Professional Documents
Culture Documents
| Melissa@nfreporter.com
CAREER PROFILE
4+ years experience creating, editing and managing compelling content for print and online media including magazines, periodicals, blogs and television. Strengths focus around social media management and marketing, writing and editing, content management, journalism, and research and analysis. Brings a strong understanding of new media trends and tools, with an ability to communicate content in an interesting and innovative manner that promotes audience engagement. Creative, adaptable, and hard-working, a team-player who thrives in a fast-paced, deadline-driven environment.
SKILLS
Content Management Social Media Marketing Curating Blog Content Print & Online Journalism Editing & Proofreading Research & Analysis Adobe Photoshop & InDesign Facebook, Twitter & Pinterest WordPress MailChimp HTML
PROFESSIONAL EXPERIENCE
Marketing Strategist , CHRG Metals
Develop concepts and content for companys first bi-monthly newsletter, The CHRG Report, which identifies and analyzes key issues, patterns and trends in the steel industry, and is distributed to over 400 subscribers and customers. Conceptualize marketing opportunities and ideas to the executive team based on current business needs. Manage and implement companys social media presence on various platforms to drive business demand.
Freelance Journalist
Production Assistant for CBS Sports, covering NCAA March Madness with NBA TV personalities. Hosted "On The Verge segment for TV pilot 4 The Record. Interviewed emerging music artist and producers. Covered Houston's underground music artists for 29-95.coms music preview section. Sideline reporter for mens and womens basketball games on RedStormSports.com StormTracker All-Access, streaming live interviews with coaches and players.
Correspondent , Nike Field Reporter/Nikewomen.com
Contributed to monthly blog on Nikewomen.com, focused on marketing a variety of topics across fitness, merchandise, exclusive events and new artists, geared towards young women ages 16-24. Attended New York City industry events such as Delicious Training with Serena Williams, and was assigned coverage for a Nike/ Kay Yow Foundation NCAA basketball game in Oklahoma City.
Editorial Intern , The Source Magazine
Researched and contributed lifestyle and music-focused content as part of TheSource.com. Interviewed featured artists and transcribed pre-recorded interviews for staff writers. Published in the March 2009 issue as part of the initial launch of The Fashion Report, a comprehensive list of the top 30 brands in urban fashion.
Campus Communicator , CBS College Sports and Powerade
Utilized viral marketing strategies including guerilla marketing, product sampling and online promotion to contribute to results-oriented marketing campaigns. Contributing member for programs nomination as a finalist for the CableFax Best of the Web Awards in the Social Media Campaign category.
Wrote feature articles as part of the award-winning campus newspaper. Editorial duties included proofreading and copy editing for print and online stories.
EDUCATION
BS Journalism (Minor in International Studies), St. Johns University Study Abroad: France, Spain, Italy 2009 2008