JESSE S.

MCDOUGALL
AUTHOR, CONTENT STRATEGIST, COMMUNITY ZEALOT, RECOVERING ENTREPRENEUR

PROFILE
I hope to nd a full-time position doing the work I enjoy with a company I respect. I want to build good things with good people.

EXPERIENCE
DIRECTOR OF DEVELOPMENT & MARKETING

C ATA LY S T W E B W O R K S

2009-2012

Catalyst Webworks was a custom web development and social web marketing shop for small businesses and non-prots. As the Director of Development & Marketing, I spent my time managing 50 local and national clients. I crafted and monitored social web marketing strategies, provided technical and marketing support, managed freelance developers, coded custom CMS sites, coded custom plugins, and managed our server infrastructure. I also traveled the country speaking at publishing industry conferences about our content discovery strategies, community-building successes, and digital marketing campaigns. I wrote regular articles for leading publishing-industry publications, and I consulted for businesses and non-prot organizations. My wife and I sold the business in May of 2012.
WEB EDITOR

CHELSEA GREEN PUBLISHING

2007-2009

Chelsea Green is the leading publisher of books on the politics and practice of sustainable living. As Web Editor, I planned, staffed, and managed the company's rst Web Department. I designed and programmed the company's web site (using WordPress). I crafted and executed the company's web and content marketing campaigns. I wrote and/or edited the daily blog content. I established and maintained symbiotic relationships with The Hufngton Post, AlterNet, TreeHugger, PlanetGreen, Current, and other notable blogs in our niche. During my time with the company, we tripled our web trafc, established a strong and lively web community, increased our sales by a substantial percentage (which I'm not at liberty to disclose), and grew to be the second most popular book publisher on Twitter. Our community-building strategies were featured in Publishers Weekly, Publishing Trends, Book Business Magazine, and others.

E D U C AT I O N
Emerson College | Boston, Massachusetts | BFA in Writing, Literature, & Publishing | Concentration in Writing & Publishing | 2002

BOOKS AUTHORED
Content Marketing: The Denitive Guide | O'Reilly Media | forthcoming #tweetsmart: 25 Twitter Projects to Help You Build Your Community | O'Reilly Media | 2012 Start Your Own Blogging Business | Entrepreneur Press | 2007 Expand Your Business Using eBay | Entrepreneur Press | 2007 ...and several others which are not relevant.

SPEAKING
O'Reilly Media's Tools of Change Conference | New York City | 2009, 2010, 2011 & 2012 Publisher's Group West Annual Conference | Las Vegas | 2009 & 2011 Mountains & Plains Independent Booksellers Association | Denver | 2011 Vermont Businesses for Social Responsibility Conference | Burlington | 2008 & 2009

SKILLS
Writing, Web Marketing, Community Development, Data Tracking & Analysis, Web Development, WordPress, PHP/MySQL, JavaScript/ jQuery, HTML/CSS, Teaching, Public Speaking, Editing, Grammar, Strategic Planning, Twitter, Social Media Strategies, Linux, Banana Bread

REFERENCES
Shay Totten | Communications Director | Chelsea Green Publishing | stotten@chelseagreen.com Dave Burdick | Editor | Colorado Daily | dave@coloradodaily.com Kat Meyer | Co-Chair & Community Manager | O'Reilly Media | kmeyer@oreilly.com Simon St. Laurent | Editor | OReilly Media | simonstl@oreilly.com

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EMAIL J E S S E @ J S M C D O U G A L L . C O M

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