1.

GENERAL PROFILE OF USERS AND NON USERS: USERS AND NON-USER COUNT Which medical device to market Which target population to be marketed according to their age, gender & household income Users are identified as: - Those who brought the medical devices for their own use. - Those that brought the medical device for someone to use. (With reference to Q3b If Yes) - Someone bought the medical device for me to use. - It is not necessary for me to buy as I can go to the doctor if I need to use the medical device. - I do not know where to buy the medical device. - I do not know how to choose a good medical device. - I feel that the medical device is too expensive. - Other reasons. (With reference to Q3b If No) Non-Users are identified as: - Those who do not need to use any of the above medical devices. (With reference to Q3b If No) Table 1.1 USERS AND NON-USER COUNT
Frequency Reasons I bought the medical device for my own use 463

I bought the medical device for someone to use

213

I do not need to use any of the above medical devices Someone bought the medical device for me to use It is not necessary for me to buy as I can go to the doctor if I need to use the medical device I do not know where to buy the medical device I do not know how to choose a good medical device I feel that the medical device is too expensive Other reason

208

118 168

8 9

43 16

Non- Users Users Missing Data Total

208 1038 4 1250

[Notes: This table is to help us identify the number of users & non-users of the various medical devices. With reference to the table above (Table 1.1) After running an output, out of 1250 respondents, 208 were identified as non-users. Non-users are defined as individuals who do not require the use of any medical devices. The remaining 1038 Users were identified as individuals who: - Bought the medical devices for their own use - Bought the medical device for someone to use. (With reference to Questionnaire Q3b If Yes) Had their device bought by someone else Find it unnecessary for them to buy as they can go to the doctor if they need to use the medical device. Do not know where to buy the medical device. Do not know how to choose a good medical device. Feel that the medical device is too expensive. Have other reasons. (With reference to Questionnaire Q3b If No) ]

[GENDER] Table 1.2 USERS AND NON-USER GENDER COUNT

Q3b If "Yes", indicate most appropriate statement * Q13 Sex Crosstabulation Count Q13 Sex Male Q3b If "Yes", indicate most appropriate statement I bought the medical device for my own use I bought the medical device for someone to use Total 279 Q3b If "No", reason * Q13 Sex Crosstabulation Count Q13 Sex Male Q3b If "No", reason I do not need to use any of the above medical devices Someone bought the medical device for me to use It is not necessary for me to buy as I can go to the doctor if I need to use the medical device I do not know where to buy the medical device I do not know how to choose a good medical device I feel that the medical device is too expensive Other reason Total 6 271 10 299 16 570 22 21 43 4 5 9 6 2 8 72 96 168 53 65 118 108 Female 100 Total 208 397 676 69 144 213 210 Female 253 Total 463

[Notes: With reference to Table 1.2, a cross-tab analysis between gender and users and non-users of the various medical devices shows that; for users, there are more female users than male users as for Non-users, there are more male non-users than female non-users. This has led to a conclusion that females are more health conscious leading them to be the majority of the sample results. Hence, females are the main users of the various medical devices. ]

[HOUSEHOLD INCOME] Table 1.3 ANALYSIS OF USERS AND NON-USER HOUSEHOLD INCOME
Q3b If "Yes", indicate most appropriate statement * Q17 Average monthly household income Crosstabulation Count Q17 Average monthly household income Less than $1,000 Q3b If "Yes", indicate I bought the medical most appropriate statement device for my own use I bought the medical device for someone to use Total 59 75 107 115 87 216 659 17 20 33 37 33 67 207 42 $1,000 to $1,999 55 $2,000 to $2,999 74 $3,000 to $3,999 78 $4,000 to $4,999 54 $5,000 & above 149 Total 452

Q3b If "No", reason * Q17 Average monthly household income Crosstabulation Count Q17 Average monthly household income Less than $1,000 Q3b If "No", reason I do not need to use any of the above medical devices Someone bought the medical device for me to use It is not necessary for me to buy as I can go to the doctor if I need to use the medical device I do not know where to buy the medical device I do not know how to choose a good medical device I feel that the medical device is too expensive Other reason Total 2 89 1 75 4 114 3 91 0 50 6 138 16 557 9 5 13 6 4 5 42 1 2 1 4 0 1 9 1 0 3 1 1 2 8 24 28 34 30 15 34 165 25 12 14 19 7 38 115 27 $1,000 to $1,999 27 $2,000 to $2,999 45 $3,000 to $3,999 28 $4,000 to $4,999 23 $5,000 & above 52 Total 202

[Notes: With reference to Table 1.3, a cross-tab analysis has been done to analyse the relationship between household income and the users and non-users of the various medical devices. It shows that respondents with a greater household income are most likely the users of the medical devices due to their greater purchasing power to purchase medical devices and having it at their convenience would benefit them since they could track their health status easily.]

