COMMUNICATION SKILL (FIRST SEMESTER)

Learning Objectives: The course focuses on the basic understanding of grammar, sentence making, vocabulary, presentation skill.

1. Tense- present, past and past participle forms- 6hours 2. Voice and Speech- 6 hours 3. Subject verb match and articles-2hours 4. Types of sentences-simple, complex and compound- 6hours 5. Prepositions, conjunctions and interjections-3hours 6. Sentence Correction-3hours 7. Vocabulary- synonyms and antonyms-6hours 8. Amplification and Prcis Writing-3hours 9. Practical-12hours Group Discussion Personnel Interview of the Students Mock Meeting and Interviews- direct, stress, panel and rapid fire Extempore Debate Public Speaking 10. The art of making presentation- 5 hours Planning and preparation; Collecting and Collating data for the Presentation; Designing the Presentation Structure: Use of visual aids; Handling Audience; Conduct during Presentation. Total number of lecture hours required 52 hours

ReferencesText Books 1. The Manual of English Grammar and Composition by J.C. Nesfield. 2. The Economic Times 3. Economic & Political Weekly

4.

Autobiography of an Unknown Indian by Nirad C Chaudhari

5. How To Prepare For Verbal Ability & Reading Comprehension by Arun Sharma

Journals : 1. The Journal of Business Communications, University of Maine, M.E. 2. Harward Business Review 3. Business Today 4. Business World 5. Vinimay Video Tapes: 1. Communication Process, IGNOU, Delhi 2. Communication and Feedback, IGNOU, Delhi 3. Management Functions and Behaviour Communication Process, UGC/CEC Countrywide Classroom Programs, Delhi Study Materials: 1. PGDBM Programs, AIMA-CME, Delhi 2. MBA Course, IGNOU, Delhi
PG- 105 BUSINESS COMMUNICATION Learning Objective: The basic objective of this module is to help the management students to understand the basic concepts of communication in an organization as well as to acquire and develop both written and oral communication skills necessary for a manager. Knowledge Level-Expert

BUSINESS COMMUNICATION-2 (SECOND SEMESTER) 1. Foundations of Business Communication-7hours Definition of Communication Functions of Communication

Communication Process Gateways and Barriers to Communication Characteristics of Effective Communication The Basic Forms of Communication Non-verbal and verbal External Communication Internal Communication 2. Communicating through Technology-3hours Technology in Written Communication Technology in Oral Communication How Technology is changing Communication 3. Basic Management of Meetings-6 hours Types of meeting, Preparation of Agenda, Arrangement before meeting , at meetings and post meeting conduct and procedures of meeting; Minutes Drafting Developing general Knowledge through reading and other processes Representation before various Governmental and Others Agencies Objectives: Assessment of Strength and weakness; Preparation of argument / Proposal, Dos and Donts in Negotiation, Arbitration and Conciliation

4. Business Correspondence- 6hours Essentials of Effective Correspondence Planning the business letters Direct approach, indirect approach, persuasive approach Kinds of business letters (Application for employment, Letter of resignation, Correspondence with banks, Sales letters etc) Art of drafting Resume preparation 5. Intra Organizational Communication-6hours Memorandum Notices, Circulars, Orders

Staff Suggestions and complaints Agenda and minutes Listening How to become a good listener/reader 6. External Communication-6hours Press Release and notices Invitations to tenders, bid, auction notices Press conference, exhibitions, launches Magazines, brochures Mail shots, reply coupons Advertising for senior position Telegram, telex, fax messages, electronic mail Internet & E-Commerce 7. Essay Writing-7hours Role of consulting organizations Qualities of a successful entrepreneur Economic Reforms and future of Indian Industry Trade Fairs Media in Advertising Business Morality 8. Strategic Communication-8hours Communicating with a customer & client Communicating with your boss Communicating with colleagues and team mates Communicating with your subordinates Communicating with a vendor or supplier Communicating with government officials and bureaucrats Communicating with blue collar workers Communicating with the press 9. Practical-6hours Non-verbal Communication Role-plays

Total number of lectures required -55 hours ReferencesText Book: 1. Sinha, K.K, Business Communication, Galgotia Publication 2. Lesikar, Business Communication, AITBS Publication.

Reference Books 1. 2. 3. 4. 5. 6. 7. 8. 9. Effective Business Communication, A.Kumar, Khanna Book Publication Essential of Business Communication, Reddy, Himalaya Publishing Business Communication, Varinder Kumar, Kalyani Publishers Business Communication , Kitty O Locker, TMH Business Communication , Vikas Arora, Global Vision Publishing Business Communication, Sathya Swaroop Debasish, PHI Business Communication, Homai Pradhan, Himlaya Publication Business Communication, R.C.Bhatia, Ane Books Business Communication and Customer Relations, The Indian Institute of Bankers, Macmillan Publication 10.General Management and Communication Skills, Institute of Chartered Accountants of India 11.Business Communication , Rajendra Pal, Sultan Chand Journals : 1. The Journal of Business Communications, University of Maine, M.E. 2. Harward Business Review 3. Business Today 4. Business World 5. Vinimay Video Tapes: 1. Communication Process, IGNOU, Delhi 2. Communication and Feedback, IGNOU, Delhi 3. Management Functions and Behaviour Communication Process, UGC/CEC Countrywide Classroom Programs, Delhi

Study Materials: 1. PGDBM Programs, AIMA-CME, Delhi 2. MBA Course, IGNOU, Delhi