CORPORATE PROFILE!
Our Services Our Niche Our Past Clients
WHY PUBLIC
RELATIONS AND
COMMUNICATIONS?
Public Relations and Communication are
about mutual knowledge, respect and trust.
This is carried out through numerous
activities including promotions, media
relations and various communications
For businesses, it results in increased sales.
For nonprofit organizations, it may result in
increased funding - via grants and
donations. For any entity, it ultimately
enhances the bottom line, whatever that
may be. !
Through Public Relations and
Communications, your business or
organization can effectively convey key
messages to your target audiences by:
! Letting the public know you exist, what
you do and for whom
! Reminding current, past and potential
clients that you're the best source to fulfill
their needs
! Building and maintaining a positive image
among all of your publics
! Strengthening morale and trust among
employees and stakeholders
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Why Us?
and Projects
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IT’S ALL ABOUT
COMMUNICATION
All-About Communique is a full service agency that specializes in
content development, media relations, capability building (training) and
corporate communications. Founded in 2005, we provide every client
with a focused-plan to reach the right media for the right target
audience. PR is not a one-sized-fits -all proposition. Each business has
its own demands and we have a specifically skilled team of experienced
professionals to match your company or organization’s needs. We
combine focus, passion and integrity with extensive industry expertise.
Our goal is to create targeted, strategic angles and campaigns that
increase visibility, build and strengthen brands and enable businesses
to grow.
At All-About Communique, we live what we practice; so you benefit
doubly from our knowledge, skills and experience. We bring with us
more than 12 years of corporate communication experience in various
environments.
Our Agency’s niche is in creating communications pieces, and
developing contents. In addition to creating the content for your
materials, All-About Communique will carry out production -
subcontracting with graphic designers and other professionals and
seeing your projects through from inception to production.
Contact us to discuss how we could prepare a package that would be
custom-made for your organization. We do not try to compete or
eclipse the roles of your existing corporate communications team or
advertising agencies, organizations usually have hired; instead, we
focus our efforts in complementing and enhancing their already laid-
down strategies and plans.
Disclaimer: Information is correct as at 31 Dec 2008.
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 CORPORATE PROFILE!

OUR SERVICES
The following are our full services. However, we welcome select items or areas. Contact us to discuss how we could
prepare a package that would be custom-made for your organization. We do not try to compete or eclipse the roles of
your existing corporate communications team or advertising agencies, organizations usually have hired; instead, we
focus our efforts in complementing and enhancing their already laid-down strategies and plans.

Content Development & Management

! Collate,compile and provide summary on Clients’
requirements
! Identify genre of writings
! Propose content architecture/structure
! Develop content (copywriting)
! Ifrequired, produce the translation
! Refine the language and grammar
! Proof-read materials
! Produce templates with guides on future add-ons Malaysian Celebrities Support Perdana Global
Peace Forum 2006
Examples of Deliverables:
Books, brochures, seminar contents, website, reports,
presentation materials and others

Public and Media Relations Activities

Campaign Development
! Undertake research (market-research, study trends
and consumer behaviors, external environmental
analyses, etc)
! Develop Strategy
! Provide an overview of the performance goals,
theme, messages, approaches, timing and budget
! Identify objectives and key messages
! Identify synergies and/or opportunities to

collaborate with or leverage on other related

campaigns (internally or externally) to increase
effectiveness
! Identify reporting mechanisms ie periodic report
and final campaign reports
! Propose relevant PR and Communications
campaigns or activities based on an informed
perspective (proposal includes objectives, target “And we are
audience, resources, creative designs, media plan
development and placements, potential mileage, committed to seeing
ROI, timing, budget and other related information)
! Prepare
all of your campaigns
evaluation mechanism to tract, monitor
and evaluate each campaign or activity through from start to
! Undertake a PR campaign or activity – maybe in
the form of an event, competition, educational
finish - from strategy
platforms ie conference/forum or Corporate Social and planning to
Responsibility (CSR) programs
! Prepare templates for tracking, monitoring and the execution and
evaluation of campaigns or activities delivery”

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 CORPORATE PROFILE!

