Executive summery Mrittika is a terracotta products shop, where we will buy terracotta items from the village artisans

& also from many sources who have the good skills of making terracotta products. Terracotta is unique expression and represents a culture, tradition and heritage of a country. The Terracotta production is one of the important creative sectors. Our quality products are unique, and its target consumers are all terracotta loving people. Our all products are 100% handmade by the artisans. By this fact, the firm hopes to attract people the value the artistry of producing terracotta products. We are dedicated to providing our customers a hassle-free, comfortable experience and prove that we are the best in the business. Our shop will be located at Banani, which we think is a perfect place for developing such a business. We think we will be able to attract the upper class, middle class and upper-middle class families.

Industry overview
If we think our country as a bare field with no hope of life then tradition is the ever lightening candle which is scattering trust & hope from the beginning of our civilization. Mrittika is privately owned shop whose specialty is terracotta products & is located at Banani, which is a perfect place for developing business. Mrittika specializes in a variety of terracottaa products like potteries, showpieces, ornaments, candle stands and lamps, bowls, plates, cups and mugs. Terracotta is a unique expression of innovation and represents the culture, tradition and heritage of a country. In our country day by day our cultures and traditions are facing a continuous extinction. Our culture which has evolved from the age old tradition is gradually losing its extinct from our life. We, as a new generation want to enlighten our culture by embellishing it with the color of youth so that the future generation gets concerned about their identity. After that we begin designing cup& mugs in an innovative way & offer sample products at different places in order to initiate our promotion & marketing of our products. From our point of view, this would create a concern & aware about our culture & inspire them to continue the tradition. After a while we have decided to build a customers base in those areas of Bangladesh from where we get the maximum response from our target customers. Over the years, we will perform the necessary primary market research by collecting data & launch products which can fulfill the dynamic change of customers taste. This will increase public interest and responses. Our main target is to initiate a revolutionary change in the mind & soul of every Banglaee & bring them back to the culture which is showered with the smell of pure sand & love. We will make our culture a part of our soul which can be destructed but can never be eliminated.

Location
We have chosen Banani for our shop because we can grab our target customer easily. We know Banani is a aristocrat place where most of the people usually by products for . It will be easy for us to grab higher class and middle class people.

Company Overview
Mission Statement: Mrittika will offer terracotta product by collecting unique designed qualitiful product from the manufacturer in order to preserve our culture.

Vision Statement To introduce people with our culture all around the world. Product line Our offered terracotta products would be: Potteries Showpieces Wall hangings Ornaments Candle stands & lamps Bowls, Plates, Cups & Mugs

Overall Strategies
Goals and Objective Short term: Long term:

Operational Level Strategies

In the operational level of our organization, almost majority of the employees are performing their work including craftsmen, labors, trainers, staff, sells man, drivers and others. Such service from this level of employees is very much essential for operating the business. In operational level, it is very much necessary to control and monitor the performance of the employees and this should be done though functional managers.

Business Level Strategies

Generic Business level Strategy Differentiation: The scope for innovativeness in this sector is huge. Therefore, we would be able to differentiate our products easily. We would invest in resources to gain a competitive advantage from superior innovative technologies to customers, excellent quality services and responsiveness to customer needs. We will position our services to customers that it appeals to their psychological desires. The appeal of feeling young with no age bar would also be a source of differentiation. No other deshi handicrafts offer as many innovative work-based products as we would less than one roof. This diversified service line would also be a source of differentiation. Strategies in fragmented industry Chaining: Through acquiring intermediate firms, our company would be able to have the profit of both direct sales as well as sales through intermediaries. We have every intention of pursuing a chaining strategy in the near future. This would facilitate the realization of economies of scale from sharing managerial skills across the chain and from using nationwide, rather than local advertising. Horizontal Merger: Horizontal diversification through merger or acquisition. Through acquiring/merging with firms specializing in manufacturing other handicraft products like basket, bag, embroidered quilt etc we would be able to extend our product range successfully. Competitive Positioning Share-Building Strategy: We would try to build market share by developing a stable and distinct competitive advantage to attract customers who have no knowledge of our services. We would require large amounts of capital to sales and service our competencies. With the available resources we will develop a distinctive competency to have a competitive position in the market. Strategies to manage rivalry Non-price Competition: Market Expansion: If we are successful in our current technical activities then we would start looking for new market segments for our businesss services. This way we would be able to capitalize on the brand name we would have developed by that time in one market segment by locating new market segments. Thus, our customer base would also increase. It would make us capable of identifying new markets as well as raising our sales volume.

