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Translation of Gibrans poetic essays published

the aCademIC PUblICatIOns OffICe, In PaRtneRshIP wIth C&e PUblIshInG, laUnChed
the book, Ang Pantas, a translation by Ruth Elynia Mabanglo of Khalil Gibrans The Prophet, last August 3 at the C&Es Information Resource Center in Quezon City. The 27 chapters of poetic essays narrate Almustafas farewell to the people of Orphalese with whom he lived for 12 years. Gibrans profound philosophy is echoed in Almustafas revelations that cover everything about lifelove, crime and punishment, time, religion, and death among othersall that is between birth and death, cradle and grave. Interspersed in the text are illustrations of Thirteen Artists Awardee Edgar Talusan Fernandez. Fernandez, who uses art in advocating social consciousness and nationalism, heads the Committee on Visual Arts of the National Commission for Culture and the Arts. Mabanglo, who holds the distinction as the first Filipina whose poetry collection in Filipino saw print, teaches at the University of Hawaii at Manoa. She was

DE LA SALLE UNIVERSITY

THE OFFICIAL NEWSLETTER OF

NUMBER
VOLUME 43

15AUG2011

07

dl de sU In ve In te lO fR Ch Pm as nO en tR lO ts UC G tU y Re

declared Makata ng Taon by the Komisyon ng Wikang Filipino (KWF) in 1994, and inducted into the Carlos Palanca Memorial Awards for Literature Hall of Fame in 1995.
Participants at the LSIG forum discuss importance of education and research in disaster response and management.

LSIG tackles disaster risk reduction education and research

the la salle InstItUte Of GOveRnanCe (lsIG) and the CenteR fOR dIsasteR RIsk POlICy (CdRP) Of flORIda state UnIveRsIty (fsU) ORGanIzed a roundtable discussion
on Disaster Risk Reduction through Education and Research last June 21. Co-sponsored by the Yuchengco Center, the forum was held to identify capacity gaps and relevant research and education programs. In support of the implementation of the Philippine Disaster Risk Reduction and Management (DRRM) Act of 2010, the discussion focused on the strategic role of DLSU in developing capacity building programs for national and local government units together with partner stakeholders on disaster risk reduction. Various organizations such as the Asia Foundation, International Committee of the Red Cross Philippines, and Oxfam Philippines also participated in the roundtable discussion.

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DLSU establishes digital marketing program Leadership forum features Political Science faculty
CCS students mobile apps at the online Nokia Ovi Store are now available for downloading.

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a GROUP Of 18 stUdents from

is published bi-weekly by the Office for Strategic Communications (AH-21F, intercom 144). Editorial deadline is 3 p.m. Tuesdays. Contributions should include the name, office and signature of the sender. Materials may be edited for clarity or space. 2401 may be accessed online through the URL: http://www.dlsu.edu.ph.
Executive Director | Ayi Magpayo Director for Operations | Johannes Leo Badillo Editorial Supervisor | Ma. Ruby Aonuevo Carlos Managing Editor | Lianne Mendoza lianne.mendoza@delasalle.ph Writers | Anne Alina, AA dela Cruz, Arfie Koc, Magsy Magbanua, Aaron Mamiit, Al Lopez de leon Creative Director | Peter Varona Art Directors | Ave Gaile Peraz, Luis De Vera Graphic Artist | Miguel Pabello Secretary | Virginia Umacob-Gases Office Assistant | Raymond Menor

their applications in the online Nokia Ovi Store. Tap That App seeks to foster collaborations with different universities in Asia, encouraging students to develop innovative mobile applications and services. see page 3

the College of Computer Studies, the first

2401 (twente fr,o, wun) is a landmark number along Taft Avenue. It is the location ID of De La Salle University, home to outstanding faculty and students, and birthplace of luminaries in business, public service, education, the arts, and science. And 2401 is the name of the official newsletter of DLSU, featuring developments and stories of interest about the University.

Philippine participants in the Tap that Appresearch program of Finnish mobile phone giant Nokia, recently published

Del Rosario, from page 1 Gian Krisitan Fontanilla, and Ralph Vincent Regalado. Last July 27, Nokia representatives Pearlyn Poon from Nokia Singapore and Corrine Risos-Bacani from Nokia Philippines visited DLSU to personally congratulate the students. The students were able to publish ten The students were mentored by CCS full-time instructors Miguel Angelo Cabral, mobile applications. These applications are: Bill Notifier, Calorie Calculator, During the visit, the students shared their experiences during the development of their mobile applications. The Nokia representatives also shared other success stories from other Asian universities that were part of the program. Confidant, Dude, Wheres My Phone, iTala, Lullaby Me, MM Traqs, Screen Stress, Toggle, and Tune It. These applications can be downloaded for free at http://store.ovi. com/publisher/dlsu-manila.

