INDEX

Sr. No. 1. 2. 3. 4. 5. 6. Introduction

Particulars

Page No. 3 4 6 7 8 10

Companys Profile Organization chart History & Development Location of the unit Information about mgt of the Co.

INTRODUCTION

India is the developing country. Earning of foreign exchange play very important role in India. Inspite of important raw materials & modern technology from foreign countries. Now India is in a position to earn foreign exchanges through export. The companies manufacturing of ceramic Glazed Tiles have increase to a large extent. SAINT CERAMIC is one of them. In the present era, there are so many competitors but there is no fear for selling and no fear for marketing for SAINT CERAMIC.

COMPANYS PROFILE
Name & Address : SAINT CERAMIC PVT LTD. 8 A National Highway, matel char Rasta At : Dhuva 363 622 Tal : Wankaner Dist . Rajkot Guj. (India) Registered Office : 8 A, National Highway, Matel char Rasta At Dhuva 363 622 Tal. Wankaner Dist. Rajkot Guj (India) Bankers Phone Nos. office Fax E-mail : : : : UBI, HDFC +91 2828 287888 +91 2828 287899

Saintceramic@rediffmail.com Form of Organisation : Pvt. Ltd. Company.

M.D of the Company

Sanjay Patel Naresh Patel

Year Accounting year : Size of unit Line of Business : :

1st April 31st March Small Scale Industry Manufacturer of ceramic Glazed Tiles.

Shift Time :

8 : 00 a.m to 8:00 p.m

8 : 00 p.m to 8:00 a.m

ORGANIZATION CHART

M.D

G.M.

Production manager

Personnel Manager

Financial Manager

Public Marketing Manager Relation Manager

Welfare Officer

Asst.perso nnel Manager

(Accounts) Asst. Managet

Research & Duty Officer

Asst.

Peons

Clarks

TYPist

Peons

HISTORY & DEVELOPMENT

History of any company can be differed as the preview of struggles that can the company had faced in the past. SAINT CERAMIC PVT LTD. Dhuva, is a private Limited Company registered under the companies act, 1956, on Dated : 24-11-03. The company is established with the main object to start a new manufacturing unit for ceramic Gazed Tiles, which has wide usage for commercial as well as domestic buildings. The unit will be registered with DIC, Rajkot as SSI unit. With the increase in demand for ceramic Glazed Tiles, the promoters of the unit have decided to start a new unit for the ceramic Glazed Tiles.

LOCATION OF THE UNIT

Location is the heart at any Industry. Location is the particular place or area where the business unit is established. The location advantages are as under :
The unit is situated at 8-A National Highway, Dhuva,

Tal. Wankaner, which is near by Morbi City, where numbers of other ceramics Glazed Tiles Industries are located. Thus the unit is situated in an industrial zone. As site is near to the existing unit of the promoters, hence there will be a close managerial control over the unit.
As unit is situated in industrial area where other units

are also engaged, the raw materials and machinery suppliers use to visit these area. So, raw materials availability is easy. Also, the experienced and skilled machinery repaires and technology are easily available here. As there are number of units engaged in these area, cheap and skilled labours are available in surrounding area of the factory.

 As this is a well developed industrial zone, power connection from GEB will be available easily.
The site is in the Industrial area and nearer to Morbi

city so all the infra structural facilities like telephone, Electricity, Transportation are easily available.
As Morbi is very famous for its clock, flooring tiles,

Ceramics Glazed Tiles, Sanitary wares etc, there is a wide scope for market of these products in India as well as abroad.
Morbi is connected with National Highway and Broad

gauge Rail line, hence there are number of transport operators in Morbi and the transportation facility is easily available.

INFORMATION ABOUT MANAGEMENT OF THE COMPANY

Information about management of the company are as follows: Name of Directors : 1. Shri Naresh Kumar Harjibhai Mendapara 2. Shri Sanjay Kumar Laljibhai Halvadia 3. Shri Arvind Kumar Jivrajbhai Patel. Associates / Group Concern : 1. M/S Balaji woodcraft, morbi 2. M/S Florance Industries, morbi. Bankers : 1. UBI 2. HDFC

INDEX

Sr. No. 1. 2. 3. 4. 5. 6. 7. Introduction

Particulars

Page No. 13 14 15 17 18 21 22

Organization Chart Product Range of the unit Raw material Process of Manufacturing Production Planning and control Laboratory & Quality control

10

INTRODUCTION

The production department is also concern of technical & skill work manship. Therefore in manufacturing process, special persons are highly essential. Production is the process of transforming raw material , semi finished or finished goods with the help of man power and machinery. This unit will install latest technology plant, which is widely used at morbi in ceramic industries. Here technology is all together very different.

