingDivisionwasestablishedandendeavoredtobuilduponthe successfullaunchofthePreventChildAbuseAmericanationalsignaturecampaign PinwheelsforPreventionTMandimplementcauserelatedmarketingeffortsto advanceourwork.In2008,PinwheelsforPreventiontookrootasmorethan 400,000blueandsilverpinwheelswereplantednationwide.Throughthis introductionofthepinwheelasthenewsymbolforchildabuseandneglect preventionintheU.S.,buildinguponmarketresearchandmessaging recommendationsfromtheFrameWorksInstitute,webegantotellamoresolution focusedpreventionstorydesignedtomobilizethepublicinsupportofourmission. In2008welaunchednewcauserelatedmarketingpartnershipswiththeWm. WrigleyJr.CompanyandNBA(WrigleysDoubleDoubleChallenge)andwithSix FlagsinsupportofHealthyFamiliesAmerica,andenjoyedcontinuedcauserelated marketingeffortswithFTD,GoodCauseGreetings,andHeartfeltCharityCards. Expectationsfor2009 TheMarketingDivisionexpectscontinuedgrowthwithPinwheelsforPrevention in2009,highlightedbytheexpansionofthecampaigntoadditionalstatechapters, theintroductionofmultipletraditionalandsocialmediapromotionaland fundraisingactivities,andthecultivationofadditionalcorporatepartnersand campaignspokespeople.Fromacauserelatedmarketingperspective,it'sexpected wewillwelcomenewcorporatepartnersintothefoldandcontinuetoworkwith ouraforementionedpartnersontheexpansionofthoserespectivecampaigns.

 FinancialStatementsYearending12/31/2008 StatementofFinancialPosition Assets Cash&Equivalents $1,705 Receivables $323,394 Otherassets $49,456 Investments $2,211,480 Furniture&Equipment $217,224 $2,803,259 TotalAssets Liabilities&NetAssets Payables $774,690 Rents&Leases $646,395 Deferredrevenue $228,532 LineofCredit $125,000 TotalLiabilities $1,774,617 NetAssets $1,028,642 $2,803,259 TotalLiabilities&NetAssets Revenue&Expenses Revenue Corporations,Foundations,andAssociations $807,963 Individuals $352,762 SpecialEvents $500,488 ConferencesandChapterActivities $872,972 GovernmentGrants&Contracts $345,654 Publications $135,181 $99,818 Investments Other $205,417 $3,320,255 TotalRevenue Expenses PreventionServices $1,333,562 PreventionResearch $752,535 PreventionNetwork $425,699 $345,306 PreventionEducation PreventionAdvocacy $258,291 TotalProgramExpense $3,115,393

Management&General Development TotalExpenses

$351,506 $714,143 $4,181,042

 $250,000+Donors CentersforDiseaseControlandPrevention $100,000+Donors ChicagoBoardGift ForestersPreventionofChildAbuseFund KappaDeltaSororityandFoundation KohlsDepartmentStores SigmaDeltaTauSororities TargetCommunityFund VerizonWireless Wm.WrigleyJr.CompanyFoundation $50,000+Donors Mr.andMrs.PaulHarvey PritzkerEarlyChildhoodFoundation $10,000+Donors A.G.CoxCharityTrust AmericanAirlines Mr.andMrs.ThomasCarhart ChanningBeteCo.,Inc. DraftFCB Ms.LindaPostandMr.RobertGlavin TheTommieHarrisFoundation,Inc. Mr.JamesM.Hmurovich F.M.KirbyFoundation,Inc. TheLeibowitzandGreenwayFamilyFoundation TheFrancisL.LedererFoundation TheA.L.MailmanFamilyFoundation,Inc. MichaelBoltonCharities,Inc. NationalBasketballAssociation NationalCityBank NationalPhilanthropicTrust WellsFargoInsuranceServices $5,000+Donors AetnaLife&CasualtyFoundation AngietheAnt BestBuyChildren'sFoundation CityofChicago CommunityTrustCompany Mr.andMrs.ByronDelman DLAPiper

ForYourEaseOnly,Inc. Mr.andMrs.DanielGrenier Motorola PewCharitableTrusts ResearchInMotionCorporation Ms.KathleenA.Skinner W.Clement&JessieV.StoneFoundation $1,000+Donors 111SouthWackerLLC Mr.andMrs.AlanBaer Mrs.MelissaBeitz BereFoundation TheBernerCharitableandScholarshipFoundation Dr.AllenBrenzel ChicagoCommunityTrust Mr.andMrs.KennethL.Cirillo CommunifaxCorporation Mr.RobertA.Cook DDBChicago,Inc. Mr.GuyL.DeVeauxandMs.SaniaMetzger DiversifiedFinancialSystems,Inc. DiversifiedTechnologyServices Dr.HowardDubowitz Mr.andMrs.RobertDughi EmployeescreenIQ FreddieMacFoundation SuEllenandHarveyFriedFamilyFund Garvey'sOfficeProducts Mr.andMrs.AngeloP.Giardino GoodCauseGreetings,Inc. GraingerMatchingGiftsProgram Dr.ChristopherGreeley Mr.JasonGreschler Mr.andMrs.ShawnGross TheHappiestBaby,Inc. HeartfeltCharityCards Mr.andMrs.BruceC.Hoag IndianTrailJuniorHigh TheIyerFamilyCharitableFund Mr.andMrs.DavidJohnson Mr.andMrs.AnthonyKarmin Dr.HarveyKarp Mr.andMrs.PatrickKeeley Ms.SusanJ.Kelley,RN,Ph.D. Mr.andMrs.GeoffreyM.Knoerzer

Latham&WatkinsLLP TheLifeInsurancePlaceCorporation Ms.LoriannLowery Mr.JohnLutzker Mrs.GenevieveA.Maher Mr.andMrs.GeraldMcDonnell Mr.andMrs.MichaelMcDonnell TheMeetingGroup/ESP Mr.andMrs.DavidMetrick MillerCanfield Mrs.ConstanceMitchell MontereyFund,Inc. Mr.andMrs.JackW.Nicklaus Nokia Mr.andMrs.LouisPanos Mr.HowardPennington Mr.MattheyPfeffer Ms.MargaretPisinski Mr.andMrs.DouglasRagsdale Mr.andMrs.MichaelRitter Mr.andMrs.MichaelRosengarden Mr.AnthonyRossi Mr.FlorindoRozante Mr.andMrs.ClarenceW.Schawk Mr.andMrs.DaleSchlinsog MendonF.SchuttFamilyFund Mr.GlennShepard Ms.NancyErikaSmith Mr.andMrs.BryanSpecht Mr.MatthewSteinmetz Mr.andMrs.StevenM.Stone Mr.andMrs.PaulSweeney,Jr. TimeInc. TRCHoldingInc. Ms.MyleTurpen UTStarcom,Inc. Mr.BryantWalton Ms.NancyWarren WorkflowOne ZellerRealty Mr.andMrs.ScottZettek

 OurMission Topreventtheabuseandneglectofournation'schildren. PreventChildAbuseAmerica 228S.Wabash,10thFloor Chicago,IL60604 312.663.3520 preventchildabuse.org preventchildabuseamerica.blogspot.com twitter.com/PCAAmerica youtube.com/pcaamerica