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SUMMER TRAINING PROJECT REPORT ON WORKING CAPITAL MANAGEMENTOF BRITANNIA INDUSTRIES LIMITED
SUMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2006-08)
SUBMITTED TO:
DR PRADEEP SURI
CERTIFICATE
I have the pleasure in certifying that Ms. SHELLY AGARWAL is a bonafide student of III semester of the Masters Degree in Business Administration of Institute of Management Studies, Dehradun under Class ID No. MB06022 He has completed her Summer Training Project work entitled Working
Signature: Name of the Guide: MR. MUDIT AGARWAL Date: 10TH AUGUST, 2007
PREFACE
Working Capital Management holds an important role in the theory of finance. A large number of tools and techniques have been developed in the past to insure optimal allocation of working capital management funds more than 80% of finance manager spent in dealing with day to day problem which are part & parcel of working capital requirements of the enterprise. Efficient use of working capital has direct bearing on profitability of the enterprise. It augments the productivity of the investment in the fixed assets. Basic survival of the firm may stake if adequate working capital is not available in time. It is essential to maintain constant supply of working capital for healthy growth of an enterprise. Management of working capital assumes added significance in the context of small scale and medium size industries in our country. Most of them have week financial base and limited access institutional finance. Their risk capacity is also low. Working capital management deals with management of each of the firm current assets in such a way that is maximizes the value of the firm. In any economy, the financial sectors play a major role in the mobilization and allocation of savings. In changing economic environment, manufacturing industries have to become more competitive. They have to keep their cost in check. An efficient use of working capital would release the funds locked in the current assets.
ACKNOWLEDGEMENT
I readily acknowledge my indebt ness to my parents whose support, dedication and honest efforts have given me an immense help in doing this project. It gives me immense pleasure to express my deep sense of gratitude and appreciation to my external guides, Mr. Mudit Agarwal, Mr. Sumit Mathur, Mr. Kiran Kumar, Mr.Dubey & Mr.Joshi, Mr.Mudit Agarwal whose constant encouragement and valuable suggestions gave back bone support in completing this project. I take the opportunity to thanks to Dr.Pradeep suri for motivating, encouraging, guiding and supporting at every step and sparing his valuable time for me. Last but not the least I record my sincere thanks to all beloved and respectable persons who helped me and could find any separate mention. Above all I praise GOD the most beneficial, the most merciful that I have been able to complete my training project successfully.
SHELLY AGARWAL
DECLARATION
I SHELLY AGARWAL student of MBA III sem. hereby declare that this project report Working capital management: A case study of Britannia Industries Limited is written and submitted by me under the guidance of DR. PRADEEP SURI is our original work. The entire analysis and conclusion of this report are based on the information which is collected by me during the training period. The empirical finding in the report are based on the data collected myself while preparing this project. I have not copied any thing from any source or other project submitted for the similar purpose, if any.
SHELLY AGARWAL
CONTENT
PREFACE ACKNOWLEGEMENT DECLERATION
Chapter-1: INTRODUCTION ABOUT BRITANNIA Company overview Company Profile Board of Directors Management team Mile stones History of Biscuits Activities of the company
PANTNAGAR UNIT
Introduction Company Profile SWOT Analysis 5S of BIL Department of the company Safety policy of the company CHAPTER-3: RESEARCH METHODOLOGY Sample Size Method of Sampling Area of work Parameters of study Method of Data collection Tools Limitations
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CHAPTER-4: WORKING CAPITAL MANAGEMENT About Working capital Classification of working capital Working capital management Difference between Cash flow & Funds Flow Structure of working capital in BIL Working capital pattern of BIL Share holding Pattern of BIL Management Pattern of Inventory Management Pattern of Debt Management Pattern of Cash Management Pattern of Loans & Advances Some important Ratios. Analysis & Findings Recommendations
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COMPANY OVERVIEW
The story of one of Indias favorite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs.295. The company we all know as Britannia today. The beginnings might have been humble-the dreams were anything but. By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. Britannias business was flourishing. But, more importantly, Britannia was acquiring a reputation for quality and value. As a result, during the tragic World War II, the Government reposed its trust in Britannia by contracting it to supply large quantities of service biscuits to the armed forces.
As time moved on, the biscuit market continued to grow and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parrys who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indian ness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs.100crores revenue mark. On the operations front, the company was making equally dynamic strides. In 1992, it celebrated its Platinum Jubilee. In 1997, the company unveiled its new corporate identity Eat Healthy, Think Better and made its first foray into the dairy products market. In 1999, the Britannia Khao, World Cup Jao promotion further fortified the affinity consumers had with Brand Britannia. Britannia strode into the 21st Century as one of Indias biggest brands and the pre-eminent food brand of the country. It was equally recognized for its innovative approach to products and marketing: the Lagan Match was voted Indias most successful promotional activity of the year 2001 while the delicious Britannia 50-50 Maska-Chaska became Indias most successful product launch. In 2002, Britannias New Business Division formed a joint venture with Fonterra, the worlds second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. Was born. In recognition of its vision and accelerating graph, Forbes Global rated Britannia One amongst the 11
Top 200 Small Companies of the World, and The Economic Times pegged Britannia Indias 2nd Most Trusted Brand. Today, more than a century after those tentative first steps, Britannias fairy tale is not only going strong but blazing new standards, and that miniscule initial investment has grown by leaps and bounds to crores of rupees in wealth for Britannias shareholders. The companys offerings are spread across the spectrum with products ranging from the healthy and economical Tiger biscuits to the more lifestyle-oriented Milkman Cheese. Having succeeded in garnering the trust of almost one-third of Indias one billion populations and a strong management at the helm means Britannia will continue to dream big on its path of innovation and quality. And millions of consumers will favor the results, happily ever after.