11

ORGANIZATION CHART

Production Department

Raw Material Dept

Laboratory Dept.

Roller Kiln Dep

Die Shop

Heat Treatment

Finished Goods shop

Chemical Lab

Physical Testing Lab

Firing

Press

Hammering

Packing

Stores

12

PRODUCT RANGE OF THE UNIT

SAINT CERAMIC produces about 240 different types of products. They produce products according to the specification of customers. The unit has developed its product which almost covers the requirement of each. The company is making wall tiles in size of 300 x 200 mm, 200 x 200 mm, 250 x 250 mm, 330 x 250 mm, 300 x 300 mm, 400 x 300 mm. Saint Ceramic is a high tech glazed tiles

manufacturing company and is one of the best in the market. The product range of company are given as bellows Plan Series Plain tiles have range of almost 28 colors which represent almost all running colors in ceramics. Wrinkle, Dot & Luster Series : Here include ordinary wrinkle series, special wrinkle series, ordinary Dot series, Special Dot Series, Luster Series.

13

Ivory & white Luster concept Black Luster Series are also range of tiles.

14

 Glossy Series : Here, special Glossy series, white Glossy series, Ivory Glossy series are included in Glossy series. Matt Series : Here, special matt series, white & Ivary matt concept are included in matt series.

15

RAW MATERIAL
In any manufacturing unit raw material is basic necessity. Without raw material requirement of the production. The main raw materials of SAINT CERAMIC are as follows
A. Body Materials :

we cannot think or

amazing about the production process. It is the primary

Wallestonite Dolomite China clay Santalpur clay Talk Ball clay B. Glazing Materials : Glazed Frit Color The raw material is purchased in bulk from suppliers like Growmore ceramic Ltd. Pandey minerals, volcame India Ltd, mighty minerals etc.

16

PROCESS OF MANUFACTURING

Raw Materials Preparation Granuliation And Drying Shaping / Drying

Glazing

Firing

Shorting / Packing

17

The manufacturing process involves following stages : Raw materials Preparation : Raw material preparation involved size reduction and mixing of clay with different minerals into body. This is basically done by wet Grinding of materials into Ball Mill. Water is used as wet medium for availability and cost effectiveness, prepared wet slip is than stored to continuous stirrer Tank. Granualiation and drying : Slip contain 33% of water which has to be removed, this has been done into spray Drier, the slip is formed through high pressure and spread to Nozzle into spray Driers to vertical direction in form of Bubbles containing water and mixture hot air from bottom of apparatus in blown concurrent and counter current interaction of air and slip makes formation of granule according to required size distribution mixture and practical size are maintained through flow and temperature of air blown. The granules are stored for setting for some time in silo. Then it will be sent for pressing.

18

Shaping / Drying : Pressing of Body Granules by Hydraulic pressure which can apply maximum pressure to 1200 mts according to required size tiles can be pressed in Hydraulic press. After pressing tiles will be sent to vertical Dryer for Drying moisture contain in it. Glazing : Dried Tiles will be sent to Glaze line for Glazing purpose, where Glazed slip and Luster is applied on biscuit of tiles then printing process is done either by screen printing machine or roller printing techniques. Firing : The tiles will then sent for firing process into Roller kiln where ceramic and metal Roller keep Tiles moving into kiln and is passed through pre-heating and cooling stage respectively, all required cross reaction of Body and Glazed make than stable during this final processing stage, the advance Roller Kiln Technology produced Tiles with higher quality standard and with minimum losses, which increase the productivity of the process. Sorting / Packing : The final stage involve Tiles to sort according to quality into different grade either by skilled personal or by computerized technique, then it will be packed into corrugated boxes and stored.

19

PRODUCTION PLANNING AND CONTROL

Product planning is very much important matter for production department. Without product planning the whole production schedule will not arrange at proper way. So manager should decide how many boxes should produce per day. So that production planning is very much important for the smooth running of the production. With the help of product planning they can decide the how many boxes are required to produce as per the demand and order. It is also important to purchase the Raw material at the right time as well as possible to reduce investment in inventory control also. Sales department is concern with production department. They can not more of extra boxes than demand. They also keep the control over the production. Controlling is also a part of successful management. With the help of control they can produce a things or boxes in timing and also control the workers as well as production process. They are also used stamping and boxes for packing of their products. So production planning and control is necessary for packing of the product.

20

LABORATORY & QUALITY CONTROL

The raw material purchased is taken to the laboratory for testing purpose. Laboratory checking is necessary to know the quality of the tiles. Company has the following testing and checking facilities for quality control. Dimension & Surface Quality : In Dimension & Surface Quality, include many things like Dimension & Surface Quality, Deviation in thickness Straightness of sides Rectangularity Surface Flatness Surface Quality Physical Properties : Physical properties have many testing like Water Absorption Bending Strength Scratch Hardness Crazing Resistance.

21

 Chemical Properties : Chemical properties have two types of test Staining Resistance Household Chemicals.

Thermal Properties : Thermal properties also have two types of tests. Thermal shock Resistance Thermal expansion All these tests are necessary for checking of quality. Special Features For Quality long life. Design. Maintained 100% Quality Assurance. European standard & parameters Double fast firing for Better Quality & Fully Automatic Italian machinery. Complete watermark Resistance for

22

23

INDEX

Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Introduction

Particulars

Page No. 26 27 28 29 32 34 35 36 37 38

Organization chart Man power planning Recruitment, selection and Induction Training & Development Promotion & Transfer Performance Appraisal Industrial Relationship Grievance Handling Procedure Wage & Salary administration

24

INTRODUCTION

Personnel management is an approach, a point of view, a new technique of thinking & a philosophy of management, which is concerned not only with managing people, but also with solving the human problems of an organization intelligently & equitably & in a manner which ensures that employees potential is properly developed, that maximum satisfaction is derived by them from their work, that objectives of the organization are achieved & the good human relations are maintained within the organization.

Definitions: Personnel management is the planning,

organizing, directing and controlling of the procurement, development, compensation, integration, maintenance and separation of human resources to the end that individual, organizational and societal objectives are accomplished.

25

ORGANIZATION CHART

Personnel Manager

Public Relation Manager

Personnel Officer

Personnel Advisor

Supervisors

Senior Assistants

Supervisors

Assistants

Clarks

Assistants

Time Keeper

26

MANPOWER PLANNING

Manpower

or

Human

Resource

may

be

thought of as the total knowledge, skills, Creative abilities, talents and aptitudes or an organizations work force as well as values, attitudes and benefits of an individual involved. Human resource or manpower planning is the process by which a management determines how an organization should move from its current manpower position to its desired manpower position. The unit are provided the employees Benefits and services to the employees like loans, insurance, medical aid, festival gifts etc. Remuneration is provided according to contract bases.

27

RECRUITMENT SELECTION AND INDUCTION

1) Recruitment : Recruitment is the process of searching for prospective employees and simulating them to apply for jobs in the organization. In short, recruitment is the process of discovery the potential applicants for actual and anticipated organizational vacancies. *Methods of Recruitment : 1) Direct method 2) Indirect method 3) Third party method. Sources of recruitment : 1) Internal source 2) External source Internal sources include personnel already on the pay roll of the organization, whenever any vacancy arise. Somebody from within the organization may be looked into like promotion, transfer etc.

28

External

source

of

recruitment

refer

to

prospective candidates outside the enterprise and include new entrance to the labour force, the unemployed etc. The unit has adopted both internal as well as external sources of recruitment, they use promotion & transfer as internal source of recruitment and advertising, application forms are kept as the external sources. In this unit, Recruitment process is done by giving advertise in newspapers, through internet etc. Selection : Selection is the process in which candidates for employment are divided into two classes. 1. Qualified applicants go on the next step. 2. While unqualified are eliminated. In short, selection is the process of choosing a person suitable for the job out of survival personnel. In this unit, they are selected candidates through interview where in their I.Q. level is checked, grasping capacity is checked and various other information about the job and the company is explain with them which includes salary etc. All the selection procedures are finished then the candidate found most suitable is selected.

