A PROJECT REPORTON SALES MARKETING OF BAJAJAUTOMOBILESSUBMITTED IN PARTIAL FULFILLMENTFOR THE AWARD OFTHE DEGREE OF BACHELof BUSINESS MANAGEMENT STUDIES

UNDER THE GUIDANCE OF Sandhya singh

SUBMITTED BY: Pratik r. shivsharan No.112 (BMS III sem., DIV B)

ACKNOWLEDGEMENT With an overwhelming sense of gratitude, I a c k n o w l e d g e t h e valuable guidance and consistent encouragement extended to me by our knowledgeable faculty members with whose guidance, I amble to accomplish this endeavor. Their technical acumen and years o f experience have provided me with crucial inputs a t a c r i t i a l stage. I am especially thankful and grateful to my project guide Dr. who motivated and helped me in completing my project.

CERTIFICATE

This is to certify that Vipul, s t u d e n t o f B M S I I I 3 o f MAHARAJA AGRASEN INSTITUTE OF MANAGEMENTS T U D I E S a f f i l i a t e d t o Guru Gobind Singh IndraprasthaU n i v e r s i t y , D e l h i h a s c o m p l e t e d h i s p r o j e c t u n d e r m y supervision.He made this project with my complete satisfactionand as per the requirement of thecourse.Dr. AMIT GUPTAProject GuideFaculty(MAIMS)

INTRODUCTION BAJAJ Brand is the visual expression of our t h o u g h t s a n d a c t i o n s . I t conveys to everyone our intention to constantly inspire confidence. O u r customers are the primary audience for our brand. Indeed, our Brand Identity i s s h a p e d a s m u c h b y t h e i r belief in Bajaj as it is by our own vision. Everything we do is always reinforce the di stinctiveness and the power of o u r b r a n d . W e d o t h i s b y l i v i n g our brand essence and by continuously s e e k i n g to enhance our customers experience. O u r b r a n d e s s e n c e encapsulates our mission at Bajaj. It is the singular representation of o u r terms of endearment with our customers. It provides the basis on which we g r o w p r o f i t a b l y i n t h e market. Blending together and the i m p l i c i t expectations of our customers. By challenging the given. By exploring the unknown and thereby stretching ourselves towards future.

BAJAJ BIKES PRODUCT

Avenger

The Performance
Feature 4 stroke DTSi 200 CC engine Digital twin spark ignition. Oil cooled engine bigger oil cooler. Advantage DTSi technology advantages : 1. Good power and pick up. 2. Better fuel efficiency. 3. Lesser emissions. DC Ignition system advantages : 1. Easy to start due to low trigger start RPM. 2. Cold startability improved. Benefit Ride that can be enjoyed due to Power packed performance.

The Convenience
Feature Push button indicator cancellation. Low Battery level indicator. Advantage Just push the indicator button to cancel. Get the warning before battery conks off. Tripmeter to Better to claim record distance conveyance travelled. bills. Benefit Easy to ride without any driving/operating/maintenance hassles.

The Comfort
Feature Advantage Forward foot riding Comfortable and posture for driver. relaxed riding posture. Low saddle height - Bucket seat for broad saddle seat. comfort over all drives. Special backrest for Pillion too has been the pillion. taken care. Low centre of Better road grip and gravity. stability while on drive. Wide tyres at front Better grip available. and rear. Duel foam density seat. Benefit Strain free ride.

Fatigue free driving.

Safe and comfortable feeling. Good road holding stability.

Excellent Road holding characteristics. Ensuring comfort for Comfort on any driver as well as kind of road. pillion.

The Safety
Feature Advantage Benefit Bigger front disc Confidence inspiring Safety on drive by brakes brakes. better Modified rear brake braking/lights. arrangement.

The Style
Feature Low-slung cruiser looks with a classic tank-set fuel gauge and an optional windshield Chrome plating for the flamboyant silver look Beautifully sculpted tank for a special retro feel. Advantage Low slung,dynamic cruiser looks.Flamboyant silver -chrome looks all over. Benefit Look completely different from other motorcycle drivers.Style staement of your own.Just makes you feel like god.

Bajaj Avenger Dtsi v/s Hero Honda Karizma R

Here are the comparison results based on selected bikes. You can use this information to find the bike that's best for you according to price, features and performance. Click on the bikE model name to go to more detailed information. Or, if you're ready to buy, click on Get a Quote to get a free price quote from a dealer near you.

