A STUDY ON CONSUMER BUYING BEHAVIOR OF STUDENT WHILE GOING ABROAD FOR FURTHER STUDY

(Conducted on behalf of edventure overseas consultant, Surat pvt ltd)

A project report submitted in partial fulfillment of the requirements for The award of degree of
BECHLARE OF BUSINESS ADMINISTRATION TO VEER NARMAD SOUTH GUJARAT UNIVERSITY, SURAT

Submitted by: AHIR BHARAT J TYBBA (sem-6) Roll No: 01 Under the guidance of MR.DIPESH PATEL Submitted to THE CO-ORDINATOR VIVEKANAND COLLEGE OF BUSINESS ADMINISTRATION JAHANGIRPURA, SURAT. March 2009

Declaration

I, AHIR BHARAT J , here by declare that the project report entitled A STUDY ON CONSUMER BUYING BEHAVIOR OF STUDENT WHILE GOING ABROAD FOR FURTHER STUDY AT EDVENTURE OVERSEAS COUNSALTANT PVT LTD IN SURAT under the guidance of PROF. DIPESH PATEL, submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration to Veer Narmad South Gujarat University, Surat is my original work research study carried out during 2nd January, 2009 to 2nd March, 2009 and not submitted for the award of any other degree /diploma/fellowship or other similar titles or prizes to any other institution or organization or university by any other person.

Place: signature: Date:

Preface
I undertake writing of this report of the specialization report because we are all of the very few students who are presently undertaking education in the spare of bachelor of business administration which covers total business activities As a student of management I am very eager to know that why students are moving abroad for further study. Most of the students want better career in marketing because in India, Still recently, management is growing baby. Keeping in mind the ever development field of management and great demand for marketing in our country, the university has arranged specialization program in many field of management. Thus it is our moral and obligatory duty to take this part of our studies with great enthusiasm and seriousness and give it the due importance. This project report gives basic information about abroad study. Report indicates that why students are moving towards abroad and which are the factor affects their behavior. For preparation of this project I have take help of marketing of edventure overseas pvt ltd. For sampling I have select simple random sampling method. I have also used charts and graphs for interpretation, and data analysis. administration. In BBA every student has to prepare project report on their specialization. This project prepares to know idea about customer preference, buying behavior, buying criteria, while choosing country for further study. This training proved to be an experience, which is required to become a true student of management and

ACKNOWLEDGEMENT
It is a great pleasure & a matter of deep feeling to present this complied statement of the project report undergone at a company of great esteemed EDVENTURE OVERSEAS COUNSALTANTS PVT LTD, who are the one of the best overseas consultant in Surat city. Firstly, I am very thankful to miss. Namrata khilochiya,coordinator of Vivekananda College of business administration Surat, to give me an opportunity to work in this project. Secondly, the project would have been possible unless carried out the experience, guidance and supervision of Prof. Dipesh Patel has potentially and critically gone through the subject matter. His constructive criticism has helped me lot in presenting the project in concrete from. I would like to thank Mr. Pradeep sir (head), Mr. Prashant joshi (marketing head) to allowing me to take training with their company and guiding me in best possible way during my training period at surat and providing me required information and help. I also thank Mr. Hiten Patel for his co-operation whenever I needed.

Ahir Bharat J.

INDEX (CONTENT)
Sr.NO 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Industry profile Company profile Theoretical background Problem identification Objective of the study Research methodology Analysis of Data Findings of the report Test of hypothesis Limitation of the study Suggestion Bibliography Appendices Contents Page no 6-7 8-12 13-21 22-23 24-25 26-37 38-48 49-50 51-53 54-55 56-57 58-59 60-64

INDUSTRY PROFILE
In these recent times education becomes essential for everybody. Every one wants to be special in their sector. For all these education become necessities. There is strong competition between each other. Every one wants to stay ahead from each other. In this time there is strong competition in each and every sector, education, business, in job sector etc. The concept of abroad study is not new in the market. Before some years ago richest people sent their children to abroad for further study. They send their children abroad because lack of good colleges, unavailability of good comparative professional courses in India etc. but now a days most of the parents send their children to abroad for further study. Most of them believed that if their child get education in foreign than chances of getting good job in India will higher. Their expectation is some sort of right. Not only chances of good job in India but some of student believed that if they successfully complete their study in foreign and get job permit in foreign than they can easily settled down there. Most of students believed that after 60 years of freedom there is lack in qualities courses in India. For those particular courses they have to choose foreign for their further study.