29

 Induction : Induction is meant the introduction of an employee to the organization and the job by giving him all the possible information about the organizations history, objectives, policies, products, goodwill in the market and by introducing him to other employees with whom and under whom he has to work. In this unit, after recruitment and final selection an employee is inducted by giving him the knowledge of his job & introducing him to other employees.

30

TRAINING AND DEVELOPMENT

Training : Training is process of learning a sequence of programmed behaviour. It is the application of knowledge. It gives people an awareness of the rules & procedures to guide their performance on the current job or performance on the current job or prepare them for an intended job. An employee may be trained either on the job or off the job. There are various types of on the job training methods such as Job instructions training, training by experienced workmen, Training by supervisors, and there are various methods of off the Job training program like instruction. Basic purpose of SAINT CERAMEC behind training to the employees is to increase this skills to reduce the wastage and to make there performance up to the expectation. In SAINT, employees training method of on the Job training is adopted. This method is the best suitable method for technical type of work which is done in SAINT.

31

 Development : Development is process related to training, it covers not only those activities which improve Job performance but also whose which bring about growth of the personality, help individuals in the progress towards maturity & actualization of their potential capacities so that they become not only good employees but better man and women. As development is a process related to training. The training program conducted in SAINT in turn lead to the executive development.

32

PROMOTION AND TRANSFER

Promotion : Promotion may be defined as an upward advancement of employee in an organization to another job, which commands better status or prestige and higher opportunities or challenges, responsibility and authority, better working environment, hours of work and facilities and a higher rank. Generally, in SAINT, promotion is given on merit basis. The factors like attendance, discipline, behaviours, grasping power etc. are considered while promoting an employee. Transfer : Transfer process is concerned with the placement of an employee in a position in which his ability can be best utilized. In SAINT, the employees are generally transfered from one department to another department or from one Job to another Job. It does not involve increase in their pay, status or responsibility.

33

PERFORMANCE APPRAISAL

After an employee is selected, trained and motivated, he is then appraised for his performances. Performance appraisal is where the management finds out how effective it has been at placing employees, if any problems are identified, steps are taken to communicate with employees. A performance appraisal is a process of evaluating on employees performance on a Job in terms of its requirements. It is defined as A process of estimating or judging the valued excellence qualities or status of some object, person or thing. In SAINT, first the employee performance is evaluated the basis of their attendance, discipline, behaviours, regularity, grasping power, operational efficiency etc. The employees are appraised in the form of promotion on increments in salary.

34

INDUSTRIAL RELATIONSHIP

Industrial

relationship

means

the

relation

between employees and management. Industrial relation is used to refers relation between parties concern with the industry. Good industrial relation is very essential because it plays great role in the success. In this nit there is a good relation ship. We can see co-ordination between each department. The workers are the harmony among them. There are some workers who are not from this region but it doesnt make any difference. There is natural understanding among employees and as well as among staff members.

35

GRIEVANCE HANDLING PROCEDURE

In SAINT CERAMIC, 240 workers are doing work in this unit. Dissatisfaction when expressed becomes complaint & when an employee believes that some injustice is being committed, it becomes a grievance. Grievances may arise due to differences of opinion or through, demand for labour welfare facilities doubts and fear, social injustice, policies and procedures not being followed strictly, these grievances should be removed as early as possible otherwise they may create problems. A systematic procedure should be folled to settle the grievances is know as Grievance Handling Procedure. The unit follows the following steps in the grievances handling procedure. If an employees have any kind of

grievance then they can give report to their supervisor. personnel manager. If the head of the department is

unable to solve the problem is may contact the

36

It

is

not

in

the

hands

of

the

personnel manager to solve the problems then matter is taken to managing director.

37

WAGES AND SALARY ADMINISTRATION

Wages and salary administration refers to the establishment and implementation of sound policies and practices of employees compensation. The basic purpose of this administration is to establish and maintain an equitable wage and salary structure and financial aspects. Basically, employees are remunerated on the bases of time worked. i.e. hourly, weekly, monthly, irrespective of the quantity of work done. SAINT pays its employees as per time wage system. The remuneration is given to the employees. The employees Benefits and services provided the unit to the employees like loans, insurance, medical aid and festival gifts etc. Salary is given to employees on contract bases. If the workers are not punctual and does not keep his time on the work then he is punished.

