Idea Cellular Use Mobile Save Paper Advertisement

CONTENT OF THE AD
SAVE PAPER, SAVE TREES, SAVE THE ENVIRONMENT. Duniya nahi bachegi agar ped nahi bachenge..aur ped nahi bachenge to paper nahi bachega..ab paper kaise bachaye the main idea behind this ad is promoting idea cellular and saving paper and our environment. Idea had launched its ad campaign where an agonized tree appeals to humans to Use Mobile, Save paper. World over, millions of tones of trees get cut everyday to produce paper, leading to alarming rates of deforestation. One simple idea to save paper is to efficiently use the mobile phone for large number of day to day communication. The IDEA commercial showcases how the mobile phone can be used as an efficient tool to read daily newspapers, generate e-bills, taking restaurant orders on the phone, make payments and transactions, issue e-tickets and boarding passes; thereby saving tons of paper everyday.

COMPANY PROFILE Idea Cellular Ltd

IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007.

Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded a subscriber base of over 93.75 mn as of 31st May 2011. It became a pan-India integrated GSM operator covering the entire telephony landscape of the country, and expanded its NLD and ILD operations in FY 2010. During the year, Idea increased its revenue market share by over 1%, despite stiff tariff war in the market.

The company has won license to offer 3G services in 11 service areas, which generate over 81% of the companys total revenue. Ideas 3G services will be launched in the year 2011. Ideas strong growth in the Indian telephony market comes from its deep penetration in the non-urban and rural markets. Idea has the highest share of rural subscribers as a percentage of total subscribers, amongst other GSM players. In fact, two out of every three new subscribers now come from non-urban market. Ideas innovative and revolutionary VAS offering has been a major growth driver. Be it Mobile TV, which was launched for the first time in India on the Idea network; exhaustive Music library in multiple languages; DTs/ RBTs; and other content download from the world of Cinema, Music, Cricket etc. Idea has consistently grown its VAS revenue. Its revenue share of VAS is now higher than the industry average.

Idea offers seamless coverage to roaming customers traveling to any part of the country, as well as to international traveling customers across over 200 countries. Ideas partnership with over 400 operators ensures that customers are always connected while on the move, within the country or other parts of the world. IDEA is the winner of The Emerging Company of the Year Award at The Economic Times Corporate Excellence Awards 2009. IDEA Cellular also received the prestigious Avaya GlobalConnect Award for being the Most Customer Responsive Company in the Telecom sector in the year 2010. The company has received several other national and international recognitions for its path-breaking innovations in mobile telephony products & services. It won the GSM Association Award for Best Billing and Customer Care Solution for 2 consecutive years. It was awarded Mobile Operator of the Year Award India for 2007 and 2008 at the Annual Asian Mobile News Awards. IDEA Cellular is an Aditya Birla Group Company, Indias first truly multinational corporation. The group operates in 26 countries, and is anchored by over 130,600 employees belonging to 40 nationalities. The Group has been adjudged the 6th Top Company for Leaders in Asia Pacific Region in 2009, in a survey conducted by Hewitt Associates, in partnership with The RBL Group, and Fortune. The Group has also been rated The Best Employer in India and among the Top 20 in Asia by the HewittEconomic Times and Wall Street Journal Study 2007.

BRAND AMBASSADOR

Abhishek Bachchan, born 5 February 1976 in Mumbai, Maharashtra is an

Indian actor and producer. He is the son of Indian actors Amitabh Bachchan and Jaya Bachchan and is married to actress and former Miss World Aishwarya Rai.

.This ad also features IDEAs Abhishek Bachchan, but as a tree! Abhishek Bachchan can be seen portraying the role of an agonized Tree this time. He advocates the idea of using mobile phone to save paper, and therefore, the greenery around him through this campaign. This new ad is sixth in the series. The preceding campaigns were Championing a world without caste, Championing a world in which no one suffers from the disability to communicate; Education for All, Participative Governance, and the last Walk When You Talk.

BEING CONSUMER WHY WILL I GO FOR THE PRODUCT

In my opinion this kind of Advertisement Campaign is more encouraging. We Encourage Idea Cellular and other Company to create more Advertisement of these kinds.

This

kind

of

dual

Purpose

Advertisement

help

many

ways,

one of it is, They are successfully Advertising their brand and another is, They are giving a message to humanity about creating awareness to protect our own environment and also giving ideas that are helpful on how to use Technology to protect our environment.

I personally would support these type products and services because through television ads and media they are making people aware of the most challenging problems we are facing today. The preceding campaigns Championing a world without caste; Championing a world in which no one suffers from the disability to communicate; Education for All, Participative Governance, and the last Walk When You Talk addressed subjects such as Caste War, Disability to Communicate, Education, Democracy and Health, respectively. While our leaders are all busy with the discussion over the issues of global warming and the likes, lets just do our bit of justice to our own planet. World over, millions of tons of trees get cut everyday to produce paper, leading to alarming rates of deforestation. T I too appeal to all Save Paper. Whether or not use a mobile phone is your choice.