Service Development: Service development would be crucial for us to maintain Service differentiation and building market share. We would be always on the lookout for new and invest in R&D to replace existing ones that has lost customers interest and search for better ways of training for the trainees. Service Proliferation: To manage rivalry and to deter entry by having a service in each market segment. In the near future we would introduce other handicraft products like basket, bag, embroidered quilt etc we would be able to extend our product range successfully.

Functional Level Strategies

Efficiency We would try to attain higher level of efficiency through Economies of Scale: As our customer base increases due to superior quality services, differentiated techniques of training and advertising, our company will be able to keep per unit cost down and thus achieve economies of scale. Mass Customization: Through keeping intact with customers, we would be able to understand their needs as well as the recent trends. In order to take the advantages of both ways, actually, we would follow a combination of both what has already been suggested .The distribution channels for crafts and decorative products are till date to a large extent indirect. The importers and large retailers have a tendency to use agents as they do not like to deal directly with producers. Direct distribution ensures greater profit compared to indirect. Employee Training: Our employees have innovative knowledge skills to create new ideas for the company. It helps us to move the company towards success. Training to upgrade skills and pass on traits to the coming generations. Our labours are very efficient in preparing our products and timely delivering them. Quality Quality assurance at every input will be conducted in the process of output. There will be a production supervisor to ensure product quality at each and every step. The market we are trying to penetrate has high competition. So, we must be able to meet the standards of the world market of. We will focus

on Total Quality Management system and continuous evaluation of produced output. It will be done to adopt to give the maximum possible quality to our valuable customers. Customer Responsiveness Customer Focus: We want to achieve superior responsiveness to customers and for that our company would need to provide the customers with what they want and when they want it. Customer service will be our supreme concern. Customers will be looking for regular service availability for this product. In fact, our way of doing business is kind of a customer service, as we will be meeting customers needs and preferences. We will also design our products according to their orders if they want a specific design. Besides, we will have a customer care option in our website. Through this, the company will always maintain relationship with the potential customers both before as well as after the transactions are made. We will send seasonal greetings to the customers too. Moreover, we will provide customer service as fast as possible. This will help us creating good and strong customer responsive image for the company. This feat would be achieved by listening to what the customers have to say and bring in their opinions by soliciting feedback from customers on the services and building information systems that communicate the feedback to the relevant people. Satisfying Customer Needs: We would try to customize our services by differentiating our products through customization. We always focus our customers choice. We would apply the some policy for handicraft. In order to take the advantages of both ways, actually, we would follow a combination of both what has already been suggested .The increased speed would allow us to choose a premium pricing option.

Scheduling activities
We are starting our scheduling activities from when we are ordering our product. So, 1 day will spend to order our product, 9 more days we need to get

our product done, 1 day to bring our product, and finally 3 days to prepare our product for sale

S chedulingactivities
15 10 5 0 order time preparingproduct shipping time inventory

Figure completion: time period of completing for all activities Above figure shows that time period from product ordering to get our product prepared. In horizontal line it shows our work and in vertical line it shows total days we are spending. So we see that we need 14 days in total.

External analysis
PEST Analysis

Basically our main target customers are the Middle class people and the upper middle class people and high class people also the people of foreign countries. External environment analysis is one of the key to success of a company. Mainly four basic types of external factors should be analyzed. Political, Economic, Social, and Technological analyses are very important in to start up a new company in any industry in a country. Our country in that case is not an exception. The four factors are given below Political Economical Social Factors Technological factors

Political: The political situation in Bangladesh is very volatile and unpredictable. If we analyze the political situation related to the terracotta sector, we will see that the political parties are not at all interested in funding and providing subsidies to this terracotta sector, even if it has a lot of potentiality. We always have to have contingency planning in case of strikes and other political barriers for the production of our products. There have another some problems. Tax policy Employment laws Trade restrictions and tariffs Political stability

Economical: Economically, Bangladesh is a weak country. But still the buying power for decorative terracotta products is increasing. It is happening for much more involvement of the customers of upper and upper middle levels, having good financial strength. The income level and the living standards of the middle income group are rising as well. Economic growth Interest rates Exchange rates Inflation rate

Social Factors: We can emphasis on our PR (Public Relation) activities to get attention and have a good brand image as well as brand awareness. Our society is changing for good and is getting modernized all the time. The tastes of people are also changing alongside the social change. This modernization has its impact in the urban areas mostly. People of this country are developing a positive perception about the past artistic designs rather than being conservatives. Moreover, they are being more and more conscious about their past traditions. Basically our main target customers are the middle class people and the upper middle class people and high class people also the people of foreign countries. Our terracotta offers lots of product which is unique, high-quality at affordable prices. Technological factors: The required gifts are not always available here. We should have the entire essential for the production and utilize them accordingly. All sample arrangements in the store will be available for purchase. We are also using modern equipments in our terracotta products.