38

39

INDEX

Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction

Particulars

Page No. 41 42 43 44 45 46 48 49 50

Organization chart Product planning Pricing policy Market segmentation Channels of Distribution Advertising Competitors Marketing Research

40

INTODUCTION

Marketing is concerned with the idea of satisfying a consumers requirements by the means of the product as well as providing the customers with values satisfaction. It is said that without efficient marketing of the goods even though you cannot sell it. Now a days, marketing emphasis is increasing and thats why it is said that the coming years are of marketing pays proper attention on the needs of the people. Definition : According to Philip kotler : Marketing is managerial and social process through which individuals and groups obtain what they need and want, through creating, offering and exchanging products of value with other.

41

ORGANIZATION CHART

Organization

structure

is

necessary

and

important for every organization. Wrong organization structure may destroy business performance. Therefore, an effective organization structure should be selected. Ultimate aim of any organization structure is to obtain a maximum output from the present resources.

Marketing Director

Marketing Manager

Distribution

Dealer

User

42

PRODUCT PLANNING

Product planning may be defined as the act of marketing and supervising the search, screening, development and commercialization of new product, the modification of existing lines & the discontinuation of marginal or unprofitable items. Product planning is important for any Industry product planning helps redesign and improving the products and making necessary changes in the produces according to changing customers needs profitability. SAINT also performs the function of product planning, product planning is done well in advance. It helps in improving products & maintaining the market share, the elements that the company considers for planning the product are quality, packing, branding, delivery etc. Product decisions : Development & Introduction of New products. Modifications of Existing lines. Unprofitable or absolute products. planning includes three types of

43

44

PRICING POLICY

Price is the device for translating the perceived value of the product into quantitative terms i.e. Rupees & Paise. Decisions concerning price to be follower for a period time may be called price policies. Policies objectives, are guide to lines be for achieving worked the out

policies

are

suitable

considering various practical situations. It is an agreement between buyers & sellers considering what each is to receive, value of a product or service agreed upon is a market transaction. In SAINT pricing is fixed as per their selling target pricing is fixed with great concentration and care the manufacturing cost is the main determinant for fixing price. Here government policies also play an important roll in fixing prices for their product. Demand and supply factors have comparatively less influence on pricing policy.

45

MARKET SAGMENTATION

Market segmentation is a method for achieving from limited marketing resources by recognizing differences in the response characteristics of various parts of the market. In short, the process of sub Dividing the market is refered to as market segmentation. In SAINT, there is target audience or target market is best distributer and marketing staff. The target sector for this company is not the upper class with Brand loyalties but the lower and middle class sector which is guided more by the price advantages.

46

CHANNELS OF DISTRIBUTION

Channels of distribution or marketing channels can be viewed as a set of interdependent organizations involved in the process of making a product or service available for use or consumption. A distribution channel performs the work of moving goods from producers to consumers. The various channel levels are : 1. Zero level channel [ Manufacturers consumers ] 2. One level channel [ Manufacturers Retailers consumers ] 3. Two level channel [Manufacturers Consumers] 4. Three level channel [Manufacturers Distributors Agents Retailers Consumers] Distributors retailers

47

SAINT follows the Two level channel. Every company has a favourable distribution channel. SAINT has the following distribution channel.

Manufacturers Distributors Retailers Consumers

In this unit, Manufacturers supplied product to the Distributors and Distributors supplied product to the Retailers and Retailers supplied to the consumers. So they have adopted these two level channel of distribution.

48

ADVERTISING

Advertisement is the wheel of a company can move with desirable speed. With the help of the power of advertisement, company can increase the sales of their product. Advertisement is a powerful promotional tool which helps to build up brand loyalty and helps to promote bright image of a firm in the society. Advertising appears in the following recognized media such as. News paper Magzines Radio T.V. Cinema film Posters Direct Mail Cards Concepts etc. SAINT ceramic makes advertisement mainly

inform of news paper, magazines, cards, posters etc.

49

COMPETITORS

SAINT has many competitors but their main competitors are as follows. Suman ceramic Seron ceramic In this competitive situation, company wants to satisfy the customers needs, wants and preferences. So the company can face all type of competition like potential competition, workable competition etc.

