LOVELY PROFESSIONAL UNIVERSITY HOME WORK: I Lovely School/Institute of Management Name of the faculty member: Amit Sethi Course

No: MGT634 Class: SP168 Max. Marks: 30 S.No Roll No Objectives of Academic Activity The objective of the academic activity in the subject Sales and Promotion Management is as follows: Giving the student the opportunity to think more about the concept of integrated marketing communications and how it might be used by a company Topic

Form/LPUO/AP-1

Department of Management Course Title: Sales and Promotion Management Session: 2012-13 Industry/Sector Model*

Students have been Each student has Student need to maintain assigned a been given a practical note book of the particular brand/ particular brand. brand which includes history company and he and current scenario. The note has to make the book needs to be in IMC plan for the accordance with the objective same. Student of academic activity. should analyze all of the company The credentials that will be promotional mix taken into consideration for elements including evaluation are as follows: advertising, direct marketing, Break up interactive media, of marks is given below sales promotion, Publicity/public relations, sponsorships, branded entertainment and personal selling and discuss how each one is used in the integrated marketing communications program. He should also consider how other marketing mix elements such as the brand name, package, price and other factors communicate with the company target audience... Note: Assignment will not be accepted after the date of Submission and Zero marks will be awarded.

Date: 18th Aug , 2012 Remarks by COD-F (Mandatory)

Sig. of Faculty member

Sig. of COD-F with date Remarks by COS-F (Mandatory) Sig. of COS-F with date

Work Assigned
Paste five advertisements over different time periods - Mention the time period when they were aired/ telecasted Paste five advertisements of two major competitors. Mention the time period when they were aired/ telecasted Analyse the advertisement campaigns and write down target segment. Has target segment changed over the past and present campaign? Market Positioning Analyse the advertisements and write down what Image brand is trying to create. Has the Image changed over period? Which is the present ad agency? Has the ad agency changed over period? Specify about the consumer profile of the target consumer What media are used to communicate with the target audience? Mention the media and month-wise schedule of the last financial year Now you have been given a budget of 5 crore for promotional campaign for this financial year. What will be your objectives for the new promotional campaign? Define measurable advertising goals Allocate your budget month-wise and media-wise to achieve the objectives Design a new print advertisement Design storyboard for the television advertisement Analyse the rate cards, TRPs of different broadcast media and decide which particular Channels and programs you would advertise along with the budget allocation? Analyse the rate cards, circulation, readership figures of different print media and decide which particular print media you would advertise along with the budget allocation Analyse the rate cards, of different outdoor media and decide which particular outdoor media you would advertise along with the budget allocation Analyse the different direct media and decide which particular direct media you would advertise along with the budget allocation Analyse different internet media and decide which particular websites/blogs you would advertise along with the budget allocation Evaluate the various sales promotion tools and decide which promotional tools you would use. Allocate the budget month-wise and tool-wise

Marks Distributi on 0.5 0.5 1 1 0.5 1 2 0.5 0.5 1 1 1 1 1 1 1 1 2

Plan events to gain publicity. Mention the brief of an event along with the allocated budget and month-wise schedule Find out corporate advertisement of the assigned brand How will you measure the results of the different campaigns and media Regularity TOTAL

1 0.5 1 10 30

LOVELY PROFESSIONAL UNIVERSITY

Form/LPUO/AP-1

HOME WORK: I Lovely School/Institute of Management Name of the faculty member: Amit Sethi Course No: MGT634 Class: SP168 Max. Marks: 30 S.No Roll No Objectives of Academic Activity The objective of the academic activity in the subject Sales and Promotion Management are as follows: By means of Business simulations, students will be able to know how to make strategy of IMC to increase Net Marketing Contribution. Topic Student will be divided into group of 4 students each and by means of software-Adsim, one practical situation will be given to them and on basis on the same they have to design the IMC strategy in such a way to increase Net Marketing Contribution. Department of Management Course Title: Sales and Promotion Management Session: 2012-13 Industry/Sector Students will be divided into group of 4 students each. Model* Student need to work on everyday basis on the software and make the strategy The credentials that will be taken into consideration for evaluation are as follows: Break up of marks TEAM WILL BE EVALUATED ON THE BASIS OF CUMMULATIVE NET MARKETING CONTRIBUTION THERE WILL BE 24 QUIZ (1*10 MARKS) REGARDING THE SIMULATION GAME. AVERAGE MARKS SCORED WILL CONSIDERED AS WEIGHT.

Note: Assignment will not be accepted after the date of Submission and Zero marks will be awarded. Date: 18th Aug , 2012 Remarks by COD-F (Mandatory) Sig. of COD-F with date Sig. of Faculty member

Remarks by COS-F (Mandatory) Sig. of COS-F with date