Company profile

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Starting Date of company:

Company was stated in 26 January 2007.

Mission Statement:
Our mission is to help individuals reach their potential and realize their
dreams through quality education; we commit to setting a new standard in the field of marketing international education

Vision Statement:
Enable and enlighten individuals the global environment

About company:
An Edventure service is a complete marketing and student recruitment service provider for education providers around globe. We have three major locations in India, UK and Canada to cover three biggest markets. In India our head quarter is located in Surat, the industrial and financial hub of western India, one of the fastest growing cities in India. The total number of students is around one million. We differentiate ourselves from other marketing providers with our distinct and effective methods of marketing. At edventures services, integrity is our main focus; we want to make sure that the institutions we associated with provide student with quality education to help students achieve their career goals. We have expanded within the state of Gujarat with three franchisees goes through our head office to make sure a consistent approach is taken.

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We also facilities alliance between universes for a long term exchange of students and further market the programs across various institutions. Our websites generates a lot of traffic and provides wealth of information to the students and education providers. Our management team includes former graduates of Rutgers University (N.J.U.S.A) and Strathclyde University (U.K) with our teams personal experience of being international students able to help train our staff to better serve the needs of our student clients.

Other services:
Companys director Mr. Barad is invited by the local university and colleges for giving seminars on the subject of studying abroad. A seminar gives us ability to address a large volume of students at once.

Marketing research:
We have a marketing team of experienced professionals, who can conduct surveys and collect valuable information to measure potential response for a specific program. We also can implement surveys on our websites to collect information upon the specific request of education providers.

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We conduct IELTS/TOFEL coaching classes at our head office in India and our branch office, this service provides us with a student client base which can be a source of information about student interest and the issue that matter the most to the students.

Total recruitment solution:

We are pleasure to announce a new service called total recruitment solution (TRS) with this service we will provide our educational institute partner with complete solution for managing their recruitment in Asia pacific region. Under TRS we will manage the recruitment process on behalf of the institute; we screen all the agents that the institute is interested in working with. We will make sure that the agency that is interested in working with you meets the quality standards mutually agree with our education providers. Within TRS framework we will centrally manage the application process and pre-screen the application even before it gets to the education provider. This will ensure a smooth and efficient admission process. We also will check the public information provided by the agents and also, make sure the integrity of the recruitment process is maintained. We will distribute the commission to the agents and provide you with monthly invoicing for a streamlined accounting process at your end.

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THEORETICAL BACKGROUND

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CONCEPT OF BUYING BEHAVIOUR:

The main aim of marketing is to meet and satisfy target customers need and wants. The field of consumer behavior studies how individuals, groups and organizations select, buy, use and dispose of goods, service, ideas or experiences to satisfy their needs and desires understanding consumer behavior and knowing customers are never simple. Customers may say one thing but do another. They may not be in touch with their deeper motivations. They may respond to influences that change their mind at the last minute. The main aim of marketing is meet and satisfy target customers need and wants buyer behavior refers to the peoples or organization conduct activities and together with the impact of various influences on them towards making decision on purchase of product and service in a market. The field of consumer behavior studies how individuals, groups and organizations select, buy, use and dispose of goods, service, ideas, or experience to satisfy their needs and desires understanding consumer behavior and knowing customer are never simple. The wealth of products and service produced in a country make our economy strong. A behavior of human being during the purchase is being termed as "Buyer behavior". Customer says one thing but do another. They may not be in touch with their deeper motivations. They are responding to influences that change their mind at the last minute. A buyer makes take a decision whether save or spend the money.

Definition of buyer behavior:

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Buyer behavior is defined as "all psychological. Social and physical behaviors of potential customers as they become aware of evaluate, purchase, consume and tell others about products & service."

MODEL OF BUYING BEHAVIOR

Buyers Marketing stimuli Product Price Place Promotion Other stimuli Economic Technological Political Cultural

Buyers process Problem Recognition Information search Evaluation of

Characteristic Decision Cultural Social Personal Psychological

Buyers decision Product choice Brand choice Dealer choice Purchase Timing Purchase

The wealth of product and services produced in a country make our economy strong. Almost all the products, wish are available to buyers, have a number of alternatives supplies that is substitute products are available to consumers, who make a decision to buy a product. Therefore, a seller most of his time seeks buyers and tries to please them.

FACTOR AFFECTING BUYING BEHAVIOR

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1. Cultural Factors. a. Culture: Culture is the most fundamental

determinant of a person wants and behavior. The growing child acquires a set of values, perception, preference and behaviors through his/her family and other key institution. b. Sub-Culture: Each culture consists of smaller subculture that provides more specific identification and socialism for its members. Subculture includes nationalities, religion and geographical regions. Many sub-cultures makes up important market segments and marketers often design products and marketing programs tailored to their needs. c. Social Class: Social classes do not reflect income alone but also other indicators such as occupation, education and areas of residence. Social classes differ in their dress speech, patterns recreational tailored to their needs. 2. Social Factors: a. Reference Group: People are influence by

their reference groups frequently. Reference group expose an individual to know behave lifestyle and ours. They also influence the persons attitude. There self- concept and they create peoples. b. Family: The family is the most important consumer buying organization in society and it has been researched extensively. Family members, constitutes the most
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influential, primary reference group. We can distinguish between two families in the buyer behavior. The family of orientation consists of ones parents and sub links. From parents a person acquires an orientation towards religion, politics and economics and sense of personal ambition. Self worth and love. a more direct influence on every day buying behavior is ones family of procreation namely ones spouse and children. c. Role and Status: A person participates in many groups throughout life, family, club, and organization. The persons position in each group can be defined in terms of roles and status. 3. Personal Factors: a. Age and Life Cycle: People buy different

goods and services over their lifetime. They eat baby food in the earlier most foods in the growing and mature year and special diet in the later years. Peoples taste in cloth, furniture and recreation is also age related. b. Occupation: A persons occupation also influences his/her consumption pattern. a blue color worker will buy work cloth, work shoes and lunch box. A company president will buy work expensive suit, air travel, and country club membership. A marketer trips to identify occupational group that have above interest in their product and the service. Thus computer software companies will design different computer software for brand manager, engineer, lawyer and physician.
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c.

Lifestyle: People coming from the same sub

culture, social class and occupation may lead quite different life styles. a persons life style is the persons patterns of living in the world as in the persons activities, interests and opinions. 4. Psychological Factors: a. Motivation: A person

has many needs at any given time some need are biogenic. They arise from psychological status of tension such as hunger, thirst, discomfort, other need are psychological needs. a motive is a need that is sufficiently pressing to drive the person to act satisfying the need reduce the felt tension. b. Learning: Where, people act they learn. Learning involves changes in an individuals behavior arising from most humans produce through the interplay of drives response and reinforcement demand for a product by associating it with strong drives, using motivating and providing positive reinforcement. c. Beliefs and Attitude: through during learning people acquire belief and attitudes. This in terms influences their buying behaviors. A belief is a descriptive though that a person hold about something. This belief may be based on knowledge, opinion or faith. They may or may not carry on emotional charge. An attitude is a persons evaluation, emotional, feelings and action towards some object or idea. People have attitude
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towards almost everything, religion, politics, cloth, music and so on. Attitude put them into a frame of mind of linking or disliking an object moving towards or away from it.

2.3 MODEL OF CONSUMER BUYING PROCESS

Reorganization of unsatisfied need

Identification of Alternatives

Evaluation of Alternatives

Purchase Decision

Post Purchase Behavior

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1. Reorganization of unsatisfied need: When a person has an

unsatisfied need, the buying process begins to satisfy the nature of high wants indicates the speed with which a person moves to fulfill the unsatisfied wants which is of high pressing need on the basis of need and its urgency from the order of priority. Marketers should finish the information of selling points.
2. Identification of Alternatives: Different alternatives are available in

market. The consumer knows about the brand of product. This gives maximum satisfaction. There are many sources, friends, neighbor, etc. and marketer, salesmen, advertising display, sales, promotion, newspaper, television etc.
3. Evaluation of Alternatives: This is a critical stage especially with

regard to costly items. Consumers have different views on different alternatives. The attributes, tests, colors, price, durability, etc have different preferences. All the details of the attributes ate provided by the marketers on the basis of the number of alternatives.
4. Purchase Decision: By considering the likes and dislikes of

alternatives, one is about to take a decision as to buy or not to buy one will consider with reference to product, type, price, quality, etc. A seller can facilitate such consumers to understand the product through the product through advertisement.

