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ABOUT THE PROJECT

The project on the Ganesh Festival was given by faculty of the Marketing Management to the students of MBA First Year of Division-A. The students were divided into several groups each group has four number of students. In the project each group has to visit any of the two biggest ganesh mandal of the city. Here the selected city is PUNE for the project to find the marketing managerial aspects through the Ganesh Festival which takes place in the ganesh mandal during the period of the Ganesh Festival. This helps the students to improve their marketing managerial understanding and skills along with the knowledge of tradition, customs and mind set of the people with help of Ganesh Festival. This will also help the students to have the close view of the market that what is the demand and what product can be launched during festival seasons.

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CULTURE OF PUNE CITY

Pune is considered by many to be Maharashtra's cultural capital and the form of Marathi spoken in Pune is considered to be the standard form of the language. The culture of Pune encompasses both the traditional Maharashtrian lifestyle that is prevalent in the heart of the city, as well as a modern, progressive outlook resulting from its being a hub for education and liberal thought. People from multiple religions and speaking different regional languages reside here. It also hosts various national festivals and cultural events throughout the year. Due to a large student population, Pune also hosts many youth festivals.

Ganapati (Ganesha) Festival

Dagdusheth Halwai Ganpati

It was in Pune in 1894 that Lokmanya Tilak initiated the concept of the "Sarvajanik Ganeshotsav" the collective communal celebration of the festival of Lord Ganesha. During the month of August or September each year, the city celebrates the Hindu festival of Ganesh Chaturthi. Almost every neighborhood puts up a pandal with an idol of Lord Ganesha, often amidst a mythological setting, complete with decorative lights and festive music. The 10-day festival culminates in a carnival-like procession along the busy thoroughfares of the city, with every pandal leading the idol on a float to finally immerse (visarjan) it in the local rivers. This is one of the most important yearly events in the city. Concerns about pollution in Pune rivers has led to the growing use of ecofriendly and biodegradable materials in the manufacture of idols of Lord Ganesha.Over some places the processions are also banned to help reduce the noise and air pollution.

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During this time, the Maharashtra Tourism Development Corporation organizes the month-long Pune Festival which hosts classical dance and music recitals, a film and drama festival, automobile rallies and some traditional sports.

Religion

Chaturshringi Temple

The Chaturshringi goddess is the reigning deity of the city of Pune. A temple dedicated to the goddess is situated on the slopes of a mountain in the northwest part of the city. In the month of September there is a huge procession for the Navaratris and people flock in to visit and receive blessings of the Goddess. Another famous temple is the Parvati Temple, located on a hill in Pune. Pune was also home to a considerable population of the Indian Jewish community, the Bene Israel. It is home to Asia's largest synagogue (outside Israel), The Ohel David Synagogue (Popularly called Lal Deval - the Red Temple ). Close to Pune, near the Malavali hills, is the Vedanta Academy, founded by one of the world's most noted exponents of Vedanta, Swami Parthasarathy. The academy offers free Vedantic education to young seekers from all corners of the world. The Shrutisagar Ashram, located at Phulgaon village off Ahmednagar road, houses the Vedanta Research Center and a unique temple of Lord Dakshinamurthy situated near the confluence of rivers Bhima, Bhama and Indrayani. It was established in 1989 by Swami Swaroopanand Saraswati. Here one can find detailed Marathi and English explanations of the great 'Shruti' and 'Smruti' which include Vedas, Bhagwat Gita, Upanishads and Purana.

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Radha Kunjbihari temple, situated at the heart of the city is becoming attraction for the thousands of youths across the India. This temple belongs to ISKCON(International Society for Krishna Consciousness).

Spirituality

With 200,000 visitors annually, the Osho International Meditation Resort in Pune is one of the largest spiritual growth centres in the world The spiritual teacher Osho (Bhagwan Shree Rajneesh) resided and taught in Pune for much of the 1970s and 1980s. The Osho International Meditation Resort is located in the Koregaon Park area. Pune is also the birth place of spiritual guru Meher Baba. Pune has become an important place for Yoga education since world famous legendary Yoga Master B. K. S. Iyengar established his Yoga Institute and where teachers of Yoga from all over the world come for final education. His books Light on Yoga and Light on Pranayama are translated in 18 languages world wide and considered textbooks of Yoga, while his Iyengar Yoga System is recognized for school education internationally. Close to Pune are the villages of Alandi and Dehu where the religious saint Sant Dnyaneshwar and poet Sant Tukaram lived during the 13th and 17th centuries respectively. Each year thousands of pilgrims from all over Maharashtra gather here and start 'Wari' which is the procession carrying 'palkhi's of Sant Dnyaneshwar and Sant Tukaram to Pandharpur. Pandharpur is the home to Lord Vitthal and is about 300 km from Pune. All pilgrims walk this distance to reach Pandharpur on the auspicious day of 'Aashadhi Ekadasshi' when the 'Wari' ends.

