Reach C-VILLE reaches 53,454 locals each week,

39% of the local marketplace 44% male 56% female

Shopping C-VILLE Reaches:

49% of the locals who plan to buy a car, van, truck, or SUV 54% of the locals who plan to spend $30,000 or more on their next vehicle 45% of the locals who plan to remodel their home within the next 12 months 81% of the locals who plan to buy a home in the next 2 years (step-up buyers) 52% of the locals who plan to buy new furniture in the next 12 months 52% of the locals who plan to buy personal computer/equipment 59% of the locals who frequented a restaurant 4+ times in past 2 weeks 41.3% of the locals who drank beer 6+ times in past 2 weeks 61.5% of the locals who drank wine 3+ times in past 2 weeks 45.8% of the locals who ate pizza in last 4 weeks 45.1% of the locals who shopped at sporting goods stores past 4 weeks 20.5% of the locals who shopped at jewelry stores past 4 weeks 54% of the locals who buy green regularly

Age
25-34 21.3% 35-44 26.1% 45-54 18.3%

Income Average household income: $70,855

$25-35k 17% $35-50k 16.4% $50-75k 19.3% $75-150k 25.1% $150k+ 10.5%

Education
Some college 15.3% College degree 30.6% Advanced degree 23.6%

Employment
41.8% of the professional/technical occupations 43.2% of proprietors/managers 37.7% of white collar occupations 20% of all local business owners, partners, or corporate officers

Media Comparisons C-VILLE Weekly

outperforms NBC, The Daily Progress, and The Corner WCNR in reaching these key audiences: $100-150K in household incomes 35-54 yr olds Bachelors or Graduate School degrees People who plan to spend $30K+ on their next car Families of 5 or more Proprietors or Business Managers People with $300K+ home values Restaurant patrons
Source: Media Audit 2010

Family C-VILLE Reaches:

42.9% of the locals who have children 33.5% children under 6 40.1% children 6-12 43% children 13-17 35.9% of the locals with 3-4 person households 26.9% of the locals with 5 or more households 36.5% of the homemakers

Display Ad Sizes width x height (decimal equivalents)

Full Page 9.25 x 12.75 Double Truck 19.5 x 12.75 Vertical 6.875 x 12.75 3/4 Page Vertical 4.5 x 12.75 1/2 Page Horizontal 9.25 x 9.375 Horizontal 9.25 x 6.2125

3/8 Page Vertical 4.5 x 9.375 Horizontal 6.875 x 6.215

Vertical 2.125 x 12.75 Square 4.5 x 6.2125

1/4 Page

1/8 Page Vertical 2.125 x 6.215 Horizontal 4.5 x 3

Horizontal 9.25 x 3

308 E. Main Street Charlottesville, Virginia 22902 (434) 817-2749 FAX (434) 817-2758 advertising@C-VILLE.com www.C-VILLE.com

2012 Media Kit

Junior Will Roberts, who threw the rst perfect game in UVA history

MAY 31 JUNE 6, 2011 CHARLOTTESVILLES NEWS AND ARTS WEEKLY C-VILLE.COM FREE

FEBRUARY 8 14, 2011 CHARLOTTESVILLES NEWS AND ARTS WEEKLY C-VILLE.COM FREE

Baseball strikes back

Pitching red hot, the Cavaliers take home eld with Omaha dreams
NEWS 9 ARTS 21
Grounds plan: Your guide through UVAs summer construction, P.11 With lead singers move to Nashville, is Parachute still a local band? P.27

MAY 24 30, 2011 CHARLOTTESVILLES NEWS AND ARTS WEEKLY C-VILLE.COM FREE

MATT PAMER

Two dozen ways to share your heart

Her fruitless bid for wine royalty

PAGE 15

PATRICIA KLUGE:

LIVING 32
APB for APV: Why you should hunt for a wines alcohol content, P.39
P .27

NEWS 9
Defensive breach: Local jobs front hit as Northrop lays off 60, P.10

ARTS 21
Get ready to rumble: Documenting the drama of lady arm wrestling, P.27
BILLY HUNT

LIVING 32
Dont be a Pinot-chio: Check your assumptions about the gray grape, P.39

THE NOMINEES ARE IN! VOTE FOR BEST OF C-VILLE, P.70

DOZENS OF THINGS WE LOVE ABOUT DINING AND COOKING, FROM LOCAL CHEESE AND APPLE CIDER TO THE AREA'S BEST SEAFOOD DISHES AND A PEEK INSIDE ONE CHEF'S FRIDGE.

