International Marketing Page 9International Marketing- Haldiram happened with Haldiram.

When it was doing business in western countries they did not do any product customization because majority of people who li v ing there are non v egetarian and alsothey belie v e in eating from McDonald, KFC, Dominoes and Pizza Hutt. If we talk about product,Haldiram entered with same product which they are using in India such as Samosa, Pa v -Bhajiand other. These all thing need many stuff to prepare. People did not prefer their food due tospicy, oily and typically Indian image. They made loss in starting because their target marketwas small and western people did not like but when they starting to offer burger and other fastfood, people started to eat and now their other product are also more famous than burger and pizza in UK and USA. (Haldiram Group- Seeking for the right marketing mix, 2007) Conclusion: After analyzing this case and I would like to say that if an organization does not study foreignmarket carefully such as political, legal, technological, en v ironmental and cultural or social(PESTEL) factors then it is really difficult to sustain in that particular market for a long time butif an organization does proper research and make effecti v e global strategy then it can make huge profit in that market. It also help me to make clear International Marketing concept which I ha v elearnt in class such as what is SME, why they go for internationalize, what is difference andcommon points between marketing and international marketing.

International Marketing Page 10International Marketing- Haldiram Bibliography: Cateora, P. C., Sulli v an-Mort, G., DSouza, C., Taghian, M., Weerawardena, J. & Graham, J.(2009). International Marketing. McGraw-Hill.Cateora, P. R., Graham, J. L. & Salwan, P. (2008). International Marketing (13 th ed.). TataMcGraw-Hill.Kotler, P. & Keller, K. (2008).Marketing Management (13 th ed).New Delhi: Prentice Hall of India O nk v

isit, S. , John, J. (2000). International marketing analysis & strategy (3 rd edition). DorlingKindersley pri v ate limited. New DelhiBATEMAN, J. (2000). Taking O n the World. Billboard, 112(11). Retrie v ed on May 2000 fromBusiness Source Premier Database:http://web.ebscohost.com/ehost/detail? v id=2&hid=5&sid=c3f58320-9d86-4dbf-a9c7-4ee123aa67d9%40sessionmgr13&bdata=JnNpdGU9ZWh v c3QtbGl2ZQ%3d%3d#db=buh&AN=2863203#db=buh&AN=2863203Haldiram Group- Seeking for the right marketing mix , Retrie v ed on August 2007 fromHaldiram Marketing Case Study:http://bmaecu.blogspot.com/2007/08/haldirammarketing-case-study.html Haldirams journey (n.d.). Retrie v ed on Dec. 2009 from Haldirams:http://www.haldirams.com/Haldirams achie v ement (n.d.). Retrie v ed on Dec. 2009 from Haldirams:http://www.haldiramusa.com/xcart/home.phpHalfhill, D., Halfhill, S., & Gillingham, D. (2005). International Marketing: A GrowingImportance. Journal of the Academy of Marketing Science, 5(4), 41-44. Retrie v ed from BusinessSource Premier Database:http://web.ebscohost.com/ehost/detail? v id=5&hid=5&sid=471e8b71-8394-492b-8787-d097f27b807c%40sessionmgr13&bdata=JnNpdGU9ZWh v c3QtbGl2ZQ%3d%3d#db=buh&AN=4642482#db=buh&AN=4642482#db=buh&AN=4642482

International Marketing Page 11International Marketing- Haldiram Kephart, P. (2008). Think globally. Marketing Tools, 76. Retrie v

ed on June 2008 from BusinessSource Premier Database:http://web.ebscohost.com/ehost/detail? v id=1&hid=5&sid=96e7f555-7a67-44de-a56a-a7bb324cab8b%40sessionmgr11&bdata=JnNpdGU9ZWh v c3QtbGl2ZQ%3d%3d#db=buh&AN=9607111203#db=buh&AN=9607111203#db=buh&AN=960711120 3Turley, L., Shannon, J., & Miller, J. (2007). International Marketing: Student Attitudes andBeha v ior. Marketing Education Re v iew, 3(1), 52-57. Retrie v ed from Business Source Premier Database:http://web.ebscohost.com/ehost/detail? v id=4&hid=5&sid=97dd2d56-5a40-489e-94b5-d08e84f8b91d%40sessionmgr10&bdata=JnNpdGU9ZWh v c3QtbGl2ZQ%3d%3d#db=buh&AN=6489728US, EU Reject Indian Food Exports, Retrie v ed in 2003, July from The Financial Express:http://www.financialexpress.com/news/us-eu-reject-indianfood-exports/74697/India got record rejections in food export, Retrie v ed on June, 2005from The Financial Express:http://www.financialexpress.com/news/india-gets-recordrejections/142045/00

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