[AGE] Table 1.3 ANALYSIS OF USERS AND NON-USER AGE

Q3b If "Yes", indicate most appropriate statement * Q14 Age Crosstabulation Count Q14 Age Below 40 years old Q3b If "Yes", indicate I bought the medical most appropriate statement device for my own use I bought the medical device for someone to use Total 186 235 188 45 16 4 674 56 87 57 9 3 1 213 130 40 - 49 years old 148 50 - 59 years old 131 60 - 69 years old 36 70 - 79 years old 13 80 years old & above 3 Total 461

Q3b If "No", reason * Q14 Age Crosstabulation Count Q14 Age Below 40 years old Q3b If "No", reason I do not need to use any of the above medical devices Someone bought the medical device for me to use It is not necessary for me to buy as I can go to the doctor if I need to use the medical device I do not know where to buy the medical device I do not know how to choose a good medical device I feel that the medical device is too expensive Other reason Total 10 229 4 133 2 137 0 34 0 30 0 7 16 570 19 11 11 2 0 0 43 4 2 2 1 0 0 9 6 2 0 0 0 0 8 55 44 47 14 7 1 168 35 18 30 12 19 4 118 100 40 - 49 years old 52 50 - 59 years old 45 60 - 69 years old 5 70 - 79 years old 4 80 years old & above 2 Total 208

[Notes: With reference to Table 1.4, a cross-tab analysis has been done to analyse the relationship between the users and non-users and their age. The majority of the users come from the age group 40-49 (216 Users). This could be attributed to the following reasons: Modern technology and advancements in healthcare has led to longer average life expectancy. People in this day and life are more health conscious than their predecessors because of improved living conditions. In the past, people are only aware of healthcare products only when they fall ill. Currently they want to prevent getting such illness and take care of their health by taking precautionary steps. Generally people are more exposed to such medical devices because the older population (parents) have health problems.

Respondents in the age group below 40 have the most number buying the medical devices for their own use. This means that the younger generation are being more health conscious and more technologically inclined compared to the other age groups, knowing more about how the medical devices are operated. As for non-users, the age group below 40 has the most number of respondents showing that they do not need to use the medical devices since the respondents are at the age whereby they do not have much health problems that require the use of the medical devices even though they might be health conscious.]

USERS AND NON-USER VS HEALTH PROBLEMS [HIGH BLOOD PRESSURE]

Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - High Blood Pressure Crosstabulation Count Q6 Health Problem - High Blood Pressure Yes Q3b If "Yes", indicate most appropriate statement I bought the medical device for my own use I bought the medical device for someone to use Total 258 386 644 81 107 188 177 No 279 Total 456

Q3b If "No", reason * Q6 Health Problem - High Blood Pressure Crosstabulation Count Q6 Health Problem - High Blood Pressure Yes Q3b If "No", reason I do not need to use any of the above medical devices Someone bought the medical device for me to use It is not necessary for me to buy as I can go to the doctor if I need to use the medical device I do not know where to buy the medical device I do not know how to choose a good medical device I feel that the medical device is too expensive Other reason Total 3 172 13 206 16 378 13 29 42 5 4 9 3 5 8 79 87 166 64 54 118 5 No 14 Total 19

[Notes: to determine if high blood pressure is the reason behind using or not using the various medical devices. Respondents that have high blood pressure as a health problem would be more often is users of the medical devices that measure the blood pressure as they would need to use the medical device to keep track of the level of blood pressure and to ensure that it is being brought down]

[HIGH CHOLESTROL]
Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - High Cholesterol Crosstabulation Count Q6 Health Problem - High Cholesterol Yes Q3b If "Yes", indicate most appropriate statement I bought the medical device for my own use I bought the medical device for someone to use Total 100 Q3b If "No", reason * Q6 Health Problem - High Cholesterol Crosstabulation Count Q6 Health Problem - High Cholesterol Yes Q3b If "No", reason I do not need to use any of the above medical devices Someone bought the medical device for me to use It is not necessary for me to buy as I can go to the doctor if I need to use the medical device I do not know where to buy the medical device I do not know how to choose a good medical device I feel that the medical device is too expensive Other reason Total 3 81 13 296 16 377 8 34 42 3 6 9 1 7 8 44 121 165 19 99 118 3 No 16 Total 19 530 630 22 159 181 78 No 371 Total 449

[Notes: to determine if high cholesterol is the reason behind using or not using the various medical devices]

[HEART PROBLEMS]
Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - Heart Problem Crosstabulation Count Q6 Health Problem - Heart Problem Yes Q3b If "Yes", indicate most appropriate statement I bought the medical device for my own use I bought the medical device for someone to use Total 48 Q3b If "No", reason * Q6 Health Problem - Heart Problem Crosstabulation Count Q6 Health Problem - Heart Problem Yes Q3b If "No", reason I do not need to use any of the above medical devices Someone bought the medical device for me to use It is not necessary for me to buy as I can go to the doctor if I need to use the medical device I do not know where to buy the medical device I do not know how to choose a good medical device I feel that the medical device is too expensive Other reason Total 0 43 15 333 15 376 9 33 42 3 6 9 2 6 8 17 148 165 12 106 118 0 No 19 Total 19 580 628 10 170 180 38 No 410 Total 448

[Notes: to determine if heart problem is the reason behind using or not using the various medical devices]

[DIABETES]
Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - Diabetes Crosstabulation Count Q6 Health Problem - Diabetes Yes Q3b If "Yes", indicate most appropriate statement I bought the medical device for my own use I bought the medical device for someone to use Total 102 Q3b If "No", reason * Q6 Health Problem - Diabetes Crosstabulation Count Q6 Health Problem - Diabetes Yes Q3b If "No", reason I do not need to use any of the above medical devices Someone bought the medical device for me to use It is not necessary for me to buy as I can go to the doctor if I need to use the medical device I do not know where to buy the medical device I do not know how to choose a good medical device I feel that the medical device is too expensive Other reason Total 3 43 13 333 16 376 5 37 42 0 9 9 1 7 8 18 146 164 15 103 118 1 No 18 Total 19 529 631 38 144 182 64 No 385 Total 449

[Notes: to determine if diabetes is the reason behind using or not using the various medical devices]

[FLU]
Q3b If "Yes", indicate most appropriate statement * Q6 Health Problem - Flu Crosstabulation Count Q6 Health Problem - Flu Yes Q3b If "Yes", indicate most appropriate statement I bought the medical device for my own use I bought the medical device for someone to use Total 332 Q3b If "No", reason * Q6 Health Problem - Flu Crosstabulation Count Q6 Health Problem - Flu Yes Q3b If "No", reason I do not need to use any of the above medical devices Someone bought the medical device for me to use It is not necessary for me to buy as I can go to the doctor if I need to use the medical device I do not know where to buy the medical device I do not know how to choose a good medical device I feel that the medical device is too expensive Other reason Total 8 176 8 205 16 381 15 28 43 5 4 9 1 7 8 93 75 168 52 66 118 2 No 17 Total 19 308 640 121 65 186 211 No 243 Total 454

[Notes: to determine if flu is the reason behind using or not using the various medical devices]

[OTHER PROMINENT HEALTH PROBLEMS]

Q6 Other Health Problems - details Cumulative Frequency Valid Asthma Body Fat Sinus To keep healthy Total 1148 2 1 1 98 1250 Percent 91.8 .2 .1 .1 7.8 100.0 Valid Percent 91.8 .2 .1 .1 7.8 100.0 Percent 91.8 92.0 92.1 92.2 100.0

GENERAL HABITS OF USERS AND NON-USERS: BUYING BEHAVIOURS

Q3a Purchase any medical devices * Q13 Sex Crosstabulation Count Q13 Sex Male Q3a Purchase any medical devices Total Yes No 279 274 553 Female 397 300 697 Total 676 574 1250

