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GPSTrackingandNavigationMarketinIndia

August2012

ExecutiveSummary
Market
GPSmarketinIndiaisataninitialstagebutisgrowingrapidlyowingtoanincreaseduseof technologyacrossvarioussectors GPSsystemsarepredominantlycategorizedinto2segmentsnamely trackingandnavigation AmodifiedversionofGPStechnologyisthatofAGPStechnologythatpromisestoovercomethe glitchesthatnormalGPSsystempossessesandfindsitsusagein mobilephones

Drivers Drivers& Challenges


Growthinlogisticsvertical Growthinradiocabs Increasingpenetrationofhighend phones DemandfromtheBPOsector Increasingsaleofluxurycars Entryofmappingportals

Challenges

Trends

GPSproviderscementbondwithautomobile manufacturers GPSproviderslookatpartneringwithstores Mobilephoneplayersrenderingfreeservices Emergenceofnewapplicationsinthesector

AM S

E PL

Customerretention Fragmentedlogisticssector Lackofawarenessandconsumer perception Operationalissues

GPSsystemintroducedforbikes EntertainmentoptionsofferedwithGPS devices IndiatohaveitsownGPS GPSinstalledinpublictransportsystem

MajorPlayers

Competition

AdvancedMicronicDevices Navteq India

CEInfosystems SatNavTechnologies

Garmin India TomTom India

GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT

Introduction MarketOverview ProductCategories GPSBenefits MobilePhoneGPSTechnology GPSforSMBs Drivers&Challenges GovernmentRegulations Trends MajorPlayers StrategicRecommendation Appendix
GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT

Indiahaswokenuptothetechnologyandisfastcatchingup withtheadvancementsmadeinthisdomain

SAMPLE

GPS IndianMarketOverview
GPSmarketinIndiaisataninitialstagebutisgrowingrapidlyowingtoanincreaseduseoftechnologyacross varioussectors
RapidlygrowingmarketofGPSenabledvehiclesistheprimarysupportforthismarketinIndia

EmergenceofGPSorientedservicesfromtelecomcompaniesandeasilyaffordableGPSenabledmobile phonesisfurtherfuelinggrowthinthemarket
PlayerslikeBlackBerry hasstrategicallytargetedthecorporatesegmentofthemarket GovernmentofIndiaisalsoplayingacrucialpartinboostingthemarket,withitspipelineprojectsofequippingairportswith GPS

Itprimarilyfindsitsimplementationacrossvarioussectors,someofthemajorsectorsincludelogistics,sales, taxiandfleetmanagementcompanies ManylocalandinternationalGPScompanieshaveenteredthemarketandarecompetingtograbasharein thismarket,especiallyinlogisticsfortrackingcargoandtrucksacrossIndia GPS MarketSize&Growth


INRbn s p m 0 20 20 20 20 20 20 4 n o t q

MarketStructure(2012e)
u1 s u2

GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT

Digitalmappingfornavigationisthechiefstimulantforthis markettogrow

SAMPLE
GIS Segments
p4 p3 p1 p5 p6 p2

GIS IndianMarketOverview EmergingmarketasIndiaiscontinuingwithitstrendofinvesting ininfrastructurefroelectricpowerdistribution,waterand wastewaterandtelecommunications TheIndianmarketiswakinguptotheadoptionofGISinutilities inordertoimproveinfrastructuremanagementprocesses Recently,v1isconsideringusingGISmapsandpopulationdata topenetrateruralIndiaandidentifyitsvariedcommunitiesof interest

INRbn u v s p 0 20 20 20 20 20 20 q r t

MarketSize & Growth

GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT

Drivers&Challenges Summary

Drivers
Growthinlogisticsvertical Growthinradiocabs Increasingpenetrationofhighend phones DemandfromtheBPOsector Increasingsaleofluxurycars Entryofmappingportals

Challenges
Customerretention Fragmentedlogisticssector Lackofawarenessandconsumer perception Operationalissues

GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT

AsluxurycarmakersintroduceGPSsystemsintheircarsto makeitacutabovetherest,demandforGPSsoars
Increasingsaleofluxurycars
Saleofluxurycars(carspricedaboveINR2mn)havewitnessedasteadyincreaseduring2011 KeyplayersinthemarketincludeMercedesBenz,Audi,BMW,Skoda,VolvoandToyota GPSsystemsareapopularaftermarketaccessoryinluxurycars
Italsohelpsownersnabthievesincasethecargetsstolenand hasaGPSsysteminstalledinit