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COMPANY PROFILE
Registered office of Britannia Industries Limited is situated in West Bengal. This company is registered under Companies Act, 1956. Britannia biscuits Company Limited was originally incorporated on 21st March 1918under Indian Companies Act under the name The Britannia Biscuits Company Limited under section 21 of Companies Act and approval of Central Government. The main aim of the Company is to make available good and improved quality biscuits to each and every part of the country. The Company is perusing for ISO14001certificate and it is ISO 22000 certified. The Company was established at the Pantnagar branch on 21st May 2005 mainly for production with a production coverage area of approximately 20 acres. The control of management is through Board of Directors. The Companys head and registered office and works place are located at the below mentioned addresses: Registered & Head office : Britannia Industries Limited 5/1A, Hungerford Street Kolkata- 700017 Works Places: (a) Britannia Industries Limited 33, Industrial Area Lawrence Road, Delhi- 110035 (b) Britannia Industries Limited Plot No.1, Sector- 1 Integrated Industrial Estate Pantnagar, Pantnagar- 263153
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(d) Britannia Industries Limited MTH road, Padi Chennai 600050 (e) Britannia Industries Limited Ready road (East), Mazagaon, Mumbai 400010
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Designation
Chairman Managing Director Director Director Director Director Director Director Director Director Director Director Director Director Emeritus
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MANAGEMENT TEAM
GAUTAM BANERJEE ASHOK KUMAR GUPTA SAROJ KUMAR CHAKRABORTY RICHA ARORA AMITAVA MUKHERJEE PURNENDU ROY V. MADAN VINOD MENON Dr. K.N. SHASHIKANTH TS PURUSHOTHAMAN
General Manager Materials General Manager Accounts & Planning General Manager & Head of Technical General Manager Marketing National Sales Manager Head of R&D Company Secretary & Head of Legal Head of Internal Audit & Projects Corporate Quality Assurance Manager Corporate Head IT & Systems
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MILE STONES
1892 1910 1921
Sales rise exponentially to Rs.16,27,202 in 1939 During 1944 sales ramp up by more than eight times to reach
Re-christened Britannia Industries Ltd. (BIL) Sales cross Rs.100crore The Executive Office relocated to Bangalore
1992 1993
BIL celebrates its Platinum Jubilee Wadia Group acquires stake in ABIL, UK and becomes an equal
Volumes cross 1,00,000 tons of biscuits Re-birth new corporate identity Eat Healthy, Think Better leads
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1999
BIL enters the dairy products market Britannia Khao World Cup Jao a major success! Profit up by
37% 2000
companies 2001
BIL ranked one of Indias biggest brands No.1 food brand of the country Britannia Lagaan Match: Indias most successful promotional
2002
Maska Chaska: Indias most successful FMCG launch BIL launches joint venture with Fonterra, the worlds second Britannia New Zealand Foods Pvt. Ltd. Is born Rated as One amongst the Top 200 Small Companies of the Economic Times ranks BIL Indias 2nd Most Trusted Brand Pure Magic Winner of the World star, Asia star and India star
2003
award for packaging Treat Duet- most successful launch of the year
2004
Britannia Khao World Cup Jao rocks the consumer lives yet again Britannia accorded the status of being a Super brand Volumes cross 3,00,000 tons of biscuits Good Day adds a new variant Coconut in its range Re-birth of Tiger Swasth Khao, Tiger Ban Jao becomes the Britannia launched Greetings range of premium assorted gift The new plant in Uttaranchal, commissioned ahead of schedule.
2005
popular chant!
packs
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50 Pepper Chakkar
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OUR PRODUCTS
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Nutri Choice Sugar Out Sounds like yesterday when people commented that healthy foods meant compromising on the taste. Nutri Choice Sugar Out is the most novel product range to have been introduced in the market. The product is not just sweet but tastes great, and yet contains no added sugar. This is because Nutri Choice Sugar Out is sweetened with Sucralose, derived from sugar, which provides the same sweetness as any other biscuit, without the added calories of sugar. This range is available in 3 delicious variants namely Lifetime, Chocolate cream, and Orange cream, targeted towards all health sensitive people. It is also relevant for consumers with sugar related ailments. We are sure that you will be pleasantly delighted with its great taste and equally surprised to know that it has no added sugar. Dont be taken for a ride when you read Sugar Free label on many biscuit packs marketed in India or abroad. Even with 100% no-added sugar, wheat-cereals in biscuits have their own natural sugar content. Britannia has chosen to represent these biscuits with No Added Sugar claim, as there is no added sugar in the processing of Nutri Choice Sugar out. Nutri Choice Digestive Biscuit Nothing can be more difficult than making small efforts in our daily life towards healthy and active living. 24/7 we are engrossed in our busy schedules; skipping meals, missing walks, along with inadequate sleep and frequently eating-out, all take a heavy toll on our health. At least with the new and improved Nutri Choice Digestive Biscuit, we have one less thing to worry about. Made with 50% whole-wheat and packed with added fiber (10% of our daily dietary needs), these delightfully tasty biscuits are amongst your healthiest bites of the day. 24
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The Company achieved these results despite significant increases in input cost, particularly sugar, fuel and oils, coupled with aggressive pricing in the industry. Your Companys focused initiatives on commercializing market place opportunities, supply chain efficiencies and overall cost management resulted in its top line growth and profitability. Operating margin at 10.3% in 2005-06 compared with 10.9% in the previous year was impacted by the inflation in input costs.
Despite stiff competition, your Company stabilized and held its overall market share at 27
31.7%
in
volume
and
38.8%
in
value
for
the
last
year.
Exports turnover during the year was Rs111.71 million against Rs71.65 million in 2004-05, a growth of 56%.
