QFD: House of Quality

Project:Shelving Unit(adjustable)
Revision:1
Date: July 13, 2012
Correlations
Strong Positive
Positive
Strong Negative
Negative

++
+

No Correlation

Relationships

2%

Durable

|||||

10% |||||

10% ||

5%

Adjustable

|||||

10% |||||

10% ||

5%

High Fidelity Adjustment

1% ||||||

13% ||

5%

Attractive

3% ||

5% ||||||||||

20%

|||||

10% |||

6% |

3%

Easily Adjustable

3% ||

5% |

2%

Light Total Weight

3% ||

5% |

2%

Easy to Install

0% ||

5%

0%

Easy to Remove

Low Strength Required

0% ||||||||||||||||

33%

15

2%

0%

0%

Outdoor Use

16

|||

6%

0% |

3%

Easy Maitenence

16

Row #

Area(in^2)

Average Install Time(s)

15

9
10
11

12
13

Competition 1

270

160

29

67

220

79

221

183

61

36

215

18%

10%

2%

4%

14%

5%

14%

12%

4%

2%

14%

Weight Chart

Technical Importance Rating

180

130

137

48

190

55

197

129

51

60

165

Relative Weight

13%

10%

10%

4%

14%

4%

15%

10%

4%

4%

12%

|||||||

||

|||||||

Technical Importance Rating

36

29

55

364

122

368

148

60

12

78

552

Relative Weight

2%

2%

3%

20%

7%

20%

8%

3%

1%

4%

30%

|||||||||

|||

||||||||||

||||

||

|||||||||||||||

Weight Chart

Competitor #1: Adjustable Shelf

200

10

80

50

65

70

720

400

Competitor #2: Hyloft

200

10

70

25

50

85

12

675

300

Target (Delighted)

400

20

80

50

45

70

750

150

Target (Disgusted)

50

40

25

80

100

14

650

900

10

Weight Chart

14

Competition 2
Competition 3

Relative Weight

||||||

Domestic
Manufacturing
Competition

14

Technical Importance Rating

||||||||

Industrial

Easy to Manufacture

13

||||||

0%

14

Variable Sizing

||||||

2%

5% |

7% ||

||

|||

13

Safe

|||||

20%

||||

1%

10% ||||||||||

|||||||

6%

15% |||||

Small Packing Size

||

10% |||

|||||||

12

Competition 4

10% |

11

Competition 3

10% |||||

10

Competition 2

|||||

Competition 1

|||||

Extendable(units of item)

Strong

Price($)

2%

+
6

Incrementable(in)

10% |

12

Weight(lb)

20% |||||

11

Recycled Materials(%)

||||||||||

10

Customer
Requirements (Explicit
and Implicit)

People who think attractive(%)

Engineering
Specifications

Direction of Improvement

Relative Weight for Manufacturer

Weight Chart for Manufacturer

Manufacturer

Relative Weight for Domestic

Relative Weight for Industrial

Weight Chart for Industrial

Row #

Weight Chart for Domestic

Domestic

Industrial

Load(lb)

Column #

Life Cycle(yrs)

++

|||||

Minimize

||||

Target

Parts(#)

Direction of Improvement
Maximize

|||||||

Weak

||

Moderate

|||||

Strong

Competition 4

15
16