OUR SERVICES
Speaking Engagement
! Research on the event and the requirements
! Propose topics directory/listing
! Propose speakers/personalities
! Manage speaker’s and client’s expectations

Media Relations
! Provide
an overview of the performance goals, theme,
messages, approaches, timing and budget
! Educate clients on media relations ie writing press
releases, interview techniques, compiling and arranging
guided questions for exclusives, etc
! Build relationships with journalists and editors
! Availaccess and sharing platforms on up-to-date
information about story ideas and trends
! Examine and propose possible angles and consider
each media outlet that best meet the various specific
requirements
! Facilitatein delivering more personalized messages
about your products/services
! These briefings result in targeted feature coverage and
are one of the most effective ways to promote your
products

Event Management
! Brainstorm on Theme Development and Concept
! Conduct Site Selection/Contract Negotiation/Room
Blocks Management
! Select/Identify requirements for Food and Beverage
! Agenda Development and Scripting/Schedules
! Planning and Promotion/Budgets/Timely Reporting &
Updating
! Accounting Documentation/Billing Reconciliation
! On Site Event Management & Support Staff
! Full Production and Technical Management
! Stage Design and Decor/Stage Drawings/Ground Plans
! Entertainment and Guest Speakers
! Prepare templates for tracking, monitoring and
evaluation of campaigns or activities

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OUR SERVICES
Corporate Communication Activities

Image Development and Strategy

! Collect, compile and evaluate responses from focus group on
as-is image identification and association
! Collect, compile and evaluate stakeholders’ expectations
! Develop short-term and long-term outreach/corporate social
responsibility strategy/strategies in consultation with key
stakeholders
! Propose PR and Strategy blueprint for implementation

Corporate Identity and Marketing Tools

Royal visit during Royal Belum Symposium.
! Identify/Listitems required for both CI and Mar-
keting ie prospectus, brochures, pamphlets, etc
! Establish urgency/priority: long-term and short-
term needs
! Prepare briefs for CI and Marketing to solicit RFP
from contractors or propose the tools and budget
implications
! Identify/propose list of contractors
• Coordinate pitching exercise
• Prepare evaluation report for awards
! Coordinate and supervise preparation of CI and
Marketing items (concept, layout and design,
content, photography, packaging, printing, etc)

Notes: Alternatively AC could also propose the CI

Jungle-trecking at Royal Belum. and Marketing Tools. However, certain jobs require
third party services ie printing, media booking, etc. We
could work in synergy with our Clients’ existing
contractors or propose our own associates.
FOCUS.PASSION.INTEGRITY.

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 CORPORATE PROFILE!

OUR SERVICES
Consulting and Capability Building Activities
! Consultancy on content development, public relations
and media relations, corporate communications and
event management
! Tailor-made trainings for organizations and individuals
on Business Communications, Public Relations, Social
and Business Etiquettes, Image Building and related
programs
! Project Management Consulting which include
preparation of presentation materials, project time-line,
project costing, meeting user requirements, project
implementation, post project activities and other.
! Career Guidance Consulting for school students
especially in guiding them to their career path and
career interests.
! Specialized training for potential employers which
include tips in attending interviews, Grooming, interview
techniques and other.

Corporate Communication Activities

Corporate Identity and Marketing Tools

! Identify/Listitems required for both CI and Marketing ie
prospectus, brochures, pamphlets, etc
! Establish urgency/priority: long-term and short-term
needs
! Prepare briefs for CI and Marketing to solicit RFP from
contractors or propose the tools and budget
implications
! Identify/propose list of contractors
• Coordinate pitching exercise
• Prepare evaluation report for awards

Editorial Services Activities

! Review the content structure and content for accuracy
! Refine the language and grammar
! Produce the translation, if required
! Proof-read materials

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 CORPORATE PROFILE!

OUR NICHE SERVICE

PUBLIC CONTENT CAPABILITY

RELATIONS DEVELOPMENT BUILDING “Many a time Clients embark on
projects with the end-product in
mind but overlook the importance
Publications &
Corporate
Media
Relations
Public
Relations
Corporate
Non
Corporate
of having a sound and concrete
Communications
content foundation at the very
beginning.
Public Team
This is where our core service
Communication
Relations Building
Technical
come in. We internalize your
intent, purpose and end-objective
and structure your content for you
Content Content Editorial Translation
to translate to various media;
Improvement Architecture Services Services publication, video or campaign.”

The input from Clients can be manifested in several end-products in which the most common deliverables include
brochures, prospectus, annual reports, corporate video, campaign, press, kit, and many more. Whilst in most
instances designing the end-products may be challenging, it is actually having the right content to build the design
on that prove to be more mind boggling. With our Clients overwhelmed by the availability of input, prioritizing and
putting the ideas in perspective; we facilitate them by preparing the first draft content that they could further refine
to fit meet their overall corporate aspiration and objectives.

