About us Coca-Cola HBC Italia is one of the biggest companies in the non-alcoholic bevera ge industry in Italy and is a franchised

bottler of The Coca-Cola Company. The firm oversees production, sales and distribution processes as well as all tr ade mar eting and category management activities in the country. Our company serves approximately 60 million people by producing and distributing a unique portfolio of quality brands, bringing passion to mar etplace implement ation, and demonstrating leadership in corporate social responsibility. Our company Coca-Cola HBC Italia (previously called Coca-Cola Bevande Italia from 1995 until 2005) started operations in Italy in 1995. In 2006, in order to expand its product portfolio, Coca-Cola HBC Italia, togethe r with Coca-Cola Italia, entered the mineral water sector by purchasing Fonti de l Vulture. Based in Milan, we operate 7 bottling plants across the country. In addition, we channel products through 3 warehouses and one Technical Service & equipment cen tre. We employ 3.000 people of which 1,400 in the sales force. In the last three years, Coca-Cola HBC Italia has been ran ed among the three be st places to wor in Italy and, according to research carried out by the Great P lace to Wor Institute, also among the first 100 in Europe in 2009 for the manag ement and professional development of its human resources. We aim to be our customers most preferred supplier, and conduct programmes to sup port approximately 118.000 customers who sell our products to consumers. Our company is part of the Coca-Cola Hellenic Group, one of the largest bottlers of The Coca-Cola Companys products in the world, and the biggest in Europe. Coca -Cola Hellenic operations span 28 countries, serving more than 570 million peopl e. The company is headquartered in Athens and listed on the Athens, New Yor and London stoc exchanges. Product portfolio We produce, sell and distribute a wide range of beverages, most of which are tra demar products of The Coca-Cola Company. Our product portfolio consists of: leading brands Coca-Cola, Coca-Cola light, Fanta and Sprite local brands such as Amita juices and Lilia and Sveva waters brands licensed by other companies, such as Nestea and Illy issimo. We continuously review opportunities to expand our product portfolio in order to offer consumers in Italy an increasing range of choices. Every measure is ta en to ensure that our products are of the highest quality. Sustainability To ensure our long-term success, we must minimise our environmental footprint an d contribute to the local quality of life. We have a longstanding commitment to doing so. Given the growing number of sustainability challenges, we focus on issues that a re priorities for our business and for our sta eholders. These are: Water stewardship Energy & climate protection Pac aging & recycling

Consumer health People development Supplier engagement Benefiting communities UN Global Compact

For each of these issues, we set goals and targets, measuring and monitoring our progress as rigorously as other parts of our business. We follow leading extern al standards and methodologies and report our progress transparently in our CSR report. What we do We produce, sell and distribute a range of non-alcoholic beverages including fou r of the worlds best selling brands: Coca-Cola, Coca-Cola light (diet Co e), Fant a and Sprite. In addition, our product portfolio includes a variety of other spar ling and sti ll beverages including: juice and juice drin s natural mineral waters teas and coffees sports and energy drin s Our aim is to offer consumers a choice of beverages that meet the highest qualit y standards. Key bottler of The Coca-Cola Company Coca-Cola Hellenic is one of the 300 bottling partners that ma e up the Coca-Col a System, the largest beverage distribution system in the world. The activities of Coca-Cola HBC Italia play a strategically important role within the System. In Italy, the Coca-Cola System comprises Coca-Cola HBC Italia, Coca-Cola Italia, a subsidiary of The Coca-Cola Company, and SIBEG, an independent bottler. Coca-Cola Italia is responsible for the strategic mar eting, brand management, p ac aging strategy, consumer promotion, advertising, public relations and mar et research. Coca-Cola HBC Italia, the biggest bottler in Italy, purchases the concentrates, beverage bases and syrups for producing drin s according to the franchise agreem ent with The Coca-Cola Company. In addition, we are responsible for the merchand ising of products, ey account management, implementation of promotions and prod uct distribution all over the Italian peninsula and in Sardinia. Coca-Cola HBC I talia carries out activities of corporate social responsibility, embracing the m ar et, the wor place, the environment and the local communities. SIBEG is an independent bottler which purchases the concentrate, beverage bases and syrups for producing drin s of The Coca-Cola Company and distribute those in Sicily. We wor closely with our partner, The Coca-Cola Company, using our respective s ills and assets to serve customers and consumers, while improving the quality of life in our communities. Strong business infrastructure Since 1995, Coca-Cola HBC Italia, former Coca-Cola Bevande Italia, has been deve loping its operations in Italy. Now it counts 30 product lines, 7 production pla nts and 3 warehouses. A particular mention goes to the Nogara plant with its new logistic centre. A totally automated warehouse of 2.000 square meters with adva nced solutions for the storage of beverages produced by the aseptic production l ine. Across the Group, Coca-Cola Hellenic has invested more than 4.7 billion in proper

