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August 2012 Volume-2, Issue-3

ISSN: 2249-2496

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A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories

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August 2012 Volume-2, Issue-3

Chief Patron
Dr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico Research professor at University Center of Economic and Managerial Sciences, University of Guadalajara Director of Mass Media at Ayuntamiento de Cd. Guzman Ex. director of Centro de Capacitacion y Adiestramiento

Patron
Dr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management, Tarbiat Modarres University, Tehran, Iran Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran Young Researchers' Club Member, Islamic Azad University, Bonab, Iran

Chief Advisors
Dr. NAGENDRA. S.
Senior Asst. Professor, Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri

Dr. SUNIL KUMAR MISHRA

Associate Professor, Dronacharya College of Engineering, Gurgaon, INDIA

Mr. GARRY TAN WEI HAN

Lecturer and Chairperson (Centre for Business and Management), Department of Marketing, University Tunku Abdul Rahman, MALAYSIA

MS. R. KAVITHA
Assistant Professor, Aloysius Institute of Management and Information, Mangalore, INDIA

Dr. A. JUSTIN DIRAVIAM

Assistant Professor, Dept. of Computer Science and Engineering, Sardar Raja College of Engineering, Alangulam Tirunelveli, TAMIL NADU, INDIA

Dr. Krishan kumar

Dean, School of Life Sciences, Singhania University Rajasthan, INDIA

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories

www.ijmra.us
Dr. G. D. Singh

August 2012 Volume-2, Issue-3

Certified Manager - Cambridge Association of Managers, England, Founder & President, The Indian Management Academy - IMA

Dr. Sorinel Capusneanu

Associate Professor, Faculty of Finance and Accounting, ARTIFEX" University, Bucharest, ROMANIA

Benard Okelo Nyaare

Assistant Lecturer, Bondo University College, Bondo, KENYA

Dr. Meenakshi Gupta

Assistant Professor, Shri Mata Vaishno Devi University- Katra, INDIA

Editorial Board
Dr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens

Dr. S. N. TAKALIKAR
Principal, St. Johns Institute of Engineering, PALGHAR (M.S.)

Dr. RAMPRATAP SINGH

Professor, Bangalore Institute of International Management, KARNATAKA

Dr. P. MALYADRI
Principal, Government Degree College, Osmania University, TANDUR

Dr. Y. LOKESWARA CHOUDARY

Asst. Professor Cum, SRM B-School, SRM University, CHENNAI

Prof. Dr. TEKI SURAYYA

Professor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA

Dr. T. DULABABU
Principal, The Oxford College of Business Management, BANGALORE

Dr. A. ARUL LAWRENCE SELVAKUMAR

Professor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories

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Dr. S. D. SURYAWANSHI

August 2012 Volume-2, Issue-3

Lecturer, College of Engineering Pune, SHIVAJINAGAR

Dr. S. KALIYAMOORTHY
Professor & Director, Alagappa Institute of Management, KARAIKUDI

Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE

Mr. GURSEL ILIPINAR

ESADE Business School, Department of Marketing, SPAIN

Mr. ZEESHAN AHMED

Software Research Eng, Department of Bioinformatics, GERMANY

Mr. SANJAY ASATI

Dept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)

Mr. G. Y. KUDALE
N.M.D. College of Management and Research, GONDIA(M.S.)

Editorial Advisory Board

Dr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM

Dr. ROLI PRADHAN

Maulana Azad National Institute of Technology, BHOPAL

Dr. N. KAVITHA
Assistant Professor, Department of Management, Mekelle University, ETHIOPIA

Prof C. M. MARAN
Assistant Professor (Senior), VIT Business School, TAMIL NADU

Dr. RAJIV KHOSLA

Associate Professor and Head, Chandigarh Business School, MOHALI

Dr. S. K. SINGH
Asst. Professor, R. D. Foundation Group of Institutions, MODINAGAR

Dr. (Mrs.) MANISHA N. PALIWAL

Associate Professor, Sinhgad Institute of Management, PUNE

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories

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August 2012 Volume-2, Issue-3

Dr. (Mrs.) ARCHANA ARJUN GHATULE

Director, SPSPM, SKN Sinhgad Business School, MAHARASHTRA

Dr. NEELAM RANI DHANDA

Associate Professor, Department of Commerce, kuk, HARYANA

Dr. FARAH NAAZ GAURI

Associate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada University, AURANGABAD

Prof. Dr. BADAR ALAM IQBAL

Associate Professor, Department of Commerce, Aligarh Muslim University, UP

Dr. CH. JAYASANKARAPRASAD

Assistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA

Technical Advisors
Mr. Vishal Verma
Lecturer, Department of Computer Science, Ambala, INDIA

Mr. Ankit Jain

Department of Chemical Engineering, NIT Karnataka, Mangalore, INDIA

Mr. Anil Chandra

Department of Biotechnology, Indian Institute of Technology Guwahati, Assam, INDIA

Prof. Bharati Veerendra

Asst. Professor - MCA, K. J. Somaiya's SIMSR,, univeristy of Mumbai, Mumbai, INDIA

