IntroductIon to SocIal MedIa for ProfeSSIonalS

http://tinyurl.com/c6rt8wv
one-day workShoP for ProfeSSIonal begInnerS 21 SePteMber 2012, Sydney

Who should attend?

This is an introductory course that anybody can attend - there are no pre-requisites with regards to prior knowledge, job title or level of seniority. If you are looking to use social media in any professional or freelance capacity, then this course will provide the knowledge you need. Launchpad for a new idea or buisness venture?

When youve completed the workshop, you will:

Understand what social media is and how you can use it to identify and capitalise on business opportunities Know how to use three leading social networks - Twitter, Facebook and LinkedIn Set up a personal blog, and create effective content

Endorsed by:

Workshop leader: Anna James, Freelance Journalist and Independent Social Media Advisor
Anna James has been published across a variety of Australian and US publications, mainly for sports writing. Using her passion for creative PR and social media management, Anna pens regular articles for Social Media News Australia where she employs humour and trial and error to navigate through the confusing marketing blogosphere. She is an experienced social media account manager and blog content contributor, and brings a practical, down-to-earth approach to the world of social media. A well-rounded media professional, Anna has degrees in both Journalism and English Literature. In addition to her social media expertise, she draws from a wealth of experience across the media industry, ranging from political commentary to advertising and PR to sports writing.

Making Social Media Work for Your Business

LEE HOPKINS

Each participant will receive a copy of the Lee Hopkins' report "Making Social Media work for your business valued at $295 + GST For more information please visit the following link: http://tinyurl.com/85zkojx
PUBLISHED BY IN ASSOCIATION WITH

If you feel clueless and lost in the world of Twitter, Facebook, LinkedIn and blogging, this is the perfect course for you - where everyone is a beginner and no question is too silly!
With the vast majority of organisations and professionals now using social media as a business tool, it is a real disadvantage to be left behind in the online world. Social media is invaluable as a low-cost yet highly effective tool for communicating networking, building relationships and information gathering. This workshop will guide you through the major social media tools that you can use for professional advantage. Getting your social media skills up to speed will add real value to yourself and to your organisation by building up an effective online presence. Anna James is a freelance journalist who has successfully grown her business and network through social media. Through performing social media experiments on herself for years, Anna has a strong knowledge of what works, what turns people off and what's new. During the one-day interactive workshop Anna will take you though the very basics of marketing you and your business online - from the very first step of opening an account. This workshop offers a rare opportunity to get individual advice and assistance in building up your social media skills in an interactive, small-group environment with a leading social media expert.

One-day wOrkshOp: Friday, 21 september 2012

8:30 9:00

Registration and refreshments Introduction to social media Discussion What is social media? What are the applications e.g. communication (blogs),collaboration (wikis), multimedia etc.? What are the business opportunities and threats?

12:00 13:00

Networking lunch Facebook for business Introduction to Facebook How to: - Connect with potential customers and drive traffic to your business - Create a rich social experience on your website or app Who is using Facebook (case studies) Guided practice - Creating/customising a Facebook page (includes settings and security)

9:30

Professional networking (LinkedIn) Introduction to LinkedIn Tour of LinkedIn features and products How small businesses and start-ups are using LinkedIn Guided practice - creating/customising your LinkedIn profile/page (includes settings and security)

14:00 Blogging for professionals Introduction to Facebook How to: - Set up a basic blog for your needs - Create effective content to maximise readership 15:00 Afternoon refreshments and networking 15:30 Discussions, questions and wrap up 16:30 Close of masterclass

10:30 Morning refreshments and networking 11:00 Microblogging for business (Twitter) Introduction to Twitter Discussion on how businesses are using twitter for: - Customer service - Building community - Product marketing - Market intelligence and insights Who is using Twitter (case studies) Guided practice - Creating/customising your Twitter profile (includes settings and security)

Making Social Media Work for Your Business

LEE HOPKINS

Each participant will receive a copy of the report Making Social Media Work for Your Business" by Lee Hopkins (Valued at $295 + GST)
THE BUSINESS communication landscape has changed forever. No longer do companies have even a modicum of control over their messages; today, activists and fans alike can, in minutes, create compelling content that can damage or support a companys online and offline reputation. This report sets out the strategies and tools with which to meet any organisations online reputation management and stakeholder engagement

PUBLISHED BY

IN ASSOCIATION WITH

For more information please visit the following link: http://tinyurl.com/85zkojx

Introduction to Social Media for Professionals

Fax back this form on +61 1300 550 663

4 ways to book

Tel: +61 1300 550 662

aga@arkgroupasia.com www.arkgrouaustralia.com.au

Ark Group Australia Pty Ltd Main level, 83 Walker Street, North Sydney, NSW 2060

One-day Workshop Friday, 21 September 2012 Sydney, Australia

AB-BD

Standard Pricing

$695 + GST = $764.50

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Booking conditions 1. Bookings can be submitted at any stage prior to the event, subject to availability. A limited allocation is being held and booking early is therefore recommended. In the event of the booking not being accepted by Ark Group Australia the total amount will be refunded. 2. Payment must be received in full prior to the course. 3. All speakers are correct at the time of printing, but are subject to variation without notice. 4. If the delegate cancels after the booking has been accepted, the delegate will be liable to the following cancellation charges: Cancellations notified over 45 days prior to the event will not incur a cancellation fee. In the event of a cancellation being between 45 and 30 days prior to the event, a 20% cancellation fee will be charged. For cancellations received less than 30 days prior to the event, the full delegate rate must be paid and no refunds will be available. 5. All bookings submitted by e-mail, fax, or over the telephone are subject to these booking conditions. 6. All cancellations must be received in writing. 7. Ark Group Australia will not be held liable for circumstances beyond their control which lead to the E027 cancellation or variation of the programme.
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