PRINT JARGON A ABC: (1) Audit Bureau of Circulations, an industry-owned company which audits (and verifies) print media

circulation figures. ads - Paid notices promoting items available for sale advance: (1) A story looking ahead to a future event. (2) To bring a story forward in a bulletin or earlier in a newspaper. (3) An up-front payment for commissioned work, such as a longer article or a book. advertorial: An advertisement written in the style of a news item or feature, often provided by the publisher to complement adverts sold on that page. Ethically, advertorials should be clearly identified as such. advocacy journalism: A type of journalism in which journalists openly and intentionally takes sides on issues and express their opinions in reporting. It attempts to be factually based and is not to be confused with badlypractised objective journalism orpropaganda. AP: Associated Press, the worlds largest independent news agency supplying news services for a fee to media around the world. article - A written piece about a topic. assignment: A job given to a journalist by an editorial supervisor, such as a news editor. attribute: To identify who said something, either as a quote or as reported speech.Attribution is important to maintain credibility. B banner: A headline stretching across the width of a page, usually at the top. Also called a streamer.
1

beat - The specialization of a reporter, for example, government, business, or sports.

Bleed A page element that extends to the trimmed edge of a printed page.

body type: The style of newspaper type used in the body of a story, not in headlines, where it is called display type. box: (1) The solid frame put around a print story to give it prominence. (2) The short article inside the box frame, often associated with some aspect of a major story on the same page. Also called a breakout. See also sidebar. broadsheet: A large format newspaper, usually measuring at least 56 cm (22 inches) long. Also used to describe more serious, less sensational styles of newspaper journalism. Compare with tabloid. byline - The name of a reporter as credited near the top of a newspaper article. C cap: Short for capital letter. Also known as upper case. caption: In print, short pieces of text placed below or beside pictures to describe them and identify the photographers and/or owners. Also called a cutline.
CENTER SPREAD
An advertisement appearing on two facing pages of a newspaper, printed on a single sheet in the center of a publication

chief reporter: The most senior reporter in a newsroom. In larger newsrooms, may be called a news editor. chief of staff: A senior journalist in a newsroom who assigns stories to reporters and organises and monitors how they do their work. Often second-in-command to a news editor. chief sub: Short for chief sub-editor. The person in charge of sub-editors circulation: Number of copies sold by newspapers and magazines. See ABC, The Audit Bureau of Circulations above.
2

citizen journalism: Journalism outside the established media, usually by ordinary citizens without professional training or organisational experience. Compare to professional journalists. Citizen journalism is commonly practised through blogs and social networking web sites and not requiring the large resources of media organisations. Also called participatory journalism and networked journalism. classified ads: Small newspaper advertisements usually paid for by individuals or small businesses and grouped under different classifications, e.g. houses, cars etc.
CLASSIFIED DISPLAY ADVERTISING
Classified advertising with the characteristics of display advertising larger-sized, non-classifi ed fonts, graphics and borders.

column: (1) In typography, a column is a vertical block of text on a page, separated by margins and/or rules. (2) A regular feature often on a specific topic, written by a person known as a columnist. column centimetre or column inch: A measurement of text based on the length of a single standard column of type in a specific newspaper or magazine. Also called a single column centimeter Columnist A person who writes a regular column giving a personal opinion. Compose To set type or design pages. copy: Written material for publication. copy editor: A person on a newspaper or magazine who corrects or edits copy written by a reporter, writes headlines and places the story on a page. The copy editor ensures the text flows, makes sense, is fair and accurate, and poses no legal problems. Also called a sub-editor. Copyright An author's exclusive right of property for his works cover story: The most important story featured on the front cover of a magazine, often by an illustration. credit line: Text next to or following a story or picture acknowledging its source.
3

crop: To cut unwanted portions from a photograph for publication. cub: Old-fashioned term for a trainee journalist. D Dateline The line at the beginning of a story giving the place and date of the reported incident. Deadline A time at which all copy for an edition must be submitted. deck: (1) The number of rows in a headline. (2) A sub head(line) below the mainheadline, describing a key part of the story. See also sub head. defamation: To say something bad about a person which does them harm. Also calledlibel and slander.