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Sawai Gandharva Music Festival

In December Pune hosts the Sawai Gandharva Music Festival. It is dedicated to the classical forms of music both Hindustani and Carnatic. Many renowned artists perform through 3 consecutive days creating a hype unique to this city. It is one of the most eagerly awaited festivals in the city, and it attracts music lovers from Pune and other parts of Maharashtra and India.

Shaniwarwada Dance Festival

In the bracing winter air, Pune has had the privilege of seeing some of the best exponents of dance. World renowned classical dancers like, Pt. Birju Maharajji, the doyen of the kathak, the legendary maestro Padma Vibhushan Guru Kelucharan Mohapatra, along with his son Ratikant and daughter in law Sujata Mohanty presented the graceful lyrical dance style from the eastern shores of our country. The beautifully illuminated Shaniwarwada is an ideal backdrop which when combined the melodious sound of ghungroos creates a magical aura under the twinkling stars. The rich cultural heritage of Pune is brought to life with a perfect blend of history, music and dance. The Shaniwarwada Dance Festival held under the auspices of The Pune Festival.[3]

Literature and Theatre

Pune has given birth to or attracted a body of organization for the Marathi literati. Marathi Theatre (Drama ) is an integral part of Marathi culture. Both Experimental ( ) and Professional Theatre receive whole-hearted patronage from the Marathi community. Tilak Smarak Mandir, Bala Gandharva Rangmandir, Bharat Natya Mandir, Yashwantrao Chavan Natyagriha and Sudarshan Rangmanch continue to serve these art forms. Pune have several arts institutes.

Historical and architectural Attractions

Apart from its various temples, other historical attractions in and around Pune include the rock-cut Pataleshwar cave temple, Aga Khan Palace, Shaniwarwada, Lal Mahal, Shinde Chhatri and Sinhagad fort.

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The city is also known for its British Raj "bungalow architecture" and the Garden Cities Movement layout of the Cantonment in the early Twentieth Century. Christopher Charles Benninger landmark architectural works surround the city, including the Mahindra United World College of India, the Centre for Development Studies and Activities, the YMCA Retreat at Nilshi and the Samundra Institute of Maritime Studies.

Museums, Parks and Zoos

Prominent museums in Pune include the Raja Dinkar Kelkar Museum, Mahatma Phule Museum, Babasaheb Ambedkar Museum, Pune Tribal Museum and the National War Museum. Pune has a number of public gardens, such as the Kamala Nehru Park, Sambhaji Park[4], Shahu Udyan, Peshwe Park, Saras Baug, Empress Garden and Bund Garden. The Pune-Okayama Friendship Garden is located on Sinhagad road, and is also named as Pu La Deshpande Udyan. It is a recreation of the Korakuen Garden in Okayama, Japan. The Rajiv Gandhi Zoological Park is located at Katraj, close to the city . The zoo, which was earlier located at Peshwe Park was merged with the reptile park at Katraj.

Food
Pune has a variety of foods and cuisines. A common meal item is bhakri-pitla, or flat millet pancakes and flour-based curry. Savoury items such as chivda and bakarvadi, and sweets are available in various shops and restaurants. Street vendors also offer snacks such as Vada pav, Bhelpuri, Misal and Kutchi Dabeli. One can also find the Mastani, a thick milkshake with dried fruits, which is named after Queen Mastani of the Peshwas. Several restaurants in Pune offer Udupi cuisine, Kolhapuri cuisine, Maharashtrian cuisine and other Indian and Western cuisines. Pune has many dining Halls spread out across the city catering to students and office goers. These are modest sit-down eateries that serve all-you-can-eat meals at affordable prices. Indian and western fastfood franchises such as Pizza Hut, McDonalds, Subway, Smokin Joes and Papa Johns have outlets in the city, and are comparatively more expensive. There are several coffee houses (including Irani cafes) and modern chains such as Cafe Coffee Day and Barista

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Coffee.You can find the complete list of cafes and restaurants in Pune on Zomato.com