Porters 5 Forces:
5 forces in the external analysis. 1. 2. 3. 4. 5. Threat of New Entrants Threat of Substitutes Bargaining Power of Buyers Bargaining Power of Supplies Current Rivalry

The describes of 5 forces which is given below 1. Threat of New Entrants:

Factors such as economies of scale, brand, loyalty and capital requirements determine how easy or hard are new competitors to enter an industry. Our Mrittika terracotta is new concept. 2. Threat of Substitutes: Factors such as switching costs and buyer loyalty determine the degree to which customers are likely to buy a substitute product. Threat of substitute is quite high in this industry. The other firms in the industry might come up with substitute and innovative products due to the availability and cheaper price of the substitutes. So, the buyer propensity to go for substitute products is high. We have to take this matter into consideration in order to maintain market share. As there are so many similar decorative things for customers, they can easily switch their decoration items if they are not satisfied with the current company. Many potential companies could take away our customers. Ability to supply quality products at competitive price is a key success factor in this business. This is more so in international business where competition is not confined within one country or state. When exporters from various countries compete for same product - price, along with quality and differentiation, play a crucial role in decision-making. Thereby, in terracotta business it is important to always come up with new concepts to serve the customers at reasonable price with the superior differentiation and come up with new designs. 3. Bargaining Power of Buyers Factors such as number of customers in the market, customers information and availability of substitutes determine the amount of influence that buyers have in an industry. Because of low price and high quality thats why there is no bargaining power for the buyers. This industry offers products that are to enhance the beauty of luxurious life. In this industry, the buyers are very much sophisticated and have the ability to afford the higher prices charged by companies in the industry. However, the products must be very lucrative in order to attract the high sophisticated buyers of these companies by offering better quality and differentiated products. However, as this is a fragmented industry and buyers are high in numbers, the competitors would want to provide their products at a reasonable price while trying to meet the objectives of differentiation through attractive pricing. 4. Bargaining Power of Supplies

Factors such as the degree of supplier concentration and availability of substitute inputs determine the amount of power that suppliers have over firms in the industry. There is bargaining power with the other suppliers. Basically we buy lots of varieties product from different place. So we have to bargaining power with the suppliers. There is no potential threat from supplier as in forward integration. Here, suppliers do not have that kind of bargaining power, as the raw materials or inventories involved in the terracotta industry are not expensive. In general, our company would buy soil at bulks, so we have high bargaining power. And this would not put much pressure on the company as actual purchase of the raw materials and other complimentary things to total investment would be quite low. If the supplier concentration is high in an industry, then the bargaining power of suppliers goes down, as they cannot dictate price. Having bargaining power over supplier is extremely essential for any new company. So, for us, the supplier concentration is high, and we can have good bargaining power over them. 5. Current Rivalry Factors such as industry growth rate increasing or falling demand and product differences determine how intense the competitive rivalry will be among firms currently in the industry. As terracotta industry is a consolidated one, competitive struggle among companies in the industry to gain market share from each other is moderate. Nevertheless, innovative and new to market terracotta items place still have good market prospects. It is essential for the foreign giftware and handicrafts marketers to find new products to stay competitive. Although consumers may be willing to pay a high price for exclusive items they are very price conscious and want value for money. Price competitions in European countries have increased by the increasing quantity of Chinese and Asian made products on the market.

SWOT Analysis
In every organization need to do an external analysis. SWOT analysis of the terracotta sector show that there exist numerous structural flaws - the effect of these flaws needs to be mitigated in order to achieve full potential in this sector We need to know what the competition is doing, what is the lacking, customer relationship etc. Strengths:

Mrittika terracotta this is the first concept at the handicrafts sector. The analysis reveals that the handicrafts sector possesses very unique strengths, which are categorized below: It have different product line; Strict quality control; Innovativeness of the products ; Own production plant; Local staff that is familiar to local community. Availability of skilled craftsmen. Availability of labor and raw material. Willingness among women to work. Superior product quality and design

Mrittika terracotta has the different products line. The strength of the work force is underpinned by the strong management and ownership of the company. Local staff that is familiar to local community .The labor and the raw material is available in our country. We have our own production plant. Our employees have innovative knowledge skills to create new ideas for the company. It helps us to move the company towards success. Mrittika terracotta is very efficient in preparing our products and timely delivering them. Weaknesses: In order to explore the available strengths in the terracotta sector to there maximum potential, the following weaknesses must be overcome. As far as the flaws in the development of this sector are concerned, only the major concerns that require immediate attention are mentioned here Lack of awareness of customer; Lack of experience in this sector; Lack of support from the authority; Lack of marketing opportunities; No networking/linkages among organizations in the country; Structural weaknesses; Customer relations.