Compensation and amortization of VRS costs Rs.111 million Profit on sale of properties Rs.117 million
After considering all the exceptional items, Profit before tax and Net Profit works out to Rs.2,007 million and Rs.1,464 million respectively. Earnings per Share are Rs.59.96 for 2005-06. Britannia believes in giving the best value to consumers through its brands and constantly looks for ways to enhance the overall consumer experience. 2005-06 witnessed a boost in product innovation and renovation and as many as six new launches were executed and well received in the market. The Companys largest brand Tiger, was successfully renovated with the re-staging of Tiger Glucose and the fortification of Tiger Creams. New variants were introduced in Treat Duet and Pepper Chakkar was launched under the 50:50 brand umbrellas. The Company also introduced Marie Gold Doubles in a totally new to market format and a new range Greetings an assortment of biscuits was introduced during Diwali, targeted at the large gifting opportunity. 28
The Company also seized the growing opportunity in adjacent categories like Cakes and the launch of Cup Cakes was the first step in strengthening this business.
Additionally, new packaging formats were introduced in several markets to tap into attractive price points from consumers perspective. Britannia will continue to invest in its brands and deliver growth through an emphasis on brand activation, anchored by new product launches.
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HISTORY OF BISCITS
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Sweet or salty. Soft or crunchy. Simple or exotic. Everybody loves munching on biscuits, but do they know how biscuits began? The history of biscuits can be traced back to a recipe created by the Roman chef Apicius, in which a thick paste of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper. The word Biscuit is derived from the Latin words Bis (meaning twice) and Coctus (meaning cooked or baked). The word Biscotti is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were ideal food to store. As people started to explore the globe, biscuits became the ideal traveling food since they stayed fresh for long periods. The seafaring age, thus, witnessed the boom of biscuits when these were sealed in airtight containers to last for months at a time. Hard track biscuits (earliest version of the biscotti and present-day crackers) were part of the staple diet of English and American sailors for many centuries. In fact, the countries which led this seafaring charge, such as those in Western Europe, are the ones where biscuits are most popular even today. Biscotti is said to have been a favorite of Christopher Columbus who discovered America! Making good biscuits is quite an art, and history bears testimony to that. During the 17th and 18th Centuries in Europe, baking was a carefully controlled profession, managed through a series of guilds or professional associations. To become a baker, one had to complete years of apprenticeship working through the ranks of apprentice, journeyman, and finally master baker. Not only this, the amount and quality of biscuits baked were also carefully monitored. The English, Scotch and Dutch immigrants originally brought the first cookies to the United States and they were called teacakes. They were often flavored with nothing more than the finest butter, sometimes with the addition of a few drops of rose water. Cookies in America were also called by such names as jumbles, plunkets and cry babies. As technology improved during the Industrial Revolution in the 19th century, the price of sugar and flour dropped. Chemical leavening agents, such as baking soda, became available and a profusion of cookie 31 recipes occurred. This led to the development of manufactured cookies. Interestingly, as time has passed and despite more varieties
Integrity Team Orientation People Development Learning Orientation Customer Orientation Quality Orientation Drive for Results Entrepreneurial Spirit System and Process Orientation Communication
If feel you stack up well in terms of all these behaviorsdont waste timeJoin us!!!
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Sales Production Research & Developme nt Human Resources & Legal Finance & IT Technical & Operations Exports
Activities of the company
Marketing
Quality Assurance
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The story of one of Indias favourite brands reads almost like a fairy tale. Once upon a time, in 1892 to be precise, a biscuit company was started in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. The company we all know as Britannia today. As time moved on, the biscuit market continued to grow and Britannia grew along with it. In 1975, the Britannia Biscuit Company took over the distribution of biscuits from Parrys who till now distributed Britannia biscuits in India. In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indian ness of the firm. The following year, Britannia Biscuit Company was re-christened Britannia Industries Limited (BIL). Four years later in 1983, it crossed the Rs. 100 crores revenue mark.
INTRODUCTION
Britannia industries limited was established at Pantnagar on 1st may 2005in the area of approximately 20 acres mainly for the purpose of production of biscuits as this area is free from almost all types of taxes. In Britannia Industries Limited there are many types of departments which are inter connected to each other and work together for the welfare of the Company as the whole. There is a well built communication system inside the Company which helps in doing the work on time and with full efficiency and effectiveness. The departments of the Company includes Quality assurance, Stores, Production, Purchase, Maintenance, Engineering, Packaging and dispatch, Personnel and training, Finance, legal and administrative security. In the Company when the raw material is entered in the Company from that time onwards the quality of material is taken into consideration. Firstly the material is taken into the laboratory and it is being tested and after that it is being taken in progress. At the production plant also care is being taken for the neatness and cleanness of the biscuits and the biscuits are prepared in full hygienic conditions. For this purpose all the persons who enter the production or plant area is not allowed to go inside without wearing a cap. New concept like 5S is also being implemented in Britannia Industries Limited. The Company is perusing for ISO14001certificate and it is ISO 22000 certified. 37
There are four plants in operation in the Company at this branch. First plant is for Marie Gold which has a flexi line for Good day also. Second plant is for Good day, third one is for 50:50 variants, pepper chakker and Maska Chaska. Forth and last plant is for Bourbon which has a flexi line for Orange cream also.
