A Summer Project On MARKETING STRATEGIES OF STOCK BROKER At SSJ FINANCE AND SECURITIES PVT. LTD.

SUBMITTED IN PRACTICAL FULFILLMENT FOR THE REQUIREMENT OF THE MASTERS DEGREE OF BUSINESS ADMINISTRATION

Prepared By PRATIKSHA BAID F.Y.M.B.A I.D NO: GB-047 [MARKETING] Under the guidance of MR. RITESH KHATWANI SIR MR. ZACHARIAH SAMUEL SIR Submitted To METAS OF SEVENTHDAYADVENTISTCOLLEGE Athwalines Surat

A Summer Project On MARKETING STRATEGIES OF STOCK BROKER At SSJ FINANCE AND SECURITIES PVT. LTD. SUBMITTED IN PRACTICAL FULFILLMENT FOR THE REQUIREMENT OF THE MASTERS DEGREE OF BUSINESS ADMINISTRATION

Prepared By PRATIKSHA BAID F.Y.M.B.A I.D NO: GB-047 [MARKETING] Under the guidance of MR. RITESH KHATWANI SIR MR. ZACHARIAH SAMUEL SIR Submitted To METAS OF SEVENTHDAYADVENTISTCOLLEGE Athwalines Surat

PREFACE

Indian Capital Market is seeing a bullish trend since few quarters. It had touched the level which it had never reached earlier. In a very short duration of time sensex touched 20000 points . Still people are very bullish for the market and expecting sensex to reached 25000 points.

Current scenario is that market is over performing than then it actual potential and where major investors are just attracted by the high short term returns and ignoring the actual facts and figures of the company. In such condition it became very necessary that investor dont work on greater fool theory rather invest in the company whose fundamentals are strong by doing proper analysis and invest keeping long term perspective.

This project involves fundamental analysis of SSJ Finance and Securities Pvt. Ltd.

The project is done for the partial requirement of fulfillment of degree of MASTERS of Business Administration (M.B.A). This project is done under SSJ finance and securities Pvt. Ltd., Surat. Sincere efforts have been made to make this project live up to the expectation to Department of MARKETING where this project is to be submitted.

DECLARATION
I undersigned, PRATIKSHA BAID declare that this project is the result of my own training work carried out during May, 2012 and has not being previously submitted to any university/institutions for any other purpose by any other person.

I will not use this project report in future as submission to any other university/institution without written permission of my guide.

I also promise not to allow any person to copy any part/full material of this report in any form.

Yours faithfully, Pratikisha Baid

ACKNOWLEDGEMENT

I take this opportunity to thank all those who have contributed their support in preparing this project. Firstly I would like to express my deep sense of gratitude towards METAS OF ADVENTIST COLLEGE, SURAT for providing me this opportunity to study STOCK MARKET in depth as a part of course curriculum. Secondly I would like to thank president of my college MR.JEREMIAH SIR for allowing me to do my project on this topic. I would also like to take an opportunity to thank my mentor MR.MOHAN RAO SIR for guiding me throughout my project work.

Working on such a project where information is quite enormous and unacquainted to me required guidance at each and every stage. I am highly thankful to MR.AMIT DWIVEDI, the business development manager of SSJ FINANCE & SECURITIES PVT LTD. for his continuous direction and guidance while preparing this project and also for sharing his rich experience for the content of this project.

Last but not the least; I am also grateful to my parents, colleagues and friends whose continuous support has always boosted my moral towards working on this report.

Thank you