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  • Green Pencil - NPD&Product Lifecycle Management Course - Prospectus

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    Colin Abouchabki
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    The document provides an overview of a 1.5 day introductory course on new product development and product management. The course aims to introduce basic terms, concepts, and tools related to product innovation through structured product lifecycles. It will cover topics such as new product development processes and phases, product management versus product lifecycle management, product strategies and tools, market research techniques, and key success factors for product innovation. The learning outcomes include establishing links between innovation and products/services, understanding ongoing product innovation needs, and applying specific new product development and product management tools through practical activities.

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    Green Pencil- NPD&Product Lifecycle Management Course- Prospectus

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    The document provides an overview of a 1.5 day introductory course on new product development and product management. The course aims to introduce basic terms, concepts, and tools related to product innovation through structured product lifecycles. It will cover topics such as new product development processes and phases, product management versus product lifecycle management, product strategies and tools, market research techniques, and key success factors for product innovation. The learning outcomes include establishing links between innovation and products/services, understanding ongoing product innovation needs, and applying specific new product development and product management tools through practical activities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    77 views4 pages

    Green Pencil - NPD&Product Lifecycle Management Course - Prospectus

    Uploaded by

    Colin Abouchabki
    The document provides an overview of a 1.5 day introductory course on new product development and product management. The course aims to introduce basic terms, concepts, and tools related to product innovation through structured product lifecycles. It will cover topics such as new product development processes and phases, product management versus product lifecycle management, product strategies and tools, market research techniques, and key success factors for product innovation. The learning outcomes include establishing links between innovation and products/services, understanding ongoing product innovation needs, and applying specific new product development and product management tools through practical activities.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Excelling In Products & Services Innovation through structured Product Lifecycle Management

    ________________________________________ Introduction to the Basic terms, concepts and tools Of New Product Development and Product Management

    Duration: 1.5 Days Prerequisites: None Presenter: Colin P Abouchabki Green Pencil Creative Solutions

    Programme Overview
    The introductory course in New Product Development and Product Management is aimed at individuals and organisations involved in product innovation and the process of identifying, defining, developing & commercialising new products & services. The 1.5 day session will consist of lectures, group discussions and practical sessions where participants will be offered the opportunity to apply the new knowledge and tools acquired. There are no formal prerequisites- a basic understanding of generic marketing and business principles would however be beneficial.

    Learning Outcomes Background Establish the link between Innovation and Products & Services; Understand the need for ongoing Products & Services Innovation; Introduce 6 Ps of Marketing; Provide further details on Product P Elaborate on the global megatrends impacting Product Innovation Present statistics on Product Innovation success

    Product & Service Terminology Define the basic terms and acronyms. Define essential concepts Elaborate on typical roles and responsibilities

    Product & Services Strategies Introduce various Product optimisation strategies Provide details on specific Product Strategy Tools Complete practical activity using Strategy Tools

    New Product Development Define New Product Development Concept Introduce various New Product Development Processes Elaborate on generic phases of NPD process o Ideation- sourcing ideas for new products & services o Filtering selecting the specific ideas to further develop o Definition- further defining and designing ideas o Testing- prototyping new concepts o Launching- making specific new product available commercially Introduce specific NPD tools used List typical NPD KPIs & Success criteria Complete specific NPD practical activities

    Product Management Define Product Management Concept Product Management vs Product Lifecycle Management Elaborate on generic phases of Product Management process Introduce specific Product Management tools used List typical Product Management KPIs & Success criteria Complete specific Product Management practical activities

    Market Research Provide background on Market research and importance in Product Innovation success Elaborate on popular research tools and techniques Introduce latest innovations in field of Product Related Research

    Conclusion Key success factors to ensure Product Innovation Success Overview of Intermediary courses focussing on: o New Product Development o Product Management Overview of hands-on consulting assistance Overview of NPD & Product Management Templates available Sources of further information.

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