Vs

OVERVIEW Model Variant Starting Wheel Base Tyre Size wheel Type

Bajaj Avenger DTSi SelfStart KickStart 1475 mm Front 90/90 - 17 49 .. Spokes

Hero Honda Karizma Karizma R SelfStart 1355 mm Front 2.75 x 18, 42P.. ALLOYS 40 kmpl 15 litre 2 litre Petrol ---

FUEL EFFCIENCY Fuel Economy Fuel Capacity Fuel Reserve Fuel Type Charging Duration ENGIN SPECIFICATION Engine Type Displacement Compression Ratio Maximum Power Maximum Torque Cylinder Bore Stoke Ignition

40 kmpl 14 litre 3.4 litre Petrol ---

4Stroke DTSi 200 cc 9.5:1 16.5@8000 BHP@RPM 15.22@6000 Nm@rpm 63.5 mm 56.4 mm CDI

4Stroke SingleCylind.. 223 cc 9.0:1 17.0@7000 BHP@RPM 18.35@6000 Nm@rpm 65.5 mm 66.2 mm AMI Advance

microprc.. DIMENSIONS Length Height Width Clearance Saddle Height Curb Weight Total Weight Carrying Capacity Chassis SAFTY Brakes Suspension 2195 mm 1070 mm 750 mm 162 mm 1475 mm 152 kg 152.00 kg --Tubular double cradl.. Front Hydraulically-.. Front Telescopic, 14.. 2125 mm 1160 mm 755 mm 150 mm --150 kg ----Tubular Single Crad.. Front Dia 276 mm Dis.. Front Telescopic Hyd..

DRIVE TRAIN Clutch Gear Box

5speed manual trans.. 5Speed

Wet Multiplate 5Speed

Price

Bajaj Avenger 200 cc Price in Delhi: 69,000/- Indian Rupee Bajaj Avenger 200 cc Price in Mumbai: 77,000/- Indian Rupee Bajaj Avenger 200 cc Price in Chennai: 69,000/- Indian Rupee Bajaj Avenger 200 cc Price in Bangalore: 74,000/- Indian Rupee Bajaj Avenger 200 cc Price in Hyderabad: 73,000/- Indian Rupee Bajaj Avenger 200 cc Price in Kolkata: 74,500/- Indian Rupee Bajaj Avenger 200 cc Price in Pune: 70,000/- Indian Rupee

Pulsar 200ns

Technology
1. 2.

DTS-i 4 valve

DTS-i
A patented technology that has made Pulsar the most followed bike both on the road and in competition R&D labs. At the heart of every Pulsar is one of the most sophisticated engine technology this country has ever built. The DTS-i System. A technological marvel that ensures maximum performance with the lowest consumption and emission levels possible. We will be more than happy to let a Pulsarmaniac like you, get to know the secret behind this breakthrough Pulsar technology.

Twin Spark Ignition

Normal ignition system has a single spark plug. The flame front created by the spark takes some time to reach the entire combustion chamber. Hence the burning of air-fuel mixture is slow and incomplete. In case of twin spark, two spark-plugs fire at the same time. This simultaneous firing and swirl of the air-fuel mixture results in complete combustion. This action is digitally controlled by

the DTS-i system (namely the twin spark plugs, TRICS III and intelligent CDI) ::: Benefit: ::: Complete combustion of air-fuel mixture gives maximum power without sacrificing mileage output. Ensures emissions are eco-friendly

Trics III
Power and torque requirements constantly change, depending on whether the rider is cruising, accelerating or is at high speeds/max speed. Throttle Responsive Ignition Control System - III is an intelligent system which can quickly adapt ignition timing to suit different riding characteristics. ::: Benefit: ::: TRICS III helps in achieving a good balance between low-tomid range torque and top-end power. This helps to ride easily in different conditions like flyovers, hilly areas, dense traffic and highway cruising

Intelligent C.D.I.
The Intelligent Capacitor Discharge Ignition contains a microprocessor, which continuously senses different speeds and load on engine and responds by altering ignition timing. Working together with the TRICSIII system, the microprocessor's memory provides optimum ignition timings for any given engine rpm, thereby obtaining the best combustion performance. :: Benefit: ::: Improves fuel-efficiency and reduces engine noise and vibration through smoother power delivery.