Display Advertising Large, frequently illustrated advertisements usually purchased by retail stores, manufacturers, service companies; advertising other than classified ads.
Drop head A small headline running below the main headline; also called a deck.

Dummy A diagram or layout of a newspaper page, showing the placement of stories, headlines, pictures and advertisements E Ear Either corner at the top of the front page (sometimes used for weather news or to call attention to a special feature edit: To prepare raw material - such as text or recorded vision - for publication or broadcast, checking aspects such as accuracy, spelling, grammar, style, clarity etc. See also sub-editor. edition: A newspaper or magazine printed in a single run of the presses. It may be changed for different purposes, e.g. country edition, city edition, final edition etc. editor: (1) The person - usually a journalist - in charge of the editorial content and direction of a newspaper, magazine or other news outlet. (2) A person in charge of
4

a special section of news output, e.g. sports editor, political editor etc. (3) Someone who prepares material for print or broadcast. See also news editor. editorial: (1) An article written by, or on behalf of, an editor, giving the news organisations opinion on an issue. (2) An adjective describing issues relating to news content as opposed to advertising or other non-news aspects of a newspaper or magazine. editorial cartoon: A cartoon which appears on the editorial page, commenting on a current controversy. editorial conference: A meeting of senior editorial managers and staff to plan the day's coverage. editorialise: A derogatory description for writing in an opinionated manner. editorial page: A page where the newspaper or magazine's editorial (1) is printed, often with letters to the editor. Also called an opinion page. F Feature A story in which the interest lies in some factor other than the news value, usually to entertain. A longer article usually in greater depth and complexity than a simple news item. Features may grow from a current news event or simply be examining a timeless issue. Features which are not strongly connected to hard news events are often called soft features. Filler Short news or information items used to fill small spaces in the news columns.

Five W's Who, what, when, where, why (sometimes "H" for how); the major questions answered in the lead of a well-written news story. Flag The newspaper's name on page one
FOLIO Type at the top of an inside page giving the newspaper's name, date and page number.

Follow-up A story that adds more information to a story already printed. Font A complete assortment of type of one size and face.
5

Four-color When a color photo is needed a slide is separated into the basic colors of red, yellow, blue and black. Fourth Estate A traditional name for the press, referring to it as the "fourth branch" of government; the term indicates the role and the importance of the free press in a democratic society.
FREE CIRCULATION
A publication sent to customers without their need to pay for it.

freelance journalist (freelancer): Usually a reporter or editor not formally employed by any media organisation, instead working on projects under contract or paid individual amounts for work accepted for publication G gutter: A vertical margin of white space where two pages meet gutter journalism: A derogatory term for media which use sensational reporting without concern for the harm it will do individuals. Gonzo journalism, the term given in respect to Hunter S. Thompson, is a style of reporting. This style is not objective, but rather biased journalism, whre the reporter will immerse themselves in the story. H

Hammer head

A headline that uses a big, bold word or phrase for impact and runs a small, wide deck below.

Header A special label for any regularly appearing section, page or story; also called a standing head. Hard News Factual news stories without opinion.

Headline An explanatory title over a newspaper article summarizing the main point for the reader. hard copy: Something printed on paper. Compare with soft copy, where words or pictures exist in computerised form as data. hard news: Immediate and factual accounts of important events or developments. Compare with soft news. human interest story: A news story or feature which focuses on individual people and the effects of issues or events on them. Human interest stories are often used to make ideas more real and concrete in the minds of the viewer, reader or listener. Human interest stories can also cover unusual and interesting aspects of other people's lives which are not particularly significant to society as a whole. I Inserts An advertisement that is printed apart from the regular press run, usually an independent printer, then "inserted" among the regular newspaper sections. Inverted pyramid A method of writing by placing parts of the story in descending order of importance. interview: A formal, usually structured conversation between a journalist and a source to get information for a story. intro: The first paragraph containing the most newsworthy part of a news story. In features and documentaries the intro may just lead the reader or listener into the story. Known as a lead investigative journalism: Finding, reporting and presenting news which other people try to hide. It usually takes longer and requires more research that ordinary news reporting. J jargon: Specialised language concerned with a particular subject, culture or profession. It is not usually found in the everyday speech of ordinary readers or listeners and so should be avoided in the general media if possible.

journalism: The communication of current issues and events to an audience in a structured way, usually in relation to a set of generally agreed social principles such as accuracy. journalist: Someone who finds and presents information as news to the audiences of newspapers, magazines, radio or television stations or the Internet. Journalists traditionally work within a set of generally agreed societal principles or within professional codes. Professional journalists are usually trained and receive payment for their work. Jump Jump headline To continue a story on another page; text that's been continued on another page is called the jump. A special headline treatment reserved for stories continued from another page.

jump line: A line of type at the bottom of an incomplete newspaper or magazine article which directs the reader to another page where the story is continued. Also the line at the top of the continued article stating the page from which it was continued, also called a from line. See also spill. Justify To space out a line of type so that each line fits flush to the margin.

K Kill To strike out copy or take out type not to be printed. key points: Important facts or pieces of information which must be included in a news story. Some will go in the intro, others into the body of the story kicker: (1) The first sentence or first few words of a storys intro, set in a larger font size than the body text. (2) A small headline in different type above and slightly to the left of the main headline. (3) A few words at the beginning of a caption to grab the reader's attention. (4) An ending that finishes a story or bulletin with a climax, surprise, or punch line kill fee: A reduced fee paid to a freelance journalist for a story that is not used. L
8

lead: (Pronounced leed) (1) The first story in a news bulletin or on the front page of a newspaper. Also called a 'splash'. (2) In the US, the first paragraph in a story. See alsointro. (3) A tip that may lead a reporter to a story. Layout The placement of art and text on a page; to lay out a page is to design it. letters to the editor: Letters from readers published by a newspaper or magazine, expressing their views on previous content or current issues.

lineage: A traditional method of paying freelance journalists for the number of lines -or column inches/column centimetres - of their work which appeared in a newspaper according to set rates. line-up: A list of reports, interviews or other material compiled for an upcoming news bulletin or newscast, usually placed in the order in which they will be presented. Logo M Managing Editor The editor who directs the daily gathering, writing and editing of news and the placement of news in the paper; working for him or her are the city editor, the copy editor, etc. Market people the newspaper wants to attract with its news and advertising. Masthead The matter printed in every issue of a newspaper or journal, stating the title, ownership, management, subscription and other non-news features. media: (1) Short for mass media or news media, publishers or broadcasters bringing news and information to widespread audiences. (2) Plural of medium, different forms of communicating ideas such as digital, visual, sound etc. media conference: Also called press conference or news conference. When reporters are gathered together to question someone in the news, usually taking it
9

A word or name that's stylized in a graphic way; used to refer to standing heads in a newspaper.

in turns to ask questions. Such gatherings are usually organised by an individual or company to deal with all the media in one session or to promote a new product or service. media kit: (1) A set of materials provided to journalists by an organisation to promote their products or services. It may contain written documents, photographs, charts, schedules and other information the organisation wants journalists to focus on. (2) Information on advertising and other service costs made available by media companies to potential advertisers.

Morgue An area in the building where back issues of the newspaper are kept. Mug shot A small photo showing a person's face.

N Nameplate The name of a newspaper as it's displayed on Page One; also called a flag.
NET PAID CIRCULATION
A term used by ABC for the circulation of a publication to indicate the number of copies sold per issue both in subscription and newsstands.

NEWSPAPER SYNDICATE
A company that sells special material such as features, photographs, comic strips, and cartoons to newspapers for print in their publications.

news: Information which is new, unusually and interesting or significant to the recipient. It is usually about people or related in some way to their lives. News is produced in a structured way by journalists. news agency: A company that sells stories to media organisations. News agencies may produce news stories or features themselves or collect and redistribute them to media outlets.