dlsU CENTENNIAL
Enhancing communication tools in academe and industry
Dr. Paolo Nino Valdez, external affairs director of the DLSU College of Education, took part in the project in coordination with De La Salle University - Dasmarinas Language Learning Center (LLC). The output from the activity will be incorporated in LLC programs for uplifting English proficiency among DLSU-D graduates. Other Philippine institutions involved in the project are UP Los Banos, UP Visayas, Cavite State University, and Bulacan State University. The other ASEAN countries involved in this endeavor are Indonesia and Vietnam. Director of the La Salle Institute of Governance and Associate Professor of Political Science Dr. Francisco Magno spoke before a group of government executives to share his knowledge on information and communications technology in human and environmental security last June 23. The event, held at the Marriot Hotel in Cebu City, is part of the professional and career development program of the Career
DR. MAGNO

MERCHANDISE

Leadership forum features Political Science faculty

Executive Service Board (CESB). Participants consisted of leaders from various fields of governance and development. The other speakers at the forum were Congressman Roilo Golez, Representative of the 2nd District of Paranaque and Roberto Rosales, Regional Director of the Philippine National Police.

DLSU Bonnets at 130 php

Department of Literature holds effective teaching workshop

faCUlty membeRs Of the dePaRtment Of lIteRatURe COnvened last June 15for their first
Professional Learning Community (PLC) session for the year to exchange teaching methods and techniques. Entitled Straying from the Yellow Brick Road: Strategies for Teachers of Art and Literature, the event was animated by the spirit of innovation in the development and delivery of lessons. The participants tackled strategies that were proven effective in the general education courses administered by the Department, which are Humanities: Introduction to Literature (HUMALIT), Humanities: Introduction to Art (HUMAART), and Great Works (GREATWK). The program was created in response to the growing demand for highly-skilled professional digital marketers both in the Philippines and abroad. Courses for the program include the following: Digital Marketing Key Concepts, WWW: What Works in Web Sites, Search Engine For more information regarding the CDM Program, contact the CPDBE at 753-4617 or cpdbe@dlsu.edu.ph.

tO PRevent COmmUnICatIOn GaPs enCOUnteRed by graduates

in the academic setting and workplace, the National University of Singapore and Singaporean Temasek Foundation

established a three-year project involving materials development and research in four ASEAN countries.They provided a grant amounting to $500, 000.

DLSU CENTENNIAL MERCHANDISE are available at the Centennial Offce at LS102 or STRATCOM Office, 21st flr. Br. Andrew Gonzalez Hall. Part of the proceeds will go to the One La Salle Scholarship Fund. For inquiries, call Fina at local 374 . You may also e-mail: lianne. mendoza@delasalle.ph

DNA bank for plants

DLSU establishes digital marketing program
the CenteR fOR PROfessIOnal develOPment In bUsIness and eCOnOmICs (CPdbe) Of the COlleGe Of bUsIness OPened its Certified
Digital Marketing (CDM) Program, in partnership with the Internet and Mobile Marketing Association of the Philippines (IMMAP) and Blue Blade Technologies / eLearning Edge, Inc. CDM courses feature classroom sessions, online course lectures, individual and/ or group exercises and projects, and webinars featuring renowned marketing practitioners. She will conduct a trip to Mindanao to look for cinnamon edanoi, a plant species found in Maria Cristina Falls. She will Marketing, Click! Online Advertising, Social Media Marketing, E-Commerce, Effective Email Marketing, Mobile: Marketing on the Go!, e-Ethics: Digital Marketing Rulebook, E-CRM, and Marketing 360: Integrated Marketing Communications. Agoo is a researcher on the field of Plant Systematics. This study involves the investigation, identification, and classification of plants. This is also known as fingerprinting various plants to benefit future studies of researchers and students. It likewise aids in the prevention of plant smuggling, which endangers certain plants species.
DR. AGOO

This contest is open to:

a. 1st category: All current DLSU students (Undergraduate and Graduate) b. 2nd category: All current DLSU full-time faculty, administration and personnel

a SHIRT C OMP e TITIO N

D e SIGN

assOCIate PROfessOR dR. esPeRanza maRIbel aGOO is building a DNA bank of plants
for the University.

thoroughly study and review the plant, which she plans to name after St. La Salle.

This contest runs from

July 7, 2011 to September 7, 2011.

Prizes are as follows: 1. 5 runners-up: DLSU merchandise 2. GRAND prize winner: P3,000. P5,000

The winning design will be used for the next DLSU centennial commemorative item, to be produced by the Office of Strategic Communications.
For more information, please e-mail lianne.mendoza@delasalle.ph.

PROJECT CARBON NEUTRAL (PCN)

by the Lasallian Institute for the Environment aims to make La Salle schools greener than ever by introducing projects that offset the amount of carbon emissions.

Inspire and lead others by encouraging them.

---St. John Baptist de La Salle

GREEN TIP

Save energy cost by unplugging electrical appliances that are not in use.