Entertainment
Pune has many multiplexes and cinema theatres, showing the latest Bollywood and Hollywood movies. These multiplexes are situated in various parts of the city. Marathi movies are screened at Prabhat and City Pride. Multiplexes include INOX near Pune station, E Square on University road, City Pride on Satara road, City Pride at Kothrud, City Pride at Deccan, BIG Cinemas at Kalyani Nagar and Chinchwad, Fame at Akurdi and Wanowarie, Pimprichinchwad,Mangala at Corporation. Other than the cinema there are various other leisure facilities such as go-karting at Manas Resorts and the Pancard club a bowling alley at 3D DestinationPune Theatres and Cinema Halls Pune is becoming a good party destination with people from multinational cultures flocking to Pune. Discos, pubs and bars are becoming common in Pune.

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INTRODUCTION
Ganesh Chaturthi

Lalbaughcha Raja (2007) Ganesha image worshipped in Mumbai, Maharashtra. It is the most visited Ganesha Mandal in Mumbai. Observed by Type Begins Ends Date 2011 date 2012 date Celebrations Hindus Religious, folk Bhadrapada shukla chaturthi Anant Chaturdashi August/September 1 September 19 September Setting up Pandals, street processions and idol immersion

Ganesha Chaturthi (Marathi: Kannada:

, Hindi: ,Telugu:

, Tamil: ), also

known as Vinayaka Chaturthi is the Hindu festival of Ganesha also called Vinayagar in Tamil Nadu, the son of Shiva and Parvati, who is believed to bestow his presence on earth for all his devotees in the duration of this festival. It is the day Shiva declared his son Ganesha as superior to all the gods. Ganesha is widely worshipped as the god of wisdom, prosperity and good fortune and

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traditionally invoked at the beginning of any new venture or at the start of travel. The festival is observed in the Hindu calendar month of Bhaadrapada, starting on the shukla chaturthi (fourth day of the waxing moon period). The date usually falls between 19 August and 15 September. The festival lasts for 10 days, ending on Anant Chaturdashi (fourteenth day of the waxing moon period). While celebrated all over India, it is most elaborate in Andhra Pradesh, Maharashtra, Karnataka and Goa. Outside India, it is celebrated widely in Nepal and by Hindus in the United States, Canada, Singapore and Fiji.

Legend
Traditional stories tell that Lord Ganesha (or Ganapati) (the names mean "Lord isha or pati of Shiva's hosts gana) was created by goddess Parvati, consort of Lord Shiva. Parvati created Ganesha out of sandalwood paste that she used for her bath and breathed life into the figure. She then set him to stand guard at her door while she bathed. However, while she bathed, Lord Shiva returned and as Ganesha didn't know him, he didn't allow him to enter. Lord Shiva became enraged and severed the head of the child and entered his house. After realizing that he had beheaded his own son, Lord Shiva fixed the head of an elephant (in some versions, Airavata, the vehicle of the god Indra) in place of Ganesha's head. In this way, Lord Ganesha came to be depicted as the elephant-headed God.

Date
The festival is observed in the Hindu calendar month of Bhaadrapada, starting on the shukla chaturthi (fourth day of the waxing moon period). The date usually falls between 19 August and 15 September. The festival lasts for 10 or 12 days, ending on Anant Chaturdashi. This festival is observed in the lunar month of bhadrapada shukla paksha chathurthi madhyahana vyapini purvaviddha. If Chaturthi prevails on both days, the first day should be observed. Even if chaturthi prevails for the complete duration of madhyahana on the second day, if it prevails on the previous day's madhyahana period even for one ghatika (24 minutes), the previous day should be observed.

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Celebration, rituals and tradition In India

2011 India's Biggest Ganesh Murti (more than 70 feet) in Vishakhapatnam

Two to three months prior to Ganesh Chaturthi, artistic plaster of paris(originally clay)models of Lord Ganesha are made for sale by specially skilled artisans. They are beautifully decorated & depict Lord Ganesh in various poses. The size of these statues may vary from 3/4 of an inch to over 70 feet. Ganesh Chaturthi starts with the installation of these Ganesh statues in colorfully decorated homes and specially erected temporary structures mandapas (pandals) in every locality. The pandals are erected by the people or a specific society or locality or group by collecting monetary contributions. The pandals are decorated specially for the festival, either by using decorative items like flower garlands, lights, etc. or are theme based decorations, which depict religious themes or current events. The priest, usually clad in red or white dhoti and uttariyam (Shawl), then symbolically invokes life into the statue by chanting mantras. This ritual is the Pranapratishhtha. After this the ritual called as Shhodashopachara (16 ways of paying tribute) follows. Coconut, jaggery, 21 modakas, 21 durva (trefoil) blades of grass and red flowers are offered. The statue is anointed with red unguent, typically made of Kumkum & Sandalwood paste . Throughout the ceremony, Vedic hymns from the Rig Veda, the Ganapati Atharva Shirsha Upanishad, and the Ganesha stotra from the Narada Purana are chanted.