COMPANY PROFILE
1) Bhumi poojan of Britannia industries limited was on 20th may 2004. 2) Machinery was set up on 23rd march 2005. 3) Production trial was taken on 23rd march 2005 itself. 4) Actual production was started on 1st April 2005. 5) First dispatch of finished goods was done on 20th April 2005. 6) Biggest plant of the company is plant number two. 7) The company is set up in an area of approximately 20 acres. 8) Minimum production of the company is 210tons per day. 9) Maximum production is 300 tons per day. 10) Control of management is through Board of Directors. 11) It is a public limited company. 12) The auditors of the company are Lovelock & Lewes. 13) The bankers of the company are: State Bank of India. Standard Chartered Bank. ABN Ambro Bank. Citi Bank. The hongkong and shanghai banking corporation limited. Bank of America. HDFC Bank limited. ICICI Bank limited. 38
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b) Orange treat
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Britannia has had a long association with cricket and cricket players. Nearly half the members of the current Indian cricket team serve as its brand ambassadors. Launched in 1997, Tiger became the largest selling Britannia biscuit brand in just 4 months of launch. It crossed Rs.1 billion sales mark in its very first year and is growing stronger.
SWOT ANALYSIS
STRENGTH
Goodwill of company Financially a very strong company Effective well designed and developed production and marketing network. Superior quality and service to provide maximum benefits to customers. The family environment in the company. Dedicated work force. Continuous growth. Market share of the company. Tax benefit to the company.
WEAKNESSES
No uniform of the officers and of the workers too. Storage capacity of the company is limited. Land is not properly utilized. Raw material is wasted at the time of unloading. Unit is situated far away from main plant. There is no board of Britannia at the entry gate. 47
OPPORTUNITY
There can be minimization of waste. There must be more efficient utilization of the raw material. More and more incentives should be given to workers to motivate them which help in increasing the employee moral. There can be use of the foreign technologies for efficient utilization of raw material so that the production of a biscuit can be increased. Lang can be used more efficiently.
THREATS
New entrants in the business Threats of substitute products. Availability of the other brands. Rivalry among the competitions. Taste and preference of customers.
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KAIZEN
Kaizen means change for improvement. The word kaizen is a Japanese word and is made up of two words Kai and Zen. The word kai means change and Zen means better. Kaizen is a continuous small improvement in personal life as well as in official life. All human beings have an infinite brain power whose utilization does not require any expenditure and small changes are easy to implement is the philosophy of kaizen.
Kaizen is of three types:
Characteristics of kaizen program at BIL: a. One should work smarter, if not harder. b. Management attention and responsiveness is very important. c. Suggestion scheme is internal part of kaizen. d. Use your head not money. e. Requires a faith in the people. f. Opportunities for improvement are every where.
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SEIRI
SEITON
5S OF BRITA NNIA
SHITSUKE
SEISO
SEIKETSU
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SEIR I
It is sorting between wanted and unwanted things in a selected area, region or domain and get rid of what you do not need and aims at stratification management and dealing with the causes of filth activities..
SEITON
It means a place for everything and everything in its place i.e. establishing a neat layout so you can always get just as much of what you need it. It aims at: a. A neat looking workplace. b. Efficient layout and placement c. Raising the productivity.
SEISO
It deals with the job of thoroughly cleaning the workplace. Cleaning as a form of inspection. It aims at zero dirt and a good degree of cleanliness.
SEIKETSO
It means standardization which is needed to maintain SEIRI, SEITON and SEISO. It leads to use of visual management to avoid mistakes. It aims at management standards for maintaining the 5 S.
SHITSUKE
It means discipline which is called for strict adherence to a system form our present unsystematic way. 52
HACCP
HACCP: HACCP refers to hazardous activities critical control point. It is a structured application of the basic rules of preventing the food borne diseases.
HACCP concept
It includes following: Identification of potential food safety problems. Determination of now and where these can be prevented. Description of what to do and training of the personnel. Implementation and recording.
HACCP PRINCIPLES
Conduct a hazard analysis Determine the HACCPs Establish Critical Limit (s) Establish a monitoring system. Establish corrective actions. Establish verification procedures Establish documentation.
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WHY HACCP
Need for hygiene requirements (control measures) specific to food and process and their associated potential hazards. Prioritizing control measures. Need for ensuring that essential measures were correctly implemented and carried out. Need for planning of corrective measures in case of failure. Need for monitoring the process parameters to be able to control safety at all times.
UNIT HEAD
Human resource
Accounts
Production
Purchase
Maintenance
Quality
Officers Officers
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FMCG SECTOR
The FMCG sector represents consumer goods required for daily or frequent use, the main segments of this sector are personal care(oral care, hair care, soaps, cosmetics, toiletries), house hold care (fabric wash and house hold cleaners), branded and packaged foods, beverages (health beverages, soft drinks, staples, cereals, dairy products, chocolates, bakery products) and tobacco. The Indian FMCG sector is an important contributor to the countrys GDP. It is the fourth largest sector in the economy and is responsible for 5% of the total factory employment in India. The industry also creates employment for many people in downstream activities, much of which is disbursed in small towns and rural India. This industry has witnessed strong growth in the past decade. This has been due to liberalization, urbanization, increase in disposable incomes and altered lifestyle. Furthermore, the boom has been also fuelled by the reduction in excise duties, dereservation from the small-scale sector and the burgeoning affluent segment in the middle class through product and packaging innovations. Unlike the perception that the FMCG sector is a producer of luxury items targeted at the elite, in reality, the sector meets the everyday needs of the masses. The lower-middle income group accounts for over 60% of the sectors sales. Rural markets account for 56% of the domestic FMCG demand. Many of the global FMCG majors have been present in the country for many decades. But in the last ten years; many of the smaller rung Indian FMCG companies have gained scale. As a result, the unorganized and regional players have witnessed erosion in the market share.
believe that accretion in income levels of the rising Indian middle class and consequent rise in disposable incomes will fuel consumption driven growth. Now, while determining the long term outlook for the sector might seem easy, when it comes to picking an FMCG stock investors. With the markets currently at their all time highs, and on an upswing, it is even more important to separate the wheat from chaff. Here are some of the parameters that one should keep in mind while considering an investment in the FMCG sector.
LOGISTICS STRENGTH
While purchasing power is the function of a economic growth and rising disposable incomes, awareness is a function as the product reach and its usability. It is in this context that companys logistics gain importance. But logistics do not only mean a companys reach in terms of retail outlets. It also means the level of sophistication of this distribution reach-how intelligent is this supply chain and is it well geared for the companys future growth?
PRODUCT FOLIO
MNCs form almost half of the branded FMCG industry in India. In case of MNCs therefore, it is relevant to look at the parents support and commitment to its subsidiary before making an investment decision. Again, support and commitment alone is not enough. Investors need to look at the parents product portfolio and its plans for India. If the parent is present only across the limited category globally, all its support to domestic subsidiary is of little help owing to its limited product portfolio. For all companies, be it domestic otherwise, a look at the companys product introduction track record can be an eye-opener. Find how many products the company has introduced in its year of existence? How relevant are they to Indias consumer habits? How successful have the products launches been and what are the future plans of the company in terms of new products?
COMPETITIVE STRENGTHS
The success of the FMCG companies is often attributed to their marketing and branding skillsability to continuously create successful brands and advertising which convey the message across. Once a brand is successful, it is easier for the company to piggyback on its initial success
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and introduce more products and associate with them known brand. As thy say, nothing succeeds like success. As mentioned earlier, greater the number the product is offering, greater is the resource utilization, be it is the distribution channel, the marketing or branding strengths. It is in this context, that single or few product companies are risky. Firstly, they have to be varying the competitors coming in and weaning away the market share. Therefore they have to consistently spend higher amounts on advertising and marketing. This is the double whammy for the company under pressure. On one hand, revenues are under pressure and on the other hand, costs go up and on the other, costs go up and margins are squeezed. Also, due to this, the company is often shy of investing in new product and expanding distribution network. The bottom-line is that future growth prospects get stunted. With respect to MNC companies investors should also look at the number of subsidiaries the parent has in the same country. For example, P&G and glaxo smith Kline both have other subsidiaries besides the listed entities. If the parent has another subsidiary, especially if it is 100% owned, then it is likely that the former would be inclined to introduce new brands and products through this subsidiary. As such, shareholders of the listed subsidiary will not be able to reap the rewards of the product portfolio expansions. Investors should worry of investing in such companies where parent focus and plans are under a cloud.
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MAIN OBJECTIVE To analyze how WORKING CAPITAL is maintained in Britannia Industries Limited
SUB-OBJECTIVE
Are the working capital system is sufficient enough to analyze the ability of a company. To know the method of managing the working capital requirement of the organization. To see the difference between the theoretical knowledge & practical knowledge.
Period of study
I did my summer internship at BRITANNIA INDUSTRIES LTD., which is one of the largest FMCG Company in India. The duration of my study was 60 days (8 weeks). My timing of work was from 9:30 A.M. to 5:30 P.M., 6 days in a week.
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RESEARCH METHODOLOGY
When we talk of Research Methodology, we not only talk of the research methods but also consider the logic behind the methods we use in the context of our research study and explain why we are using a particular method or technique and why we are not using so that research results are capable of being evaluated either by research himself or by others. As the title of the project suggests the project is about the study of the working capital management in the company. So my objective is that to know that how the working capital should be maintained in the company & which method is used in this.
SAMPLE SIZE
The sample size refers to the no. of employees selected from the company to constitute a sample. The sample size used for study includes two companies.
METHOD OF SAMPLING
The process employed for the sample was Cluster Sampling. Sample Size: 2 Method of Sampling: Cluster Area of work: Working capital management Method of Data collection: Secondary Tools: Annual report, Balance sheet, Internal sources.
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WORKING CAPITAL
Working capital in short may be said as the capital required in meeting the short tem needs. The requirement of working capital differs from firm to firm. The firm may require large amount of working capital or may be less, it depends on the kind of work done by the particular organization.
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Working capital= current assets- current liabilities Net working capital: - Net working capital refers to the difference between current assets and current liabilities. Current liabilities are those claims of outsider which are expected to mature for payment within an accounting year and include creditors (account payable), bills payable, and outstanding expenses. Net working capital can be positive. Or negative. A positive net working capital will arise when current assets exceed current liabilities. A negative net working capital occurs when current liabilities s are in excess of current assets.
The two concepts of working capital gross and net-are not exclusive rather, they have equal significance from the management viewpoint.
Special working capital: That part of working capital which is required to meet special exigencies such as launching of extensive marketing campaigns for conducting research etc.
DEBTORS
CASH
SALES
RAW MATERIAL
FINISHED GOODS
WORK IN PROGRESS
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OPERATING CYCLE
The Working Capital cycle or Cash Conversion cycle as it is also called is usually expressed in terms of the number of days. This figure is the average time that it takes to turn investment in books into cash and profit. Payback expresses the number of days required to recoup the original investment on a single title. In the organizations Balance Sheet there will be the costs of paper, titles still under development, and author advances of books already and not yet published. In addition there will be the cost of stocks of unsold books, Accounts Receivable, and Accounts Payable.
is not constant, but fluctuating. To carry on business, a certain minimum level of Working capital is necessary on a continuous and uninterrupted basis. For all practical purpose, this requirement has to be met permanently as with other fixed assets. This requirement is referred to as Permanent or fixed Working capital. Any amount over or above the permanent level of Working capital is temporary, fluctuating or variable Working capital. This portion of the required Working capital is needed to meet fluctuation in demand consequent upon changes in production and sales as a result of seasonal changes. The basic distinction between these two is:
30 25 20 Area 2 15 10 5 0
TEMPORARY WORKING CAPITAL
FINANCING OF WORKING CAPITAL The various sources for the financing of working capital are as follows:
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Permanent or fixed Shares Debentures Public deposits Ploughing back of profits Loans from Financial institutions.