In the Mrittika terracotta it is the new concept for the customers. Since we are new to business, creating brand awareness is a bit difficult in the first phase of the business.Because of lack of awareness they have no experience in this sector. We have also the lacking of the marketing opportunities. Sometimes authority doesnt know how they establish the industry successfully. For this the industry structural weaknesses and doesnt maintain a good relationships with their customers. As, we are starting our business with only one outlet, people who live far away will face problem to come to our Showroom. Opportunities: Mrittika terracotta has some opportunities. Expanding the business; Being the market leader; huge local market; Advertising. Training to upgrade skills and pass on traits to the coming generations Potential entrepreneurship development especially in rural areas At present, the sector is not being properly managed in these areas because of the following reasons. But there are opportunities to promote this sector and create a major source of foreign remittance. Opportunity is the positive trends in external environment. In the Mrittika terracotta We expand firm by diversifying our services in the future. We also arrange Training to upgrade skills and pass on traits to the coming generations. Potential entrepreneurship development especially in rural areas. Threats: Threats are the positive trends in external environment. In the Mrittika terracotta there are some threats. They are new entrant; Brand images of other companies; Availability of same product of other competitors. Political stability; Rising costs of utilities; Increase in imitation of terracotta products.

 Poor image of Bangladesh due to corruption. Skills are not being transferred from skilled craftsmen to the new generation resulting in a gap of traditional skills. Rising demand of ceramic and glassware products. In the Mrittika terracotta competition is on the rise from the global markets especially in the fields of price, quality and product designing. Therefore, it is becoming more and more international markets. Rising costs of utilities and raw materials (like paint) are also infringing on the growth as production costs are high making products not competitive in the domestic and foreign markets. On the other hand its a big threat rising demand of ceramic and glass products.

Industries Life Cycle

Terracotta Art is the earliest form of plastic art in which the Bengal artists excelled. This is a common form of decorative products from ancient period. Traditional terracotta is no new type of craft items. From the beginning of the crafts industry, traditional terracotta products had been occupying a major portion. Through years, traditional terracotta has passed all the earlier stages of industry life cycle and finally now, has reached to its maturity stage During the last decade, traditional terracotta sector has been moving into a new phase. The concept of modern terracotta emerged during the 90s. Actually, terracotta (especially the traditional designs) is right now being used on various pottery items like wall-hanging, flower vase, show pieces, etc. These attempts are being very popular in the recent times as people always have a soft corner for traditional designs. More over, these products are elegant and fashionable too. As a result, these products were admired by global customers and slowly but steadily, started to get international exposure through exporting. Therefore, after passing the initial years, it is very clear that the modern terracotta products sector has now reached to its growth stage.

Strategic Group Analysis

There are a number of firms who are competing in this terracotta exporting industry. Here, we have tried to categorize all of the major layers of this

industry in terms of price and quality. Exporting companies like Aarong, -The Jute Works and Karika are at the top most position in terms of both price and quality. Companies like Crafts International and Heed Handicraft stands at the middle position in terms of price and quality. According to our strategy, we will offer our products at a lower price and we will try to maintain high quality. In terms of these criteria, companies like Shell Crafts as well as Bangla Crafts are our direct core competitors. Companies like Tribal Crafts Emporium and Dhaka Handicrafts are at the bottom line.

As we are dealing with deshi handicrafts, therefore the deshi terracotta houses are our main competitors. Increased entry of handicrafts selling stores has pressured industry participants to come up with new stores and cut prices. Key competitors:

Heeds Handicrafts, Crafts International, Shell Crafts, Usha Handicrafts Mirpur Ceramics Works Aarong

AARONG : This is an interesting place run by a NGO for the benefit of the local poor women creating local crafts. A will stocked mall with local crafts, art work, needle art, souvenirs, ethnic garments, and household articles. Prices they charge are very reasonable.

JATRA:

Jatra, an exclusive fashion house working on boutiques, home dcor and handicraft products with its unique design and modern presentation in Bangladesh, has been in operation for about seven years.

Internal analysis
Potential Customers We have tried to group our potential customers by peoples choice. Our potential customers are people from age of 20 years to 60 years. We will try to communicate with the people who wants add up something special to decorate their houses. In terms of income we are interested with the people of all income. Size & Growth of the market If we consider over the social and economical structure of Bangladesh as described above in our PEST analysis, we can see that our potential market is growing. The social factors and busy life of the people of this age group and income will attract them towards our training centre. Similarly the economical factors and growing GDP of 6.5% shows that the people will have a higher income in future and their income source is assured. Lastly, the reason behind considering this segment as our potential customer is the population structure of Bangladesh. Apart from that the population structure of Bangladesh has more people under the age of 15, so if we target their parents and influence them to buy we can also increase our customer base. From the above analysis we can say that our market is growing enormously and we have many options to utilize this opportunities and increase our customer base. People nowadays dying to survive and they want new ways to bring these changes in their life. Here, is the opportunity for us to make a mark and serve them to make profit.

Market Overview
Market Segmentation
Geographic Our immediate geographic market is the Gulshan, Banani, Baridhara and Uttara area, with a population of 368,300. Demographic Especially female customers. Age range of 20 to 55 years, with a median age of 42.

Psychographics The appearance of her home is a priority. Entertaining and showing her home is important. She perceives herself as creative, tasteful and able, but seeks validation and support regarding her decorating ideas and choices.

Behaviors She takes pride in having an active role in decorating their home. Her home is a form of communicating "who she is" to others.

Comparisons within social groups are made on an ongoing basis, but rarely discussed.

Marketing Mix
Our marketing mix is comprised of these approaches to products, pricing, distribution, advertising and promotion. Product: Our products enable our customers to experience support, gather ideas and options, and accomplish their decorating goals. They will be able to create a look that is truly unique to their home. They will not be able to do this in the same way through any other resource. Price: Product pricing is based on offering high value to our customers compared to most price points in the market. Value is determined based on the best quality available, convenience, and timeliness in acquiring the product. We will consistently be below the price points offered through interior designers and consistently above prices offered through the warehouse/seconds retail stores, but we will offer better quality and selection. Place: We have chosen Banani for our shop because there we can grab our target customers and its also a good place because of having offices, universities and residential area. Promotion: News paper: Naksha (a publications of Prothom Alo) Terracotta products fair.

Distribution
Producer s Wholesalers Mrittika

We always try to provide good products to our customers for this reason we have to maintain good chain of supply. Wholesalers are the most important element of supply. They will provide us all the supply goods which have been

already manufactured by the producers. Especially, our wholesalers collect our products from village artisans. Product Promotion News paper: Naksha (a publication of Prothom Alo). Our first year budget will be 15,000 tk Terracotta products fair. Discount: 10% discount on purchase of per 1,000 tk at a time. Customer Service Excellent, personalized, fun one-of-a-kind customer service is essential. This is perhaps the only attribute that cannot be duplicated by any competitor. To us customer is our first priority.

Infrastructure
Facilities As this business is about selling terracotta product which we are not producing but collecting from comilla, so we will provide better customer service which will be our one of the facilities towards customers. Our salesmen will get special training from us about how to serve customer well. Equipment and Machineries For the first years operation we have to buy many equipments to decorate the place. We have to buy three air conditioners, seven desks for our honorable directors and managing directors and regular chairs so that client can sit. For removing the hot temperature we have to buy five fashionable fans, spot lights, tube lights, shelves, file cabinets, hanger, showcases, and glass selves to decorate the entire shop and run a new business. As this business will sell the terracotta product, so we dont need any machineries of production. Research and Development, Production and Manufacturing Process, Approach of Management: Our consultation center would invest in research & development to look for innovative techniques and unique types of training so that the products revival the culture again in peoples minds. As this business is only about selling, we will try to collect our products from those suppliers who produce better finished product. We will give them order according to our customers choice and demand. We will provide our vendors with frame, dices if it is needed. Employees efficiencies: At the primary stage, we will hire one employee and we, the owners will try to spend time on regular basis in the shop in order to guide the salesman. When he will be experienced enough, we will hire one more employee to help him.

Quality assurance: As we will give order to our vendors, we will make commitment with them about the better quality products. In our shop we will make assurance of getting better qualityful innovative designed product with better customer service. We can promise that, our customers will get best service from our shop, our salesmen will always help them and take care of their demand with serving them according to their choice.

Human Resource Strategy & Planning

The term human resource refers to the people in an organization. Human resource management is concerned with people dimensions in management. When managers engaged in human resource activities as a part of their job, they seek to facilitate the contribution; people make to achieve an organizations strategies and plans. Human resource management encompasses those activities designed to provide for and co-ordinate the Human efforts, so that they can contribute to achieve the goals of the organizations. Human Resources are the most powerful propeller of a companys growth and development. Human Resource Development is concerned with improving the aptitudes, skills, abilities, knowledge, understanding and attitude of the employees of an enterprise. There is a consent that the quality of the education system in Bangladesh is deteriorating. This deterioration is evidenced by declining test scores, graduates with inadequate basic skills, increasing dropout rates and the widening the gap between industry needs and student capabilities. Businesses have responded to this decline by demanding higher test scores and greater financial accountability and by implementing their own educational programs. This paper examines these challenges and argues that business schools must become learning organizations to meet the demands of students and the workplace. The human resource base of our business will have to be enlightened with the enthusiasm for doing work and also should be well trained in running our School business. Being a group of entrepreneur of a school business, we take our human recourses as one of the important investment aspects of our business and we will try our best to make it as one of the best distinct competitive advantage of our business.