50

MARKETING RESEARCH

Marketing research is the systematic gathering, recording & analyzing data about problems connected with the market place. This may includes sales research, product

research, business analysis, export marketing research & motivation research. SAINT also follow the marketing research

procedure to find out their consumer demand. In this process, first of all requirements of customer are studied, They try to introduce new facilities every time, they have marketing research team which visit all over the country & study about the consumer needs & desire. Thus, marketing research is an important matter not only for this unit but for every unit.

51

52

INDEX

Sr. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Particulars Introduction Organization chart Financial planning Capitalization Capital structure Management of fixed assets Management of working capital Ratio Analysis P&L Balance sheet

Page No. 53 54 55 57 59 60 61 62

53

INTRODUCTION

Money occupies a key position in the capitalistic economy of the modern age. One of the most important functions of the top management is to raise finance at a right time and in a right quantity and also to use it most effectively. In fact, this function constitutes the core of finance management. Finance department performs function such as estimating the financial requirements, acquiring the fund required, allocating the funds to various sections planning the capital budget & the cash budget, taking capital or investment etc. decision management of working capital, management of receivable, management of inventories

54

ORGANIZATION CHART

Manager Finance

Asst. Manager

Cash And Bank Officer

Chief Accountant

Computer Officer

Assistant

Assistant

Assistant Accountant

Programers

Clarks

Clarks

Cost Officer

Operators

Peons

Clarks

55

FINANCIAL PLANNING

Financial planning is deciding in advance, the financial activities to be carried on to achieve the basic objectives of the firm. The basic purpose of finance planning is to make that adequate fund are raised at the minimum cost & are used wisely. A sound financial planning is necessary for a firm so that the funds required can be made available. Factors such as past records, present position of the company, competition etc. are taken consideration while formulating the financial plan. Financial planning involves analyzing the firms past performance, analyzing its operating characteristics, means production & marketing policies, control systems, operating risk etc. Every firm generally uses two types of financial planning i.e. 1) Short Term Financial Planning 2) Long Term Financial Planning.

56

SAINT also dose so, here financial planning is done in advance for five years. Financial Planning & Policies are framed by the top management & the Financial manager. Financial Plan is formulated on the basis of the past records, present position of the firm, external functions affecting the financial requirements & various other forecasting etc.

57

CAPITALIZATION

Capitalization means the total par value of all the securities i.e. shares & debenture issued by the company & reserves, surplus & valuable of all others long term obligation. Thus, the term includes. 1) The total par value of all the securies it, share & debenture outstanding at a given time.
2) The total par value of all securities of a given time

plus valuation of all other long term obligations. 3) Therefore, capital + Debenture Capital + Long term borrowing + Reserves. The problem of capitalization arises not only at the time of promotion of a new company but also at the time of expansion, Re-capitalization & re-org. of capital etc. There are three types of capitalization. 1. Fair capitalization 2. Over capitalization 3. Under capitalization

58

1) Fair Capitalization : If the earning of a company are just equal to its capital investment, it is said to be fairly capitalized.

2) Over Capitalization : When the earning of a company are less in relation to its capital investment, it is said to be over capitalized. 3) Under Capitalization : When the earning of company are more in relation to its capital investment, it is said to be under capitalization.

Generally, no company in practice is fairly capitalized. It is either under capitalized. It is capitalized. SAINTS earnings are less in relation to its capital investment & so, we may conclude that SAINT is an over capitalized company.

59

CAPITAL STRUCTURE

Capital structure of a company refers to the make up of its capitalization. Earnings & Profitability of concern depends upon the make up of its capital structure, A company should maintain a fair balance between the fixed cost bearing securities. The security affects the profitability of a concern. There are two basic forms of long term capital : 1. Owners Capital 2. Debt capital Capital structure includes all the long term capital resources including loans, bonds, shares, reserves etc. SAINTS CAPITAL STRUCTURE Particulars Share Capital Reserves & Surplus Bank borrowing Unsecured Loans. Amount Rs. (in lacs) 100 100 300 200

60

MANAGEMENT OF FIXED ASSETS

Fixed Assets Management means utilization of fixed assets with maximum rate of return. The management of fixed assets should be very efficient & proper, so that the business can be run with maximum profits, the investment in fixed assets is required while establishing a new enterprise, for expansion, diversification & for the maintenance of existing enterprise. Fixed assets management is important for

decision making for large capital investment. SAINT is managing its fixed asset effectively. The fixed assets of SAINT CERAMIC is like factory Buildings, plant & machinery, electricity etc. The Amount of Total Fixed Assets of SAINT CERAMIC is 700 lacs and sales is also 700 lacs.