Impact

VolvoCarIndia,theIndianarmoftheSwedishcarmajorVolvoCarCorporationisofferingon boardGPSnavigationsystemonbothitsr1andr2 Withtherisingsalesofluxurypassengercars,demandforsuchanavigationalGPSdevicesare expectedtowitnesssimultaneousgrowth LuxuryCar Growth IncarNavigationMarket Growth

PLE SAM
MnUnits e d f 0

INRbn j c a 0 20 20 20 20 20 b

h i i g h j

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20

20

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Trends Summary
GPSproviderscementbondwithautomobilemanufacturers GPSproviderslookatpartneringwithstores Mobilephoneplayersrenderingfreeservices Emergenceofnewapplicationsinthesector
KeyTrends
`

GPSsystemintroducedforbikes EntertainmentoptionsofferedwithGPSdevices IndiatohaveitsownGPS GPSinstalledinpublictransportsystems


GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT

GPSfindsitswaytopublictransportsystemstorender safetytoplebians
GPSinstalledinpublictransportsystems

SAMPLE
Advantages

PublictransportinIndiaiswitnessingseachangeowingtotheinstallationofGPSsystemsintransportmeans suchasbuses hasbecomeacitytoboastofhavingbusesthatareGPSenabled torendercommuterswithsafety,securityas wellasgoodambience

t1

u1haslaunched70nonairconditioned3242 seatbusesin T R E N D Thesebusesareplyingatafrequencyof5 minutesthatlookatbringingasafeand comfortablerideforitscommuters Asignificantfactorinthisregardisthatthe busesareequippedwithlatesttechnologyin thelikesofGPSsystems


t6 t5 t2 t3 t4

GPSTRACKINGANDNAVIGATIONMARKETININDIA2012.PPT

Public:DomesticCompany Company 1(1/3)


CompanyInformation
CorporateAddress TelNo. FaxNo. Website YearofIncorporation TickerSymbol StockExchange

SAMPLE

OfficesandCentres India

IndiaHeadOffice

ProductsandServices
Category Products/Services

KeyPeople
Name P1 P2 P3 Designation D1 D2 D3

Products&Services

S1,s2

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Public:DomesticCompany Company 1(2/3)


FinancialSnapshot
Revenue INRmn q TotalIncome NetProfit/Loss r s t Profit INRmn

KeyRatios

SAMPLE
Particulars yoy change (201110)
2.54 1.96 1.66 5.59 6.92 11.47 2.43 17.67

2011

2010

2009

2008

ProfitabilityRatios
OperatingMargin NetMargin ProfitBeforeTaxMargin ReturnonEquity ReturnonCapitalEmployed ReturnonWorkingCapital ReturnonAssets ReturnonFixedAssets
4.32% 2.35% 2.56% 6.64% 15.10% 13.65% 2.82% 20.73% 6.86% 0.39% 4.21% 1.05% 22.02% 2.18% 0.38% 3.06% 8.35% 2.47% 5.72% 6.08% 25.23% 14.86% 1.79% 18.22% 11.77% 1.92% 8.38% 4.58% 32.97% 10.55% 1.34% 14.35%

0 20 20 20 20

FinancialSummary

ThecompanyincurredanetprofitofINR mninFY2011andINR mninFY2010 ThecompanyreportedtotalIncomeofINR mninFY2011, registeringanincreaseof%overFY2010 Thecompanyearnedanoperatingmarginof%inFY2011a decreaseof percentagepointsoverFY2010 Thecompanyreporteddebttoequityratioof inFY2011,a decreaseof%overFY2010

CostRatios
Operatingcosts(%ofSales) Administrationcosts(%of Sales) Interestcosts(%ofSales)
2.43 0.58 0.23 95.56% 19.32% 2.14% 93.12% 19.91% 2.36% 91.38% 21.41% 2.77% 87.78% 22.07% 3.44%

LiquidityRatios
CurrentRatio CashRatio
4.78% 55.22% 1.31 0.11 1.25 0.07 1.16 0.08 1.17 0.10

LeverageRatios
DebttoEquityRatio DebttoCapitalRatio InterestCoverageRatio
18.27% 1.12% 28.50% 1.60 0.33 2.08 1.95 0.33 2.91 2.62 0.33 3.12 2.64 0.35 3.55

KeyFinancialPerformanceIndicators
Indicators
MarketCapitalization(INRmn) TotalEnterpriseValue(INRmn) EPS(INR) PERatio(Absolute)

Value(dd/mm/yyyy)

EfficiencyRatios
FixedAssetTurnover AssetTurnover CurrentAssetTurnover WorkingCapitalTurnover CapitalEmployedTurnover
9.52% 18.83% 19.73% 1.49% 2.53% 8.57 1.16 1.35 5.64 2.74 7.82 0.98 1.13 5.55 2.68 7.14 0.70 0.80 5.82 2.38 7.20 0.67 0.76 5.29 2.30