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5. Post Purchase Behavior: Feedback information is important as far as

seller is concerned. A brand preference naturally repeats sales to a marketer. A satisfied buyer is a silent advertisement. If the purchase brand fails to give the expected satisfaction to buyer, it affects the sales negatively. A satisfying experience of buyer tends to strength the brand preference.

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PROBLEM IDENTIFICATION
Problem identification is one of the most important parts in taking out a project report. As the problems are not identified in correct manner a survey will not able to understand or it will be very difficult for him to bring out the proper data and information from the project will know all the problems, his work will become easier and he will come out an appropriate data. To learn the concept of abroad study after To learn the consumer behavior regarding abroad To study the dominating factors responsible for To identify the potential buyers. To analyze the competitive market.

graduation study the market trend.

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OBJECTIVE OF STUDY

The main objective of this study is to study the consumer buying behavior while going abroad for further study. To know which criteria consumer take in to consideration while choosing country for further study.

To know which type of features or facilities they prefer in Consumer attitude towards the Hungary.

particular study.

To find out reason why consumer are moving abroad for further study. Find out countries which country students prefer most for further study.

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Research Methodology
Marketing Research
Marketing research involves the use of surveys, tests and satisfied studies to analyze customer trends and to forecast the quality and locate of a market favorable to the profitable sale of products or services. The social science are increasingly utilized in customer research psychology and sociology, for example, by providing clues to peoples activities, circumstances, wants, desires, and general motivation are keys to understanding the various behavioral patterns of customers. Coupled wit applications from the social sciences has been the introduction of modern measuring methods when surveys are made to determine the extents of market for a particular product, three methods include the use of statistics and the utilization of computers to determine friends in customer desire for various products. Scientific analysis is being used in such areas as product ideas. For e.g. Use is made of mathematical model that is, theory based projections of social behavior in a particular social relationship. Sales projection become the basic for many important marketing decision, including those relating to the type and extent of advertising, the allocation of sales people and the number and location of ware houses.

Definition:
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The definition of market research can explain as billow. There are no of definitions given by different authors but simplest definition explains as billow. Marketing research I the function which links the customer, customer, and public to the marketer through information. Information used to identity and defines marketing opportunity and problems, generate, refine and evaluate marketing actions monitor performance and improve understanding of marketing as a process. Marketing research specific the information required to address these issues, designs the method for collecting information, manage and implement the data collection process, analysis the results and communications the finding and their implications.

Research design Definition

Karlinger: Research design is the plan, structure, and strategy of investigation conceived so to obtain answer to research question & to control variance. Marketing research design is the arrangement of events for assembling and analyzing the data necessary to help identify or respond to a problem or opportunity, such that the dissimilarity between the cost of obtaining various level of accuracy and the expected value of the information associated with each level of accuracy is maximized.

Choice of Research Design

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A research design specified the methods and procedures for conducting a particulars study. The researcher should specify the approach be intends to use with respect to the proposed study. Broadly speaking, research designs can be groped onto three categories exploratory descriptive research and causal research. An exploratory focuses on the discovery of ideas and it is generally based on secondary data. It is preliminary investigation which does not have a rigid design. This is because a researcher engaged in 80 exploratory study may change his focus as result of new ideas and relationship among the variable. Descriptive study is under taken when the researcher wants to know the characteristics of certain groups as age, sex, educational level, income, occupation etc. in contrast to exploratory studies descriptive studies are well structured. A caused research is undertaken when the researcher is interested in knowing the cause and effect relationship between two or more variable, such studies are based on reasoning along well tested lines. It may be emphasized that, the main criterion of a good research design is that it must answer the question posed earlier. Further, the researcher should select that research design which is appropriate in achieving the objectivities of the study. A point worth emphasizing here is that there is no one best research design. There are several alternative methods for solving a particular problem. Therefore the research should not be deterred in the quest for the ideal research design. It is through experience that one is able to select the most appropriate design.