INPUT (Clients) PROCESS (AC) OUTPUT

! Translating
Clients’ input to ! Flyers ! Prospectus
Vision possible new ! Brochures ! Website
contents Corporate ! Annual Report ! Corporate
! Developing Communications ! Special Profiles
Missions content Publications ! Presentation
Content architecture for ! Video Materials
select medium Production ! Newsletters
Thoughts Development
! Developing
framework and
scopes ! Corporate ! Master of
Social Ceremony
Ideas ! Copywriting
Public Responsibility ! Speeches
! Editing
! Translating
Relations (CSR) ! Messages
! Event ! Campaigns
Policies Management
! Analyzing as-is
business for
Guidelines should-be ! Advertisements ! Press Kit
! Developing ! Scripts ! Media Angles
strategies ! Press Exclusives ! Advertorial
Consulting ! Sharing industry Media ! Press ! Editorial
Bottom-line ! Invitation
experience and Relations Conference
practices ! Press Relations
! Exploring potential
Aspirations solutions

! Competencies ! Team Building

Intentions ! Developing
Development ! Career Advising
concept design
Capacity ! Personal ! Career Talk
Creative and ! Applying design Development ! Career
Regulations Design to various media Building ! Organizational Workshops
! Layout Learning
! Production
Practices

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 CORPORATE PROFILE!

OUR PAST CLIENTS AND PROJECTS

What sets us apart from other Agencies is our niche service. We specialize in content development. We work closely
with our Clients to understand their needs, vision and mission and translate those into structured ideas for further
development. Though we list design and printing as part of our services offered, we welcome opportunities to
collaborate with in-house professionals so that the deliverables would fit the requirements of our Clients.
The following is our summary of experience. The list is not comprehensive but only examples to show our versatility.

Consultancy

! Publication: Institut Teknologi Perak (content and

design
! Annual Report (Universiti Teknologi PETRONAS 10
Anniversary) (content, design and printing)
! Corporate Social Responsibility: Lembaga Air Perak
(community programs)
! Intellectual Property: Vicinity Corporation Sdn Bhd
(content for the magazine’s special publication - Perak
Invest)
! Business Strategies: Time Reliance Sdn Bhd (a webcast
marketing and business planning)
! Publication and Communications: Universiti Teknologi
PETRONAS (content development for various purposes
ie prospectus, brochures, laboratory reports, and
gallery)
! Publication and Video Production: Education
Sponsorship Unit, PETRONAS (content development,
design and storyboard) for its Pre-Departure Video for
International Students.
! Publication and Video Production: Universiti Teknologi
PETRONAS (content development, design and
storyboard) for its MSc Programmes in Oil and Gas
! Event Management: Perak State Tourism Action
Council’s International Tropical Rainforest Symposium
2006 (symposium secretariat, media relations, speech
writing, speakers engagement and management)
! Academic writings and editing for postgraduate
students: theses, reports and viva preparations
! Study on Implementation of Malaysia Kitchen for
Economic Planning Unit (report preparation, workshop
content management and revitalization proposal (VDev
Consulting)
! Business proposals for example Working Paper for Bio-
Aroma industry between Malaysian International
Pulmeria Sdn Bhd and Agensi Nuklear Malaysia
! Song lyrics for Prima Events and Music Sdn Bhd: Kuda
Gemilang (Official Theme Song of FEI World Cup Final
Jumping Kuala Lumpur), Capai Gemilang (Universiti
Pertahanan Nasional Malaysia), Sri Apiit, Lihatlah Dunia
(MAHA Theme Song - English) and a few other
corporate songs