ty, plant and equipment since 2001, in order to modernise plant infrastructure a nd expand availability of cold drin equipment, such as coolers. Our mission and values Our vision Our corporate vision is to become "The undisputed leader in every mar et in whic h we compete". Our mission is to: refresh our consumers partner with our customers reward our sta eholders and enrich the lives of our local communities. Our values At Coca-Cola Hellenic, we are committed to six core values, along with their beh aviours which support them and shape the way we wor every day. Everything start s with our values; they are the DNA of our company and are essential to our futu re success. Authenticity: we act with integrity, and do what is right, not just easy Excellence: we strive to amaze, with passion and speed Learning: we listen and have a natural curiosity to learn Caring for our people: we believe in our people, invest in them, and we empower them Performing as one: we believe in the power of wor ing together, contributing in every occasion Winning with our customers: our customers are at the heart of everything we do. Our values are deeply embedded in our 2020 Play to Win Strategic Framewor that aims to deliver every day superior value in community trust, consumer relevance, customer preference, and cost leadership. Play to Win Strategic Framewor Our 2020 Play to Win Strategic Framewor is based on our core values and four st rategic imperatives; community trust, consumer relevance, customer preference an d cost leadership. We Play to Win with The Coca-Cola Company, our partners in grow th. Unparalleled talent and high performance mindset are ey enablers of our eff orts to achieve our aspirational targets. Community trust Sustainable growth for our business goes hand in hand with sustainable developme nt for our communities. We are deeply committed to creating value for these comm unities and building our reputation as a trusted partner and a force for positiv e change. Today, more than ever before, business and society must wor together to create sustainable environmental, economic and social change: to ma e a diffe rence and create a better world for our children. Our aim is to wor with communities to continue to build trust: trust in our bra nds and products, trust in our actions as citizens and trust in the future. To d o this we strive to be open, transparent and collaborative in all our actions an d communications. Consumer relevance Winning in the mar etplace begins with anticipating and meeting the needs of our consumers, a tas which Coca-Cola Hellenic is uniquely placed to perform. We ma nage a portfolio of the worlds leading beverage brands, which we strategically le verage to capture clearly defined mar et opportunities. We also continue to introduce product and pac aging innovations to meet consumer s evolving lifestyles and tastes. In the mar etplace, we are rolling out a powerf ul strategy for consumer-driven execution that enhances relevance and revenue gr owth and will allow us to capture untapped opportunities across our mar ets. Customer preference The retail environment for beverages continues to transform rapidly, with the tr

