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. .

28 2555

(.)

(.)

(.)

. . . 13170

02-4419040-3 15-18

02-4410163

Website: www.aihd.mahidol.ac.th, www.thaiichr.org

. .

28 2555

(.)

(.)

(.)

. . . 13170

02-4419040-3 15-18

02-4410163

Website: www.aihd.mahidol.ac.th, www.thaiichr.org


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. .

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1 :

15


2 :

33


3 :

53

91


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1 :

15


2 :

33


3 :

53

91

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3
EQE
E Equity
Q Quality
E Efficiency





8 | 6








80,000 8,000 3
(.)
(.) 7,000








| 9

. .







3
EQE
E Equity
Q Quality
E Efficiency





8 | 6








80,000 8,000 3
(.)
(.) 7,000








| 9











10 | 6



4





- -
Management makes the impossible possible.














| 11











10 | 6



4





- -
Management makes the impossible possible.














| 11



12 | 6











() (.)

2




3





| 13



12 | 6











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2




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1:



1:

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5
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1:



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5
26
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3

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1 1

(OTOP: One Tambon One Product)


(OVC: OTOP Village
Champion) 2549 1 80




.




18 | 6


(Order)

(...)



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( )
3-5



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(Two Piece)
(One Piece)



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(OTOP: One Tambon One Product)


(OVC: OTOP Village
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18 | 6


(Order)

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3-5



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(One Piece)



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68 | 6

(JICA: Japan
International Cooperation Agency)
30,000



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68 | 6

(JICA: Japan
International Cooperation Agency)
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( 7)

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3

78 | 6



(.)

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( 3) .





3 | 79

5.5 3)
60 4)


1 1
20 5









( 7)

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3

78 | 6



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82 | 6

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3 | 83




3








84 | 6










3 | 85




3








84 | 6










3 | 85



-

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(Direct Sales)
86 | 6

..





3





2
1


2
(Concern)

3 | 87



-

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(Direct Sales)
86 | 6

..





3





2
1


2
(Concern)

3 | 87











2 3
.
4 (The Four Fallacies)


3





88 | 6







2
1


2



30 2

3 | 89











2 3
.
4 (The Four Fallacies)


3





88 | 6







2
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30 2

3 | 89

. .




4

6 2 24
1.6
13








92 | 6



2537
(.)












| 93

. .




4

6 2 24
1.6
13








92 | 6



2537
(.)












| 93






















(Journalist) (Time)
(Newsweek)
94 | 6








-


7,000












| 95






















(Journalist) (Time)
(Newsweek)
94 | 6








-


7,000












| 95

96 | 6

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