Q3a Purchase any medical devices * Q14 Age Crosstabulation Count Q14 Age Below 40 years old Q3a Purchase any medical devices Total Yes No 186 230 416 40 - 49 years old 235 134 369 50 - 59 years old 188 137 325 60 - 69 years old 45 36 81 70 - 79 years old 16 30 46 80 years old & above 4 7 11 Total 674 574 1248

Q3a Purchase any medical devices * Q17 Average monthly household income Crosstabulation Count Q17 Average monthly household income Less than $1,000 Q3a Purchase any medical devices Total Yes No 59 90 149 $1,000 to $1,999 75 75 150 $2,000 to $2,999 107 116 223 $3,000 to $3,999 115 91 206 $4,000 to $4,999 87 51 138 $5,000 & above 216 138 354 Total 659 561 1220

[Notes: This shows that females are more health conscious compared to the males since more females are using the medical devices to check on their health status, hence they are willing to fork out the money to buy] [Notes: When it comes to getting the medical devices for someone to use, the 1st 3 age groups have the highest number because they are aware of what the medical devices are used to measure, hence they would buy them for their parents are even their children. [Notes: As the household income increases, more respondents would buy the medical devices as they would have more purchasing power than compared to respondents with little household income as they would use their money wisely.]

USAGE BEHAVIOURS OF USERS

Q7 Frequency of using medical device Cumulative Frequency Valid Daily 2-3 times a week Once a week Once a month 3 or 4 times a year 1 or 2 times a year When necessary Total 132 136 158 152 224 19 197 1018 Percent 10.6 10.9 12.6 12.2 17.9 1.5 15.8 81.4 Valid Percent 13.0 13.4 15.5 14.9 22.0 1.9 19.4 100.0 Percent 13.0 26.3 41.8 56.8 78.8 80.6 100.0

Total

1250

100.0

Q8 Who helps you in using medical device Cumulative Frequency Valid Go to the doctor Son-in-law Friend/talk organiser Myself Domestic helper Son Daughter Grandson Granddaughter Spouse Daughter-in-law Total 232 168 1 2 746 26 19 32 2 3 15 4 1250 Percent 18.6 13.4 .1 .2 59.7 2.1 1.5 2.6 .2 .2 1.2 .3 100.0 Valid Percent 18.6 13.4 .1 .2 59.7 2.1 1.5 2.6 .2 .2 1.2 .3 100.0 Percent 18.6 32.0 32.1 32.2 91.9 94.0 95.5 98.1 98.2 98.5 99.7 100.0

Q9 Time spent in using medical device Cumulative Frequency Valid Half hour or less More than half hour to one hour More than one hour Total Missing Total System 19 1020 230 1250 1.5 81.6 18.4 100.0 1.9 100.0 100.0 943 58 Percent 75.4 4.6 Valid Percent 92.5 5.7 Percent 92.5 98.1

[Notes: The objective is to find out the frequency of the respondents using the medical devices.

2. PERCEPTION OF VARIOUS MEDICAL DEVICES AMONG USERS AND NON-USERS [RANKING]

Statistics Q11 Ranking Q11 Ranking of Blood Glucose Meter to be integrated N Valid Missing 848 402 of Blood Pressure Meter to be integrated 1072 178 Q11 Ranking of Body Fat Monitors to be integrated 734 516 Q11 Ranking of Ear Q11 Ranking Q11 Ranking of HemiOxi Care Pulse Oximeter to be integrated 269 981 Q11 Ranking of Blood Cholesterol Q11 Ranking of Heart Rate

Thermometer of Pedometer to be integrated 560 690 to be integrated 260 990

Monitor to be Monitor to be integrated 11 1239 integrated 1 1249

Q11 Ranking of Blood Pressure Meter to be integrated Cumulative Frequency Valid First Ranking Second Ranking Third Ranking Total Missing Total System 499 431 142 1072 178 1250 Percent 39.9 34.5 11.4 85.8 14.2 100.0 Valid Percent 46.5 40.2 13.2 100.0 Percent 46.5 86.8 100.0

Q11 Ranking of Body Fat Monitors to be integrated Cumulative Frequency Valid First Ranking Second Ranking Third Ranking Total Missing Total System 185 207 342 734 516 1250 Percent 14.8 16.6 27.4 58.7 41.3 100.0 Valid Percent 25.2 28.2 46.6 100.0 Percent 25.2 53.4 100.0