end towards organised, large-scale and discount retail formats expanding to more of our mar ets. Our response has been to ma e customer preference a core value of our business. This means building true collaboration and partnerships that crea te sustainable value and profitable growth for our business and our customers ac ross all ey channels. By finding new ways to win together in the mar etplace, we aim to be the preferr ed supplier to all of our customers. To achieve this, we have adopted a comprehe nsive set of initiatives designed to build collaborative customer relationships and ensure excellence in mar et execution. Cost leadership At Coca-Cola Hellenic, effective cost management is an essential part of our lon g-term strategy for mar et leadership and sustainable growth. Cost leadership me ans creating a lean, cost efficient, borderless organisation that will be able t o exploit synergies and capture future growth opportunities with maximum efficie ncy, while continually improving our delivery of best-in class service. Activities to achieve an effective cost management The SAP Wave 2 enables the standardisation of ey business processes and systems that will capture new operational efficiencies across the Group. Currently SAP Wave 2 is operational in 21 of our mar ets, representing nearly three-quarters o f our turnover. The newly established Coca-Cola Hellenic Business Services Organisation (BSO) th at will standardise, centralise, coordinate and simplify certain Finance and Hum an Resources processes to improve productivity and provide important transaction al services at a lower cost. Since November 2011, Czech Republic, Slova ia ,Bulg aria, Poland and Cyprus were the countries to transition to BSO. More will follo w in the coming years. Optimisation of our production and distribution infrastructure Development of personal cost ownership throughout the organisation Logistic excellence Strong free cash flow to support long-term growth You can read more analytically about the cost leadership activities in the 2011 Annual Report. Our people At Coca-Cola HBC Italia, people are our greatest asset. Coca-Cola HBC Italia em ploys approximately 3.000 people in Italy, and our business success is directly attributable to their expertise, passion and commitment. Passion for excellence is the secret of our success, is the essence of our wor , is the ey element that animates the wor of our people. We aim to attract the best people we can, and to develop them to the best of the ir ability. Only by doing so can we build an organization that can meet future c hallenges. We provide our people with rewarding careers, excellent development opportunitie s and a safe, fair and inclusive wor place. Energy, commitment and passion of our people enabled us to have been recognized, for four years, within the top five positions of the Great Place To Wor ran in g, drawn up by the Great Place to Wor Institute Italy. This year, we have also been awarded by CRF as Top Employers, the award for Italia n Companies that decided to compare their Human Resources Strategy with the mar et trends, are leader in managing talents and can boast effective Human Resource s Models. Our Company stands out within the top 5 best performer companies according to to p 5 evaluation criteria observed: company culture, labour conditions, talents de

velopment, social commitment, innovation. Production All beverages produced by Coca-Cola HBC Italia in its local plants are mainly so ld within the country. The production cycle starts with sugar, fruit juices, flavours, concentrate or b everage base to create finished products which are pac aged in PET or glass bott les, metal cans, bag in box, egs. Customers and consumers expect our beverages to be of consistently high quality. We aim to meet and exceed their expectations. This commitment is underpinned by the international standard ISO 9001 and ISO 22000 as well as by our own Quality and Food Safety policy and the global standards of The Coca-Cola Company. Coca-Cola HBC Italia monitors production processes closely and has sophisticated control equipment and testing programmes for ey stages of the process. Electro nic bottle inspection equipment on all refillable bottling lines is installed wh ich can identify and reject even the tiniest irregularity in the beverage Plants Coca-Cola HBC Italia operates 7 plants in Italy. The bottling operations in the regions are major purchasers of sugar, bottles, l abels, mar eting materials and services. At the same time, we play an active role in the local communities with our suppo rt and local initiatives.

Nogara plant The plant is located in Nogara (Verona) and it was opened in 1975. Coca-Cola HBC Italia operates in Nogara since 1995. Nogara is the biggest production plant in Italia (covered area of 62.000 sqm inc luding 35.000 mq of the new warehouses). In this plant we produce: Coca-Cola, Fa nta, Sprite, Nestea, Powerade, Beverly. Kinley and Aquarius, in : PET, glass, ca ns and Bag in Box. Awards won by the plant: 2007 - Best Factory award for the management of logistics and production activit ies International Best Factory Award ________________________________________ Gaglianico plant The plant is located in Gaglianico (Biella) and it was opened in 1968. Coca-Cola HBC Italia operates in Gaglianico since 1995. The plant occupies a covered area of 27.665 sqm with 2 warehouses, the productio n area, the offices and the laboratory. At this plant we produce: Coca-Cola, Fanta and Sprite; in: PET, glass and Bag in Box. ________________________________________ Oricola plant The plant is located in Oricola (LAquila) and it was opened in 1989. Coca-Cola HB C Italia operates in Oricola since 1995. The plant covers an area of 49.000 sqm and produces Coca-Cola, Fanta, Sprite, Ne stea, and Kinley in: PET and Bag in Box. ________________________________________ Socib Marcianise