Mr. Gagandeep Singh

Department of Biotechnology, Kurukshetra University, Kurukshetra, INDIA

Associate Editors
Dr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT, INDIA

MOID UDDIN AHMAD

Assistant Professor, Jaipuria Institute of Management, NOIDA

Dr. SUNEEL ARORA

Assistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories

www.ijmra.us
Mr. P. PRABHU

August 2012 Volume-2, Issue-3

Assistant Professor, Alagappa University, KARAIKUDI

Mr. MANISH KUMAR

Assistant Professor, DBIT, Deptt. Of MBA, DEHRADUN

Mrs. BABITA VERMA

Assistant Professor, Bhilai Institute Of Technology, DURG

Ms. MONIKA BHATNAGAR

Assistant Professor, Technocrat Institute of Technology, BHOPAL

Ms. SUPRIYA RAHEJA

Assistant Professor, CSE Department of ITM University, GURGAON

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories

www.ijmra.us

August 2012 Volume-2, Issue-3

International Journal of Research in Social Sciences (ISSN: 2249-2496) CONTENTS

Sr. No.

TITLE & NAME OF THE AUTHOR (S)

Prioritizing Turnover Decision factors using the DEMATEL method. Hamed Izadi and Naser Hamidi The effects of task complexity on EFL learners production: focusing on accuracy. Sara Ghanbarzadeh And Javad Gholami Effective Process Planing On Lipopo Construction Project As Case Study. S. Binil Sundar Electronic Media And Students Reading Competence In Nigeria. Wisdom I. Jude and Maria E. Afangideh A Comparative Study of Self Confidence of Single Child and Child with Sibling. Dr. Manisha Goel and Preeti Aggarwal Women Empowerment Through Self Help Groups: Analysis Of Comparative Experiences In Maharashtra And Tamil Nadu. Sr. Stella Mary Determinants of Saving Behaviour in Rural and Tribal Households (An Empirical analysis of Visakhapatnam District). Dr.Surya Prakasa Rao Gedela Bengali immigrants and renovation of the administrative structure of Princely state Tripura: An Analytical study. Nilanjan De Health Problems of Aged People. J. Balamurugan and Dr. G. Ramathirtham Impact of Agro forestry on Household Food Security in Owo Local Government Area of Ondo State. Ayanwuyi, E Alamu, L. O. and Olatilewa M .O. An Empirical Study on External and Internal Employer Branding. Ms. Nehali Lalwani and Ms. Alpa Parmar Urbanization And Urbanism: In The Context Of Environment And Culture Of India. Samhita Chaudhuri Energy Management In Selected Commercial And Non Commercial Food Service Operations. Thilagamani.S and Pilla Ruchita Perspectives of Rural Development in India. Dr. K. Rajendran

Page No.

1-18

19-30

31-70

4 5

71-88

89-98

99-107

108-128

129-138

139-150

10

151-166

11

167-179

12

180-194

13

195-205

14

206-221

A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories

www.ijmra.us
The position of the C.E.O. in the cycle of the entrenchment. Kammoun Chafik and Boujelbne Younes

August 2012 Volume-2, Issue-3

222-235

15

16

PRODUCTION FUNCTION (An Empirical Study on Determinants of Output in Agriculture). Dr. Thirumagal J Pillai Role Play: Dissolution of Discomfiture for Conspicuous Communicative Approach. Dr. A. RAMESH BABU The Relationship between Domestic Investment and Economic Growth in Nigeria. Abdulmumini Baba Alfa and Tukur Garba Depression, Anxiety and Stress; A Comparative study between Grandparents and grandchildren. Vijaya U. Patil and Rukmini S. Customer satisfaction of SHGs with the Primary Agricultural Cooperative Societies(PACS): Evidences from the field. Dr.K.Rajendran A Historical Study Of The Art And Architecture In Barak Valley. Dr. Sahabuddin Ahmed A Study On Assessment Of Environmental Awareness Among Teacher Trainees In Teacher Training Institutes. J. Arunkumar Role of PIL in the Development and Implementation of Environment Laws in India. Dr. Mukesh Garg Competitive Balance and Demand for Football: A Comparative Study of Iran's Pro League and four Europe's Big League. Mohsen Mehrara and Yavar Dashtbani Impression Management Works In Career Success! : Myth Or Reality? Aneesya Sharma and Avnish Sharma Role of Market Sentiment, Economic Condition and Accounting Indicators on Initial Public Offerings (IPO): A Hierarchical Analysis. Sheela Devi D. Sundarasen and Mike Siew Wei Leong Impact of Mid-day Meal Programme on Academic Performance of Students: Evidence from few Upper Primary Schools of Burdwan District in West Bengal. P.K. Paul and N. K. Mondal Cement Dust Exposure On Human Health. Dr. K. Shobha and Vennila Gopal Recent Trends in Indian Politics: An Introspection. Dr. Rajbir Singh Dalal

236-245

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280-293

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294-304

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305-311

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338-349

25

350-368

26

369-390

27

391-406

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29

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A Quarterly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories