Professional Documents
Culture Documents
21 February 2007
DSM Nutritional Products
AGENDA 1
• Definition
• Global stats
• Latest trends
• Flavours
• Ingredients
• Packaging
• Forecast/predictions
DEFINITION
Sports Beverages encompasses beverages which are
claimed to rehydrate/replenish as well as restore
minerals, sugar, and other nutrients usually lost during
sports practice and exercise. Some are also claimed to
improve performance, increase endurance, and/or
speed recovery afterwards. It includes isotonic (to aid
hydration) and hypotonic (for drinking after exercise)
beverages, in all formats such as RTD, frozen and
dilutable powder & liquid concentrate forms.
(www.gnpd.com)
LATEST TOP
GLOBAL TRENDS
Flavours Packaging
Protein
Vitamin B1
DSM Nutritional Products
Vitamin/
Vitamin/Mineral fortified Mineral
13
Fortified
Country: China
Company: Vitalon Food
Name: Super Supau
Country: Poland
Company: Carrefour
Name: Napoj Izotoniczny O
Smaku Ananasowo-Truskawkowym
Country: UK
Company: Tesco
Name: Tesco Active
Country: Indonesia
Company: PT Blue Mountain
Name: Razza Sportion Sports Drink
Sodium Chloride
Country: USA
Company: Waddajuice
Name: Hydrating Beverage Wadda Blast
Product description: Wadda Blast is a bottle of pure fruit punch flavored juice and
purified water with ElectroVites. The product contains no added sugars, is low in
sodium, and is enriched with vitamins and minerals. The product contains
nothing artificial. The product was displayed at the NACS trade show and is
available in Lodda Fruit; Lemonade; and Watermelon flavors.
DSM Nutritional Products
“ Low in”
Low Calorie 20
positioning
Country: Germany
Company: Fontanis Mineralbrunnen
Name: Fontanis Isontonic Sports Drink
Country: UK
Company: Glaxosmithkline
Name: Hydro Active
Product description: Lucozade Sport Hydro Active Citrus Fruits Fitness Water is
said to have a new improved flavour. The pack features a free workout music
promotion. The product is low calorie with added vitamins and calcium. It is
available in 500ml packs.
Energy: 42kJ per 100ml serving
DSM Nutritional Products
“ Low in”
Low Sugar 22
positioning
Country: USA
Company: Kroger
Name: In-an-instant Performance Drink Mix
Country: Egypt
Company: Coca-Cola
Name: Powerade Ice Storm
Product description: Powerade Ice Storm Energy Drink is a dietetic drink high in
isotonic. This product does not contain sugars or colourants.
Country: Canada
Company: MET-Rx
Name: RTD 51 High Protein Shake
Product description: Met-Rx Rtd 51 High Protein Shake Drink contains 5g net
carbs, 51g of protein and is low in fat with a great taste. The product is available
in Creamy Vanilla and Chocolate flavors.
Country: Taiwan
Company: Uni-President
Name: Pro-Sweat
• Protein
• Athletes and bodybuilders have
increased protein requirements to
build and maintain muscle.
• There is a highlight on protein in the
diet, and by having a protein-
enrisched drink, consumers can
track more accurately their protein
intake.
• PeptoPro® :
• hydrolysate, said to be
especially soluble, easy and
fast to digest and absorb.
• Claimed to shorten recovery
phase, and reduce muscle
damage.
Country: Canada
Company: Advanced Food Products
Name: XRTD 30
Country: USA
Company: Nutribev
Name: Rad Sports Drink
• Young athletes
• Not many products on the market targeted at young athletes.
• Designed to target requirements of young athletes and act as better
options to carbonated beverages etc.
Country: Japan
Company: Calpis
Name: Sports Calpis Under Fifteen
Fruit flavours
continue
toDSM
dominate
Nutritional Products
Flavours – just for fun… … 33
Flavours
Country: USA
Company: Golden Beverages
Name: Pickle Juice Sport
Product description: Pickle Juice Sport is a sports drink which tastes like dill
pickles, has salty qualities, and features added vitamins C and E, zinc and
potassium, which are designed to help boost electrolytes. The product is
endorsed by NFL all pro Dallas Cowboy Jason Witten and is available in a 16-fl.
oz. pack. The company claims that the product is "no longer just for the pros and
the preggers."
DSM Nutritional Products
Packaging Trends (2002-2007) 34
Packaging
In Italy, Emmi released Sport & Body Whey Drink under the Emmi Lacto Tab brand.
Emmi Lacto Tab Whey-Based Performance Drink is a drink containing whey,
enriched with Q10 co-enzymes, vitamins and mineral salts. The most innovative
part of the product is that the whey is separated from the rest of the ingredients by
being packaged in a blister pack. This means the drink is mixed almost immediately
before it is drunk.