QUEST TUTORIALS Unit 1 (Chapter 1 & 2) Concepts: 1. Consumer Behaviour. 2. Perception. 3. Self Concept. 4. Understanding Personality. 5. Decision Making.

Short Notes: 1. Abraham Maslows Need Hierarchy Theory. 2. Mcclellands Theory of Needs. 3. Types of buying behaviour. 4. Shannons model of Communication Process. 5. Consumer Involvement. 7. Family life cycle.

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Special Studies in Marketing

Long Answers: 1. What is Consumer behaviour? Explain Research perspective on Consumer behaviour. 2. Define Consumer behaviour? Elaborate factors affecting Consumer behaviour. 3. Explain decision making models. 4. Explain buying decision process.

Unit 2 (Chapter 3, 4 & 5) Concepts: 1. Marketing Communication. 2. IMC 3. DAGMAR. 4. Advertising. Short Notes: 1. Five Ms of Advertising. 2. Communication Process. 3. AIDA Model. 4. Advertising Department. Long Answer: 1. Explain the components of IMC. 2. Explain IMC and what are the advantages and benefits of IMC. 3. Explain advertising agency and its features, need, functions. 4. Factors/ considerations in the selection of an advertising agency. 5. Advertising agency v/s Advertising Department. -------------------------------------------------------------------------------------------------------------------------A-201, 2ND Floor, Rajdarshan Society, Basement, behind ICICI ATM, near Platform No. 1, Thane (W) 400 602. Website: www.questclasses.com Contact: 67120221/25394777

Unit 3 (Chapter 6, 7 & 8) Concepts: 1. Media Planning. 2. Media Scheduling. 3. Media Selling. 4. Reach. 5. Frequency 6. GRP. 7. Continuity. 8. Relationship Marketing. 9. Press. 10. Cost Efficiency as a planning Dimensions 11. TV Operations 12. Radio operations 13. NRS. 14. TRPs 15. Brand. 16. Media. 17. Sales test method. 18. Brand Positioning. Short Notes: 1. Factors determining advertising budget. 2. Audit Bureau of India. 3. Product Positioning. 4. Positioning Strategies. 5. Media Trends. Long Answer: 1. Methods of preparing Advertising Budget. 2. Steps in advertising budget. 3. Media planning process. 4. What is media research and explain its functions, importance/ role? 5. Effective advertisement and consumer attitude. 6. What are the methods of testing advertising effectiveness? Unit 4 (Chapter 9, 10 & 11) Concepts: 1. Public Relations. 2. Sales Promotion. 3. Promotion Strategy. 4. Trade Promotion Tools. 5. Personal Selling. 6. Relationship Marketing. Short Notes: 1. Media Expectations.

QUEST TUTORIALS 2. Importance of public relations. 3. Role of sales force. 4. E-commerce. Long Answer: 1. Scope of PR. 2. Reasons for the increase in sales promotion. 3. Explain personal selling in brief. 4. What are the tools of direct marketing?

Classes for BMS, BBI & BFM

A-201, 2ND Floor, Rajdarshan Society, Basement, behind ICICI ATM, near Platform No. 1, Thane (W) 400 602. Website: www.questclasses.com Contact: 67120221/25394777