DENMARK E-COMMERCE

What you need to know to sell online in Denmark

POPULATION

WWW
HOW WE INVESTIGATE BEFORE WE PURCHASE
f 10 o ut o 8 o oogle t G e uses estigat y. inv hey bu et efor b

Using a search engine (usually Google) Using price-comparison sites

79

67

Reading reviews by other buyers

41

(in %) Looking at the products in a mail order

16

catalogue

5.543.453

DENMARK

Trying out or looking at products in a retail store

17

The Danes are some of the happiest people in the world, living in the country that has the highest income equality in the world. Danes are also open to new shops and products and they are always looking for a good bargain.

Using social media for research

Invoice
In De nm paym ark 70% o ents with are d f all a lo one You c cal debit the an only a card. cce Da shop nkor t in pt throu your gh a comp local any or br anch .

83%

BUY

Online banking

11

HOW WE PREFER TO PAY ONLINE

(in %)

Debit or credit card Paypal

77

people of the danes in the age range 18-79 purchased online during 2011

WHAT DANES BUY ONLINE (in %)

49
0 and between 3 very month online e

42
Clothes/shoes

36
Books and audiobooks

22
Movies

21
Music CDs

2 Danes 1 out of 49 shop

Electronics

(*Including computers and gadgets)

Average value of online shopping in 2011

692 per person 812 643

TOTAL VALUE OF THE ONLINE MARKET IN 2011

MOST COMMON REASON FOR PEOPLE IN THE NORDIC COUNTRIES, TO LOOK FOR PRODUCTS OUTSIDE THEIR OWN COUNTRY
Bigger range on foreign site

10 50 41
The product is not available on local site

WHAT YOU HAVE TO DO WHAT WILL HURT YOUR CONVERSION RATE TO BE SUCCESSFUL
You need the Dankort to reach the full potential of the market Setting the scene. Danes are experienced and international oriented online shoppers. If you are foreign, tell them up front what to expect. Ask the customers to send returns to a foreign address. It costs a fortune and they will move on to another web shop. Don't ask Danes to give you their personal identification number during check out, this is a very personal number in Denmark.

PURCHASES

Cheaper than local sites

Web shops with a wide product range are often missing in the small Nordic countries.

WE USE SOCIAL MEDIA

2.4 billion

TWITTER ACCOUNTS, at the end of 1. Quarter 2012, 100% growth since last year and seems to continue.

70.000

has a facebook profile, no growth in 2012.

51,7%
We help web shops get established in new countries

Sources: Post Nord, Socialbakers, Couchbase.com, Dansk e-handels analyse, DIBS, Wikipedia. See Infographics from other countries at: http://makesyoulocal.com/e-commerce-statistic