Improved

Decline

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Public:DomesticCompany Company 1(3/3)


KeyBusinessSegments

SAMPLE
Geographicsegmentsforthe companyforthelast3yearsare notavailable

KeyGeographicSegments

100% 50% 0%

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KeyInformation
Description Details ishailedasbeingthefirstcompanytobringGPStechnologyin India activitiesarecategorizedunder differentdivisionsnamelyp1,p2,p3 StrategicElectronicDivisionoperateswithfocusonthreetechnologyareasincludingp4, p5,p6 ItsuppliesandsupportsGPSproductsfromgloballyacclaimedmanufacturersfor applicationsincontrolandguidance,navigation,tracking,timingandnetwork synchronization,survey,ionospheric researchandothers

Overview

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Private:DomesticCompany Company 2(1/3)


CompanyInformation
RegisteredAddress

SAMPLE

OfficesandCentres India

TelNo. FaxNo. Website Yearof Incorporation

ProductsandServices
Category Services S4 Products/Services

Registered Address

KeyPeople
Name P1 P2 P3 P4 D1 D2 D3 D4 Designation

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Private:DomesticCompany Company 2(2/3)


FinancialSnapshot
TotalIncome INRmn TotalIncome Profit/Loss p o m n Profit INRmn

KeyRatios

SAMPLE
Particulars yoy change (201110)
26.98 20.42 26.98 70.32 260.78 68.86 46.31 145.86

2011

2010

2009

2008

ProfitabilityRatios
OperatingMargin NetMargin ProfitBeforeTaxMargin ReturnonEquity ReturnonCapitalEmployed ReturnonWorkingCapital ReturnonAssets ReturnonFixedAssets
21.74% 15.11% 21.74% 46.90% 101.96% 46.14% 32.16% 106.12% 5.24% 5.31% 5.24% 23.42% 158.81% 22.71% 14.16% 39.74% 1.97% 0.54% 1.97% 1.30% 4.72% 1.35% 0.87% 2.49% 8.38% 4.93% 8.38% 12.93% 31.35% 17.57% 9.97% 26.84%

0 20 20 20 20

CostRatios
Operatingcosts(%ofSales) Administrationcosts(%of Sales) Interestcosts(%ofSales)
26.98 N.A. N.A. 78.26% N.A. N.A. 105.24% N.A. N.A. 98.03% N.A. N.A. 91.62% N.A. N.A.

FinancialSummary
CompanyincurredanetprofitofINR mninFY2011,as comparedtonetlossofINR mninFY2010 ItreportedtotalIncomeofINR mninFY2011, registeringadecreaseof%overFY2010 Earnedanoperatingmarginof%inFY2011,anincrease of percentagepointsoverFY2010 Thecompanyreportedadebttoequityratioof inFY 2011,adecreaseof%overFY2010

LiquidityRatios
CurrentRatio CashRatio
35.24% 33.63% 2.28 0.21 1.68 0.31 3.00 0.69 2.24 0.47

LeverageRatios
DebttoEquityRatio DebttoCapitalRatio InterestCoverageRatio
30.87% 21.64% N.A. 0.43 0.30 N.A. 0.62 0.38 N.A. 0.45 0.31 N.A. 0.24 0.19 N.A.

EfficiencyRatios
FixedAssetTurnover AssetTurnover CurrentAssetTurnover WorkingCapitalTurnover CapitalEmployedTurnover
6.09% 20.12% 1.33% 28.57% 29.57% 7.03 2.13 1.71 3.05 3.11 7.48 2.67 1.74 4.28 4.41 4.61 1.62 1.66 2.50 2.41 5.44 2.02 1.97 3.56 2.62

Improved

Decline

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Private:DomesticCompany Company 2(3/3)


KeyRecentDevelopments
Description News Hasestablisheditsnameinthefieldsofa1,a2,a3

SAMPLE

HasalsobeeninvolvedinGNSSrelatedresearchanddevelopmentsince Overview BoastsofdevelopingGPSreceivercoretechnologybasedonbothfixedandfloatingpoint DSPplatforms Morethan40employeesaretrainedbya4anda5

Services

ItsGNSSproductsisknownforitscoverageandincludereceiversfora6,a7,a8,a9 ItsGNSSproductscanbecategorizedundery1,y2,y3,y4,y5

RecentUpdate

Hasannouncedthelaunchofa10whichisaminiature,highperformance,multi constellationsensortargetted towardsvariedmarketsegmentsasautomotive,consumer electronics,wirelessinfrastructureandhealthcare Itofferssplendidperformanceinpositioningandtimingevenunderobstructedskyview

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