A. Green product definition.

Energy efficient, environmentally friendly, the term is applied to systems and products that save energy directly or indirectly. For example, capturing rainwater saves the energy required to pump the water from a well and also lessens flooding and other runoff problems. Products that are built with recycled materials or are more compact, more energy efficient and less wasteful of materials in general than their previous models are often labeled green. The green concept includes using less packaging materials, recycling toner cartridges and providing a return location for used batteries. Switching from paper manuals to electronic manuals is also green. See green PC, green datacenter and green building. B. Woolworths Woolworths is a good example of South Africa Company that creates consumer awareness of climate change in several ways, informing, educating it customers about importance of recycling products. Woolworths is working together with PETCO to improve containers, packaging that can be recyclable and be able to be used again. Although Woolworth had made some progress, there is still a disappointing low level of engagement with customers on green issues in-store and in educating consumers about the environmental and social impacts their choices make. For example there is inadequate or insufficient information on greener choices (seasonal produce, sustainable fish) or green behavior (recycling or reducing carrier bag use) Woolworths has done a lot to engagement with the public to support behavior change towards more sustainable consumption.

PETCO is still working with Woolworths and other retailer and has established retailers for recycling forum, with founding members being Pick N Pay, Woolworths, and Clicks. Promote in-store consumer education and awareness and encourage consumers to recycle and re-use the container and packages. Cooperate with suppliers to ensure product packaging is designed with recycling in mind. Woolworths have appropriate in-store awareness campaign aimed at consumer about importance of recycling, and purchasing recyclable products containers. Woolworth is delighted that they are working collectively with PETCO to advance packaging reduction, re-use and recycle. Woolworths also have realize that as the retailer they are the interface between production and consumption, who better than them to lead awareness amongst consumers.

C. Woolworths green bag advertisement I. Product

Woolworths green bag is a re-useable bag that customer can not only use and dump it, the customer use it for several times it can last for almost a period of year Woolworths green bag advertisements have influenced me to buy groceries there, because it is easier for me to carry my staff with it. The bag is strong in terms of quality, and it can be used for other purposes.

The bag itself demonstrates the practice of greening the economy and it re-usable. II. Price

Woolworths green bag is costing effectively. Woolworths green bag price have influenced me to consume the product because it does not need me to buy another one, is re-usable. As much as the price has been major barriers to green marketing with many consumers unwilling to pay premium for green products. What also influenced me is that green products have cost efficient benefits in the long run. With Woolworths green bag you save price of paying for plastic that need to be purchased often, and that green bag last for long period. Product is environmentally friendly re-usable.

III.

Place (location)

Woolworths is a major retail that is very concerned about climate change. Woolworths that is situated in the Durban city, West Street together with all other Woolworths national have decided to advance their packaging reduction, re-usable, packaging, and recyclable. Woolworths sells green bag that can be used by customers to pack food groceries and carry with it. Woolworths green bag advertisement on magazines has influenced me to buy there, although it has a premium price because of this green bag. The bags symbolize the go greening of many companies as the way of concern with climate change.

IV.

Promotion

Woolworths green bag promotion have influenced me to purchase the product, is green and bag is done with partnering with community project. The promotion is meant to save consumer from the plague of plastic bags. Promotion on the in-store display and some were obtained by customer for free. The promotion has influence on us to have strong focus on reducing global land fill.

C.Nampak advertisement. i. Product.

Nampak Recycling is a largest packaging company in Africa. The company has launched a Blue to Green campaign of which its support the conservation of the environment.

We have also used the spot-on slogan for the Nampak recycling campaign which says The earth cant keep giving-put something back. With this slogan we mainly clarify to our customers to recycle the products to save our environment. ii. Price

The objective of the Blue to Green campaign was not to generate income with bins for Nampak Company. The bins were made for nature and environment conservation, so the bins were donated in other services like Government Packs. They generate the income by selling recycled products in the business.

iii.

Place

The Blue to Green campaign is specifically designed to involve office staff, as well as members of the general public in the recovery of recycling materials, such as paper, cardboard boxes, glass bottles, cans, plastics etc.

Once the recycling bins are full, Nampak facilitates the delivery of the waste to select Nampak factories. Blue to Green campaign can influence the buying power of the consumers; the bin can be used at libraries, office parks, banks and Shopping Centres. iv. Promotion

Nampak recycling have decided to promote the Blue to Green campaign in the office parks for the following environment reasons. Firstly Offices generate a lot of waste, which can be recycled. Each access to a recycling bin is convenient and cost-efficient. Secondly office workers who probably dont have the means or the time to recycle household waste, can now do so at work. The benefits of the Blue to Green campaign