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Primary data
The data which are collected at first hand either by the researcher or by someone else especially for the purpose of study are known as primary data. For, e.g. demographic statistics collected every ten years are the primary data with the register general of India.

Questionnaires
The communication method in effect is the method of designing questionnaires with a view to collect the requisite information. In other words it is a list of question framed so as to get the facts.

Observation
This method suggests that data are collected through ones observation. It the researcher is a keen observes, with integrity he would be in a position to observe and record date faithfully and accurately. While the observational method may be suitable in case of some studies several things of interest uh as attitude, opinion, motivation and other intangible states of mind cannot be observed. Another aspect of this method is that it is non reactive as data are collected unobtrusively without the direct participation of the respondent. This is a major advantage as the behavior can be recorded without replying in reports from the respondent.

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Secondary data
Any data which have been gathered Parlier for some other purposes are secondary data in the hand of the marketing researcher. In contrast those data which are collected at first hand either by the researcher or by someone else especially for the purpose of study are known as primary data collected by one person may become the secondary data. For E.g.: the demographic statistics collected every ten years are the primary data with the register general of India, but the same statistics used by anyone else would be secondary data with that individual. These are certain distinct advantages, as the limitation, of using secondary data. As a researcher, one should be fully aware of both the advantages & limitation.

Methodology process: Definition:

Methodology means the way in which a certain thing goal/tasks completed. It describes the manner i.e. the step-by-step procedure of performing an activity so as to achieve the desired results. The following steps were used for completion of the project report. Formulating the research process Research design Determining data sources Designing data collection forms Determining sample design and sampling size
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 Organizing and conducting the field survey Processing and analyzing the collected data Interpretation Preparing the research report

1. Formulating the Research Problem:

The first step is formulating a research problem. It is most important stage in applied research, as poorly defined problems will not yield useful results. It is rightly said, A problem well defined is a half solved. Poorly defined problem cause confusion and do not allow the researcher to develop a good research design.

Objectives:
After detailed investigation I could conclude the following objectives for my research. To under stand buying behavior of consumer while going abroad

2. Research Design:
According to my problem the best suited research. As my main objective for conducting the market survey was only to understand the views of the student on the going abroad for further study. 3. Determining Source of Data: The next step is to determine the source of data to be used. The marketing researcher has to decide whether he has to collect primary data or

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depend exclusively on secondary data. Sometimes the research study is based on both secondary and primary data. Primary data are data gathered for a specific purpose or a specific research project. And the secondary data are the data that were collected for another purpose and already exist somewhere else. According to my topic the primary and secondary data both are very useful to know why students are going abroad for further study, and which country they prefer most. From the secondary data I can get data about students who are already in foreign. I can easily that how many students got visa, admission from edventure overseas consultants pvt. Ltd.

4. Designing the Data Collection Form:

Once the decision in favor of collection of primary data is taken, one has to decide the mode of collection. The two methods available are observational method and survey method.

(1) Observational Method:

This method suggests that the data are collected through ones observation. If the researcher were a keen observer, with integrity he would be in the position to observe and record data faithfully and accurately. This is a major advantage without relying in reports form the respondents.

(2) Survey Method:

In marketing Research field survey are commonly used to collect the primary data from the respondents survey can be:
(1) Personal 35

(2) Telephonic A choice has to be made regarding the types of survey for collecting data. It is a common practice to advance to elicit the necessary information from the respondents. In case the enumerators are to fill up the questionnaire, the survey is a personal one.

Research Instrument:
For collecting a primary data for my research project through market survey I have made use of questionnaire as a research instrument. A questionnaire consists of set of questions presented to respondents for their answer. Questionnaire needs to be carefully developed and tested before they are administrated to the students. While preparing questionnaire consist of set of questions presented to respondents for their answer. Because of this flexibility, I have selected questionnaire as a research instrument and it is also easy to collect the information or view of respondent without ant bias and prejudice by filling up the questionnaire by sitting in front of them.