61

MANAGEMENT OF WORKING CAPITAL

Working capital Management is concerned with the problems that arise in attempting to manage the current assets, the current liabilities & the inter relationships that exists between them. Working capital should neither be inadequate nor be excessive, the current assets of the firm should be sufficient enough to cover its current liability. Generally, functions : 1) Estimating the amount of working capital 2) Sources from which these funds have to be raised. The problem of working capital management involves the problems of decision making regarding investment in various current assets with an objective of maintaining the liquidity of funds of the firms to meet its obligation promptly & efficiently. In SAINT CERAMIC of working capital is done be financial department. The working capital requirement is for proper working capital

Management, the manager is required to perform two

62

estimated

be

the

officer

concerned

taking

into

consideration factors such as : 1) Current Assets : Debtors Cash against receivables Stock etc. 2) Current Liabilities : Creditors Bills Payable

Working Capital of SAINT :

Particulars Current assets : Stock Debtors Cash & Bank Loans & Advances Less : Current Liabilities Sundry Creditors

Amt Rs 150 125 50 290

Amt Rs (in lacs)

615

600

600 15.00

63

RATIO ANALYSIS

Ratio Analysis of SAINT CERAMIC are given as below: 1) Gross Profit Ratio = = = 2) Net Profit Ratio = = = Net profit x 100 Net sales 4537564.88 x 100 89423908 11.51 Gross profit x 100 sales 7482747.75 x 100 89423908 18.98

64

65

FUTURE PLANS

Every business enterprises have some future plan. This is the necessary for the development of that enterprise. SAINTS future plan is to maintain their product quality and also maintain the price of the product is reasonable so all customer can purchase their product. This units addition in existing product and expand their units, increase production capacity & expand their market of product at international level.

66

67

SUGGESTIONS

SAINT is a very efficiently managed unit but the following are few suggestions which I hope will help in making better to SAINT.
The employees should be promoted on the basis of

their

performance,

ability,

knowledge,

skill

&

efficiency rather then only experience. Company should try to use their factors of production fully and try to avoid wastages. They should try to reduce their cost of production by modern technology so that they can earn more profits.

68

69

CONCLUSION

The training of SAINT was a great experience for me. I would say that practical knowledge is more important than the theoretical knowledge through training. The promoters have already the existing units for manufacturing of ceramic glazed tiles & ceramic related items. The promoters of the unit have good experience of manufacturing process and marketing of the products. Also the promoters are trust worthy and they occupy good reputation in the market. The location of the unit is at Dhuva, nearby Morbi. The location of the unit at 8-A, national highway. There are many other ceramic. Tiles manufacturers present in this area. Thus location is in industrial area and near to morbi city & national structural facility required to grow a industry.

70

71

SWOT ANALYSIS

SWOT : S W O T : : : : STRENGTH WEAKNESS OPPORTUNITY THREATS

Strength of the unit : Promoters are trust worthy and honest. Promoters have already established marketing

network & having dealer network in all over India. Morbi is famous for its ceramic industries, particularly ceramic Glazed wall Tiles. Hence the unit are engaged in manufacturing of ceramic Glazed Tiles so the unit are running satisfactory. Promoters have qualified and experience team of family members for management.

72

Weakness of the unit : They are also unknown for the preference of

the customers. They are unknown for new technology of

their product.

Opportunities of the unit :

There are good markets for this products in India and abroad, there is an opportunity for export of this product. All the infra structural facility are already established As a popular city for these product, number of prospective buyers first refer morbid based units for their requirement. Threats of the unit : There may be competition in the market.

73

74

BIBLIOGRAPHY

My Bibliography is as follows : 1. Marketing management :2. Financial management :Philip Kotler Khan & Jain

I am also give the credit of my project to the promoters and other members of SAINT CERAMIC because they helped me to get information of their company.

75