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 CORPORATE PROFILE!
OUR PAST CLIENTS AND PROJECTS
Capability Building
! Design and conduct training for new students about to
pursue their studies overseas ie character building and
English communication
! Design and conduct in-house program for Managers,
Executives and Support staff: Business
Communications and English at Work
! Conduct in-house training for project team members
(Mindx IT system design and implementation project) to
document user requirements based on specified criteria
! Rotary International (RYLA Program): Social and
Business Etiquette
! Rotary Club of Greentown, Ipoh: Business Etiquette
! Rotary Club of Ipoh South:Event Management Calendar
! Rotary Club of Ipoh South: Publication Process: The
Roses of Perak
! Institut Teknologi Perak: Unleashing the Potential of
Academics (Maximizing on Students’ Potential; High-
Impact Presentation Skills; and Business and Social
Etiquette)
! Majlis Tindakan Pelancongan Negeri Perak (Perak State
Tourism Action Council): English for Business and
Communication – Managers and Executives (a 6-month
in-house program)
! Design and conduct trainings for Institut Kemajuan
Ikhtisas Pahang (IKIP International College):
• Business Awareness
• Business Etiquette
• Leadership and Emotional Intelligence at Work
• Image Positioning and Impression Management
(and Table Etiquette)
• Managing Interaction and Relationships
• Media Relations and Communication
• Change Management
• Crises Management
• Business Planning
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! Invited Speaker - UiTM Seri Iskandar: The Roles of
Branding in Global Marketing: and Managing Interaction
and Relationships
! Invited Speaker - Poliyeknik Ungku Omar: Emotional
Intelligence at Work
! Invited Speaker - Rotary Club of Ipoh South: Business
and Social Faux Pas
! Invited Speaker - Agro Fair 2008 (Persatuan Siswazah
Tani Negeri Perak): Developing Personable Personality;
and Managing Interaction.
! Invited Speaker - Incare Training & Events: Managing
Interaction and Relationships for students and lecturers
of UniKL and UPM.
! Design and conduct trainings for Training Hub (M) Sdn
Bhd:
• High Impact Presentation Skills: Malaysia Marine
& Heavy Engineering Sdn Bhd (Malaysian
Shipyard & Engineering Sdn Bhd), Sanden
International (M) Sdn Bhd, Schenker Logistics
(Malaysia) Sdn Bhd, Zara Foodstuff Industries
Sdn Bhd
• Pembantu Tadbir Cemerlang: Asean Bintulu
Fertilizer-PETRONAS
• Business Writing Skills: Gardenia Bakeries (M)
Sdn Bhd, Yeoh Hiap Seng (Malaysia) Berhad
• English Language Proficiency at Workplace:
PETRONAS Carigali Sdn Bhd, Elektrisola
(Malaysia) Sdn Bhd, Trans Thai-Malaysia
(Malaysia) Sdn Bhd, PERONAS Dagangan
Berhad, Naza Motor Trading Sdn Bhd
• Clerical Development Program: PETRONAS
Penapisan Melaka Sdn Bhd., MLNG Sdn Bhd,
Ban Seng Lee Industries Sdn Bhd
• English Language Proficiency at Workplace:
Dagang net Technologies Sdn Bhd and Monash
University (Sunway Campus)
!Lembaga Air Perak: Social and Business
Communications
! Teambuilding (collaboration with Kem Dato’ Sagor, and
Pasir Salak Resort)
! Family Day (Pasir Salak Resort):
• UEM Holdings,
• R&R Tool Sdn Bhd,
• PINMAG Sdn Bhd,
• MMC Oil and Gas,
• Maybank Setiawangsa
! Recreational Programs (Kem Dato’ Sagor)
• Institut Tadbir Negara (INTAN),
• Amanah Ikhtiar Malaysia (cawangan Perak),
• Akademi Latihan Pertahanan Awam (ALPHA),
• Agensi Anti Dadah Kebangsaan (AADK) Perak
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 CORPORATE PROFILE!

WHY US?
All businesses and organizations want to receive a significant return on their investment in PR, and because we are
not a large, international agency with hundreds of clients, we are able to offer our clients a much more personal
service - this also means we have fewer overheads and are able to offer big agency service and results, at a small
agency price.

BECAUSE WE ARE SPECIALIZED: Many people in
your organization may be able to take on a necessary PR
or communications assignment, but few can do the job
as quickly and as effectively as someone who specializes
in them; who everyday lives and breathes PR and
Communications. By allowing us to undertake all your PR
and Corporate Communications needs, people in your
organization can now stay focused on other key activities
and initiatives of the company
BECAUSE HIRING US IS COST EFFECTIVE: When
you tally up the costs of hiring an employee to take on a
task versus bringing us in to perform the same task,
going with us maybe more cost advantageous. You do
not have to pay for our health insurance, EPF, bonus,
performance incentives; consider promotion and salary
increment; or extend other benefits accorded to your
permanent employees. Hiring people like us is a cost-
effective alternative for many organizations that require
PR and Communications services quickly and efficiently.

BECAUSE WE ARE OBJECTIVE, OUTSIDE

THIRD PARTY: We may often bring a fresh point of
view to your organization. Sometimes we could offer new
approach to your communication plans. We could lend a
third party feedback on the achievement of your commu-
nication goals – aspects that are obvious only when
“seen” from the outside of your organization circle.