5.Determining Sampling Design and Sampling Size:

Another aspect, which forms a part of research process, is the sampling plan. When the marketing researcher has decided to carry out a field survey, he has to decide whether it is to be a census or sample survey. In almost all cases a sample survey is undertaken an account of its overwhelming advantage over census survey.

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This plan calls for three decisions:

(1) Sampling Unit:

Sampling unit refers to the question Who is to be surveyed? Before conducting the market survey, it is necessary to decision the target population that will be sampled would cover under market survey for effective market research. During my survey I have surveyed the students of Surat colleges. Once the sampling unit is determined, a sampling frame must be developed so that everyone in the target population has an equal or know chance of being sampled.

(2) Sample Size:

It refers to the question How many people should be surveyed? After deciding to sampling unit, the next step is to decide the sample size which means how many students will be examined. According to my survey, I have decided the sample size of 250.

(3) Sampling Procedure:

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After deciding the sample unit and the sample size the sampling procedure is required to be of two types, probability sample and non probability sample. For my survey, I have selected the simple random sampling procedure because the total population of survey is too large which was impossible surveyed to all of them. So I selected the sample with random sampling.

6. Organizing and conducting the Field Survey:

Having prepared the questionnaire and selected the sample design and size of sample, the next step is organizing and conducts the field survey. Two important aspects should be looked into interviewing and the supervision of field work. The task of interviewing seems to be simple but in reality, it is one of the most difficult tasks in marketing research. This is because respondents are generally hesitant in giving information unless approach with tact initiative and intelligent. Supervision of field work is equally important to ensure timely and proper completion of the field survey.

7. Processing and Analyzing the Collected Data:

Once the field survey is over and questionnaire have been received, the next task is to aggregate the data in meaningful manner. A number of tables are prepared to bring out the main characteristic of the data. The researcher has a well thought out frame work for processing and analyzing the data, and these should be done prior to the collection.

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8. Preparing the Research Report

Once data was tabulated interpreted, and then I have prepared the report embodying the finding of the research study and accommodations.

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Findings and analysis of Data:

With the help of questionnaires I have obtain following data. Que: 01 would you like to study at abroad? Que01
1 2 3

defiantly yes May be yes not yet but worth an option Total
10 0 9 0 8 0 7 0 6 0 5 0 4 0 3 0 2 0 1 0 0

no of res. 74 80 96 250

% 29.6 32 38.4 100

d fin tly ye e a s

M y b ye a e s

n t ye b t w rth o t u o a o tio n p n p rce ta e e n g

n o re o se o f sp n

Comment:
From the above chart we can see that there are 74 students are sure for going abroad for further study and their percentage is 29.6, while there are 96 students who are take abroad study as option and their percentage is 38.4. We can see that there are equally students who want to going abroad for further study and who take further study as an option.

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Que: 02 please give the rank from followings. Que02

I have my relatives settled abroad & would go also To earn more money I would go abroad for better career I need to go abroad I want to settle abroad I am already engaged abroad so I would go abroad for better employment I would go abroad Total

No of res
11 78 81 22 7 51 250

%
4.4 31.2 32.4 8.8 2.8 20.4 100

no of response I have my relatives settled abroad & w ould go also 51 7 11 78 To earn more money I w ould go abroad f or better career I need to go abroad I w ant to settle abroad I am already engagged abroad so I w ould go abroad f or better employement I w ould go abroad

22 81

Comment:
From the above pie chart we can see that most of the students want to go abroad for further study because they want better future and good
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employment opportunity in India and another factor is to earn more money. If we combined this factor the total of three factors is 210, and percentage is 84%. That means from 250 respondent 210 respondent want to go abroad for this factor only.

Que03 please give rank for the following factor which you consider while going abroad. which criteria you consider while choosing country no of resp %
Fees & costing Country Course University Other Total 79 47 63 49 12 250 31.6 18.8 25.2 19.6 4.8 100

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n o re o se o f sp n

4 9

1 2

F e & co g es stin 7 9 co n u try co rse u u iv rsity ne 4 7 o e th r

6 3

Comment:
From the above charts we can find that most of the respondents are consider fees and costing 79 respondents, course 63 respondents, and university 49 respondents, so we can say that most of the students consider fees, course and university. There are fewer students who consider country is very less 47 only.