Q11 Ranking of Ear Thermometer to be integrated Cumulative Frequency Valid First Ranking 222 Percent 17.8 Valid Percent 39.6 Percent 39.6

Second Ranking Third Ranking Total Missing Total System

127 211 560 690 1250

10.2 16.9 44.8 55.2 100.0

22.7 37.7 100.0

62.3 100.0

Q11 Ranking of Pedometer to be integrated Cumulative Frequency Valid First Ranking Second Ranking Third Ranking Total Missing Total System 58 81 121 260 990 1250 Percent 4.6 6.5 9.7 20.8 79.2 100.0 Valid Percent 22.3 31.2 46.5 100.0 Percent 22.3 53.5 100.0

Q11 Ranking of HemiOxi Care Pulse Oximeter to be integrated Cumulative Frequency Valid First Ranking Second Ranking Third Ranking Total Missing Total System 31 75 163 269 981 1250 Percent 2.5 6.0 13.0 21.5 78.5 100.0 Valid Percent 11.5 27.9 60.6 100.0 Percent 11.5 39.4 100.0

Q11 Ranking of Heart Rate Monitor to be integrated Cumulative Frequency Valid Missing Total Second Ranking System 1 1249 1250 Percent .1 99.9 100.0 Valid Percent 100.0 Percent 100.0

[PRICE]
Q12 Amount willing to pay for integrated medical device Cumulative Frequency Percent Valid Percent Percent

Valid

Less than $100 $100 - $199 $200 - $299 $300 - $399 $400 - $499 $500 & above Total

383 503 259 75 20 9 1249 1 1250

30.6 40.2 20.7 6.0 1.6 .7 99.9 .1 100.0

30.7 40.3 20.7 6.0 1.6 .7 100.0

30.7 70.9 91.7 97.7 99.3 100.0

Missing Total

System

[IMPROVEMENTS]
Statistics Q10a I do not have problem using the medical device N Valid Missing 1026 224 Q10b The medical device is difficult to use 1000 250 Q10c I do not the readings on the medical device 1002 248 Q10d Other problems in using medical device 971 279 Q10d Other problems in using medical device - details 1250 0

Q10a I do not have problem using the medical device Cumulative Frequency Valid Yes No Total Missing Total System 895 131 1026 224 1250 Percent 71.6 10.5 82.1 17.9 100.0 Valid Percent 87.2 12.8 100.0 Percent 87.2 100.0

Q10b The medical device is difficult to use Cumulative Frequency Valid Yes No Total Missing Total System 43 957 1000 250 1250 Percent 3.4 76.6 80.0 20.0 100.0 Valid Percent 4.3 95.7 100.0 Percent 4.3 100.0

Q10c I do not the readings on the medical device Cumulative Frequency Valid Yes No Total Missing Total System 60 942 1002 248 1250 Percent 4.8 75.4 80.2 19.8 100.0 Valid Percent 6.0 94.0 100.0 Percent 6.0 100.0

Q10d Other problems in using medical device Cumulative Frequency Valid Yes No Total Missing Total System 20 951 971 279 1250 Percent 1.6 76.1 77.7 22.3 100.0 Valid Percent 2.1 97.9 100.0 Percent 2.1 100.0

Q10d Other problems in using medical device - details Cumulative Frequency Valid Arm cuff is too small Cannot see the reading properly Faulty device Inconsistent reading Medical device too bulky/heavy My child's ear is very small Painful Stroke patient, can only use 1 hand Unclear instructions Total 1 1250 .1 100.0 .1 100.0 100.0 1 1 1 .1 .1 .1 .1 .1 .1 99.8 99.8 99.9 1 11 1 .1 .9 .1 .1 .9 .1 98.7 99.6 99.7 1230 1 2 Percent 98.4 .1 .2 Valid Percent 98.4 .1 .2 Percent 98.4 98.5 98.6

3. AWARENESS OF VARIOUS MEDICAL DEVICES AMONG NON-USERS

Knowledge of medical devices 2-in1 Blood Glucose+Blood Pressure Arm Cuff Meter I do not need to use any of the above medical devices 70 Body Fat Monitors 30 Ear Thermometer 84 Pedometer 18 HemiOxi Care Pulse Oximeter 6 Total 208