Te plant is located in Marcianise (Caserta) and it was opened in 1977. Coca-Cola HBC Italia operates in Marcianise since 2008. The plant covers an area of 88.664 sqm and produces Coca-Cola, Fanta, Sprite, Ne stea and Kinley in glass, RET, cans and bag in box. Awards won by the plant: 2002: Environmental Award Italy and Alpine Division- The Coca Cola Company ________________________________________ Socib Elmas The plant is located in Elmas (Cagliari) and it was opened in 1964. Coca-Cola HB C Italia operates in Elmas since 2008. The plant covers an area of 11.620 sqm and produces Coca Cola, Fanta andSprite i n the following pac ages: glass, PET and pre mix . ________________________________________ Fonti del Vulture Rionero The plant of Rionero (Potenza) was first built in 1896 and rebuilt in 1979. Coca -Cola HBC Italia operates in Rionero since 2006. The plant bottles Lilia, Sveva and Vivien at the spring in the following pac age s: PET and glass in a range of sizes. Awards won by the plant: 1897 Salone Esposizione Napoli 1898 Salone Esposizione Torino 1906 Salone Esposizione Milano 2003 Key Award of advertising category: beverages. ________________________________________ Fonti del Vulture Monticchio The plant of Monticchio (Potenza) was built first in 1967 and then rebuilt in 19 93. Coca-Cola HBC Italia operates in Monticchio since 2006. The plant bottles To a, Solaria and Felicia at the spring in PET of different si zes. ________________________________________ Technical Service & Equipment Campogalliano The Technical Service & Equipment center in Campogalliano (Modena) and it is the main center for the refurbishment of all equipment (coolers, premix and vending machines). ________________________________________ Distribution centers Coca-Cola HBC Italia has 2 distribution centers in the country. These are locate d in Buccinasco (Milano) and Montelupo Fiorentino (Firenze).

History Coca-Cola was first sold to the public in 1886 at the soda fountain of Jacobs Pha rmacy in Atlanta. But it was only in 1894, with the opening of the first bottlin g plant, that the first chapter was written in the success story with which we a re all now familiar. As far bac as 1927, Romana Acque Gassose opened the first Coca-Cola manufacturi ng and bottling plant in Italy. This was followed in the 1930s by the bottling companies SRIBEG in Genoa and STI B in Leghorn, and by FAMIB in Milan, which manufactured and mar eted soft drin s under The Coca-Cola Company trademar . The independent bottling companies subse quently multiplied to the point where they were in a position to distribute Coca - Cola products all over Italy. In 1995, The Coca-Cola Company, global leader in soft drin s boasting 4 of the w orlds 5 biggest brands (Coca-Cola, Coca-Cola light (Diet Co e), Fanta and Sprite)

, decided to handle its Italian operations directly and accordingly bought the 1 1 bottling companies located in the north and centre of the country. These incre ased to 16 by 1998. Coca-Cola Bevande Italia S.p.A. emerged out of the fusion of these bottling comp anies and in 2005 too on the name Coca-Cola HBC Italia S.r.l. following the cha nge of name of the holding company from Coca-Cola Beverages to the Coca-Cola Hel lenic Bottling Company (Coca-Cola HBC), nown as Coca-Cola Hellenic. In order to expand its product portfolio and meet the needs of customers, in 200 6 Coca-Cola HBC Italia, together with Coca-Cola Italia, purchased the mineral wa ter company Fonti del Vulture situated in Rionero in Vulture, Potenza (Region of Basilicata). In 2008, Coca-Cola Hellenic added five regions of southern Italy to its territor ies by purchasing the SOCIB bottling company from the Capua Group, which had bee n operating in the Mezzogiorno since the 1960s. Coca-Cola HBC Italia is today the largest manufacturer and distributor of The Co ca-Cola Companys products in Italy. It employs over 3,300 people and has 7 factor ies and one distribution logistic centre located all over the country (Sicily ex cluded). Awards and Recognitions We endeavour to conduct our business responsibly, producing consistently high-qu ality beverages, minimising our environmental footprint and bringing benefit to our employees, costumers and local communities. In Italy, we are honoured to have received the following recognition for our wor . Impresa verso la Responsabilit Sociale June 2010: Coca-Cola HBC Italia was awarded during the Annual Meeting of Confind ustria Verona for the CSR activities. An important recognition for the bigger It alian plant in Nogara. SODALITAS Social Award June 2010: Coca-Cola HBC Italia was a finalist in the category of sustainability initiatives with the eco-Trib project. Confimprese Awards February 2010: The Association has recognized the commitment of Coca-Cola HBC It alia on water saving and eco-sustainability. Acquando - La festa trasparente per natura October 2009: Acquando - La festa trasparente per natura has won the 2 most impo rtant PR awards by Assorel as the best PR campaign and the best CSR project in 2 008. Giffoni film festival July 2009: The Giffoni film festival gives a special award to Coca-Cola HBC Ital ia for commitment of corporate social responsibility for the cartoon The mystery of the disappearing water dedicated to the children on the awareness of water sav ing. LiberaMente giovani award May 2009: The Acquando campaign received the LiberaMente giovani award for the com panies that organised the best social campaigns aimed at ids. Coca-Cola HBC Italia is an official member of Global Compact Coca-Cola HBC Italia was pleased to be accepted as an official member of the Uni ted Nations Global Compact on September 4, 2008. Launched in 2000, the United Na tions Global Compact brings business together with UN agencies, labour, civil so ciety and governments to advance ten universal principles in the areas of human rights, labour, environment and anti-corruption. Coca-Cola HBC is the third best place to wor in Italy For the third year running Coca-Cola HBC Italia is among the top three best plac es to wor in Italy, according to the ran ings of the Best Wor places 2009 drawn