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Ganesh Visarjan in Mumbai

Vinayaka Nimarjanam in Hyderabad

Ganesha is worshiped for 10 days from Bhadrapada Shudha Chaturthi to the Ananta Chaturdashi. On the 11th day, the statue is taken through the streets in a procession accompanied with dancing, singing, and fanfare to be immersed in a river or the sea symbolizing a ritual see-off of the Lord in his journey towards his abode in Kailash while taking away with him the misfortunes of his devotees, this is the ritual known as Ganesha Visarjane in Kannada, Ganesh Visarjan in Marathi and Vinayaka Nimarjana or Vinayaka Nimajjanam in Telugu. At individual homes the Visarjan/Nimajjanam is also done on 3rd, 5th or 7th day as per the family tradition. All join in this final procession shouting "Ganapati Bappa Morya, Pudhachya Varshi Laukar ya" (O lord Ganesha, come again early next year) in Maharastra and "Ganesh Maha Raj ku, Jai" (lord Ganesha, victory is yours) in Andhra Pradesh. After the final offering of coconuts, flowers and camphor is made, people carry the idols to the river to immerse it. The main sweet dish during the festival is the modak (modak in Marathi, modakam/kudumu in Telugu, modaka in Kannada and modagam in Tamil). A modak is a dumpling made from rice flour/wheat flour with a stuffing of fresh or dry-grated coconut, jaggery, dry fruits and some other condiments. It is either steam-cooked or fried. Another popular sweet dish is the karanji (karjikai in Kannada) which is similar to the modak in composition and taste but has a semicircular shape. In Andhra, Kudumu (Rice flour dumplings stuffed with coconut and jaggery mixture), Vundrallu (steamed coarsely grounded rice flour balls), Panakam (jaggery, black pepper and cardamom flavored drink), Vadapappu (soaked and moong lentils), Chalividi (cooked rice flour and jaggery mixture) etc.. are offered to Ganesha along with Modakams. These offerings to god are called Naivedyam in Telugu. In Andhra, Clay Ganesh (Matti Vinayakudu in Telugu) and Turmeric Ganesh (Siddhi Vinayakudu in Telugu) is usually worshiped at homes along with plaster of paris Ganesha.

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Public celebrations of the festival are hugely popular, with local communities (mandalas) vying with each other to put up the biggest statue & the best pandal. The festival is also the time for cultural activities like singing and theater performances, orchestra and community activities like free medical checkup, blood donation camps, charity for the poor, etc. Today, the Ganesh Festival is not only a popular festival, it has become a very critical and important economic activity for Mumbai, Hyderabad, Vishakhapatnam, Bangalore and Chennai . Many artists, industries, and businesses survive on this mega-event. Ganesh Festival also provides a stage for budding artists to present their art to the public. In Maharashtra, not only Hindus but many other religions also participate in the celibration of Ganesha festival like Muslims, Jains, Christian and others. This festival has managed to re-establish the unity among the Indians during British Era.

Outside India

Dancers on the streets of Paris during the 2009 Ganesh Chaturthi festival

Ganesh Chaturthi is celebrated in the UK by the migrant Hindu population as well as the large number of Indians residing there. The Hindu culture and Heritage Society, UK - a Southall based organisation celebrated Ganesh Chaturthi for the first time in London in 2005 at The Vishwa Hindu Temple. The Idol was immersed in the river Thames at Putney Pier. Another celebration organised by an Gujarati group has been celebrated in the Southend on Sea which attracts over 18000 devotees. Annual celebrations also take place on the River Mersey at Liverpool. The festival is similarly celebrated in many locations across the world. The Hindu Swayamsevak Sangh USA, an organisation of Hindus based in the US organises many such events to mark the various Hindu festivals. In USA, Ganesh Chaturthi is celebrated by various associations of Telugu speaking people. (Telugu Association of North America, Bay Area Telugu Association and Balaji Temples acrosss USA).