ExhausTEC
ExhausTEC' is a device incorporated in the exhaust system. TEC stands for Torque Expansion Chamber. It is a tuned box (resonator) fitted onto the header pipe of the exhaust In the lower rpm zones, the ExhausTEC helps to build a negative pressure pulse (vacuum) at the exhaust valve, thereby sucking in more air-fuel mixture into the cylinder during intake valve opening.

::: Benefit: ::: ExhausTEC produces high torque. Frequent gear shifting is not required in traffic, as vehicle has ability to pull in higher gears even at lower speeds. ExhausTEC is patented by Bajaj Auto Ltd

4 VALVE
A typical 2 valve engine has just 1/3 combustion chamber head area covered by the valves, but a 4 valve head increases that to more than 50% area. Because of this flow area of intake & exhaust port / passages leading to valves also get increased. This facilitates induction of more quantity of charge (air-fuel mixture) and also evacuation of all burnt gases inside the combustion chamber ensure faster, cleaner & more efficient combustion. This engine has 2 intake & 2 exhaust valves compared to 1 Intake & 1 exhaust Valve of a 2 valve engine. These valves are smaller & light weight compared to tha of 2 valve engine. 4 Valves (2 Intake & 2 exhaust valves) are introduced to improve breathing means intake & exhaust process of engine..

Bajaj Pulsar 200NS takes on KTM Duke 200 and Honda CBR 150R

Bajaj's latest release, Pulsar 200NS goes up against the KTM's Duke 200 and Honda's CBR 150R to determine which motorcycle trumps the other two. Even though the three of them are worlds apart, they go head-to-head against each other as premium offerings on the Indian market, say reports.

Looks
The Bajaj Pulsar 200NS has been given a bit of a different look than the earlier Bajaj Pulsar bikes. The bike features predatorlike headlamps, broad fuel tank and high tail light. The bike has been given a sportier touch with the 'triple-spark' sticker on the engine. On the other hand, the Honda CBR 150R is way too slimmer and lighter than CBR 250R. The bike features telescopic forks in the front and a tube type monoshock at the rear. The bike features a Y-shaped headlight, layered fairing and contrasting tail section panel accompanied by a deep set tail lamp. It has a smaller exhaust and matte black alloy wheels. The handlebars of KTM Duke 200 have been tapered the same way as it has been done in Pulsars. Apart from the handlebars, the bike includes many Pulsar-inspired features, including cast alloy swing arms and blackened trellis frame too. The bike features upside down forks, unlike telescopic forks that are found in abundance in almost all bikes. Moreover, radiant and bright graphics make the look sportier.

Performance and Handling

The Bajaj Pulsar 200NS has a 199cc engine featuring SOHC liquid cooled cylinder and triple-spark technology for better combustion. The engine churns out maximum power of 23.1bhp and a peak torque of 18.3Nm. Pulsar 200NS does a 0-60kmph sprint in 3.8 seconds. The 138kg Honda CBR 150R has an engine with an approximate displacement of 150cc. The bike features fuelinjected and liquid cooled engine. Honda CBR 250R makes peak power of 17.5bhp and the peak torque of 1.29kgm. The bike features upside down forks, unlike the usual telescopic forks. The bike has a tube type mono shock in the rear. KTM Duke 200 is powered by a 199.50cc DOHC 4 valve per cylinder engine. The motor of the bike develops peak power of 25bhp and maximum torque of 19Nm. It has a top speed of 136 kmph.

Verdict
The Honda CBR 150R is certainly ideal for beginners and sports touring, but the pricing of the bike (Rs.1.17 lakh, ex-showroom Delhi) can certainly discourage many of the enthusiasts. Pulsar 200NS edges out the others in terms of styling and looks. The Bajaj KTM Duke 200 is certainly more powerful than both the two bikes. The Honda CBR 150R already lags in terms of its price tag. The Pulsar 200NS has a sub one lakh rupees price tag, while the Bajaj KTM Duke 200 has an ex-showroom price of Rs.1.18 lakh. KTM Duke 200 has an edge over the two as it justifies its price with its performance. Hence, it is the winner among the three. Price Pulsar 200ns : 85000