Key Issues
Human Resource Policies
Policy refers to common guidelines for activity requirement. The idea of policy is somewhat superficial. It cannot easily be understood in a uniform manner. And also, policy does not include any specific action plan. It just sets the ground rules, framework and the foundation for action planning and execution of those action plans. In general, Policy is sometimes perceived as a product (principles, declaration, and law) that serves as a frame of reference for action; sometimes as a process that ought to lead to the attainment of certain goals. The policy process itself, however, gives rise to numerous interpretations. In this context, HR department of Mrittika offers strategic advice and direction to the firms employees and managers across a full range of professional people management issues, in addition to provide a number of centralized human resource services to departments and staff. Moreover in contemporary ever changing world, it must always be ensured that the right amount of managers, experts, trainers and worker, in short employees, are available at the right place at the right time. In addition, it must also be ensured that the workforce is highly capable of rendering the best service in the particular business arena. Following are the HR Policies covering various areas of human resource management of Mrittika the company will initially apply. Afterward, necessary modification or amendments will be made on top of these meet the demand of time. The policy will provide the idea how the HR aspects will be dealt by the Mrittikas management.

Recruitment and Staffing

Recruiting is the process of searching the potential candidates in order to fill up the vacancy position of our high school organization. Then choosing the best candidate among the available candidate is the staffing process. Before recruitment, HR department must focus on identifying important position and anticipated shortages and planning accordingly, researching and generating ideas to find job candidates. Training:

We will provide training service for the salesman of our business. We will also keep training program, feedback for the employees.

Performance measure System:

COMPENSATION POLICY

The principal objective of the compensation policy is to help ensure that,

Human Resource Management Terminology

1.Human Resource Management Activities an organization conducts to use its human resource effectively. Human Resource Management ensures effective use of human resources in order to enhance organizational performance. Its major responsibility is ensuring that the rightly trained person is actively operating at the right time in the right place/position. It describes the functions within a company that relate to people in any way. It may also include Computer systems to support this function include Payroll, Personnel and Skills Database. 2.Organizational Hierarchy Organizational hierarchy is the structural arrangement or interrelationship of position within an organization that defines who is accountable to whom and who works under supervision of whom. It determines the line of authority in an organization. 3 Organogram It is the visual representation of organizational hierarchy. 4 Responsibilities Responsibility is the obligation, places on employees through delegation, to perform assigned tasks satisfactorily and be held accountable for the proper execution of work. 5 Accountability It is the principle that employees who accept an assignment and the authority to carry it out are answerable to a superior for the outcome.

6 Organization Layer These are the levels of management in an organization.

7 Line Structure Line structure is the simplest organizational structure in which direct lines of authority extend from the top manager to the lowest level of the organization. 8 Line & Staff Structure It refers to a structure having a traditional line relationship between superiors and subordinates and also specialized managers or called staff managers who are available to assist line managers. 9 Job Analysis It is the determination, through observation and study, of pertinent information about a job including specific tasks and necessary abilities, knowledge, and skills. 10 Job Description It is a formal, written explanation of a specific job, including job title, tasks, relationship with other jobs, physical and mental skills required duties, responsibilities, and working conditions. 11 Job Specification It is a description of the qualifications necessary for a specific job, in terms of education, experience and personal and physical characteristics. 12 Recruitment Recruiting is forming a pool of qualified applicants from which management can select employees. 13 Selection It is the process of collecting information about applicants and using that information to make hiring decisions 14 Orientation Familiarizing newly hired employees with fellow workers, procedures, and the physical properties of the workplace. company

15 Training Training means teaching employees to do specific job tasks through either classroom development or on-the-job experience.