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The Philadelphia Ganesh popularly known as PGF is the largest Sarvajanik (fully contributed by Public Funds) Hindu festival in North America. Since 2005 the festival is conducted every year in Bharatiya Temple, Chalfont, PA. The 10 days are marked by processions, devotional programs, cultural events, India filmi-orchestra and a weekend carnival. While the Marathi community plays a big role in organising the festival, participation from all communities such as Gujarati, Tamil, Telugu, North Indian, Bengali etc is seen as the reason for its success and uniqueness. In Canada, Ganesh Chaturthi is celebrated by various associations of Marathi speaking people. (MBM in Toronto, MSBC in Vancouver etc.). Celebration of Ganesh Chaturthi in Mauritius dates back to 1896. The first Ganesh Chaturthi Puja was held in the 7 Cascades Valley next to Henrietta village by the Bhiwajee family who is still celebrating this pious festival for more than a century. Over the years the festival gained such popularity on the island that Mauritian government has attributed a public holiday for that day.

Lokmanya Bal Gangadhar Tilak's Revival efforts in Maharashtra

Lokmanya Bal Gangadhar Tilak

It is known Ganesh Chaturthi was first celebrated in pune. Historical records reveal that Ganesh Chaturthi celebrations were initiated in Maharashtra by Chatrapati Shivaji Maharaja, a great Maratha ruler, to promote culture and nationalism. And it had continued ever since. There are also references in history to similar celebrations during Peshwa times. It is believed that Lord Ganapati was the family deity of the Peshwas. After the end of Peshwa rule,

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Ganesh Chaturthi remained a family affair in Maharashtra from the period of 1818 to 1892. In 1893, Indian freedom fighter and social reformer Lokmanya Tilak transformed the annual domestic festival into a large, well-organized public event. Tilak recognized the wide appeal of the deity Ganesh as "the god for everybody", and popularized Ganesh Chaturthi as a national festival in order "to bridge the gap between Brahmins and 'non-Brahmins' and find a context in which to build a new grassroots unity between them", and generate nationalistic fervor among people in Maharashtra against the British colonial rule. Tilak encouraged installation of large public images of Ganesh in pavilions, and also established the practice of submerging in rivers, sea, or other pools of water all public images of the deity on the tenth day after Ganesh Chaturthi. Under Tilak's encouragement, the festival facilitated community participation and involvement in the form of intellectual discourses, poetry recitals, performances of plays, musical concerts, and folk dances. It served as a meeting ground for people of all castes and communities in times when, in order to exercise control over the population, the British discouraged social and political gatherings.

Environmental impact

Lake contaminated with Plaster of Paris Ganesha idols

The most serious impact of the Ganesh festival on the natural environment is due to the immersion of icons made of Plaster of Paris into lakes, rivers and the sea. Traditionally, the Ganesh icon was sculpted out of earth taken from nearby ones home. After worshipping the divinity in this earth icon, it was returned back to the Earth by immersing it in a nearby water body. This cycle represented the cycle of creation and dissolution in Nature.

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However, as the production of Ganesh icons on a commercial basis grew, the earthen or natural clay (shaadu maati in Marathi and Banka Matti in Telugu) was replaced by Plaster of Paris. Plaster is a man made material, easier to mould, lighter and less expensive than clay. However, plaster takes much longer to dissolve and in the process of dissolution releases toxic elements into the water body. The chemical paints used to adorn these plaster icons themselves contain heavy metals like mercury and cadmium, hence causing water pollution.Also on the days of immersion various non-biodegradable accessories that originally adorned the god manage to accumulate in the layers of sand on the beach. Noise pollution is also an unfortunate outcome of this joyous festival. On the final day of the Ganesh festival thousands of plaster icons are immersed into water bodies by devotees. These increase the level of acidity in the water and the content of heavy metals. Several non governmental and governmental bodies have been addressing this issue. Amongst the solutions proposed by various groups some are as follows:

Return to the traditional use of natural clay icons and immerse the icon in a bucket of water at home. Use of a permanent icon made of stone and brass, used every year and a symbolic immersion only. Recycling of plaster icons to repaint them and use them again the following year. Ban on the immersion of plaster icons into lakes, rivers and the sea. Creative use of other biodegradable materials such as paper mache to create Ganesh icons. Encouraging people to immerse the icons in tanks of water rather than in natural water bodies.

To handle religious sentiments sensitively, some temples and spiritual groups have also taken up the cause.