up by the Great Place to Wor Institute Italia. Coca-Cola HBC Italia supports the Lifegate Impatto Zero project CO2 emissions caused by the publication of Coca-Cola HBC Italia promotional mate rials have been offset by the planting of new forests. Coca-Cola HBC Italia won the Kom ids award 2009 with Acquando 1st place in the New services category at the Kom ids Liberamente Giovani Award with the Acquando campaign. The award, promoted by La Repubblica (one of the most impo rtant newspapers in Italy), challenged the best Italian projects involving child ren and teenagers. We won the award in the category of the CSR projects. International Best Factory Award 2007 Coca-Cola HBC Italias Nogara plant wins the International Best Factory Award. Products and brands We produce, sell and distribute to customers a range of non-alcoholic beverages including four of the worlds best selling brands: Coca-Cola, Coca-Cola light, Fan ta and Sprite. In Coca-Cola HBC Italia we provide consumers with a broad variety of other spar ling, still beverages and waters. Spar ling beverages roducts in the spar ling category are an important and expanding segment, offeri ng consumers an enjoyable and satisfying solution to maintain good hydration lev els which are essential for physical and mental well-being. The spar le in soft drin s is gained through a carbonation method that duplicates the natural processes that produce the same bubbly effect in some mineral and spri ng waters. The method involves the introduction of carbon dioxide (CO2). The CO2 is a harml ess, odourless and colourless gas which is present in the atmosphere and gives b everages a tangy taste and an invigorating drin sensation. We see to offer a broad choice between sugared, low sugar and sugar-free spar ling beverages in a growing range of pac aging designed to match todays diverse lifest yles. Still beverages Still beverages are drin s that have not been subjected to carbonation. Coca-Col a HBC Italia produces and sells a range of still beverages, including fruit juic es, iced teas, sports drin s and ready to drin coffee. Waters Coca-Cola HBC Italia offers a range of different natural mineral waters to meet all consumers tastes. Our water portfolio includes: natural mineral water, which is sourced from underground springs, is naturally p ure and doesn not require treatments spring water sourced from natural springs, may have varying levels of mineral co ntent All of the waters produced are in full EU compliance. Our promotions Staging promotions, together with trade partners, enables us to engage with our consumers, and to share the fun and enjoyment offered by our increasingly broad range of products and brands. The promotions provide a great opportunity for consumers to participate in a var

Enter the contest and you can win a coffee machine! When buying illy issimo at Chef Express stores displaying the material you can e nter the contest! You can win fantastic coffee machine! For more info (text avai lable only in Italian) From August 1 to September 30, 2012 Enter the contest and you can win with Coca-Cola and MyChef! When buying Coca-Cola at MyChef stores displaying the material you can enter the contest! You can win fantastic barbecues and shapes for the ice!For more info ( text available only in Italian) From July 25 to August 13, 2012 Enter the contest and you can win with Nestea! When buying Nestea at Autogrill stores displaying the material you can enter the contest! You can win fantastic Boscolo wee -ends of well-being and relax!For mo re info (text available only in Italian) From July 16 to August 31, 2012 Enter the contest and you can win a London 2012 bac pac with Coca-Cola! When buying Coca-Cola or Powerade products at stores displaying the material you can enter the contest! You can win one of 1.000 London 2012 bac pac s!For more info (text available only in Italian) From July 1 to December 31, 2012 Fanta offers you fantastic cloc s! When buying Fanta at stores displaying the material you can get your Fanta cloc for free!For more info (text available only in Italian) From June 25 to September 11, 2012 Ta e your exclusive Coca-Cola flas in special edition! When buying Coca-Cola at Autogrill stores displaying the material you can get yo ur Coca-Cola flas in special edition for only 7,90 euros!For more info (text av ailable only in Italian) From June 10 to September 30, 2012 Ta e your exclusive Coca-Cola towel at Chef Express! When buying a menu Snac at Chef Express stores displaying the material you can ge t your Coca-Cola towel for only 2 euros more! For more info (text available only in Italian) From June 1 to September 15, 2012