16 Development Development is the training that augments the skills and knowledge of managers and professionals. 17 Promotion Promotion is the advancement to a higher-level job with increased authority, responsibility, and pay. 18 Transfer This process refers to a move of an employee to another job within the company at essentially the same level and wage/salary. 19 Separation It is the process through which employment changes involving resignation, retirement, termination or layoff 20 Compensation Compensation refers to various kinds of financial reinforcement or benefits offered to employees by a company as a reward of performance, loyalty and sincerity. 21 Salary Salary is a financial reward (feedback) calculated on weekly, monthly, or annual basis. 22 Bonus Bonus refers to monetary rewards offered by the company for exceptional performance or prior to festivals as an incentive to further increase in productivity. 23 Profit Sharing It is a form of compensation whereby a percentage of company profits is distributed to the employees (in most cases top level employees) whose work helped to generate such profit. 24 Overtime Overtime refers financial reinforcement to motivate employees extra time beyond their normal working hours. 25 Benefits Benefits are non-financial forms of compensation provided to employees, such as pension plans, provident fund scheme, paid vacations and holidays, etc. 26 Executive Prerequisite

This refers to extraordinary benefits that top managers receive from an organization at the companys expense. Such as chauffeured vehicles with fuel expense, company apartments, etc. These helps to provide extra motivation to such employees so that they continue improve their performance and contribution to the company. 27 Flextime It is a program that allows employees to choose their starting and ending times, provided that they are at work during a specified core period or whenever their contribution or service is required.

Organizational Hierarchy
This basic organizational structure demonstrates the top management relationships up till departmental heads. Later on, the departmental structures will be exhibited elaborately under individual description of each department. Since the firm will initiate its operations for the very first time, its basic organizational structure will significantly differs from many existing giant organizations in the industry. Top Management Top management includes the board of directors including the managing director who is responsible to check and monitor weather all employees are working with their full efforts or not. This is a good indicator for the good managing director where they monitor and control the performance of every employee working in the organization. Top management is responsible to make all the Human resource policies regarding for the beneficial of the organization. For this, there will be a committee where the managing director will also be included with different experts, consultants and senior managers from different departments a meeting will be conducted and change as per need. The meeting will be conducted every six months after to revise the policies for modification of existing policies. Departmental Management There will be four functional departments in Mrittika. The departmentalization will take place in regard of their specialization in operations. The departments are

Finance and Accounts Department Inventory and Logistics Department Marketing & Promotions Department Human Resource and Administration Department Each of the departments will be under close control and supervision of a functional Managing Director. Finance and Accounts Department The department does not work directly in convenience to Mrittika but work for the smooth operation of other departments ensuring enough financial resources. The finance section analyzes investment opportunities and invests idle money to maximize the profitability of the firm. Also, they analyze the financial aspects of the operations of the firm and determine whether everything is done optimally and is profitable for the firm. They help the top management to prepare budgets for the firm and each of its department. The accounting section keeps track of transactions and inventories of the firm. Every financial involvement is recoded and summarized by the accountants. These accounting information and reports are then made available to the finance managers to enable them for financial analysis. Department Summary

FIGURE (HIERARCHY

OF

FINANCE & ACCOUNTS DEPARTMENT)

Inventory and Logistics Department This department works directly in the store area. As the marketing department sets the ground rules for the marketing plans, it is the duty of Inventory & Logistics Department to procure materials and materialize the plans in every level. Inventory manager looks after the inventory. S/he keeps track of the products that are coming in or going from the inventory. Based on that the individual has to give feedback to the logistic manager what to purchase and

how much to purchase. In these work shelf representatives helps the Inventory Manager as well as they take care of their shelves that are assigned to them. From the feedback of logistics manager and the help of accountant logistics manager prepare the purchase list for short term and long term. Purchase manager and the buyers help him out in this particular task. There is a quality control manager in this department whose job is to ensure the quality of the products in the steps of the operation. Department Summary

FIGURE: (HIERARCHY

OF

INVENTORY & LOGISTICS DEPARTMENT)

Marketing Department Sales & Marketing department conducts the necessary market survey and research and proposes the right timing, places and media to be used to reach the product or service to the customers. The marketing managers of this department, after conducting market surveys in favor of the product or service, and after considering the purpose of the marketing objective of the organization, suggests the most effective plans to serve those purposes. Developed marketing tools on the real market; proof check marketing communication plans; to evaluate and measure quality, authenticity and effectiveness of departmental services; also to promote the design and implementation of marketing processes and practices that fosters the direction and marketing strategies. Department Summary

FIGURE: (HIERARCHY

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MARKETING DEPARTMENT)

Human Resource & Administration Department

Human Resource & Administration Department also has two sections. The human resource section consists of human resource managers who analyze the human resource implications of the firms strategies and plans. They analyze the human resource requirement of every department and ensure that the right person is available at the right time at the right place. Their major responsibilities are: recruiting and training employees, evaluating employee performance and giving employees feedback, preparing equitable compensation plans and implementing the plans.