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ABOUT THE MANDAL

Akhil Navi Peth Hatti Ganpati Mandal of Pune is one of the oldest and biggest Ganpati Mandal. This was established in 1893 and was founded by Lokmanya Tilak. This mandal is mainly famous for its attractive idol of Lord Ganesha and is named Hatti Ganpati because Lord Ganesha is setting on an elephant that is we called it Hatti Ganpati. Every year this mandal has a huge and marvellous decoration and setup and every year this mandal comes with different-different themes. This year they came with the theme of anti-corruption which was finalised in the month January of this year. With the help of such themes this mandal gives message to the awaken people so that it can bring integrity, harmony and peace to the society and to the nation. In this theme they made a moving devil of corruption having height of 30 ft. And can walk a distance of 25 ft. With the help of this they tried to show that how common man is suffering from corruption and to what extent. In the early days the idols were made up of the paper paste and after few year instead of paper paste they started using clay but now a days they are using a special clay called SHADU for making the idol of Lord Ganesha. Since 1893 the present idol it is the third idol of Lord Ganesha mandal which they colour every year for the Ganesh Festival and the name of the sculptor is Narendra Pandare of Ambernath. For the Visarjan of Lord Ganesha idol they build a big peacock chariot having about ten thousand of zero watt bulbs and twenty peacocks in it. At present Mr. Shamrao Mannkar is the chairperson of the mandal, who is also a member of the congress party. There are about hundreds of dedicated worker in the mandal and anyone can join this mandal of its own as it is open for all. The mandal management is managed by Sameer Kature and electrical lighting and decoration is managed by Yashwant Buwad. One of the interesting thing about this mandal is that even after having such a huge setup which cost about 5 Lac rupee per year there is no fund collection from the people or any of the person and the hundi collection reaches to about fifty thousand every year. Around 1 Lac worshippers comes everyday to this mandal which gives a total of about 10-12 Lac of worshippers every year during the period of Ganesh Festival. The best thing of this mandal is that the whole celebration took place

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in an eco-friendly manner. They do not uses any kind of colour which causes air pollution and may cause breathing problems to some people and to avoid noise pollution instead of DJ which is used by most of the mandals across the city this mandal perform with the traditional music group which gives a close touch of our incredible tradition.

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ABOUT THE MANDAL

Digvijay Mitra Mandalis another Ganesh Mandal of Sadashiv Peth, Pune near Gopal High School also famous as Kabaddi Mitra Mandal. This mandal was established in 1960. At present this mandal is working under the leadership of Mr. Santosh Gaykawad and with the help of very dedicated workers. During the period of 15 years from 1995 to 2000 this mandal was also famous for its thermocol work and decoration. In the last year this group made the idol of Vithal, Balaji Temple and Akshardham Temple with a huge setup. Since 1960 this is the sixth idol of Lord Ganesha which is made up of SHADU clay to which they colour in evry two year. This time about 8.5 kg of silver and about 20 kg of gold was used for the decoration of the Lord Ganesha. The decoration and dazzaling lighting of ninety five thousand electric bulbs and the estimated this purpose sums upto Rs.85,000.

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MARKETING ASPECTS OF GANESH FESTIVAL

India is the country of festivals various festivals are celebrated in different parts of the of India. These various and numerous festivals in the country created a different type of market as the people during the festival season needs things and stuffs to celebrate the festival in accordance to their cultures, traditions and customs. Ganesh festival is one of the such big festival of India. During the period of Ganesh Festival we can the change in the market trend i:e; everything or we can say that the majority of products came into the market according to the Ganesh Festival or somehow related to it.

HAWKER SELLING BANGLES NEAR GANESH PANDAL

HAWKER SELLING TOYS NEAR GANESH PANDAL

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FREE SAMPLES OF VOLINI GEL a RANBAXY PRODUCT BEING DISTRIBUTED AS A PROMOTION NEAR THE GANESH PANDAL.

DIGVIJAY MITRA GANESH MANDAL WITH SPONSORSHIP FROM AIRTEL, A TELECOM COMPANY OF INDIA

During the period of Ganesh Festival lots of people gathered at the Ganesh Mandals to worship the Lord Ganesha. After seeing such a huge crowed at the Ganesh Mandal many small hawkers put their stalls to sale their small and cheap products near the Ganesh pandal and during this period their sale increases to a satisfactory level thus Ganesh Festival created a small market to such people to do business. Whereas big companies also took the advantage of Ganesh Feastival by launching their products with attractive offer during this period and by sponsoring to various Ganesh Mandals of the city while some of the companies distribute the free sample of their prosucts. Here the main objective such companies is to give publicity to the product and not earning

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profit as they are getting lots of people at one place which became a good place to advertise the product of a company.