In Collaboration with

enriching perceptions

www.4m.com.pk

Become a Smart Digital Marketer

Build your online dream strategy and discover why some marketers have an unfair advantage
Top 4 Learning Agendas SEO PPC Analytics Optimization

For Details & Registration: Enriching Perceptions Tel: +92-300-2559694 / +92-321-2323-717 Email: training@enrichingperceptions.com

FREE Material worth of

$200

Special Offer Book 2 Seats and Get 20% off.

17 - 18 May, 2011, Royale Rodale Club Karachi | 9.30am- 5.30pm

Can your customers nd you? Let us show you the way

SMART DIGITAL MARKETING

This two-day exclusive training is for professionals looking to build the dream online strategy and assess how they can automate marketing and reduce marketing expenses, and more importantly generate revenue online. At the end of the day, you will be equipped with the knowledge and practical guide on how to run an online marketing campaign. You will gain valuable insights into the difference between ofine and online marketing, and how you can connect the ofine marketing with online marketing for customer acquisition, conversion and retention.

can they nd you?

He founded 4M Designers in 2003 and SixMix (UK) in 2009.

Consultant Prole
Abdul Muizz, Creative Director / Marketing Strategist
Abdul Muizz is a specialist Internet marketing trainer and consultant. He specialises in helping companies improve their E-communications including digital planning, web design, e-mail marketing, search engine marketing, and web analytics. He also has a UK based Internet Marketing He has been called by various organizations as guest speaker where he delivered online marketing sessions. Agency - SixMix to his name. He founded 4M Designers in 2003 and has been working with Avari Hotels, Imran Khan Cancer Appeal, SIUT, Electrolux, RMI, Dollar Industries, Play TV to improve their e-marketing and branding.

www.4 m . co m. p k

www. e nr ic hingp e rce pt ions . com

Day 1

Course Agenda
Setting The Foundation - What the heck is digital marketing? - Why it is so important? - Why integration is important - Beyond the Web Geek - Kickstart your digital journey - Attract, Engage, Transact - Why youll love digital marketing? - Three reasons for going digital Power of Design - What makes good design. - Test your design - Importance of simplicity - Different types of layouts - Usability & Accessibility Website Development - Planning your website - Functionality and Content - Site navigation analysis - Customer personas - Copywriting for the web - SEO Friendly Website - Re-design v/s Re-align - Agency/Client Relationship
www. e nr ic hingp e rce pt ions . com

Planning & Strategy - Dream Destination Strategy - Know your website & customers - How they use The Internet - Goals of your website - What do I want my visitors to do? - Build an online strategy

Day 2

Course Agenda
Search Engine Optimization - Understanding Search Engines - Creating your own SEO Strategy - Become number one on Google. - Working with right SEO agency. - Problems with Search Engines. - SEO v/s Pay Per Click. - What does good look like? - Understanding visits to your site ROI Tracking Importance of Keywords - Identify individuals - What data do you need to gather? - How to gather keyword data? - Click-stream data - You are what you click - What can you measure - How do you measure - How you can use results - What does good look like Search Engine Marketing - Google Adwords/PPC - Benets of PPC - Building Effective PPC Ads - Key Elements of PPC Ads - A/B Split Testing - Tracking PPC Conversions - Effective Landing Pages Planning for the Future - Richer user experience - Target emerging platforms - Your next steps

www. e nr ic hingp e rce pt ions . com

Included: Course Material, Training Certicate, Lunch, Refreshment & Business Networking.

Training Investment
17 - 18 May, 2011, Royale Rodale Club Karachi | 9.30am- 5.30pm For Details & Registration:

Special Offer Book 2 Seats and Get 20% off.

PKR 20,500
Per Participant

FREE Material worth of

$200

enriching perceptions
74/1, 31st street, off Khayaban-e-Sehar, Phase 5, Defence, Karachi, Pakistan. Tel: +92-300-2559694 / +92-321-2323-717 Email: training@enrichingperceptions.com

Bring SMART DIGITAL MARKETING IN-HOUSE

This workshop can be customized to suit specic needs of your organization at signicant savings. Email: training@enrichingperceptions.com or call at +92-300-2559694 for more details