MENU SECTION
IN SID E!

SP EC IA L

The Power Issue

TM

9TH FOOD & DRINK ANNUAL

201 1
TM

August 16 22, 2011 C-VILLE.COm

UVA Prez Terry Sullivan knocks Capshaw from the top spot in C-VILLEs annual roundup

OCTOBER 18 24, 2011 CHARLOTTESVILLES NEWS AND ARTS WEEKLY C-VILLE.COM FREE

JUNE 21 27, 2011 CHARLOTTESVILLES NEWS AND ARTS WEEKLY C-VILLE.COM FREE

P A I D

A D V E R T I S E M E N T

WINNER

TM

Call 434-817-2749
Architect Series

C-VILLE Weekly

C-VILLE Weekly is Charlottesvilles leading newspaper. Founded in 1989, its been the areas local source for informative (and informed) stories in news, arts, and living for more than 20 years. C-VILLE Weekly reaches 53,000 readers with 23,000 weekly copies and a website that averages over 10,000 unique visitors per week. Readers of C-VILLE look to us for clear, magazine-quality writing, the best arts coverage in town, comprehensive food and entertainment listings and sharp design. Were a thoughtful, considerate, and accurate voice in the community. No teachers pets, no sacred cows. Want your message to reach everybody, from newsmakers and artists to students and working families? C-VILLEs got you covered.
NEWS Today news is everywhere, sure., but how local is it? C-VILLE delivers you a thoughtful analysis of political and development issues, breaking news stories, and wellwritten profiles of key leaders that others overlook. We combine daily breaking news stories published on our website with long-form print journalism that offers the best local synthesis of ideas, facts, and emerging issues from UVA to City Hall. FEATURE The focal point of each issue, our cover stories get at the heart of what makes our community strong: the people. This is where readers often get challenged to think differently about important local issues, but its also where they might learn about whos making things happen around town. Additionally, C-VILLE publishes one special feature per month that takes a magazine-style approach to covering culture. Special issue features include The Design Annual, The Food & Drink Issue, The Power Issue, and the Best Of C-VILLE readers poll. ARTS C-VILLE boasts the most comprehensive events calendar in Central Virginia, while also featuring regular reviews of theater and gallery openings, interviews with artists, and music writing hip enough for a music town. LIVING Our living section covers everything from the local dining scene (All You Can Eat) and Virginia wine (The Working Pour) to green living, local class offerings, and community profiles. C-VILLE owns lifestyle in Central Virginia.

23,000 53,000+
Circulation Readers
Circulation guaranteed by Circulation Verification Council Readership data via Media Audit 2010

Reach/Circulation

Method of Circulation:
C-VILLE is on the streets every Tuesday, distributed at 350 drop-spots including high-profile stand-alone boxes, high-end retail and high pick-up areas: grocery stores, hospital centers, and health clubs. These include Harris Teeter, Kroger, Giant, Main Street Market, Foods of All Nations, UVa Hospital, ACAC, and others. C-VILLE averages a 96% pickup rate.

FULL COLOR RATES

Frequency Discounts*
Ad Sizes 27-52 13-26 4-12 Open

Center Spread Back Cover Covers 2/3 Page 3 Full 3/4 1/2 3/8 1/4 1/8

$1665 1380 1250 1100 1045 805 560 445 315 190

$1820 1520 1380 1215 1140 895 615 490 345 215

$2015 1690 1530 1330 1260 985 690 540 385 235

$2225 1860 1695 1450 1390 1085 750 590 420 250

*Frequency discounts can be earned by publishing in any C-VILLE product

Prices include free graphic design services