Temporary or variable 1. Commercial banks 2. Indigenous bankers 3. Trade creditors 4. Installment credit 5. Advances 6. Accounts ReceivablesCredit/Factoring 7. Accrued expenses 8. Commercial papers
Finished goods c) Debtors* Total current assets (II) Estimation of current liabilities : a) Creditors** b) Wages c) Overheads Total current liabilities (III) (IV) Net working capital (I-II) Add: margin for contingency Net working capital required
* If payment is received in advance, the item would be listed in current liabilities. ** If advance payment is to be made to creditors, the item would appear under current asset. The same would be treated for advance payment of wages and overheads.
Exploitation of favorable market conditions. Ability to face crisis Quick and regular return on investments High morale.
focus is on the usually more significant flows affecting non-current assets (i.e. long term investments) and permanent capital, the name given to the sum of long-term liabilities and owners equity. Thus the funds statement, i.e. Statement of Chances in Financial Position based on changes in working capital position, is a better and useful tool for highlighting the changes that have taken place in the financial operations between two balance sheet dates. 2. Transactions Affecting Current Asset or Current Liability Account and a Non-Working Capital (Non-current) Account: These transactions bring about either an increase or a decrease in the amount of working capital. The issue of long-term bonds, for example, increases current assets and increases loan on bonds, a non-working capital account; therefore the issue of bonds is a source of working capital. Similarly when the bonds approach maturity they are transferred to the current liability classification in the balance sheet. This causes a reduction (a use) of working capital. If changes in non-working capital accounts are analyzed, these events are brought to light, and their effect on working capital will be reported in the statement of changes in financial position. 3. Transactions affecting only Non-current Accounts: These transactions have no direct effect on the amount of working capital. The entry to record depreciation is an example of such a transaction. Other transaction in this category, such as issue of share capital in exchange for plant assets, are called exchanged transactions involving only non-current accounts and are viewed as both a source and a use of working capital, but do not change the amount of working capital. Alternatively, such exchange transactions may not be considered in preparing a statement of changes in financial position on working capital basis.
the efficiency with which the working capital is employed in the business. This involves the need of working capital analysis. The analysis of working capital can be conducted through a number of devices, such as: 1. Ratio analysis 2. Funds flow analysis 3. Budgeting
Asset Usage
The assessment of asset usage is important as it helps us to understand the overall level of efficiency at which a business is performing. The basic equations for this section are:
= 76
Stock Turnover
Average Stocks Credit Sales/365 Average Debtors Credit Sales/365 Average Creditors Credit Sales/365
Debtors Turnover
Creditors Turnover
The assessment of asset usage is important as it helps us to understand the overall level of efficiency at which a business is performing.
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needed, and to ensure effective utilization of these resources. The successful implementation of working capital budget involves the preparing of separate budgets for various elements of working capital, such as cash, inventories and receivables, etc.
DEBT
Take on Creditors Low Expected Return 79
EQUITY
Take on Partners High Expected Return
Smaller Funding Amounts Periodic Payments Maturity Date More Restrictions ADVANTAGES OF USING DEBT Debt is not an ownership interest in the business. Creditors generally do not have voting power.
Larger Funding Amount No Short-Term Payments Open-Ended Exit Date Less Restrictions DISADVANTAGES OF USING DEBT Unpaid debt is a liability of the business. If it is not paid then the creditors can legally claim the assets of the firm. This action can result in liquidation or reorganization.
The payment of interest on debt is considered a Your business must earn at least enough money cost of doing business and is fully tax deductible. to cover for the interest expense, otherwise you may not be able to pay you interest which may lead to default (financial distress). The creditors will only be concerned that the business will be able to generate cash flow to cover interest expenses.
Unlike obligation of debt, your business will not Equity is an ownership of the business. So an have any contractual obligation to pay for equity dividend. Equity financing also allows your business to obtain funds without incurring debt, or without having to repay a specific amount of money at a particular time. equity partner will have a direct say about your business.
The table below lists items, which influence Working Capital levels favorably and adversely Items that reduce Working Capital levels for publishers - Increased profit margins - Customers who pay promptly - Advance payments by customers - Inventory which is sold and paid for quickly by customers after publication - Lower Inventory levels by reducing print quantities and working with printers who will deliver quickly and produce low print runs economically Items that increase Working Capital levels for publishers - Lower profit margins - Long print runs except where all the books are required on publication e.g. School and university textbooks - Slow authors who deliver late and whose manuscripts require substantial editing - Holding paper stock unless market conditions demand and the savings are large - Slow schedules for the development - Successful promotion that speeds up the rate of sale of new titles - Making advance payments to printers - Seasonal sales except where the publishers prints only for the season - Licensing (but problematic in young economies) - Paying suppliers on completion with credit - Authors who deliver manuscripts on disk ready for computer make-up - Incentives to staff , authors , suppliers, customers , sales staff and agents to speed up the rate of sale and of developing new books, delivering manuscripts on schedule
