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  • Aldi Case Questions

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    Sagar Behera
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    Aldi Looks to U.S. For Growth. Should Aldi pursue a localization or global standardization strategy? Who do you think the target market should be for Aldi in the U.S.? Define this market in terms of geography, demography, socio-cultural and psychological factors.

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    Aldi Looks to U.S. For Growth. Should Aldi pursue a localization or global standardization strategy? Who do you think the target market should be for Aldi in the U.S.? Define this market in terms of geography, demography, socio-cultural and psychological factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    318 views1 page

    Aldi Case Questions

    Uploaded by

    Sagar Behera
    Aldi Looks to U.S. For Growth. Should Aldi pursue a localization or global standardization strategy? Who do you think the target market should be for Aldi in the U.S.? Define this market in terms of geography, demography, socio-cultural and psychological factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Case questions

    Aldi Looks to U.S. for Growth


    1. Should Aldi pursue a localization or global standardization strategy for the U.S. market? Why is this strategy appropriate? 2. Who do you think the target market should be for Aldi in the U.S.? Define this market in terms of geography, demography, socio-cultural and psychological factors? 3. What type of market research should Aldi do in the U.S. to develop its strategy? What are the key issues it needs to address in this research? 4. Develop a marketing mix for Aldi based on your definition of its target market (Q2). The proposed marketing mix should include product, price, promotion (communication), and distribution strategies. 5. Do you think Aldi will succeed in the U.S. market? How might the current financial crisis affect their chances of success?

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