Que04: please give the rank for the media for gathering information about further study. please give rank for gathering no Que04 information response
some one studying abroad road side hoardings coaching classes local cable TV advertisements Internet overseas consultant news paper flayers
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of %
15.6 7.6 9.6 4 11.6 12.8 4.4

39 19 24 10 29 32 11

news paper advertisements friends and family member reference from professor

22 36 28

8.8 14.4 11.2

Total
45 40 35 30 25 20 15 10 5 0 coaching classes internet some one studing abroad news paper flayers

250

100

n o of res p ons es p ercentage

Comment:
From the above graph we can see that most of the students are gathering information from some one studying abroad, internet and friends and family members.

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friends and family member

Que05: what about the extent of your preparation for going abroad. What about your preparation for going abroad no of respo
I have just through of it 88 I am sure & searching for more information 84 I have even enrolled exam 46 I have appeared for exam 32

%
35.2 33.6 18.4 12.8

Total

250

100

46

I have just Through of it

32 46 84

88

I am sure & Searching for More Information I have even Enrolled exam

I have Appeared for exam

Comment: from the above pie chart we can say that there are half-half
students who are interested for going abroad are 84 and other student who just thought about it are 88.

Que06: please give the rank for the following question:

SR.N O Factor dont find quality course in 1 India for better employment 2 opportunity in India I got scholarship for abroad 3 study 4 I got sponsor for going abroad I believed that reputation of 5 abroad study is high Total no of res 74 87 17 10 62 250 % 29 35 6 4 26 100

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100 90 80 70 60 50 40 30 20 10 0

noof res %

Comment: from the above chart we can say that most of the students
want to go abroad because they want better employment opportunity and they dont find quality course in India.

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Que07: No of students who are interested for going Hungary for further study. if you got following features than would you no of like to go abroad respo %
Yes No Total
140 120 100 80 60 40 20 0 yes no 48.4 51.6 no of response percentage 121 129

121 129 250

48.4 51.6 100

Comment: from the above graph we can say that there are equally
students who are interested for Hungary. No of students with yes are 121,

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and students with negative answer are 129. so we can say that % of yes is less than % of no.

Que08 while choosing country who influenced your behavior? While choosing country who influenced no of your behavior response %
family member Friends Professor Other Total 97 74 52 27 250 38.8 29.6 20.8 10.8 100

100 90 80 70 60 50 40 30 20 10 0

97 74 52 38.8 29.6 20.8 27 10.8 family member Friends Proffesor other no of response percentage

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Comment: from the above graph we can find that no of students said that
their behavior is influenced by family member are 97, and friends influenced their behavior are 74, and from professor only 52 students are influenced.

Que09: Where would you like to study in abroad? where would you like to study in abroad no of respo
USA UK CANADA OTHER(HUNGERY) Total 97 74 52 27 250

%
38.8 29.6 20.8 10.8 100

11% 21% 38% USA UK CANADA OTHER(HUNGERY) 30%

Comment: from this pie chart we can find out that which the favorite
country for further study. Most of the students give preference to USA and UK, respectively 97 and 74. While for Canada and Hungary they give 52 and 27 respectively.

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Findings of project report:

With help of analyses of data I have obtain following findings.

It was found that fewer of the students want to study in abroad 84 respondents and their percentage is 33.6%

Most of the students want to go abroad because they want better career and better employment opportunity in India and their percentages in total 250 respondents is 52.8% It was also found that most of the students consider fees and country most than any other factor. The percentage of their response in total population is 57% means half of customers are agree with this factor.

The students who waned to go abroad they collect most of the information from internet, students who are studying abroad, friends and family member. Their % is 41.6.

There are most students want to study at USA and UK. There are total 160 students from 250 want to study at these country. It was also found that the buying behavior of students mostly influenced by friends and family member. Out of 250 students 171 students behavior influenced by these factor only.

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Testing of hypothesis:

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The test of a statistical hypothesis is a procedure to decide whether to accept the null hypothesis or to reject it in large samples. Sampling plan :1. Sample Area: - Colleges of Surat city. 2. Sample Unit: - 250 students. 3. Sample Method: - simple random sampling.