The essence of effective Working capital management is proper cash flow forecasting. This should take into account the impact of unforeseen events, market cycles, loss of a prime customer and actions by competitors. The effect of unforeseen demands of Working capital should be factored in. It pays to have contingency plans to tide over unexpected events. While market-leaders can manage uncertainty better, even other companies must have risk-management procedures. These must be based on objective and realistic view of the role of Working capital Addressing the issue of Working capital on a corporate-wide basis has certain advantages. Cash generated at one location can well be utilized at another. For this to happen, information access, efficient banking channels, good linkages between production and billing, internal systems to move cash and good treasury practices should be in place. An innovative approach, combining operational and financial skills and an all-encompassing view of the companys operations will help in identifying and implementing strategies that generate short-term cash. This can be achieved by having the right set of executives who are responsible for setting targets and performance levels. They are then held accountable for delivering, encouraged to be enterprising and to act as change agents. Effective dispute management procedures in relation to customers will go along way in freeing up cash otherwise locked in due to disputes. It will also improve customer service and free up time for legitimate activities like sales, order entry and cash collection. Overall, efficiency will increase due to reduced operating costs. Collaborating with your customers instead of being focused only on own operations will also yield good results. If feasible, helping them to plan their inventory requirements efficiently to match your production with their consumption will help reduce inventory levels. This can be done with suppliers also. Working capital management is an important yardstick to measure a company operational and financial efficiency. This aspect must form part of the companys strategic and operational thinking. Efforts should constantly be made to improve the Working capital position. This will yield greater efficiencies and improve customer satisfaction
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(In 000)
CURRENT ASSET Inventory Sundry debtors Cash & bank balance Other C.A. Loans & advances TOTAL C.A. CURRENT LIABILITIES Current liabilities Provision TOTAL WORKING CAPITAL TURNOVER W.C. CONVERSION PERIOD (in days)
84
325758
2006-07
86
87
0.48 18.7 0.98 12.46 13.66 Indian Promoters Mutual funds & UTI FIIs Indian Public Other 2.74
0.02 0
50.96
88
PIE CHART SHOWING SHARE HOLDING PATTERN OF BIL FOR THE YEAR 2004-05
0.02 0
50.96
Indian Promoters Mutual funds & UTI FIIs Indian Public Other
89
90
WORKING CAPITAL FOR THE YEAR 2005-06 BRITANNIA INDUSTRIES LTD. PANTNAGAR (UTTARAKHAND)
G/L PARTICULARS AMOUNT TOTAL
CURRENT ASSETS
CLOSING STOCK 20500 1 20500 2 20500 3 20500 4 20600 0 20600 1 20600 2 20700 3 20701 3 20701 9 INVENTORY FO INVENTORY HSD INVENTORY LDO INVENTORY ENGG.STR INVENTORY INGREDIENT INVENTORY PACKING INVENTORY CBBS,CLSG INVENTORY FG BISCUITS INVENTORY WIP- GOOT CLOSING STOCK INV FG 2386279.87 1319357.44 775863.92 3090080.16 29191221.91 20387586.5 2245570.54 5614899.25 151412.25 552790.21
A/C RECEIVABLE 21000 0 ACCOUNTS RECEIVABLE DOMESTIC CASH IN HAND 21100 2 21104 3 CASH IN HAND-DEL BR CASH IN HAND-UA CASH AT BANK 21305 2 21305 3 21311 CITI BANK DELHI MAIN CITI BANK DELHI DISB HDFC DISB BANK-UA 0 0 0 34476 12048.89
91
CURRENT ASSETS
205001 205002 205003 205004 206000 206001 206002 207003 207013 207019 209000 210000 CLOSING STOCK INVENTORY FO INVENTORY HSD INVENTORY LDO INVENTORY ENGG.STR INVENTORY INGREDIENT INVENTORY PACKING INVENTORY CBBS,CLSG INVENTORY FG BISCUITS INVENTORY WIP- GOOT CLOSING STOCK INV FG LOOSE TOOLS A/C RECEIVABLE ACCOUNTS RECEIVABLE DOMESTIC CASH IN HAND CASH IN HAND-DEL BR CASH IN HAND-UA PREPAID EXPENSES PREPAID EXPENSES MISC PREPAID INSURANCE PREPAID LEASE RENTAL PREPAID MEDICAL INSUR. PREPAID RATES & TAXES PREPAID GROUP INSUR ADVANCE STAFF TRAVEL DOM WIP 202000 202001 CWIP AUC- D&M(CWIP) TOTAL CURRENT ASSETS 0 5369271.68 145540958.8 1250901.87 1737552.76 1322501.12 6571934.32 84432770.4 16249728.09 2444207.44 19911752.57 132982.7 166906.11 905051.8 4896050.28
211002 211043
0 15917
CURRENT LIABILITIES
111000 111001 111002 111003 111004 111005 111007 BILLS PAYABLE ACC PAYABLE DOMESTIC ACC PAYABLE EXPORT ACC PAYABLE ONE VD ACC PAYABLE STATUT ACC PAYABLE EMPL ACC PAYABLE SSI ACC PAYABLE AW VENDOR 45606390.3 0 51391 525202 2030 135300 0
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DEPOSIT PAYABLE VENDR DEPOSIT PAYABLE CUST OTH C.S.T PAYABLE WORK CONT TAX PAYABLE APMC CLEARING A/C GR/IR-CLEARING-PRO FREIGHT CLEARING (MM)
104016 104017 104023 104025 104033 104220 104207 104209 104210 104218 104244 104245 104246 104152
ACCRUED & O/S EXPENSES ACC MISC EXPENSES ACC ONWARD FREIGH ACCR PRIMARY FREIGHT ACCR SALARIES & WAGES ACCR LOADING ACCR TAX SERVICE TDS CONTRACTOR S 194 C TDS RENT SEC 1941 TDS- PROF.FEES 194 J TCS CUST SCRAP SALE VAT PAYABLE VAT INPUT CREDIT RM VAT INPUT CREDIT CG MISC RECOVERY CREDITORS CO CONTR GPF LIA A/C CO CONTR ESI LIA A/C RET. PAYABLE VENDOR EMPL CONTR ESIC STALE CHJEQE /AC EMPL CONTR GPF ENTRY TAX TDS INT DEP SEC 194 A AACO DEP PAYABLE CUSTM PROVISIONS PROV FOR BONUS PROV GRATUITY FUND PROV. FOR LTA PROV LEAVE ENCASHMENT TOTAL CURRENT LIABILITIES WORKING CAPITAL(CA-CL)
8076499.86 669362.71 26697238.71 614091 81934 0 517762 21004 729 6646.51 86142.02 0 0 0
36769390
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TOOLS HAVE BEEN CONVERTED INTO FIXED ASSETS FROM CURRENT ASSETS WITH AFFECT FROM APRIL 2007.