10

news desk: The main desk in a newsroom, usually where the news editor and/or other senior journalists sit. newsprint: A cheap, low grade of paper made from recycled paper and wood pulp, used for printing newspapers. O
obituary: An article summarising the life and achievements of a person recently dead. off the record: (1) Information given to a journalist as background on condition that it will not be used in a story. (2) Information given to a journalist for use in a story on condition that the source will not be identified. Type (2) is also called non-attributableinformation. NB. Journalists should check exactly which of these conditions the source expects.

Offset A printing method in which the plate transfers the image to be printed onto an intermediate surface called a "Blanket", which then comes in direct contact with the paper.
online journalism: Reporting and writing news specifically for use on the Internet. on spec: Article that is written in case it is needed (i.e. speculative), though it may not be used. on the record: Information given by a source who has agreed to be identified in the story. Compare with off the record and non-attributable above. op-ed: Chiefly US, an opinionated story written by a prominent journalist. op-ed page: The page in a newspaper opposite the editorial page, containing opinion columns, sometimes readers letters and other items expressing opinions. opinion: A persons thoughts about something it is not possible to prove is true by objective methods or the person does not wish to prove is true. Compare with factabove. opinion page: See editorial page.

Overline A small headline that runs above a photo; usually used with stand-alone art.

P pack journalism: When individual journalists competing for coverage of an event or issue act together

Paid circulation The number of printed copies that are purchased by readers in a given time period. PAGE UNIT

11

A ad measurement system used in magazine advertisements and some tabloids. Designated measurements often include full page, half page, one-third page, onesixth page, etc. These are also called modular units.

Plagiarism Passing off as one's own the ideas and words of another. Plate An aluminum sheet that the negative is transferred to so that it can be run on the press. Play Emphasis given a story or page. Press Machine that prints the newspape
Press: The collective name for newspapers and magazines. press conference: See media conference. press officer: See media officer. press release: See media release. Press Trust of India (PTI): The largest news agency in India, run as a not-for-profit cooperative providing and exchanging news in English and Hindi among more than 450 newspapers. It also provides a satellite news service.

Press Run Total number of copies printed. Process Colors Process of red, yellow and blue inks used separately or mixed. Proof A page on which newly set copy is reproduced to make possible the correction of errors. Proofreader One who reads proof pages and marks errors for corrections. Publisher The chief executive and often the owner of a newspaper. Put the Paper to Bed When the paper heads to press and newsroom has signed off all pages.
puff box: A newspaper's own advertisements at the top of the front page promoting articles inside or in future issues. puff piece: A news story or feature written to make the subject seem good. Pull out in a magazine or newspaper, a set of pages that are intended to be taken out and used

separately. these pull outs carry lighter matarial (not news), such as features and articles.

12

Quarterfold Taking the standard size of the newspaper and folding into quarters, usually stitched and trimmed.
Quotes Words spoken by someone in a story. In page-design jargon, a liftout quote is a graphic treatment of a quotation, often using bold or italic type, rules or screens.

Rack A metal stand that we sell papers from. These are placed in front of businesses, on street corners, etc.
rate card: A published list of a media organisations standard rates for advertising, including deadlines and specifications.

ReadershiP: The percent or number of persons who read a publication or advertisement. Readers Per Copy Number of readers per one copy of a newspaper or magazine.

Reels Where the rolls of paper are mounted while running on the press.
Regional Edition A national publications geographic-specifi c section that provides circulation in a certain geographic area.

Register Marks Cross-hairs generally used to register one negative to the other for color registering. Release Advance information about a story given to the newspaper by the source of the news. Reporter A person who finds out facts about a story and then writes the story for the newspaper. Review An account of an artistic event, which offers a critical evaluation, the opinion of the writer.