Sample size: I have done pre-testing of 20 students, from that 80% students behavior is favorable 20% students behavior is unfavorable Deciding sample size Z=1.96 E=0.05 Use of formula (n) =PQ (Z/E) 2 =0.80*.20(.96/0.05)2 =245.86 =250(approximately)

Test of hypothesis:
I have taken 20 samples for pre-testing. Before survey for pilot study in which 80 students are favorable and 20 students are unfavorable P = 0.80 Q=0.20

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I have taken 250 samples for survey, from that I found that 171 students behavior is favorable H0: 0.80 students behavior is favorable H1: 0.20 students behavior is unfavorable Z cal. = | p-P | PQ/n = [0.68-0.80] 0.80*.20/250 0.12 0.025 4.8 4.8>1.96

Z calculated > Z table so we reject null hypothesis

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Limitation of the project:

We try to work our best in preparing the report still here some hurdles that come in the way and stop us to get 100% satisfaction result some limitations are some time over come but some time they become unenviable some I faced. The time period of 2 months granted for the project work proved to insufficient as many activities were to be completed simultaneously and in lot of hurry. Many respondent feel like bored and many were lazy to give the answer, to fill the questionnaire.
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 The respondents havent responded properly, it is reason for not getting the perfect result after survey. Time, Cost & Language problem are other limitation during the survey.

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Suggestion:
From the data analysis of respondent I found that there are fewer students who know about edventure overseas consultant. Company can improve its advertisement in local city, and also offer some promotion scheme to its customer so more and more consumer be captured. Company can update its websites by timely so more and more students can visit it and timely get information about new product.

Company can send their marketing executives directly to colleges and can arrange seminar for students.

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Bibliography:
Books Philips kotler (marketing management) G.C. Berry (marketing research) Web site: WWW. Edventure.in

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Questionnaires Vivekanand College of Business Administration

Respected sir/madam I am student of Vivekananda college of business administration, studying in T.Y. B.B.A. (6th semester). I am doing research report on Consumer buying behavior of students while going abroad for further study. And I request you to provide me with following information Thanks for your corporation

1. Would you like to go abroad for further study?

a. defiantly yes b. may be yes c. Not yet but worth an option

2. Please go through following reason for going abroad.

Strongly yes:5, agree:4, netural:3,disagree:2, strongly disagree:1 SR NO 1 2 3 4 5 SATMENTS I have my relatives settled abroad & I would go also. To earn more money I would go also. For better career I would go abroad I want to settle abroad after study. I am already engaged abroad so I would go abroad For better employment opportunity in India I would go abroad 1-5

3. Which criteria you consider most while going abroad? (1-5) SR NO

CRITERIA
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1-5

1 2 3 4 5

Fees & costing Country Courses University Other

4. Please give the rank for media from where you gather information.
MEDIA Some one studding abroad Road side hoardings Coaching classes Local cable TV adv. internet RANK MEDIA Overseas consultant News paper flayers News paper adv. Friends and family member Reference from lecturer

RANK

5. What about extent of your preparation of going abroad?

a. I have just thought of it b. I am sure and searching for more information c. I have even enrolled classes d. I have appeared for exam

6. Why you are choosing abroad for further study. Rank the following.
Strongly agree:5, agree:4, netural:3, strongly disagree:2, agree:1 SR NO STATMENTS 1 Dont find quality course in India 2 For better employment opportunity
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RANK

3 4 5

I got scholarship for study at abroad I got sponsor so I would go also I believed that reputation of abroad study is higher than in India

7. If you got following features than would you like to study at Hungary?
a. study at Europe b. low visa fees c. high visa success d. master degree in 1 year e. 30% less study cost than UK, USA, CANADA f. Less financial requirements a. yes b. no

8. While choosing country who influences your behavior most?

a. Family member b. friends c. lecturer d. other

9. Where would like to study in abroad?

a. USA b.UK c. CANADA d. OTHER (HUNGARY)

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10. PERSONAL INFORMATION

NAME: ADDRESS: EDUCATION: NAME OF COLLEGE: CONTACT NO: E-MAIL ID: SIGNATURE:

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