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MANAGEMENT OF INVENTORY
PERCENTAGE OF INVENTORY TO WORKING CAPITAL
Above table shows the inventory and working capital relationship in BIL .It appears from the analysis that the percentage of inventory to WC is reasonable considering the nature and the size of the business, for the given period i.e. 04-05 to 05-06 .How ever in 05-06 it has increased marginally. Generally inventory in any business enterprise should be kept at minimum. Inventory in excess of this limit is a sign of excessive buying and slow use of material reason being the large production cycle. How ever this ratio can differ from Industry to industry. Heavy manufacturing industries characterized by a long production cycle invariably have higher inventory to working capital ratio as indicated by the figure inventory to working capital ratio as indicated by the figure.
95
600
1847956
500
1500000
1000000 297.28 500000 325758 200 0 2004-05 2005-06 2006-07 100 -451387 583395 300
-500000
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MANAGEMENT OF DEBTORS
PERCENTAGE OF DEBTORS TO WORKING CAPITAL
(In crores)
49.03
64.009%
(98.17)%
The study of debtors and working capital relationship is shown in above table. The analysis of the table reveals that the amount of debtors in BIL is on an average 81% of working capital during the above stated period, which means not very large amount of working capital, is blocked in debtors, but still it should be minimum ass much as possible. Looking at the trend during the period, BIL debtors to working capital ratio has been fluctuated. It has increased from 04-05 to 05-06.
97
80
60
40 20
-200000
-60 -80
-600000
-120
98
MANAGEMENT OF CASH
PERCENTAGE OF CASH TO WORKING CAPITAL
(In crores)
83.38%
108.48%
(36.12)%
Above table shows the relationship of cash to working capital for the companies during the period 04-05 to 06-07 On analyzing the table we find that cash was on an average 51.91% of working capital in BIL, which is not, a good sign as excess of liquidity is also harmful. It is clear from above table that during 04-05 the ratio was negative where as in 05-06 it was too high as to 06-07 which has decreased to 83.38% along with increasing cash. This suggests that BIL need to take some good steps for maintaining the adequate liquidity along with sufficient cash generating power. At the year end cash collection is high in comparison to whole year that is the reason company has high percentage of cash to working capital.
99
120
100
80
60
200000
163062
40
20
-40
CASH
Working capital
100
(In crores)
152.55
288.65
(139.89)
Table shows the relationship of loans and advances as a percentage of working capital in BIL during the period 04-05 to 06-07. During this period loans and advances accounted an average increase of 100.44 %. According to common norms loans and advances should be made as low as possible unless they earn reasonable returns. During the above period percentage has been consistently increased along with loans and advances in last year it, which is a negative sign.
101
1200000
1000000
940316 288.65
800000 631468 600000 200 583395 152.55 325758 150 100 50 0 2004-05 -200000 -100 -400000 -451387 -600000 -200 -139.89 -150 2005-06 2006-07 -50
400000
200000
working capital Loans & Advances % of loan & advances to working capital
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RATIOS
MEASURES OF INVESTMENT
RETURN ON EQUITY
PROFIT AFTER TAX EQUITY SHAREHOLDERS FUND
17.4%
26.7%
33.5%
SHAREHOLDERS FUND NUMBER OF EQUITY SHARES EARNING PER SHARE DIVIDENDS (plus tax) PER SHARE CURRENT ASSETS CURRENT LIABILITIES BORROWED CAPITAL EQUITY SHARE HOLDERS FUND TAX PROVISION PROFIT BEFORE TAX
MEASURES OF PERFORMANCE
PROFIT MARGIN DEBTORS TURNOVER STOCK TURNOVER
PROFIT BEFORE TAX AND EXCEPTIONAL ITEM SALES+OTHER INCOME SALES DEBTORS+BILLS RECEIVABLES SALES STOCK
103
104
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FINDINGS
As most of the sale is done from its head office, so the requirement of cash is not too much. Comparing to its working capital the amount of creditors is quite low. After introduction of Ferrari project the company was able to maintain its quality and reduce wastages. Company also follows ISO 140001 certified to maintain the quality. It also performs several activities to motivate the employees such as publishing magazines, competition, sports and several others.
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CONCLUSION
At last it is concluded that the company as a whole is a well branded company. The goodwill of the company is very high. As considered to my topic working capital management it is concluded that the system of working capital management of the company is very good and the inventory of the company is also maintained and controlled properly. It was observed that the requirement of working capital is not too much and what ever amount is required is being satisfied by its main branch i.e. from Bangalore. As compared to requirement of working capital the amount of creditors is also too low which shows that company is in itself sufficient enough its resources. It does not borrow much of funds from outside party. It only sales its by products and scraps. Now we see through this analysis that a Britannia industry is doing a good job in trade sector. If we analysis the Marketing strategy of Britannia industries then we conclude that its totally customer oriented firm with well managed strategies.
So, in all, it is concluded that the environment (working and cultural) is found very calm and the employees are pleased to work very hard in the corporation to achieve the desired objectives.
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CHAPTER-VI BIBLIOGRAPHY
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BIBLIOGRAPHY Websites www.britindia.com www.sidcul.com www.google.com www.yahoo.com www.rediff.com Books FINANCIAL MANAGEMENT----------- M Y KHAN FINANCIAL MANAGEMENT----------I M PANDEY ACCOUNTANCY----------------------S.A. SIDDIQUI ANNUAL REPORT OF BRITANNIA INDUSTRIES
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110
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