iety of events, including sporting and cultural presentations, contests and luc y draws, as part of their experience when enjoying their favourite beverages. From August 10 to August 31, 2012

With Coca-Cola you can win an iPod Shuffle! When buying Coca-Cola at stores displaying the material you can enter the contes t to win one of the 400 iPod Shuffle! For more info (text available only in Ital ian) From May 14 to December 31, 2012 Coca-Cola offers you fantastic UEFA Euro 2012 glasses! When buying Coca-Cola at stores displaying the material you can get your UEFA Eu ro 2012 Coca-Cola glasses for free!For more info (text available only in Italian ) From April 22 to September 11, 2012 Ta e your exclusive Coca-Cola flas at Autogrill! When buying Coca-Cola at Autogrill stores displaying the material you can get yo ur Coca-Cola flas for only 7,90 euros! For more info (text available only in It alian) From April 19 to December 31, 2012 A coupon for you from Metro! When buying Coca-Cola at Metro stores displaying the material, with a minimum ch arge of 60 euros you can get a 3 euros coupon!For more info (text available only in Italian) From March 27 to September 11, 2012 Ta e your exclusive Coca-Cola flas at Autogrill! When buying Coca-Cola at Autogrill stores displaying the material you can get yo ur Coca-Cola flas for only 7,90 euros! For more info (text available only in It alian) From March 15 to November 4, 2012 Go to Gardaland Resort with Fanta! When buying Fanta you have a free entry for Gardaland!For more info (text availa ble only in Italian) From March 25 to December 31, 2012 Coca-Cola offers you fantastic glasses! When buying Coca-Cola at Carrefour stores displaying the material you can get yo ur Coca-Cola glasses for free!For more info (text available only in Italian) From February 9 to December 31, 2012 Coca-Cola offers you fantastic vintage bags! When buying Coca-Cola at stores displaying the material you can get your Coca-Co la vintage bag for free!For more info (text available only in Italian) Our strategic priorities Coca-Cola Hellenic

Our core strengths The business we are in Strong and diverse portfolio of beverages, offering a wide range of choices to s uit consumer needs and lifestyles Led by trademar Coca-Cola, the worlds leading beverage brand The mar ets we serve Broad and balanced geographic footprint Significant growth potential for per capita consumption and mar et share The way we wor Highly engaged wor force with a passion to win Globally recognised leader in sustainability The value we create Disciplined focus on operational efficiency and cost management Strong balance sheet and cash flow position to support strategic investments Transformed mar et for beverages Continuing economic pressures faced by our consumers and customers are transform ing the mar etplace for beverages. In a number of our ey mar ets, consumer purc hasing power and sentiment remain depressed, resulting in reduced spending and a shift in consumer preferences. Many of our consumers shop less often and with a smaller bas et, and they consume more at home rather than eating out. They are also more price-conscious and focus more on value offers. As a result, the trend towards modern, large-scale and discount retail formats has accelerated. Togeth er, these changes create new challenges for our business and require new ways of competing. We intend to meet these challenges and capture new opportunities in the mar etpl ace by building on our core strengths and continuing to focus on our strategic p riorities. Our Strategic Priorities In 2010, we continued to focus on our three core strategic priorities: Underpinning this strategy is our vision for creating long-term sustainable busi ness growth. We are globally recognised for our leadership in integrating sustai nability principles and practices into our operations1. In this Report, we outli ne how a number of our sustainability initiatives play an important role in each element of our business strategy.