The administration department supervises the work of every department and every employee to ensure their work performances comply with the company standards, rules and policies. They take necessary steps to minimize any deviations from the standards. Also, this departmental section ensures that general support staffs are available and working up to their level to facilitate the works of other specialized departments and line managers. Department Summary

FIGURE: (HIERARCHY

OF

HUMAN RESOURCE & ADMINISTRATION DEPARTMENT)

Below we have given a description of Designation & Responsibilities of each member: Designation : Managing Director Responsibilities: Planning: i. Designing the strategic plan, and implement the strategic plan for their company in the most cost effective and time efficient manner. ii. Developing the strategic plan, and iii.Implementing the strategic plan for the business in the most cost effective and time efficient. iv.Developing business plans for the long term future of the organization.

v. Oversee marketing, long-range planning, public and city relations.

Managing activities: i. The Managing director is responsible for both the day-to-day running of the business.

ii. Oversee and maintain day-to-day administrative operations. iii. Create, develop and implement comprehensive funding program iv. Supervise full-time and part-time staff members.

Designation

: Director of Customer Service

Responsibilities : Research and innovation: i. Having market research on current fashion and style for wedding decoration to wedding dress. ii. Innovating new idea in presenting the wedding dress iii.Innovative and architectural idea in event management which will create new tradition toward Bangladeshi. iv.Researching on cost calculation to make it more attractive. v. Researching on Bangladeshi culture, tradition and fashion. vi.Overseeing the market demand for the product and services.

Designation

: Director of Accounting & Finance

Responsibilities: Financial tasks: i. Preparing Financial reports at the end of the year ii. Doing the ration analysis and assess the financial condition iii. Extending credit to customers

iv. Evaluating proposed large expenditures v. Raising money to fund the organizations operation

Financial analyst: i. Preparing the financial plans and budget ii. Monitoring and controlling the budget iii. Managing the cash flows, sometimes even in different currencies iv. Assessing all kind of risks against the organization v. Forecasting and comparing the future trends beforehand

Cost allocations: i. Structure the accounts by understanding the power of the chart of accounts ii. Projecting the cost centers iii. Identifying and managing both direct & indirect costs

Monitor & Control the Cashier: i. Monitoring and controlling the casher through taking monthly report of all transactions. ii. Having internal control through using common sense precautions

Designation

: Director of Marketing

Responsibilities: Sales Management:

i. ii.

Directing the effort of territories, establishing goals,

sales

professionals

by

assigning

Developing training programs, and supervising local sales managers and their personnel.

Advertising Management: Overseeing account services, creative services, and media services department. Promotional Management: i. ii. iii. Directing promotional programs Combining advertising with purchase incentives. Increasing the sales of the firms goods and services.

Public Relations Management: i. ii. iii. Responsible for communicating with the firms various publics conducting policy programs Supervising the specialists who implement the programs.

Designation

: Director, HR & Administration

Responsibilities :

HR Operations: i. Identifying salary of the employees ii. Introducing appropriate compensation package for the employees iii. Observation and evaluation of their performances

Resourcing & Employer Branding: i. Recruiting and hiring the right person for particular position

ii. Delivering the responsibilities

HR Development:
i. Introducing proper training program to improve the efficiency ii. Ensuring the outstanding customer service to make the customers

satisfied.

Health Safety & Environment:

i. Managing a healthy working environment within the premises ii. authenticating employee attendance and sudden leaves

Administration:

i. Managing and distributing the responsibilities ii. Making all the office equipment available at the right time.

Risk analysis
Risk Assessments are a fundamental requirement for businesses. 'The aim should always be to reduce the risks as much as is 'reasonably practicable. A Risk Assessment is a systematic method of looking at work activities, considering what could go wrong, and deciding on suitable control measures to prevent loss, damage or injury in the workplace. The Assessment should include the controls required to eliminate, reduce or minimize the risks. In order to implement our strategy, we have to analyze what are the possible foreseeable and unforeseeable risks we might have to encounter. Foreseeable Barriers Lack of support from the government in such areas as: credit availability, planning and management. Lack of designing and product development facilities. Emphasis is still placed on old techniques. Toll Extraction by local terrorists. No networking/linkages among organizations in the country to synergize efforts on national/international level. Unstable political condition resulting in hartals and strikes might affect our business. Lengthy bureaucratic procedure. Unforeseeable Barriers Probability of imposing tax on the export earnings of terracotta and handicraft industry. Probability for terracotta industry to lose popularity. Risk of entry by large players like Monno Ceramic, Bengal Ceramics into this sector in an attempt to diversify their product. Natural calamities like cyclone, flood, earthquake etc. might affect our business as well.