13

Rewrite (1) write a story again to improve it; (2) alter a story that appeared somewhere else; (3) or write a story from facts called in by a reporter. Roll-end What is left of a roll of paper when the press has completed its run. These are available for free to the public. R.O.P. Run-of-Paper Denotes advertising that appears within the newspaper itself.

redletter: An important breaking news story. From the newspaper practice of highlighting an exclusive, breaking news story in red type. re-jig: To rewrite a story or reorganise a page, usually by moving elements around. reported speech: A way of reporting what someone has said without using their exact words in a quote. Well-written reported speech allows a journalist to compress and explain a persons words for greater efficiency and clarity. In grammar, sometimes called indirect speech. Compare with quote. reporter: A journalist who gathers information - including researching and interviewing people - and writes news stories. Reporters Without Borders: An international organisation that fights for press freedom around the world. retraction: Withdrawal of story or part of a story after publication, often because a mistake has been made or a legal problem has arisen. Reuters: One of the world's oldest international news agencies started in London in 1851. Now part of the Thomson Reuters company. review: A description of an event with a critical assessment of how well it was done. Reviews are typically written of plays and other theatre performances, concerts and recitals, new recordings, movies, radio and television programs, books, restaurants, exhibitions and other forms of entertainment. revision: To improve a story by rewriting, updating or correcting information. round: A reporter's specialist area of coverage, such as 'a police round'. Reporters develop personal contacts in these areas who can give them information. Often called a 'beat' in the US or a 'patch' in the UK.
14

round-up: A collection of short stories or summary of information about an event or a day. See also news in brief (NIB). royalties: Money paid to someone for using their work. S
Scoop A story obtained before other newspapers or other media receive the information.

sidebar: A column beside a main story which has more information about - or another angle to - the main story to which it is attached.
Single Copy Sales of newspapers from a newsstand or rack; Papers sold one at a time.

slander: An older term for the spoken form of defamation. Compare with libel. slug: A key word or phrase that identifies a news story while it is being prepared. snap: A short message from a news agency alerting subscribers to an event about which they will shortly provide more detailed coverage. See also flash. soft copy: Words or pictures which exist in computerised form as data. Compare with hard copy, where they are printed on paper soft news: Stories about topics which are interesting and new but which have little or no material effect on peoples lives. Soft news focuses on interesting individuals rather than on major events or developments which impact on lots of people. Compare with hard news. source: Where information comes from, usually a person who gives a journalist information. splash: An exciting front page story given prominence so people will take notice of it. spread: Two facing pages in a newspaper or magazine that are designed as one unit of interrelated articles. straight news: A straightforward account of factual news with little or no comment or analysis.

15

stringer: A regular contributor to a newspaper or broadcaster who is not a member of staff. Stringers are often paid by the length of stories they provide. style: A consistent way of presenting information. sub: (1) Short for 'sub-editor' below. (2) The process of sub-editing copy for inclusion in a newspaper, magazine or news bulletin. sub-editor: Journalists who checks and edit a reporters work, format stories for the page, add headlines or plan the page layout. See also copy editor. subhead: (1) A small headline below the main headline. (2) A small headline inserted in the body of a story to visually break up a long column of type.
supplement A newspaper section in magazine format inserted prior to distribution.

syndicate: (Verb) To simultaneously sell or otherwise provide a journalist or photographer's work to other newspapers, magazines or broadcasters who subscribe to that service.
Syndicated Features: Material such as comics, advice columns, etc., supplied nationally to newspapers by news syndicates. T Tabloid Taking the standard size of the newspaper and folding into half, usually stitched or stapled and trimmed. Teaser An eye-catching graphic element, on Page One or section fronts, that promotes an item inside; also called a promo. Typeface A family of fonts - for instance, the Futura family, which includes Futura Light, Futura Italic, Futura Bold, etc. Typo Short for "typographical error," a mistake made during the production of a story. U UPI: United Press International news agency, launched in the USA in 1907. upper case: Capital letters. Abbreviated to u.c. or caps. V
16

W Web Press Machine used to print the newspaper. Paper is woven through the press to facilitate printing. Wire Services Newsgathering agencies such as AP and UPI that gather and distribute news to subscribing newspapers.

17