BECAUSE WE HAVE DEDICATED TIME: Time

maybe a precious element among your existing staff. A
person or a unit maybe assigned to a project and then
later taken off the project because of conflicting priorities
but we, on the other hand, can focus on the task or
project until the work is satisfactorily completed.

BECAUSE WE ARE FLEXIBLE RESOURCE : We

make time for our clients, on a moment’s notice. If you
employ someone new to take on any PR or
Communications assignment, you could spend months to
place advertisements, perform interviews and reference
checks, make final selection, and bring a new employee
on board.

BECAUSE HIRING US ELIMINATES LONG TERM

OBLIGATION : When someone in your organization
completes a project, you may have to relocate or reassign
him/her. When we complete our term / assignment /
project, we move on without costing our clients any
liability – termination notice, layoff compensation,
severance pay, nothing. We aspire to develop long-term
relationship with our clients but only when our clients
desire the same.

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THE TEAM
The company has a team of professionals collaborating to handle various requirements and assignments. Our
team comprises people from various backgrounds and experience who share the same passion in public
relations, communications and capability building.

DATO’ WAH IDRIS: Dato' Wah Idris was born in Ipoh, Perak.
Graduated with Double Degree from Berklee College of Music, Dato'
Wah Idris is regarded a maestro in the music industry; a relentless
entrepreneur especially in the areas of theme songs production and
event management, locally and abroad.

AZLAN ZAHURI: Azlan Zahuri has with him more than 12 years
experience in customer services, academic services as well as in full-
fledged student management system implementation. His areas of
focus included academic processes, graduation auditing, staff
recruitment and training, and talent and expatriate management. Azlan
holds a Degree in Economics from Universiti Kebangsaan Malaysia.

RAJA YASMIN RAJA YUSOF: Raja Yasmin Raja Yusof has more
than 12 years of hands-on experience in communication and public
relations especially in corporate communication and publication. She
is a qualified and seasoned corporate trainer. She holds a B Ed
(Honours) TESL degree and she is also an affiliate member of Institute
of Public Relations Malaysia.

REHANA MOHD ABBAS: Rehana brought with her almost 10 years

experience in marketing, event management and training. She started
her career with education outfits – Institut Teknologi Perak (ITP) and Taj
College and later moved on to join the biggest cosmetic organization
in the country – BML Noveux Visages. She specializes in outdoor/
recreational activities and teambuilding.

From top-left:
FAUZIYAH ABD AZIZ: Fauziyah has a Diploma in Electrical/
Electronics engineering from Universiti Teknologi Malaysia. She has Dato’ Wah Idris, - President
more than 4 years in training and development and currently is Azlan Zahuri - Director
pursuing her degree. She specializes in ICT training and her profile Raja Yasmin Raja Yusof - Managing Director
includes facilitating KTAK Maxis CyberCamp nationwide and KPerak Rehana Mohd Abbas - Business Development
Kidz Camp. Fauziyah Abdul Aziz - Training and Development
Aidahani Othman - PR and Communications
AIDAHANI OTHMAN: Aidahani Othman was born in Johor Bharu in
1979 and a graduate of Institut Teknologi Tun Abdul Razak with a
Diploma in Information Technology. Aida specializes in customer
service enjoys networking.

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COMPANY INFORMATION

SECRETARY : AUDITORS:
Seclink Management Consultants Sdn Bhd Alan Yoon Associates Chartered Accountants
No 4, Jalan Horley 15A, Tingkat Taman Ipoh 7
Taman Ipoh Selatan,
30300 Ipoh Perak
31400 Ipoh, Perak
Malaysia
Malaysia

BANKER:
RHB Bank Berhad
Pesiaran Greenhill Branch
30300 Ipoh Perak
Malaysia

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CONTACT US
!

“Ideas are like a hot cup of

coffee. They will not stay hot
forever. It is not how many Contact Information:
102A, Jalan Pengkalan Barat 32, Station 18, Pengkalan,
ideas you have. It is how many 31650 Ipoh Perak, Malaysia
Telephone:" +605.322.8604/05/06
you make happen”. Fax : " " +605.3224042
Email:" " enquiry@allaboutcommunique.com
So whether it is your idea or ours, we will help you turn
Website:" www.allaboutcommunique.com
ideas into results for you.
Skype: " communique

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